SELFRIDGES LAUNCHES SELFRIDGES RENTAL

Last year, as part of Project Earth, Selfridges invited you to join the rental revolution. On May 7th we launch Selfridges Rental on Selfridges.com. Curated by Selfridges buying team from the best new season womenswear, menswear and accessories, pieces are available to rent for 4, 8, 10 and 20-day periods.

The Selfridges Rental edits are comprised of a wide selection of brands from well known names, to cult contemporary icons giving more of our customers the opportunity to experience the very best Selfridges has to offer. “For Selfridges Rental, the goal is to create an edit of the most desirable items to fit today’s ever-evolving lifestyle,” says Head of Womenswear Buying Jeannie Lee.

Through Selfridges Rental customers will be able to have a more flexible shopping experience, the service gives customers the opportunity to get their hands on that standout piece, without being hindered by budget, or even try product with their current wardrobe before making the final purchase decision. Furthermore, by choosing to rent rather than buy new-season, customers can still test out a different kind of style without creating any waste when they want to move on.

To celebrate the launch of Selfridges Rental, Selfridges have tapped an exciting roster of talent including Lara Stone, Bimini Bon-Boulash, and Raven Smith to show off the best of the edit.

“Rental offers me exciting interventions that up the ante on an everyday ensemble. There’s no time to get bored of a garment because back it goes like a library book. Renting feels better for everyone.” – Writer Raven Smith

Selfridges Rental launches on Selfridges.com on May 7th, prices start from £20 for a 4-day rental.

Notes to Editors:

Project Earth 

Project Earth is Selfridges transformational sustainability initiative, aiming to change the way we shop and the way it does business by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, exploring circular retail models and experiences such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement. 

SELFRIDGES SAYS, I DO

[11 May 2021] London. This summer, Selfridges is launching a one-of-a-kind wedding experience for couples looking for a non-traditional ceremony in an iconic location. 

Selfridges is a social space, a place for friends, where everyone is welcome. ​

In 2021 more than ever, Selfridges is committed to making the world brighter. ​With this sense of optimism, Selfridges teams have been thinking about how to bring friends together again, offering new ways to celebrate the special experiences everyone has been missing.

This summer, Selfridges will offer a wedding experience for couples looking for a non-traditional ceremony in a venue like no other. 

Over the last year, restrictions around ceremonies and receptions have halted or postponed over 150,000 couples’ plans – that’s over 60% of the number of weddings scheduled to happen in 2020 [1]. Newly engaged couples are struggling to find wedding venues, booked up far in advance.​ Emerging from this is a trend for alternative, more intimate celebrations. Not only will Selfridges offer a solution that responds to an unprecedented demand for wedding venues, it will also consider alternatives for couples seeking non-traditional ways to celebrate their love.​

A newly acquired wedding licence will allow ceremonies to be hosted in the grade II listed building on Oxford Street for a limited time this year, with three curated micro-wedding packages available: Just-The-Two-Of-Us, Earth Lovers and All-Out Extraordinary [See Editors Notes]. All packages will be centred around extraordinary Selfridges experiences that are special and inspiring, such as a wedding breakfast in Brasserie of Light, a private screening of a favourite film in The Selfridges Cinema or DJ set with Sink The Pink, and can be tailored to meet individual couples’ needs. The ceremonies will take place in a dedicated Wedding Suite on the fourth floor of Selfridges London, which will be made over for each wedding depending on the chosen package.

As part of resale initiative Resellfridges and Selfridges’ Project Earth commitment to explore circular retail models, The Corner Shop will see a wedding takeover this August, with a specially curated collection of vintage and pre-loved womenswear, menswear and accessories for the wedding party and guests as well as those getting married. The Wedding Shop will offer bespoke gift lists and through dedicated services, customers will be able to make appointments for everything from wedding day makeovers and styling appointments to custom-made floral arrangements and canapé consultations.

