‘ROYAL MAIL AT SELFRIDGES’ LAUNCHES IN OXFORD STREET STORE

Today, two iconic British brands come together to launch ‘Royal Mail at Selfridges’, an immersive experience spanning store and online, which offers customers an opportunity to reinforce personal connections with friends, family and even Santa!

‘Royal Mail at Selfridges’ offers customers a one-stop shop designed to help customers get their Selfridges purchases gift wrapped, shipped and delivered by Royal Mail as well as send Letters to Santa.

Shoppers can also see their face on their mail! The space includes a built-in booth, which enables customers to take photos then print them out as a label, which can be included on parcels, cards and letters.

A special Santa postbox and writing station will be available in the London store for the littlest of Selfridges customers to post Letters to the Big Man. The postboxes are also stationed in the Birmingham and Manchester stores

A Royal Mail-themed product range is also available to buy in the London, Manchester and Birmingham stores, as well as on Selfridges.com.

The dedicated space on the lower ground of Selfridges’ London store, aims to help the nation prepare their letters and parcels for Christmas. The stunningly designed space is a loose and playful interpretation of a postal destination through a Selfridges lens; complete with trolleys, mail bags and other post-themed paraphernalia.

A Royal Mail-themed product range is also available to buy in the London, Manchester and Birmingham stores, and online at Selfridges.com.

Nick Landon, Chief Commercial Officer at Royal Mail, said: “We are delighted and truly excited to launch ‘Royal Mail at Selfridges’. It marks the perfect pairing of two iconic British brands. Christmas is a special time and this year, in particular, we want to help make it as special as possible. Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can. Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off. From everyone at Royal Mail, stay safe and get ready for a very merry Christmas with Royal Mail at Selfridges”.

Meave Wall, Selfridges Stores Director said: “We’re delighted to welcome this bespoke Royal Mail space within our London store. This launch is an outstanding addition to the variety of services we’ve set up to ensure our customers have the easiest, most efficient and most fun time ticking off their Christmas list – including sending parcels to loved ones they may not be able to see this year.”

The partnership will officially run until early January 2021.

Please contact the Selfridges press office for pricing details and images for the product range.

Notes to Editors:

1) A One-Stop-Shop For Parcels And Letters

Customers can take to the Royal Mail at Selfridges any purchases they’ve made for loved ones within the store and wish to have professionally wrapped, and take advantage of the bespoke postal service on offer with delivery by Royal Mail . 

Customers are also be able to write and send letters directly to Santa via an in-store Santa Mail service. Until the 13th December, pillar boxes will be available in the London, Manchester and Birmingham stores for the littlest of customers to post letters to Santa, along with a special writing station in the London store for tiny wordsmiths.

Finally, developed exclusively for the Royal Mail at Selfridges experience, shoppers are now able to see their face on the mail they send. A sensor-activated booth enables customers to take photos and record video messages of festive wishes for loved ones. The created content is then printed onto a stamp-like label which can be posted on to parcels and letters, or simply dropped into gifts. The label contains a QR code, which recipients can scan to receive the personalised message. The service is free and available in Selfridges London.

2) A Very Royal Mail Product Collection

‘Royal Mail at Selfridges’ offers customers a beautiful Royal Mail-themed product range, designed exclusively for the partnership.

It features many gift ideas, including mugs and festive baubles, a unique fashion capsule collection, including designs by emerging label Studio Alch, alongside limited-edition collaborations with British brands such as teapigs and Biscuiteers.

The gift selection is available in the London, Manchester and Birmingham stores, as well as on Selfridges.com until early January 2021.

CHRISTMAS TREES AND WREATHS

With both real and artificial trees, bespoke wreaths and stunning festive bouquets, Selfridges has everything needed to make a home ready for a visit from Father Christmas.

This year, for the first time, Selfridges is offering real Christmas trees from Moyses Stevens which are graded with the highest form of accreditation for forest friendly farming methods. Prices start at £55 and trees can be adorned in white and gold, silver and green or traditional red decorations and delivered directly to any London destination.

STOCKING FILLERS

From small toys to luxury jewellery see our edit of everything your family and friends are wishing for in their stocking this Christmas.

