August 8 2023. New sustainable luggage brand launches, with a new destination at Selfridges Oxford Street. 

Harper Collective, a visionary lifestyle luggage brand, celebrates its official launch at Selfridges, marking a new era of sustainable travel and its commitment to environmental responsibility.

The company has dedicated five years to perfecting its production process, working with local artisans in a workshop just 184 miles from London, utilizing a ground-breaking blend of 70% recycled ocean and consumer plastic, handcrafting the waste into high quality luggage.

Harper Collective leads the charge towards a greener, more responsible travel industry. Founders Jaden Smith and Sebastian Manes have set out to realize their dream of creating a luxury product crafted from plastic waste from the sea and consumer goods. They firmly believe that sustainability is the driving force behind the future of global production and aspire to lead the way in this transformative category.

Acknowledging the need for constant improvement, their goal is to continuously refine their products for the betterment of both people and the planet. “Our vision was to offer a luxury product made from sustainable materials, and it fills us with excitement to witness this vision come to life,” said Jaden Smith, co-founder of Harper Collective. “We hope to inspire other companies to follow suit and adopt sustainable practices throughout their supply chains, as we are proud to maintain complete transparency in our own”.

Sebastian Manes, co-founder of Harper Collective, added, “We firmly believe that it is entirely possible to create high-quality products that are also environmentally friendly. It’s an ongoing journey, and we remain steadfast in our commitment to continuously refine our production methods to minimize our environmental impact”.

Harper Collective’s luggage exemplifies durability and functionality and embodies an essence of luxury and sophistication in its design. The brand’s focus on sustainability and style is a testament to its belief that beautiful products can be eco-friendly. 

“We are dedicated to the idea that sustainability and style can harmoniously coexist,” emphasized Smith. “Our partnership with Barbour is a step towards achieving that shared goal. We are proving that luxury can be environmentally conscious by incorporating the most beautiful recycled quilted nylon lining in our products.“

Harper Collective will have a location within Selfridges London. The space is designed in collaboration with East London-based set designer Paulina Piiponen. Piiponen has used her skills in creating art objects, installations and spatial designs using ghost fishing nets from the UK coast and recycled aluminium. 

The collection will launch 12 options in 2 colours and four different sizes – Price points ranging from £595 to £795 at Selfridges Oxford Street and Selfridges.com


13 July 2023. Selfridges introduces Selfridges Unlocked, its open to all community which unlocks the best product launches, events, news and free shipping for everyone. ​

​Selfridges Unlocked gives full access with special invites to experience Selfridges events, services and product launches first. It also helps customers to give back, with a charity donation every time they shop. Every month, Keyholders will have the chance to win big, with a prize of a day of extraordinary Selfridges experiences. ​

​Selfridges Unlocked is inspired by pioneering founder Harry Gordon Selfridge, who in 1909 on the store’s opening day, offered keys to the first customers with the wish that they would feel “at home” in Selfridges.  Selfridge famously said ‘Everyone is welcome’, and everyone can be a Selfridges Keyholder. Unlocked gives all customers the key to the best of Selfridges, as well as surprising, inclusive perks.​

​Keyholders can use their Selfridges Key (customers “opt-in” to receive their Key, an easy to use QR code which can be added seamlessly to the Wallet App) to unlock and enjoy Selfridges across its physical and digital touchpoints. ​

​Selfridges Unlocked has been carefully curated to help customers live brighter, and makes purchases go further, making a meaningful difference to the local community in partnership with Centrepoint. 

Customers can sign up now for full access to Selfridges summer line-up which includes global exclusive product launches, masterclasses with the biggest names in beauty, Selfridges first swap shop, a kid’s holiday camp, early access to book 2023’s biggest new film releases, first look at Selfridges London Corner Shop residencies, supper clubs and special curated experiences in partnership with the Manchester International Festival. ​

​Find out more and sign up to Selfridges Unlocked at ​

https://www.selfridges.com/GB/en/features/selfridges-unlocked/ ​

Notes to Editors 

Selfridges Keyholders will have access to the best of Selfridges, which includes;​


Keyholders will get a first look at launches, collaborations, events and experiences, and free UK shipping on orders over £150.​


Each time Keyholders shop using their Selfridges Key, they will be entered in a prize draw to win a whole day of extraordinary experiences at Selfridges, with a prize awarded every month.​


Whenever Keyholders shop using their Selfridges Key, Selfridges will donate to its charity partner Centrepoint on their behalf.​


For the first time, customers can walk away with designer items from coveted brands such as Ganni, Rixo, Jil Sander, Isabel Marant and Jacquemus without spending any money.

12 July, London. Selfridges is dialling up the fun of shopping secondhand with the launch of A Swap Shop by LOANHOOD, an in store destination where customers can bring in clothes they no longer wear (with a resale value of £50 – £300) to swap for something new to them.  

Offering another way to revive and refresh wardrobes while reducing fashion consumption, customers can exchange pre-worn pieces for stamps to ‘shop’ a curation of secondhand pieces to take home. The brands available include Ganni, Rixo, Jil Sander, Realisation, Isabel Marant, Versace, Jacquemus, Diesel, Roberto Cavalli, Casablanca, 16Arlington, Stand Studio, Moschino, Sandro, Maje, Saint Laurent, Cras, Barbour and Iceberg. 