Rebecca Warburton, Selfridges Director of Events & Customer Experiences, says: “We’re driven by making our customers’ worlds brighter through unforgettable experiences. For those looking for a truly unique way to get married this summer, we’re excited to launch weddings at Selfridges. Bringing together some of our amazing experiences, we can’t wait to create custom packages in celebration of people’s love for each other.”

Enquiries and bookings for Weddings at Selfridges can be made from Tuesday 11 May. Contact weddings@selfridges.co.uk or visit the Experience Concierge at Selfridges London. 

– ENDS – –

[1] ONS published number of weddings for 2017 is 249,774 in England and Wales. 

[1] Guides For Brides estimates that up to 153,000 postponed weddings need to be rescheduled in 2021 and beyond

Notes to Editors:

Weddings Packages

THE JUST-THE-TWO-OF-US WEDDING PACKAGE

Perfect for those seeking a small and understated ceremony and reception for you and a maximum of four guests, The Just-The-Two-Of-Us Wedding package includes beauty and grooming appointments, a lowkey exchanging of vows in our luxurious Wedding Suite, and a delicious Wedding Breakfast Hamper for you and your guests to enjoy. You’ll end the night with an intimate wedding reception in our VIP screening room at The Cinema at Selfridges, where you can all sit back and watch a film of your choice with plenty of popcorn and Champagne. The perfect wedding day for couples wanting to keep it unfussy yet unforgettable. 

Overview

Pre-wedding outfit appointments with Selfridges stylists

Make-up appointment with our Beauty Concierge team

Hair appointment at Daniel Galvin salon

Men’s grooming at Acqua Di Palma Barbiere

Ceremony in our decorated Wedding Suite on 4 with up to four guests

Three-course Wedding Breakfast Hamper

Exclusive use of the VIP screening room at The Cinema at Selfridges

Screening of a film of your choice

Two bottles of Champagne and popcorn during the screening

Dedicated wedding coordinator to assist on the day

THE EARTH-LOVERS WEDDING PACKAGE

For the couple seeking a wedding that’s more earth-conscious, The Earth-Lovers Wedding package is made for you. We’ll use our expert sustainability knowledge to provide a ceremony and reception for you and a maximum 20 guests that has the planet in mind. Ahead of your big day, you’ll have a one-to-one Resellfridges appointment to find your vintage or rented wedding outfits. You’ll then tie the knot in our beautifully decorated Wedding Suite before enjoying a delicious three-course meal at The Brasserie of Light, with plenty of organic wine and Champagne to toast with.

Overview

Pre-wedding RESELLFRIDGES outfit appointment with Selfridges stylists

Earth-conscious make-up appointment with our Beauty Concierge team

Hair appointment at Daniel Galvin salon

Men’s grooming at Acqua Di Palma Barbiere

Ceremony in our decorated Wedding Suite on 4 with twenty guests

Wedding breakfast at Brasserie of Light for a three-course meal

Organic wine and Champagne

Dedicated wedding coordinator to assist on the day

THE ALL-OUT EXTRAORDINARY WEDDING PACKAGE

The All-Out Extraordinary Wedding package is for the glamour-loving revellers looking for a once-in-a-lifetime celebration. You’ll make your vows in our extravagantly-dressed Wedding Suite in front of 20 guests, with your ceremony officiated by drag icon Jonny Woo. Then, you’ll get the party started with an incredible three-course meal in your private dining room at Brasserie of Light, before dancing the night away to a DJ set from your choice of our in-house DJs.

