Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642

Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642

Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642

Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642

Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642

Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642

Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642

Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642

Today, Thursday 8 April 2021, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK, set up behind the Oxford Street store, offering fitness enthusiasts the chance to attend daily spinning classes and socialise outside in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. With Good Nature as a theme, Selfridges is celebrating pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. Thursday, April 8, 2021. Photographer: Jason Alden Photographer: Jason Alden for Selfrdiges www.jasonalden.com 0781 063 1642