PERSONALISED GIFTS

As we prepare for a Christmas like no other, we’re looking for gifts that are sure to brighten up our loved ones’ celebrations. Thoughtfully chosen, expertly crafted and made to cherish, our personalised gifts are the perfect way to show them that you’re thinking of them

ROYAL MAIL AND SELFRIDGES ANNOUNCE CHRISTMAS PARTNERSHIP

ROYAL MAIL AND SELFRIDGES ANNOUNCE CHRISTMAS PARTNERSHIP

Bringing customers a truly Selfridges experience with Royal Mail, in store and at Selfridges.com, the partnership offers a one stop shop and ship service for parcels, with Letters To Santa included, and exclusive Royal Mail brand collaborations.

  • ‘Royal Mail at Selfridges’ will be a unique partnership between two iconic British brands, which will offer customers a one-stop shop designed to help customers send Letters To Santa and ship their Selfridges purchases.
  • The partnership will launch to the public on the 12th November, and run through to January 2021.
  • Selfridges Oxford Street store will have a dedicated Royal Mail pop up space designed to make it easy to send their Selfridges purchases. Customers can get their presents beautifully gift wrapped and delivered by Royal Mail*.
  • Pillar boxes will be also available in the London, Birmingham and Manchester Selfridges stores, for the littlest of Selfridges customers to post Letters to Santa.
  •  ‘Royal Mail at Selfridges’ will also offer customers a beautiful Royal Mail-themed product range, designed exclusively for the partnership. It will feature many gift ideas, including mugs and festive baubles, alongside limited-edition designer collaborations.
  • The product range will be available to buy online at Selfridges.com, and in the London, Manchester and Birmingham stores.   
  • ‘Royal Mail at Selfridges’ brings a bespoke postal service back to Selfridges’, 80 years since the last outlet closed.

Today, Royal Mail announces a special partnership with Selfridges for Christmas. ‘Royal Mail at Selfridges’, will be an immersive experience spanning store and online, which launches to the public on the 12th November.

In a year like no other, when the human touch has never been so sought-after and missed, ‘Royal Mail at Selfridges’ is an opportunity for customers to reinforce personal connections with friends, family and even Santa!

The joining of two iconic British brands will produce a dedicated space within the Selfridges London store, designed to help the nation prepare their letters and parcels for Christmas. The design for the space will be a loose and playful interpretation of a postal destination through a Selfridges lens; complete with trolleys, mail bags and other post-themed paraphernalia.

In the beautifully festive space, customers can buy loved ones presents and have them professionally wrapped, as well as take advantage of a bespoke postal service. This will enable Selfridges London customers to have the gifts they buy in store delivered by Royal Mail.  Customers will also be able to write and send letters directly to Santa, with an in-store Santa Mail service.

An exclusive product range has also been created for the partnership, which includes branded mugs, festive baubles and more. The range will be available to buy in the London, Manchester and Birmingham stores, and online at www.selfridges.com.

Selfridges London is also working with brands including teapigs, Tiffany & Co. and Biscuiteers to celebrate the Royal Mail partnership in unique ways. Details of these will be announced in due course.

Nick Landon, Chief Commercial Officer at Royal Mail, said “We are delighted and truly excited to announce this partnership. It marks the perfect pairing of two iconic British brands. Christmas is a special time and this year in particular, we want to help make it as special as possible. Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can. Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off. From everyone at Royal Mail, stay safe and get ready for a very merry Christmas with Royal Mail at Selfridges”.

Meave Wall, Stores Directors at Selfridges, said: “We are excited to team up with Royal Mail and to bring such a bespoke postal service and offer to our customers right in time for the busy holiday season.  More than ever, we value the decision customers are making to shop with us and, in return, we’ve done our best to bring to them a unique product offer and an array of services to make their time with us pleasurable, easy and efficient at this hectic time of year. Royal Mail at Selfridges delivers on all those benefits and we can’t wait to welcome our customers to this new service destination”.

The partnership will officially run until early January 2021.

*The parcel delivery service only applies to Selfridges London customers.

Notes to Editors:

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to around 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.

