Created by Street Feast and The Tramshed Project Founder Dominic Cools-Lartigue, in partnership with Executive Chef Andrew Clarke, Rich Woods as Head of Drinks and Selfridges, The Great Feast at The Old Selfridges Hotel launcheswith a team of the UK’s best Michelin starred and award winning chefs including Tom Sellers, Andrew Wong, Jason Howard, Chantelle Nicholson, Ravinder Bhogal, Selin Kazim and AdeJoké Bakare.

The Great Feast at The Old Selfridges Hotel will kick off the capital’s festive season and promises to be one of London’s most spectacular destinations to visit this Christmas. A multi-sensory immersive festival, The Great Feast will host four imaginative experiences for guests, transporting them to a wonderful joyous world of outstanding food, drinks and music.

From Thursday 11th November to Saturday 18th December, The Great Feast will open at London’s most exclusive destination – The Old Selfridges Hotel – a venue rarely used for public events. With an incredible line up of the UK’s most talented chefs, restaurateurs and artists, The Great Feast will transform the iconic space and ensure Londoners see out 2021 with a bang. 


With menus curated by seven diverse and renowned chefs especially for The Great Feast, The Counter of Joy’s 50m long kitchen & bar counter will serve an eclectic mix of savoury small plates from the best chefs in the country.

Chefs include: Tom Sellers of Restaurant Story, Andrew Wong of A.Wong, ex-Connaught and Masterchef Professionals quarter-finalist Jason Howard, Chantelle Nicholson chef Owner of All’s Well and formerly chef-Patron of Treadwells, Jikoni London’s Ravinder Bhogal, finalist of the BBC Two series Great British Menu and owner of Oklava Selin Kiazim and award-winning AdeJoké Bakare from Brixton’s Chishuru.


Complementing the line-up of incredible acclaimed chefs and adding to the magic, award-winning and globally famous bartender Rich Woods (also known as The Cocktail Guy) will curate an eccentric collection of cocktails exclusively for The Great Feast. His imaginative drinks will be served alongside a showstopping menu of sweet winter treats by Chin Chin Labs, from Christmas tree baked Alaska to a bespoke Christmas cracker with an edible surprise. A unique liquid nitrogen ice cream parlour, Chin Chin Labs will create indulgent, Wonka inspired ice cream and treats.


Joyride offers guests a 45 minute immersive experience where they will receive wireless headphones to explore the tastes, touch and smells of a luxury bento-box, designed exclusively for The Great Feast. In partnership with food artist and anthropologist Caroline Hobkinson, Joyride will explore how the senses interact to elicit joy and pleasure. Guests will enjoy a special menu by chef and restaurateur Andrew Clarke from Brunswick House and The Tramshed Project, with drinks that perfectly pair specially created by Rich Woods.


The Magic Garden Stage will provide a live lounge, presenting live music from some of London’s brightest musical talents. Artists include Joel Culpepper, Yazmin Lacey and Etta Bond. Each week the Magic Garden Stage will be hosted by a different headline act, with support bands and DJs.

The Great Feast at Old Selfridges Hotel will run from Thursday 11th November to Saturday 18th December and will support Dominic Cools-Lartigue’s A Plate For London food charity, with each ticket sold contributing to feeding people in need this Christmas.

Opening times:

6pm to midnight every Thursday, Friday and Saturday

Select days will offer lunchtime tables from 12pm to 3pm, and select Wednesdays will offer 12pm to 3pm, and 6pm to midnight

Ticket prices from £20


Notes to Editors:


Website –

About Dominic Cools-Lartigue

Dominic Cools-Lartigue is the founder of Street Feast, London’s pioneering night market. His renovation of disused buildings around London into vibrant dining spaces has helped revolutionise how we eat out in the capital. From Dalton Yard to Dinerama, and Model Market to Hawker House, his venues helped lay the foundations for today’s trend of food halls and night-markets sweeping the country.

When the first Covid-19 lockdown was imposed in London in March 2020 Dominic turned his attention to helping feed Londoners in need. To date his new organisation, A Plate For London, has fed over 35,000 people across the city. That summer he also launched The Great Feast of London, a digital food and music festival with performances from Groove Armada and Goldie, and meal kits delivered nationwide from Nuno Mendes and Ollie Dabbous.

In autumn 2020 Dominic launched the Tramshed Project, a year long pop-up coworking, dining and culture space in Shoreditch, with acclaimed food from Andrew Clarke. 


Complimentary tickets are now available for the Christmas destination
as it returns for a second year, even bigger than before

Selfridges Christmas Market on the Mews will open its doors on Friday 5th November, brimming with festive cheer and fun for the whole family to enjoy.