Overview

Pre-wedding outfit appointments with Selfridges stylists

Make-up appointment with our Beauty Concierge team

Hair appointment at Daniel Galvin salon

Men’s grooming at Acqua Di Palma Barbiere

Ceremony in our decorated Wedding Suite on 4 with 20 guests

Jonny Woo celebrant

Exclusive use of the private dining room at Brasserie of Light for a three-course meal

Four-hour DJ set

Dedicated wedding coordinator to assist on the day

SELFRIDGES REOPENS ITS DOORS AND INVITES CUSTOMERS TO DISCOVER THE JOY OF EXPERIENCE

With new in store experiences, expertly curated products and exclusive collaborations, Selfridges knows what its customers have been missing

[12 April 2021]  Today, Selfridges reopens its four stores in London, Manchester and Birmingham. Packed with energy and excitement, each store is set to share the most exciting, unique-to-Selfridges experiences and curated products with its customers

While its doors have been closed, Selfridges has been busy dreaming up new ways to invite its customers to reconnect with the pleasure of the unique shopping experience its stores offer. Selfridges is more than a shop – it’s a place to socialise, be inspired and to discover joyful experiences as well as being a destination for thoughtful services and expertly curated products.  

Today, Selfridges launches its partnership with SoulCycle to open its first Outside Studio in the UK on Edwards Mews, behind the Oxford Street store, offering fitness enthusiasts the chance to get outside, socialise and ride in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). 

Rooftop restaurant alto by San Carlo at Selfridges London also reopens for walk-in dining today, with customers able to enjoy food, cocktails and coffee in the open-air Italian garden setting. In Selfridges Manchester and Birmingham, Cow Vintage launches with the best curated pre-loved fashion. Across all its stores, Selfridges will celebrate local DJ talent from London, Manchester and Birmingham with live sets instore throughout the day, along with the opportunity to make song requests via text while you shop.   

As its stores reopen, and with a renewed sense of optimism for the year ahead, Selfridges looks to brighten the world with its positive ideas through its new creative theme: Good Nature. From exploring the healing powers of nature and escapism via a new podcast series, to finding new and earth-conscious ways to shop, through to outdoor spinning classes – Selfridges is looking on the bright side. 

Andrew Keith, Selfridges’ Managing Director, said of the reopening:  

“We have been connecting with and listening to our customers and we understand what they have been missing – experiences and inspiration. Whether it’s a new outfit to wear for that first dinner with friends this year, the shared experience of group exercise or simply coming into store to be inspired by Good Nature in person – people are daring to dream again. It’s our job to make the world brighter through everything our stores and our digital channels have to offer.”

TOP TEN THINGS TO DO & SEE AT SELFRIDGES THIS SPRING 

 1.  Discover Good Nature 

Just ahead of the reopening, Selfridges launched its theme for 2021: Good Nature.  

Good Nature is a celebration of pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Throughout the year, Selfridges will consider the intersection of nature and culture, through product, destinations and experiences, to be enjoyed within our stores and outside of them. From greenhouses to garden gnomes, green spaces in unexpected places, pre-loved outdoor kit to earth-friendly-only materials, a Selfridges-curated garden centre or picnic baskets for every (outdoor) occasion, all to look forward to. 

2.  Pangaia at The Corner Shop 

For the first time, cult earth-conscious label Pangaia will launch a physical space exclusively at the Corner Shop in Selfridges London, where the stories behind its future-facing tech can be explored. Meanwhile, the brand will be popping up for the first time outside of London in our Manchester and Birmingham stores.  

3.  SoulCycle Outdoors at Selfridges London 

Partnering with the masters of mood-boosting spin classes, SoulCycle, Selfridges London will see the launch of a special outdoor studio, behind the store, on Edward Mews. Euphoric tracks will be available through headphones as motivation to get fit and get those feel-good endorphins flowing.  

4.  In store entertainment  

All four Selfridges stores will celebrate DJs from London, Manchester and Birmingham, bringing joy to customers with a range of live in-store sets. In all of our stores, customers will also have a chance to submit song requests for a chance to have Selfridges DJs play their favourite tune. 

5.  Experience Concierge 

A new Experience Concierge at Selfridges London allows customers to treat someone special (or themselves!) to Selfridges most extraordinary experiences, with specially curated packages. Bookable experience packages include everything from brilliant beauty packages to a night to remember with delicious dining and movies at one of Selfridges’ in-store restaurants and at its own cinema, The Cinema at Selfridges (reopening soon). 

