Selfridges SS23
Point of View

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SS23 SELFRIDGES POINT OF VIEW

INTRODUCING SELFRIDGES CELEBRATES (2D ARTISTRY)

Welcome to 2023, where the celebrations are continuing. As we enter the new year, our focus will continue to prioritise making the everyday extraordinary, manifesting for the next 365 as Selfridges Celebrates. This is our take on how to shop, plan and jubilate in those moments in life that call and demand for joyful celebrations, but it’s also our effort to ensure that life’s little wins feel special and exciting. It’s a response to present times and represents a point of view on how we want to see the next 12 months play out. If we can make it more inspiring for our customers, then we’re going to make that happen.

  • Angela Kirkwood

  • Brindha Kumar

  • Lena Yokoyama

New Season Starter for 10

Meet an edit of our SS23 highlights bringing a sense of the new in at Selfridges.

  • Ruka

    1. Ruka

    British-made but with an African heritage and global
    outlook, Ruka has set the standard for Black hair
    care since its inception in 2020. Co-founders Tendai
    Moyo and Ugo Agbai, unsatisfied with the market,
    set about changing the landscape with a haircare
    range that works and is designed specifically for
    Black hair.

  • Shang Xia

    2. Shang Xia

    Selfridges has an established
    relationship with Central Saint
    Martins-trained designer Yang
    Li, so it feels natural that we
    become a key stockist for his
    vision at Shang Xia. The 12-year old label that translates to “as
    above, so below” had its Paris
    Fashion Week debut just a
    season ago and now expect
    to see Li’s light, bright vision
    and second collection arrive at
    Selfridges.

  • Ozwald Boateng

    3. Ozwald Boateng

    The new menswear season at
    Selfridges celebrates a fresh
    approach to tailoring with our
    buy increasing our offering
    by 75 percent across brands. Taking centre stage in this shift is Ozwald Boateng, who is currently in situ with a pop-up shop at Selfridges, entitled “Sakubona.”

  • Moon Juice

    4. Moon Juice

    Amanda Chantal Bacon founded Moon Juice after searching for answers and remedies for her
    own health’s benefit after being diagnosed with an autoimmune condition over a decade ago. Now these results are arriving at Selfridges.

  • Coperni

    5. Coperni

    Whether semi-mesh, luminous
    yellow or a merging of blush and beige tones, Mugler leggings are a must-have for the season ahead. At Selfridges, Mugler has become one of our increasingly popular brands with sales growth of 215% versus last year as we all fall for Casey Cadwallader’s contemporary vision for feminity.

  • Nouveau Wines

    6. Nouveau Wines

    Line your cellar with Selfridges. Each of our own label wines have been given a vibrant redo to truly illustrate the range’s impressive provenance and environmental credentials. At Selfridges, there’s more to wine than meets the taste buds as growing to grape to packaging is considered acutely for each buy. It’s why we’re excited to see Nouveau Wines arriving this season at Selfridges.

  • Isamaya Wildstar


    7. Isamaya Wildstar

    Our beauty hall has long been the go-to for direct-to-consumer brands looking to launch In-Store. The latest to join is revered make-up artist Isamaya Ffrench’s Wildstar collection from her eponymous line.

  • Clio Peppiatt


    8. Clio Peppiatt

    Since 2015, Clio Peppiatt has been on a mission to prove that traditional techniques and beautiful craftsmanship have a place in contemporary design, quickly developing a signature of hand-embellished dresses. Now, Peppiatt brings these fantastical styles to Selfridges with an exclusive 18-piece collection of dresses, separates and accessories.

  • Little Omo


    9. Little Omo

    Change is happening in our toy department. Spearheaded by the introduction of a fresh slew of independent brands and lines, we’re seeing toys and learning tools increase in diversity and inclusivity. Take Little Omo for instance. It is the educational toy brand ensuring representation that invites all children to be seen and heard.

  • Miyelle

    10. Miyelle

    Since 2017, self-taught ceramicist Miyelle has been
    creating functional homewares to elevate the
    experience of the everyday. Now, her playful, tactile
    pieces arrive at Selfridges and will ensure that home decor enters a surprising and
    delightful new era.

Reselfridges & Project Earth

“Following a period of experimentation and exploration, we are excited to move into a new phase of embedding and accelerating. This is particularly evident in the rapid evolution of Reselfridges, our flagship circular initiative which brings together resale, rental, repair, refill and recycle. We are so confident in the opportunity Reselfridges presents that we have made a bold commitment to 45% of our transactions coming from these circular products and services by 2030. The scale of our ambition cannot be underestimated. Our commitment to imagine and create a sustainable future for our customers and teams is real.”

— Andrew Keith, Managing Director.

Reselfridges and Project Earth