SS23 SELFRIDGES POINT OF VIEW
INTRODUCING SELFRIDGES CELEBRATES (2D ARTISTRY)
Welcome to 2023, where the celebrations are continuing. As we enter the new year, our focus will continue to prioritise making the everyday extraordinary, manifesting for the next 365 as Selfridges Celebrates. This is our take on how to shop, plan and jubilate in those moments in life that call and demand for joyful celebrations, but it’s also our effort to ensure that life’s little wins feel special and exciting. It’s a response to present times and represents a point of view on how we want to see the next 12 months play out. If we can make it more inspiring for our customers, then we’re going to make that happen.
New Season Starter for 10
Meet an edit of our SS23 highlights bringing a sense of the new in at Selfridges.
British-made but with an African heritage and global
outlook, Ruka has set the standard for Black hair
care since its inception in 2020. Co-founders Tendai
Moyo and Ugo Agbai, unsatisfied with the market,
set about changing the landscape with a haircare
range that works and is designed specifically for
2. Shang Xia
Selfridges has an established
relationship with Central Saint
Martins-trained designer Yang
Li, so it feels natural that we
become a key stockist for his
vision at Shang Xia. The 12-year old label that translates to “as
above, so below” had its Paris
Fashion Week debut just a
season ago and now expect
to see Li’s light, bright vision
and second collection arrive at
3. Ozwald Boateng
The new menswear season at
Selfridges celebrates a fresh
approach to tailoring with our
buy increasing our offering
by 75 percent across brands. Taking centre stage in this shift is Ozwald Boateng, who is currently in situ with a pop-up shop at Selfridges, entitled “Sakubona.”
4. Moon Juice
Amanda Chantal Bacon founded Moon Juice after searching for answers and remedies for her
own health’s benefit after being diagnosed with an autoimmune condition over a decade ago. Now these results are arriving at Selfridges.
Whether semi-mesh, luminous
yellow or a merging of blush and beige tones, Mugler leggings are a must-have for the season ahead. At Selfridges, Mugler has become one of our increasingly popular brands with sales growth of 215% versus last year as we all fall for Casey Cadwallader’s contemporary vision for feminity.
6. Nouveau Wines
Line your cellar with Selfridges. Each of our own label wines have been given a vibrant redo to truly illustrate the range’s impressive provenance and environmental credentials. At Selfridges, there’s more to wine than meets the taste buds as growing to grape to packaging is considered acutely for each buy. It’s why we’re excited to see Nouveau Wines arriving this season at Selfridges.
7. Isamaya Wildstar
Our beauty hall has long been the go-to for direct-to-consumer brands looking to launch In-Store. The latest to join is revered make-up artist Isamaya Ffrench’s Wildstar collection from her eponymous line.
8. Clio Peppiatt
Since 2015, Clio Peppiatt has been on a mission to prove that traditional techniques and beautiful craftsmanship have a place in contemporary design, quickly developing a signature of hand-embellished dresses. Now, Peppiatt brings these fantastical styles to Selfridges with an exclusive 18-piece collection of dresses, separates and accessories.
9. Little Omo
Change is happening in our toy department. Spearheaded by the introduction of a fresh slew of independent brands and lines, we’re seeing toys and learning tools increase in diversity and inclusivity. Take Little Omo for instance. It is the educational toy brand ensuring representation that invites all children to be seen and heard.
Since 2017, self-taught ceramicist Miyelle has been
creating functional homewares to elevate the
experience of the everyday. Now, her playful, tactile
pieces arrive at Selfridges and will ensure that home decor enters a surprising and
delightful new era.
Reselfridges & Project Earth
“Following a period of experimentation and exploration, we are excited to move into a new phase of embedding and accelerating. This is particularly evident in the rapid evolution of Reselfridges, our flagship circular initiative which brings together resale, rental, repair, refill and recycle. We are so confident in the opportunity Reselfridges presents that we have made a bold commitment to 45% of our transactions coming from these circular products and services by 2030. The scale of our ambition cannot be underestimated. Our commitment to imagine and create a sustainable future for our customers and teams is real.”
— Andrew Keith, Managing Director.
Reselfridges and Project Earth