6.  Rooftop dining 

The Italian rooftop restaurant at Selfridges London, alto by San Carlo, will reopen for walk-in dining. One of the best spots for al fresco dining in London, the restaurant will operate with an open top roof and sides so customers can dine under the sun or stars come rain or shine. Our Foodhalls and select restaurants are offering delicious take away options too. 

7.  Rent, resell and repair  

Through Project Earth, Selfridges is offering new ways to shop that are not just more earth-conscious, they’re a whole new way to explore, inspire and experiment. Whether renting an outfit for a special occasion, repairing well-loved accessories or finding a unique pre-loved fashion treasure to love forever, Selfridges has it all. New to Resellfridges is an edit of pre-loved and upcycled outdoors wear at Selfridges London, as well as launches from gurus of retro style, Cow Vintage, at Selfridges Birmingham and Trafford. 

8. Exclusive Launches  

From the launch of Will Smith’s label BelAir Athletics and Christophe Kane’s More Joy designs across all stores, to JW Anderson’s new space celebrating earth-conscious craftsmanship and the exclusive Birkenstock x Central St Martins collaboration, both landing at Selfridges London – Selfridges is launching a whole host of exciting new collections curated with customers in mind. Reopening sees the launch of an exciting edit of new destinations across our stores in London Attico, Bottega Veneta, and Good American unveil brand new shop fits, while Givenchy opens a new space under the creative direction of Matthew Williams. In the accessories hall we will be launching the first in a series of projects with Untapped Creatives, a company bringing together young black owned businesses. 

9. Hair & beauty appointments 

From manicures to blow dries, hair colouring to complexion-boosting facials – much-missed hair and beauty services are back at Selfridges stores and ready to book. All appointments will be carried out in line with the latest government guidance, with extra health and wellbeing measures in place across all stores. 

10.  Styling experts 

After months of loungewear, Selfridges’ team of team of stylists and personal shoppers are available to inspire customers with personalised advice on all the latest collections, and even gift advice on what to treat loved ones to at long-awaited reunions. 

ENDS

Notes to Editors:

Health & Safety 

Please note that in line with government guidelines, a maximum of four people from two households can visit Selfridges’ stores or restaurants together. For information on how Selfridges is looking after the health and wellbeing of teams and customers during this time, please visit the FAQs page. 

Project Earth 

Project Earth is Selfridges transformational sustainability initiative, aiming to change the way we shop and the way it does business by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, exploring circular retail models and experiences such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement. 

SELFRIDGES IS READY TO REOPEN AS IT UNVEILS ITS NEW WINDOWS FOUR DAYS EARLY

[Thursday 8 April 2021] Today, Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening.

The Oxford Street store windows reveal precedes Selfridges reopening on Monday 12 April, when customers will be able to enjoy new and unique experiences dreamed up while its doors have been closed. These include a partnership with SoulCycle to open its first Outside Studio in the UK on Edwards Mews, behind the Oxford Street store, offering fitness enthusiasts the chance to get outside, socialise and ride in a safe environment. Selfridges London will also see the launch of an exclusive Experience Concierge; a new gifting service offering specially curated experience packages; from floristry workshops to indulgent pampering sessions, out of hours children’s parties in the Toy department and private screenings at The Cinema at Selfridges (set to reopen soon). 

The new windows represent a large-scale visual interpretation of the store’s 2021 creative theme, Good Nature, across 20 windows. 

Good Nature is a celebration of pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world.

​Nature and escapism are at the creative heart of this new window series which playfully integrates concepts of horticulture, the great outdoors and the spirituality of nature ‘in season’. Outdoor pursuits, which have gained renewed popularity in the past few months, such as camping, climbing or foraging all feature. Other windows encapsulate symbolic elements of formal garden traditions, like mazes or topiary. Selfridges’ side windows on Duke Street are a colourful, abstract play on typical garden fixtures – including hosepipes and gnomes – against a backdrop of checkerboards and stripes, inspired by perfectly mowed lawns.