The Selfridges spirit will be brought to the unique W1 destination behind the Oxford Street store, with a curation of gifting, dining and entertainment, making the Mews a place for friends to socialise and celebrate together this Christmas.

The Christmas Market on the Mews is back for a second year – and it’s bigger and brighter than before, with Edwards Mews taken over by some of London’s best food and drink vendors, magical market stalls and unexpected experiences, and the opportunity to meet Santa and friends. A curation of food and drink trucks, three bars, gifting stalls and fairground rides, including a Helter Skelter, will line Edwards Mews alongside a spectacular giant Christmas Tree twinkling with fairy lights. At the entrance to the Selfridges store on Edwards Mews, customers will be able to browse gifts, advent calendars and stocking fillers as well as visit a new Christmas Concierge; a service for inspiring solutions for every festive need – from Christmas hampers and present advice to ordering sustainably grown Christmas trees and wreaths or discovering the gift of unique-to-Selfridges experiences.

The impressive line-up of food traders has once again been curated in partnership with food market pioneer and founder of Street Feast, Dominic Cools-Lartigue. It includes everything from savoury and sweet waffles from Utter Waffle, gourmet burgers and chips by The Tramshed Project, pie and mash from My Pie and Filipino street food from Bong Bongs to doughnuts by Treats Club and cookies and nitrogen ice cream by Chin Chin. Three on site bars will offer mulled wine, craft beer, cocktails and hot chocolate.

The Christmas Market on the Mews will open daily from 5th November to 24th December:
Monday to Friday 4 – 9pm
Saturday and Sunday 12 – 9pm
Entry will be via Duke Street. Tickets (free of charge) are available at:


Today, Selfridges (alongside the wider Selfridges Group) has committed to significantly accelerating its target to achieve net zero carbon across its business to 2040 by signing The Climate Pledge – a commitment co-founded by Amazon and Global Optimism to act on the climate emergency and meet the Paris Agreement 10 years early.

Following over a decade of retail activism, from banning fur in 2005, to signing the Fashion Pact in 2019, to removing plastic-based cosmetic glitter in 2021, Selfridges launched the next phase of its sustainability strategy Project Earth in 2020. With a vision to reinvent retail, through Project Earth Selfridges pledges to change the way we shop and the way it does business, underpinned by Science-Based Targets (scopes 1, 2 and 3) and a commitment to net-zero carbon.  

Through Project Earth, Selfridges is taking bold action on the climate emergency across three themes; ensuring the most environmentally impactful materials it uses come from certified, sustainable sources by 2025, pioneering new circular business models and experiences across resale, rental, refill, and repair, and using its platform to engage and inspire the mindsets of its partners, customers and teams.

Andrew Keith, Managing Director of Selfridges, said: “Selfridges exists to imagine and create a sustainable future for our customers. This strong sense of purpose is at the heart of everything we do and over the last 16 years, we have taken ground-breaking steps to reinvent retail. However, we know that we need to change the way we shop and the way we do business to urgently address the climate emergency. By coming together with Amazon, Global Optimism and the signatories of the Climate Pledge, we believe we can co-create meaningful change and unite behind positive, solution-led environmentalism.”

Christiana Figueres, Founding Partner of Global Optimism, commented: “The recent report released by the IPCC is the starkest warning yet that the systems supporting human life are reaching tipping points and that the window of time to act decisively is narrowing,” said Christiana Figueres, the UN’s former climate chief and now founding partner of Global Optimism. “This wake up call from science must be faced with courage and conviction. In this light, it’s encouraging that 86 more companies – some of the largest household names in the world – are now joining The Climate Pledge, committing to accelerate their actions to tackle climate change in a timely fashion, and playing their part in building a low-carbon economy. I look forward to the fruits of the leadership we will see from this collective of 200 signatories that are now part of The Climate Pledge.”

Last month, Selfridges marked the first anniversary of Project Earth by publishing a Progress Update that sets out its highlights and hurdles throughout the last 12 months. In early 2022, Selfridges will publish its first full Sustainability Report.

For more information on Project Earth, please visit:

Notes to Editors:

As a signatory of the Climate Pledge, Selfridges will:

  • Measure and report greenhouse gas emissions on a regular basis.
  • Implement decarbonization strategies in line with the Paris Agreement through real business change and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies.
  • Take actions to neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially beneficial offsets to achieve net zero annual carbon emissions by 2040.

About Selfridges’ carbon reduction targets

Selfridges set Science Based Targets (scopes 1,2 and 3) in 2020, which have been validated by the Science Based Targets Initiative[1]. Selfridges is committed to achieving net-zero carbon across its business by 2040.

Selfridges’ stores are powered by 100% green energy (electricity and gas) and it is focussing on driving down waste and energy consumption year on year.

