ROYAL MAIL AND SELFRIDGES ANNOUNCE CHRISTMAS PARTNERSHIP

ROYAL MAIL AND SELFRIDGES ANNOUNCE CHRISTMAS PARTNERSHIP

Bringing customers a truly Selfridges experience with Royal Mail, in store and at Selfridges.com, the partnership offers a one stop shop and ship service for parcels, with Letters To Santa included, and exclusive Royal Mail brand collaborations.

  • ‘Royal Mail at Selfridges’ will be a unique partnership between two iconic British brands, which will offer customers a one-stop shop designed to help customers send Letters To Santa and ship their Selfridges purchases.
  • The partnership will launch to the public on the 12th November, and run through to January 2021.
  • Selfridges Oxford Street store will have a dedicated Royal Mail pop up space designed to make it easy to send their Selfridges purchases. Customers can get their presents beautifully gift wrapped and delivered by Royal Mail*.
  • Pillar boxes will be also available in the London, Birmingham and Manchester Selfridges stores, for the littlest of Selfridges customers to post Letters to Santa.
  •  ‘Royal Mail at Selfridges’ will also offer customers a beautiful Royal Mail-themed product range, designed exclusively for the partnership. It will feature many gift ideas, including mugs and festive baubles, alongside limited-edition designer collaborations.
  • The product range will be available to buy online at Selfridges.com, and in the London, Manchester and Birmingham stores.   
  • ‘Royal Mail at Selfridges’ brings a bespoke postal service back to Selfridges’, 80 years since the last outlet closed.

Today, Royal Mail announces a special partnership with Selfridges for Christmas. ‘Royal Mail at Selfridges’, will be an immersive experience spanning store and online, which launches to the public on the 12th November.

In a year like no other, when the human touch has never been so sought-after and missed, ‘Royal Mail at Selfridges’ is an opportunity for customers to reinforce personal connections with friends, family and even Santa!

The joining of two iconic British brands will produce a dedicated space within the Selfridges London store, designed to help the nation prepare their letters and parcels for Christmas. The design for the space will be a loose and playful interpretation of a postal destination through a Selfridges lens; complete with trolleys, mail bags and other post-themed paraphernalia.

In the beautifully festive space, customers can buy loved ones presents and have them professionally wrapped, as well as take advantage of a bespoke postal service. This will enable Selfridges London customers to have the gifts they buy in store delivered by Royal Mail.  Customers will also be able to write and send letters directly to Santa, with an in-store Santa Mail service.

An exclusive product range has also been created for the partnership, which includes branded mugs, festive baubles and more. The range will be available to buy in the London, Manchester and Birmingham stores, and online at www.selfridges.com.

Selfridges London is also working with brands including teapigs, Tiffany & Co. and Biscuiteers to celebrate the Royal Mail partnership in unique ways. Details of these will be announced in due course.

Nick Landon, Chief Commercial Officer at Royal Mail, said “We are delighted and truly excited to announce this partnership. It marks the perfect pairing of two iconic British brands. Christmas is a special time and this year in particular, we want to help make it as special as possible. Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can. Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off. From everyone at Royal Mail, stay safe and get ready for a very merry Christmas with Royal Mail at Selfridges”.

Meave Wall, Stores Directors at Selfridges, said: “We are excited to team up with Royal Mail and to bring such a bespoke postal service and offer to our customers right in time for the busy holiday season.  More than ever, we value the decision customers are making to shop with us and, in return, we’ve done our best to bring to them a unique product offer and an array of services to make their time with us pleasurable, easy and efficient at this hectic time of year. Royal Mail at Selfridges delivers on all those benefits and we can’t wait to welcome our customers to this new service destination”.

The partnership will officially run until early January 2021.

*The parcel delivery service only applies to Selfridges London customers.

Notes to Editors:

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to around 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.

About Selfridges

The business was founded by American entrepreneur Harry Gordon Selfridge in 1909 and is widely regarded as the first and best example of a modern department store. Harry Gordon Selfridge ran the store himself until he retired in 1940. After several ownerships the company was de-merged from the Sears Group in 1998 and floated on the London Stock Exchange. In 2003 the Weston family purchased Selfridges and under their ownership Selfridges has become the epitome of a global destination for fashion, luxury and extraordinary retail experiences. In June 2010 Selfridges was named Best Department Store in the World by IGDS and retained the title for an unprecedented three times consecutively. In May 2016, Selfridges won the inaugural award for the World’s Best Sustainability Campaign at the IGDS world summit for its long-term commitment campaign, Buying Better Inspiring Change which it launched earlier that year. At the IGDS World Department Store Forum in Toronto in 2017, Selfridges won the Best Department Store Campaign for its themed campaign EveryBODY dealing with the beauty and strength of the body beyond conventions. The store reclaimed the best department store title again in 2018. Selfridges has four stores; in London, Birmingham and Manchester (Trafford Centre, and Exchange Square) all celebrating exciting experiences and new product destination launches. Selfridges also operates an international website that delivers within the UK and to over 130 countries, trading in 11 currencies.

Selfridges today continues Harry Gordon Selfridge’s legacy – a shopping experience that promises to constantly surprise, amaze and amuse its customers.

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