Selfridges has also commissioned up and coming British artist Jonathan Schofield to interpret Good Nature for three windows on Orchard Street.  The artist’s mixed media installation features original artworks, digital screen prints and fabric banners. 

The Good Nature window scheme is Selfridges most sustainable to date with the majority of materials used being recyclable or, when possible, recycled. This is in direct response to the store’s Project Earth initiative launched last August, which pledges to ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025. 

ENDS

Notes to Editors:

Project Earth

Project Earth is a transformational sustainability initiative through which Selfridges pledges to change the way we shop by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of its business. Through Project Earth Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets. Selfridges is the first luxury department store to set tough material requirements as part of its commitment to a science-based Scope 3 carbon reduction target in goods and services. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement.

SELFRIDGES’ HOT AIR PRESENTS ITS NEW PODCAST SERIES

Selfridges’ award-winning broadcast platform, Hot Air, is releasing a new podcast series under the store’s 2021 theme, Good Nature. This year, Selfridges is inspired by nature to make the world brighter through the creative exploration of pleasure for our own good. Over the next few months, Selfridges’ Good Nature will offer visitors physical and digital experiences responding to the natural world – this new podcast series is the first expression of theme. 

From the simple to the sublime, the podcast series celebrates pleasure in all its forms, with each of its ten episodes released weekly. Leaning on nature as a guiding force, listeners will be taken on a sonic journey into the realm of earthly delights. Each episode is an exploration into a different facet of pleasure, varying in length and form, from mini-docs and sound healing to guided walks and how-tos. These are a series of audio gifts to listeners; a manifesto to live by, an activity to follow, a permission to feel good, a moment to pause, a license to do nothing, an opportunity to escape.

This is the fourth podcast series commissioned by Selfridges for its award-winning broadcast platform Hot Air which has produced numerous short and animated films as well as podcasts in support of some of the store’s thematic campaigns. Its second output, a six-episode series entitled Fresh Eyes and released in 2018 won Best Branded Podcast Award at the British Podcast Awards 2019, one of the industry’s highest accolades.

24th March

The Pleasure of Simple Things

With life reduced to such a basic form over the last year, the simple pleasures have never felt

more important. Through a collage of user/contributor generated content and foley sound, this episode takes the listener on a unique audio experience.

Format: Vividly evocative soundscape with short interviews. Running time: approx. 7 minutes.

1 April

The Pleasure of Nothing

Sometimes, it’s hard to stop. So when it comes to being alone with your thoughts, how can you lean into that moment. Author Olga Meking talks us through Niksen, the Dutch art of doing nothing.

Format: A how-to guide to tune out the world and just do nothing. Running time: approx. 5 minutes.

Contributor: Olga Meking author of Niksen: The Dutch Art of Doing Nothing

8 April

The Pleasure of Not Feeling Guilty

In this presenter-led documentary the mission is to persuade listeners to embrace their guilty pleasures. The episode deep dives into the different ways human beings experience pleasure, looking at neuroscience and psychology, picking apart the debates about how different mediums affect the pleasure centres and why people should maybe let go of guilt altogether.

Format: Engrossing and fun factual documentary. Running time: approx. 20 minutes.

15 April

The Pleasure of Colour

It is often mentioned that the colour green has a soothing effect on our mood state because it relates to abundance in nature. In this short, artist Jonathan Schofield tells us about the power of colour in nature and its healing benefits.

Format: A captivating exploration of the power of colour through sounds. Running time: approx. 7 minutes.

22 April

The Pleasure of Roaming

This documentary will look at the joys of being outdoors and the benefits it can bring to people from all walks of life. We hear from Zakiya Mckenzie, Forestry England’s writer in residence, about her time spent in the nation’s forests and how this experience opened up her heart to England in a way she hadn’t experienced before. The episode also catches up with walking group, Black Girls Hike, as they amble through the land, talking countryside and community.

Format: Documentary with multiple contributors and rich natural sounds. Running time: approx. 20 minutes.