Selfridges has retained the Carbon Trust triple standard for carbon, water and waste since 2014.

[1] We will reduce our greenhouse gas emissions from our stores and offices by 64% (from a 2018/19 baseline) by 2030. This target has been approved by the Science-Based Targets Initiative as consistent with what the latest climate science has told us is needed to prevent the most damaging effects of climate change (to keep warming to 1.5°c.).

We also commit to reducing absolute scope 3 GHG emissions from purchased goods and services 30% by 2030 from a 2018 base year, and that 10% of our suppliers by emissions covering logistics and capital goods will have science-based targets by 2024.


Celebrate Father’s Day with Selfridges’ thoughtfully curated edit of gifts and experiences. Whether they’re sharply dressed, enjoy cooking up a storm or have an eye for interiors, Selfridges has the perfect gift to say thank you. For the dads who are hard to buy for, or perhaps first-time dads in need of some R&R, customers can treat them to an extraordinary experience via Selfridges new Experience Concierge.


This summer, the House is showcasing the Dioriviera capsule in a pop-up boutique with a seaside
atmosphere at Selfridges London’s iconic rooftop restaurant, Alto by San Carlo.

Named Dior at Alto, the space celebrates the art of living dear to the House and is adorned
with toile de Jouy, an emblem revisited by Maria Grazia Chiuri in blue, chartreuse or raspberry
– Pop hues lifted from a radiant summer wardrobe designed by the Creative Director of Dior
women’s collections. The motif adorns chairs and placemats as well as the bar and delicate veils
on the pergola, an ode to la dolce vita. Punctuating the décor are objects by Dior Maison such as
cushions, parasols and deckchairs.

The menu features Italian specialties, Alto’s signature recipes – such as Truffle and Pecorino Ravioli
– as well as dishes selected by the House*, including some of Monsieur Dior’s favorites.
The cocktail list, renamed in tribute to the history of Dior, is made complete by elixirs created
exclusively for this unique spot, such as “J’Adior Selfridges” and “Lady Dior”.

A gourmet and refined interlude, Dior at Alto can be discovered from June 3rd to the end of October 2021 by booking here.

*Guests can choose from Lobster Roll with Pachino Tomatoes, Beetroot Carpaccio served with rocket salad,
Parmesan cheese and pistachios, or Tagliolini with Sicilian Red Prawns and Caviar.


Selfridges theme for 2021 is Good Nature: a celebration of pleasure in nature, conceived with optimism for a future of restoration and growth.

This summer, Selfridges looks to make the world brighter and encourage reconnection with the great outdoors with a specially curated edit of extraordinary outdoor entertainment and homeware. From inflatable hot tubs and paddle boards to portable pizza ovens and planet-friendly picnic essentials, the Garden Centre edit has everything to enhance an outdoor lifestyle.






This May half term, Selfridges has curated an extraordinary line up of activities for children and families to enjoy, with exciting events taking place daily in the Toy Department and a one off special appearance from star of the moment Peter Rabbit. 

Half term activities include (Monday 31st May – Sunday 6th June):

Meet Peter Rabbit

Watch Peter Rabbit on the big screen and then meet the star in the person! Selfridges will continue to screen the long-awaited sequel Peter Rabbit 2: The Runway, at its in store cinema, located on the lower-ground floor. Following a special screening on the 1st of June, fans can head to the Toy Department to meet Peter Rabbit himself. Tickets for all screenings can be booked here. 

FAO Schwarz Soldier sing-a-long performance

See the FAO Schwarz Toy Soldiers come to life at their musical performance everyday at 3pm.

Remember the iconic scene from the movie Big? Get musical and have a go on FAO Schwarz’s giant walk-on piano in the toy department. Piano lessons run everyday 2-5pm, book a complimentary experience here

Braid Bar and Nail Art

Get creative and learn nail art from the pros or head to the new pop up from The Braid Bar for fun braided hairstyles and plaits.

Magic Trick Demos

Learn some magic from the talented Marvin’s Magic team who will be demoing tricks throughout half term.

Lego Exclusives

Be the first to see Lego’s new 2020 Ford Bronco R and 2019 GT ‘Gulf Heritage’ Edition car which launches exclusively at Selfridges, June 1st

Notes to Editors:

Selfridges Toy Department on 4

London, 400 Oxford St, London W1A 1AB

Monday – Saturday: 10am – 9pm

Sunday: 11am – 6pm

Health & Safety:

Customers waiting outside will be asked to maintain social distancing of 2 metres, as will customers and staff inside 

Hand sanitiser stations throughout the space and increased cleaning throughout the day, with deep cleaning each evening 

Protective screens at till points 

Customers will be encouraged to use contactless with mobile device payments, and an increased transaction limit of £45