‘ROYAL MAIL AT SELFRIDGES’ LAUNCHES IN OXFORD STREET STORE

Today, two iconic British brands come together to launch ‘Royal Mail at Selfridges’, an immersive experience spanning store and online, which offers customers an opportunity to reinforce personal connections with friends, family and even Santa!

‘Royal Mail at Selfridges’ offers customers a one-stop shop designed to help customers get their Selfridges purchases gift wrapped, shipped and delivered by Royal Mail as well as send Letters to Santa.

Shoppers can also see their face on their mail! The space includes a built-in booth, which enables customers to take photos then print them out as a label, which can be included on parcels, cards and letters.

A special Santa postbox and writing station will be available in the London store for the littlest of Selfridges customers to post Letters to the Big Man. The postboxes are also stationed in the Birmingham and Manchester stores

A Royal Mail-themed product range is also available to buy in the London, Manchester and Birmingham stores, as well as on Selfridges.com.

The dedicated space on the lower ground of Selfridges’ London store, aims to help the nation prepare their letters and parcels for Christmas. The stunningly designed space is a loose and playful interpretation of a postal destination through a Selfridges lens; complete with trolleys, mail bags and other post-themed paraphernalia.

A Royal Mail-themed product range is also available to buy in the London, Manchester and Birmingham stores, and online at Selfridges.com.

Nick Landon, Chief Commercial Officer at Royal Mail, said: “We are delighted and truly excited to launch ‘Royal Mail at Selfridges’. It marks the perfect pairing of two iconic British brands. Christmas is a special time and this year, in particular, we want to help make it as special as possible. Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can. Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off. From everyone at Royal Mail, stay safe and get ready for a very merry Christmas with Royal Mail at Selfridges”.

Meave Wall, Selfridges Stores Director said: “We’re delighted to welcome this bespoke Royal Mail space within our London store. This launch is an outstanding addition to the variety of services we’ve set up to ensure our customers have the easiest, most efficient and most fun time ticking off their Christmas list – including sending parcels to loved ones they may not be able to see this year.”

The partnership will officially run until early January 2021.

Please contact the Selfridges press office for pricing details and images for the product range.

Notes to Editors:

1) A One-Stop-Shop For Parcels And Letters

Customers can take to the Royal Mail at Selfridges any purchases they’ve made for loved ones within the store and wish to have professionally wrapped, and take advantage of the bespoke postal service on offer with delivery by Royal Mail . 

Customers are also be able to write and send letters directly to Santa via an in-store Santa Mail service. Until the 13th December, pillar boxes will be available in the London, Manchester and Birmingham stores for the littlest of customers to post letters to Santa, along with a special writing station in the London store for tiny wordsmiths.

Finally, developed exclusively for the Royal Mail at Selfridges experience, shoppers are now able to see their face on the mail they send. A sensor-activated booth enables customers to take photos and record video messages of festive wishes for loved ones. The created content is then printed onto a stamp-like label which can be posted on to parcels and letters, or simply dropped into gifts. The label contains a QR code, which recipients can scan to receive the personalised message. The service is free and available in Selfridges London.

2) A Very Royal Mail Product Collection

‘Royal Mail at Selfridges’ offers customers a beautiful Royal Mail-themed product range, designed exclusively for the partnership.

It features many gift ideas, including mugs and festive baubles, a unique fashion capsule collection, including designs by emerging label Studio Alch, alongside limited-edition collaborations with British brands such as teapigs and Biscuiteers.

The gift selection is available in the London, Manchester and Birmingham stores, as well as on Selfridges.com until early January 2021.

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