29 April

The Pleasure of Discovery

Let’s take a walk, a walk for walk’s sake. No purpose other than to explore. Setting out on foot, cars are no good to anyone now. The episode revels in the unexpected, the unknown route, the blind corner.

The heart races as the episode drifts through the landscape and rediscovers what was missed before.

Format: A guided walk to be listened to and/or to be followed. Running time: approx. 45 minutes.

6 May

The Pleasure of Ritual

Deep dive into some rituals of nature. Interweaving narratives of the physical and the spiritual, plunging into cold water swimming and resurfacing into the realm of modern-day paganism.

Format: A documentary interweaving different contributor experiences of ritual in the natural world.

Running time: approx. 20 minutes.

13 May

The Pleasure of Sound

The benefits of sound have been known for centuries; how it can help us to relax, reduce stress, improve memory, but now frequencies have even been found to help treat debilitating diseases such as Alzheimer’s. In this episode, a trio of sound healings is offered for the listener’s pleasure.

Format: Multiple Live sound healings. Running time: approx. 15 minutes.

20 May

The Pleasure of Gardens

In this documentary the setting is the immersive world of pleasure gardens as John Tebbs takes us on a whirlwind tour of Victorian Britain’s favourite space for leisure and entertainment. Promenading past the menageries and musicians, the listener steals away with some young lovers as they slip back in time to revisit these parks of the past.

Format: A documentary which interweaves the voice of John Tebbs with actuality, archive and an insert of a modern-day date taking place the lush outdoors. Running time: approx. 20 minutes.

27 May

The Pleasure of Growth

With the waiting lists for UK Allotments soaring during lockdown, the desire to be more green-fingered has bloomed like never before. This episode shows how anyone can grow-their-own greens, no matter where they are.

Format: Short and entertaining gardening how-to. Running time: approx.7 minutes.

Notes to Editors:

• Good Nature: The Pleasure Series is free to listen to and available on Selfridges.com from 23 March at selfridges.com/PleasurePodcast and from all regular podcast platforms.

• Selfridges’ podcast series available at Hot Air:

2019 – The State of the Arts series

https://www.selfridges.com/GB/en/features/articles/selfridges-guideto/state-of-the-arts/podcasts/

2019 – The SELF-Sustainable series

https://www.selfridges.com/GB/en/features/articles/selfridges-guideto/self-sustainable-podcast/

2018 – The Fresh Eyes series

https://www.selfridges.com/GB/en/features/articles/fresh-eyes-podcast/

SELFRIDGES’ ICONIC ROOFTOP RESTAURANT IDEAL FOR ALFRESCO DINING IN LONDON

Popular alfresco dining spot, Alto by San Carlo, is set to welcome back diners when Selfridges London reopens.

The idyllic outdoor setting has an open top roof and sides so customers can dine under the sun or stars, come rain or shine. In the event of rain, the restaurant will be covered by the roof, but the sides will remain open. The terrace and bar will also be open with comfortable lounge seating providing the perfect spot to soak up some rays whilst enjoying a cocktail.

Guests can enjoy traditional Italian trattoria from a limited menu, wine, cocktails and coffee seven days a week, during store opening hours. The restaurant will only be accepting walk in guests to manage capacity.

Selfridges will be welcoming customers back and making their worlds a little brighter with live entertainment at Alto throughout April. Social distancing measures will remain in place including full table service, tables spaced apart and hand sanitiser stations throughout.

All of Selfridges’ other restaurants remain closed, in line with current government guidelines. Aubaine, EL&N, Dolly’s, The Brass Rail, Yo Sushi and Bubble Magik at Selfridges London will offer take away options.

Opening Times:

Alto by San Carlo

5th floor (access via the express lift in Beauty on G)

Selfridges 400 Oxford Street

Opening times:

Monday – Saturday 12pm – 8pm

Sunday 12pm – 9pm

Kickstart the year of the Ox in style with the perfect Chinese New Year gift, chosen from a bespoke collection of new and exclusive products hand-selected for the occasion.