Hosted in partnership with LOANHOOD, a circular fashion community for rental and swapping, the swap shop aims to prolong the lifespan of clothing by championing creativity and style over buying new and takes place as part of Worn Again, a season of experimental second-hand and circular shopping experiences at Selfridges. 

According to latest figures by Wrap, the average UK adult owns 118 items of clothing but has not worn 26% of them in the last year, calling for new ways to extend the life of unworn pieces that could significantly reduce the environmental cost. The swap shop’s team of expert assistants will help customers to style and exchange items. 

Each customer can bring up to five items of men’s and women’s clothing worth a resale value of £50 – £300. A dedicated team will value items in exchange for stamps based on type, brand, and condition, the stamps can be used to select new-to-them pieces from the swap shop. 

Selfridges and LOANHOOD will host ‘Thursday Lates’; a series of evening swap shop slots including workshops with an Upcycler in Residence, shopping, drinks and a DJ. Tickets are £10 and go live on 16 June. All proceeds go to Oxfam. 

A Swap Shop by LOANHOOD is open now until 30 July at Selfridges London.  

For more information and for complimentary tickets visit:  



Notes to Editors 

About Worn Again 

Worn Again is a season of secondhand and circular shopping experiences running until August. It brings new destinations, collaborations, ideas and events to customers through Reselfridges, Selfridges’ ecosystem of circular products and services, to make shopping secondhand and circular as easy, exciting and desirable as shopping new season. 



Founded by fashion insiders Jade McSorley, Jen Charon, and Lucy Hall, LOANHOOD is a community that swaps, rents, and changes fashion for the better. Committed to reducing waste and promoting sustainability, LOANHOOD is not just a marketplace, but a platform for new talent, fresh styles, and a fresh approach to fashion.





LONDON, 12th June 2023: Today, SKIMS has announced the opening of its first-ever European pop-up experience at the iconic Corner Shop at Selfridges London. The brand continues to create one of a kind, viral retail activations for its customers and the latest immersive pop-up experience brings SKIMS Swim to Europe for the first time, allowing visitors the chance to shop the best-selling collection exclusively at Selfridges just in time for summer.

The SKIMS residency in The Selfridges Corner Shop  is the most conceptual SKIMS pop-up experience to date, designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger. The space has been transformed into a Summer Los Angeles poolside oasis, featuring spectacular diving boards and eye-catching palm tree structures. Customers will also get to indulge in the viral, custom SKIMS ice cream treats by Chin Chin Labs whilst they shop.

The vibrant shop features the ultimate assortment of must-have SKIMS Swim essentials for the season, including SKIMS Swim signature cuts in multiple coverage levels for all your needs in the water and beyond. Throughout the month-long pop-up, customers will be able to shop new products every week from limited-edition swim collections to the latest seasonal colourways.

The pop-up experience at The Selfridges Corner Shop follows the opening of SKIMS Summer Pop-Up in New York in May where visitors waited in a queue for over 2 hours every day to shop. SKIMS will continue to capitalize on its successful pop-ups experiences and its strong e-commerce and multi-brand business in the UK and Europe, as the brand reveals plans to expand into free standing stores across the UK and EU territories within the next 3 years. 

The SKIMS Corner Shop is part of a continued partnership with SKIMS and the leading luxury British retailer, Selfridges. Off the back of the pop-up, the brand will open a redesigned and expanded permanent SKIMS shop-in-shop space within Selfridges this summer.“I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S,” saidJens Grede, Co-Founder & CEO, SKIMS“The pop-up experience will set the tone for the future of SKIMS in London, as the cultural and fashion destination is a key market for our global expansion.”

“As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date. The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.” Robert Norton, Chief Commercial Officer, SKIMS. 

“We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand. We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.” Bosse Myhr, Selfridges Director of Womenswear & Menswear.

The SKIMS Corner Shop at Selfridges will run exclusively from Monday 12th June – Saturday 8th July 2023.

Address: Selfridges, 400 Oxford St, London W1A 1AB

Hours: 10.00am -10.00pm Monday – Friday, 10.00am – 9.30pm Saturday and 11.30am – 6.00pm Sunday

For Media Enquiries, please contact skims@goodcultureinc.com

Notes to editors:


Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry. SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.


Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store was opened on Oxford Street in 1909. Since then, the brand has opened three stores in Manchester and Birmingham.

Selfridges has been a key reinventor of retail with innovation across in-store experiences and brand partnerships with leaders in luxury. This includes Dior at Alto rooftop collaboration, the opening of Selfridges Cinema, and helping to launch industry disruptors and emerging retail innovators including Charlotte Tilbury and Pangaia. 

 Building on over a decade of retail activism, in 2020 Selfridges launched Project Earth, its evergreen sustainability strategy, with bold targets to reinvent retail and meet its commitment to a net zero future. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as resell, repair, refill and rental, and engaging with teams, partners and customers to inspire a shift in mindsets. Selfridges has made ambitious 2030 targets for everything it builds, buys and sells to meet its environmental and ethical standards; for 45% of transactions to come from circular products and services; and to build an inclusive retail culture in which teams, communities and customers put people and planet first in all decision making. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve net-zero carbon across the business by 2040 as a signatory to the Climate Pledge.