About Selfridges

The business was founded by American entrepreneur Harry Gordon Selfridge in 1909 and is widely regarded as the first and best example of a modern department store. Harry Gordon Selfridge ran the store himself until he retired in 1940. After several ownerships the company was de-merged from the Sears Group in 1998 and floated on the London Stock Exchange. In 2003 the Weston family purchased Selfridges and under their ownership Selfridges has become the epitome of a global destination for fashion, luxury and extraordinary retail experiences. In June 2010 Selfridges was named Best Department Store in the World by IGDS and retained the title for an unprecedented three times consecutively. In May 2016, Selfridges won the inaugural award for the World’s Best Sustainability Campaign at the IGDS world summit for its long-term commitment campaign, Buying Better Inspiring Change which it launched earlier that year. At the IGDS World Department Store Forum in Toronto in 2017, Selfridges won the Best Department Store Campaign for its themed campaign EveryBODY dealing with the beauty and strength of the body beyond conventions. The store reclaimed the best department store title again in 2018. Selfridges has four stores; in London, Birmingham and Manchester (Trafford Centre, and Exchange Square) all celebrating exciting experiences and new product destination launches. Selfridges also operates an international website that delivers within the UK and to over 130 countries, trading in 11 currencies.

Selfridges today continues Harry Gordon Selfridge’s legacy – a shopping experience that promises to constantly surprise, amaze and amuse its customers.

CHRISTMAS ADVENT CALENDARS

With a range of new and exclusive offerings, Selfridges has everything you need to countdown to Christmas. From gin to jewellery, fragrance to food there’s an advent calendar for everyone this festive season.

EARTH-CONSCIOUS GIFTING

From more sustainable fashion options to earth-conscious beauty solutions and pre-loved or upcycled items for your home, we have worked with our brands to create an ever-expanding edit of items that put style and sustainability hand in hand this Christmas.

SUSTAINABLE CHRISTMAS DECORATIONS

Selfridges has the most exciting sustainable decorations this Christmas. New collections have been created in collaboration with suppliers specifically to utilise a wider range of eco-conscious materials such as handmade felt, hand-painted paper mâché figurines with exclusive Selfridges designs, and wreaths that are hand-made in the UK from pre-loved baubles, breathing new life into old Christmas decorations.

Selfridges is ready for Christmas 2020

The retailer launches its world-famous Oxford Street windows and Christmas gifting services at Selfridges.com 

A UK nationwide survey by Selfridges shows a longing for a ‘traditional’ and ‘normal’ festive period.

With 50 days to Christmas Day, Selfridges unveils its uplifting ‘Once Upon A Christmas’ campaign. The campaign launches physically in its store windows and digitally on selfridges.com, bringing together old traditions and new ideas.

An exclusive OnePoll survey commissioned by Selfridges and conducted nationwide as the new lockdown measures were announced, found that: ·8 out of 10 Brits are wishing for a traditional Christmas this year, with nearly half of those wishing it more than any other year ·Despite the lockdown starting this week, 68% of all respondents agree that ‘this year more than ever, it’s important to try and make Christmas as normal as possible’

The survey indicates that the three traditions Brits are most looking forward to are a Christmas Dinner with all the trimmings, decorating the tree with favourite baubles and shopping for special gifts for loved ones.  (see Editors’ Notes for more survey results) 

Despite store closures, Selfridges is committed to giving its customers imaginative digital solutions to help them to prepare for Christmas, combined with the magic of its 111-year tradition of extraordinary window displays. The 2020’s take on Selfridges’ famous Christmas windows will be simultaneously unveiled this morning in the London, Birmingham and Manchester stores. Customers are still able to visit the store’s Foodhall in London and its Pharmacy, whilst it’s Click & Collect service is operational across all Selfridges stores. The Selfridges team is ready to offer its unmistakable in-store Christmas experience when stores reopen in line with Government and Public Health England guidelines.

“Through ‘Once Upon A Christmas’ we hope to celebrate the traditions of Christmas in non-traditional ways, reimagined for the challenges of today. We are here to help our customers make the festive season special, however they might be celebrating and in readiness for a Christmas like no other.” says Selfridges Executive Stores Director, Maeve Wall.