ANOTHER STRONG YEAR OF GROWTH FOR SELFRIDGES

The strength of 2019 performance helped Selfridges face the challenge of 2020

Selfridges announces a strong financial performance for the year ending 2 February 2020.  The year delivered £1.97 billion in sales, up 7% on the previous year.  Sales growth was delivered against a challenging retail backdrop and a significant investment across the business, in both stores and across its digital channels. Selfridges operating profit was £88m, which was down 10% on the previous year, reflecting the level of investment made.

2019 HIGHLIGHTS

In 2019 Selfridges lived up to its commitment to be more than a shop by bringing exciting destinations, experiences and collaborations to its customers.

Launch of a 22,000 sq foot toy destination in London, including a custom-made giant walk-on piano made famous by the movie ‘Big’ (1988).

An expanded luxury Accessories Hall with 170 brands available was launched to deliver Manchester Trafford customers a new experience, alongside the new San Carlo Champagne Bar.

The Cinema at Selfridges opened in London, enabling customers to enjoy state-of-the-art sound and vision entertainment instore.

New services included the introduction of a Beauty Concierge across its London, Trafford and Exchange stores, offering customers a beauty destination and the opportunity for beauty advice and information from dedicated team members.

Selfridges became the first department store to stop selling product from exotic animal skins and pledged to remove all plastic-based cosmetic glitter by 2021.

Continued to invest across all customer digital channels, including digital stock systems

Investment and roll out of Microsoft Teams and digital tools.

Commenting on business performance, Anne Pitcher, Managing Director, Selfridges Group said: “I am very pleased with our strong and resilient performance in 2019.  It was a year of  creativity and innovation which brought exciting new experiences to our customers and set us on the path to change the future of retail.” 

CURRENT TRADING

Selfridges planned to deliver a Christmas like no other for customers whether instore or online through curated products and sustainable edits, services and offers (e.g. Elfridges virtual gift advice, bookable Click-And-Collect, hampers concierge) and, festive entertainment and inspirational advice (e.g. Dial-a-Santa, the Christmas Market in the Mews). Despite new restrictions being put in place in November and again the week before Christmas, Selfridges moved swiftly to ensure Christmas was delivered and even its youngest customers got the Christmas they expected by moving their meeting with Santa online. Throughout the period customers continued to shop online with strong digital performance and, as expected, instore trading was challenging.

Anne Pitcher comments further: “2020 has been an exceptionally difficult year but thanks to the financial performance during 2019 we entered 2020 in a strong position.  Throughout the pandemic, our key priority has been the health and wellbeing of our customers and team members and that has been the focus of much of our activity over the past few months. We have remained agile and flexible all while delivering the very best.

experience, destination and products for our customers within the guidelines set by the government. We are pleased with the growth in digital this year and our ability to deliver to over 130 countries has helped offset the lack of international travel.

“After two years of planning and over a decade of impactful sustainability initiatives, we are particularly proud to have successfully launched Project Earth putting sustainability at the heart of the business with stretching sustainability targets to deliver our commitment to change the way we shop and the way we do business. We acknowledge that recovery will be slow, with sales this year forecast to be significantly less than they were in 2019 however Selfridges is set up for a long, sustainable future.”

Notes to Editors:

Key Christmas highlights:

Selfridges launched its greenest ever Christmas Shop, with half of all products including decorations, crackers, cards and wrapping paper boasting one or more sustainable attributes in line with the retailer’s Project Earth commitments

A record number of customers purchased gift wrapped orders online, double the number vs 2019

Elfridges appointments via video call were introduced as an additional service, accounting for 22% of all gifting appointments

Sales of hampers were up 50% on last year with the Classic Christmas Hamper being the best seller

Selfridges London took Santa online, providing 245 families with a complimentary dial-a-Santa appointment. Manchester Exchange, Trafford and Birmingham stores provided socially distanced meet-and-greet photo opportunities with Santa for more than 2,000 families.

SELFRIDGES TOP TEN GIFTS

Although the usual Christmas festivities and celebrations are up in the air this year, Selfridges has curated a collection of the most unique and extraordinary gifts to help spread the festive cheer and make celebrations special.
Discover the gifts that friends and family are wishing for in store and at Selfridges.com.

See below carousel of images for this week’s top ten gifts, or download all our previous edits beneath.

‘ROYAL MAIL AT SELFRIDGES’ LAUNCHES IN OXFORD STREET STORE

Today, two iconic British brands come together to launch ‘Royal Mail at Selfridges’, an immersive experience spanning store and online, which offers customers an opportunity to reinforce personal connections with friends, family and even Santa!

‘Royal Mail at Selfridges’ offers customers a one-stop shop designed to help customers get their Selfridges purchases gift wrapped, shipped and delivered by Royal Mail as well as send Letters to Santa.

Shoppers can also see their face on their mail! The space includes a built-in booth, which enables customers to take photos then print them out as a label, which can be included on parcels, cards and letters.

A special Santa postbox and writing station will be available in the London store for the littlest of Selfridges customers to post Letters to the Big Man. The postboxes are also stationed in the Birmingham and Manchester stores

A Royal Mail-themed product range is also available to buy in the London, Manchester and Birmingham stores, as well as on Selfridges.com.

The dedicated space on the lower ground of Selfridges’ London store, aims to help the nation prepare their letters and parcels for Christmas. The stunningly designed space is a loose and playful interpretation of a postal destination through a Selfridges lens; complete with trolleys, mail bags and other post-themed paraphernalia.

A Royal Mail-themed product range is also available to buy in the London, Manchester and Birmingham stores, and online at Selfridges.com.

Nick Landon, Chief Commercial Officer at Royal Mail, said: “We are delighted and truly excited to launch ‘Royal Mail at Selfridges’. It marks the perfect pairing of two iconic British brands. Christmas is a special time and this year, in particular, we want to help make it as special as possible. Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can. Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off. From everyone at Royal Mail, stay safe and get ready for a very merry Christmas with Royal Mail at Selfridges”.

Meave Wall, Selfridges Stores Director said: “We’re delighted to welcome this bespoke Royal Mail space within our London store. This launch is an outstanding addition to the variety of services we’ve set up to ensure our customers have the easiest, most efficient and most fun time ticking off their Christmas list – including sending parcels to loved ones they may not be able to see this year.”

The partnership will officially run until early January 2021.

Please contact the Selfridges press office for pricing details and images for the product range.

Notes to Editors:

1) A One-Stop-Shop For Parcels And Letters

Customers can take to the Royal Mail at Selfridges any purchases they’ve made for loved ones within the store and wish to have professionally wrapped, and take advantage of the bespoke postal service on offer with delivery by Royal Mail . 

Customers are also be able to write and send letters directly to Santa via an in-store Santa Mail service. Until the 13th December, pillar boxes will be available in the London, Manchester and Birmingham stores for the littlest of customers to post letters to Santa, along with a special writing station in the London store for tiny wordsmiths.

Finally, developed exclusively for the Royal Mail at Selfridges experience, shoppers are now able to see their face on the mail they send. A sensor-activated booth enables customers to take photos and record video messages of festive wishes for loved ones. The created content is then printed onto a stamp-like label which can be posted on to parcels and letters, or simply dropped into gifts. The label contains a QR code, which recipients can scan to receive the personalised message. The service is free and available in Selfridges London.

2) A Very Royal Mail Product Collection

‘Royal Mail at Selfridges’ offers customers a beautiful Royal Mail-themed product range, designed exclusively for the partnership.

It features many gift ideas, including mugs and festive baubles, a unique fashion capsule collection, including designs by emerging label Studio Alch, alongside limited-edition collaborations with British brands such as teapigs and Biscuiteers.

The gift selection is available in the London, Manchester and Birmingham stores, as well as on Selfridges.com until early January 2021.