Notes to Editors:

The Selfridges survey by OnePoll on Christmas traditions was conducted from 30 October -3 November. ·Overall, 7 in 10 (70%) of Brits are looking forward to Christmas this year with 30% of those ‘very much looking forward to it’. ·27% are not looking forward to Christmas this year with almost half (48%) saying that it was because of the uncertainty of the rules making planning for Christmas difficult. Closely followed by: -Not being able to spend it with loved ones (40%) -Worrying Christmas traditions will be cancelled (24%) -Not being able to exchange gifts easily this year (24%) -Not being able to afford to celebrate Christmas the way they usually do (17%) ·Almost 8 in 10 (78%) of Brits said they are wishing for a traditional Christmas this year with 36% saying they want a traditional Christmas ‘more than any other year’ ·When asked if they agree with the statement ‘I feel this year, more than ever, it’s important to try and make Christmas as normal as possible’, over two thirds (68%) agreed with this with nearly 35% strongly agreeing. ·Nearly half (48%) of Brits said having a proper Christmas dinner with all the trimmings would make their Christmas perfect this year.

Other ways to make a perfect Christmas include: -Decorating the Christmas tree with favourite baubles from Christmas past and new ones (32%) -Spending time with loved ones even if it’s only by skype or zoom (25%) -Christmas shopping and finding great gifts for my loved ones (22%) ·54% of Brits said that their No1 favourite Christmas tradition is decorating the tree (54%) followed by: -cooking the Christmas dinner (38%) -going Christmas shopping (30%) -playing a family board game (23%). -With leaving food and drink for Santa registering a surprising 16% of responses, closed to writing Christmas cards at 20%

Once Upon A Christmas Windows

Selfridges 2020 Oxford Street Christmas windows present a traditional vision for Christmas, as ever with a Selfridges twist – featuring a cast of iconic and unexpected characters, from Santa to eccentric ‘living room revellers’, each window tells a timely story of old traditions meeting new ideas. These character stories are explored further through the associated campaign and online editorial at selfridges.com. In a year that saw Selfridges announce ambitious new sustainability targets through its Project Earth commitments, windows have been designed with even more focus on using sustainable, recycled, upcycled and recyclable materials wherever possible. The Christmas Shop, this year is Selfridges greenest-Christmas ever. 

This year Santa can be found in Selfridges’ biggest and most festive window at the corner of Oxford and Orchard Street, dancing around his Christmas tree adding the finishing touches. Father Christmas is decorating his tree in a mix of in-store decorations with some created by our family, the Selfridges team. He is balancing on a flocked red cherry picker covered in multi-coloured fairy lights. The Orchard Street windows:  Dedicated artists’ windows feature bespoke Christmas trees by Anthony Burrill, Hanna Hansdotter and Helen Bullock

The Christmas Hub at Selfridges.com

Selfridges interactive and easy-to-use Christmas hub offers four Christmas solutions:

1. Curated edits and unique products, including: ·Personalised Gifts – 20+ ways to make gifts personal ·Sustainable Gifts from Selfridges Project Earth 90+ brand partners, including preloved, archive and vintage fashion and accessories via the RESELLFRIDGES initiative ·Exclusive Gifts – 100s of unique and unusual food, lifestyle, kids & toys, fashion & beauty gifts only at Selfridges

2. Services and virtual shopping and advice via video call: ·Shop the store with virtual shopping appointments with the expert ELFRIDGES team across all store categories, including Christmas gifting ·A bespoke Selfridges Hamper service ·Specialist Fashion & Beauty appointments ·Click & Collect drive and walk up service in Selfridges London, Manchester & Birmingham

3. Fun, festive entertainment and events:

Although its physical stores are temporarily closed, Selfridges has created new ways to celebrate and bring the magic of Christmas to life with unmissable virtual experiences. From the comfort of home, customers big and small can meet Father Christmas himself via 121 ‘Dial-a-Santa’ video appointments or learn new festive skills, such as how to create beautiful wrapping paper that is kinder to the planet, at online Santa Workshops. Landlady Ginger Johnson will bring festive joy to long winter nights with a virtual pub quiz with Sink the Pink. See the Selfridges Chistmas Events here.

4. Inspiration and ideas

The Selfridges team and its community of collaborators are on hand with interesting information and content, helpful festive ideas, as well as gift guides and “how-tos” inspired by the ‘Once Upon A Christmas’ campaign.

Visit the Selfridges Christmas hub at: www.selfridges.com/Christmas

EXTRAORDINARY GIFTS

From gifts for her to gifts for him, unexpected exclusive treats and luxury gifts – we’ve got present-buying all wrapped up here at Selfridges.