Can reselling and repairing our clothes really help tackle fashion’s environmental footprint? How can we make nature more accessible to communities that don’t have access to green space? To mark Earth Day this year, Selfridges is hosting pioneering experts and inspiring voices in the field of sustainability to explore these compelling questions and help us pave the way to a brighter future.

The virtual events are free to join and take place as part of Selfridges’ theme for 2021, Good Nature: a celebration of pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Selfridges imaginative approach to retail innovation is underpinned by its transformational five-year sustainability plan, Project Earth, which aims to change the way we shop.


Thursday 22 April, 6PM BST


  • Jeana Malhi – Youth Board Member, Friends of the Earth
  • Myra Rose Craig – British-Bangladeshi ornithologist, bird writer, naturalist, and campaigner for equal rights, Myra is the youngest person in the UK to receive an honorary Doctor of Science award. Myra is known as ‘Bird Girl UK’
  • Ellen Miles – A creative strategist and social innovator with a focus on the relationship between social and climate justice. Ellen is the founder of the campaign ‘Nature is a Human Right’.

Spending a mere two hours a week outside is scientifically proven to lower blood pressure, enhance the immune system and reduce anxiety. Yet, for many communities, nature and the countryside are inaccessible with many city-dwellers struggling to find greenery in their local areas. There have been accounts of racist hate crimes in ‘community’ green spaces while plus-size people have long felt excluded from outdoor activities such as hiking. In this panel discussion, we hear from the organisations drawing attention to these inequalities and the trailblazing activists campaigning to make nature open to all.


Friday 23 April, 6PM BST

Hosted by Elizabeth L Cline, Author


  • Lauren Bravo- London-based journalist and author of How to Break Up with Fast Fashion, 2020.
  • Shaunie Brett – Consultant in sustainable clothing consumption, Shaunie is currently offering free coaching to young women of colour who have recently founded a fashion business.

How can re-wearing, repairing and buying pre-loved fashion help the environment? Can this make a real difference in an industry that churns out vast quantities of cheap, mass-produced clothes every day? How can we make the pieces in our wardrobes last a lifetime? Join author and fast fashion specialist Elizabeth L Cline and expert voices in environmental fashion as they discuss the significance of reselling, reworking and repairing fashion items in today’s climate. This is a great way to discover the positive ways in which this simple practice can help the cause while also learning some helpful tips to get you started.


Saturday 24 April, 6PM BST

Hosted by Jenny Kleeman, Author and Journalist


  • Tyrone Scott – Young Greens Campaigns Officer Activist
  • Anita Okunde – Activist and UK Student Climate Network

With the anti-climate change movement growing by the day, how can we untangle this complex issue to inspire effective thought leadership for the future? And how can we communicate that this is the most pressing matter in the history of human civilisation without it being preachy and dull? We bring together a panel of experts who have each found creative and innovative ways to bring the climate change conversation to the forefront in what promises to be an inspiring and informative talk.


Selfridges launches a new gifting service offering unforgettable experiences across its London store; from floristry workshops to indulgent pampering sessions, children’s parties with out-of-hours access to the Toy Department and private screenings at The Cinema at Selfridges.  

As Selfridges prepares to reopen its stores and welcome customers back, it launches the Experience Concierge, offering customers a way to treat someone special (or themselves!) to Selfridges’ most extraordinary experiences, with a selection of specially curated packages.   

The destination, which launches on this week and in Selfridges London store on Monday 12th April, offers 11 exclusive gift packages tailored to those seeking to make memories and reconnect as we emerge from a year like no other. 

Through Selfridges’ Experience Concierge, customers can give the gift of experience with an unrivalled choice of packages; from a year’s blow dry subscription for the beauty lover, to skateboarding lessons in the Selfridges Skate Bowl followed by ice cream and an unforgettable family dining experience at the Brasserie of Light.  

Rebecca Warburton, Director of Events & Customer Experiences, says: “Selfridges is more than a shop; we are a playground for experiences through our Cinema, Skate Bowl, restaurants, Beauty Hall, florists and toy department – to name but a few! We’ve brought together all of these extraordinary experiences as packages that can be given as gifts to make our customers’ worlds brighter.”  

Gifts start from £60 available now at   

Notes to Editors:

Health and Safety

For information on how Selfridges is looking after the health and wellbeing of teams and customers during this time, please visit the FAQs page. See more information on how Selfridges is making shopping safe and seamless here.

Experience Concierge packages

The afternoon (beau)tea experience

Gift them an afternoon to remember with a one-to-one make-up bag makeover with Selfridges’ Beauty Concierge experts, before enjoying a delicious cheese and honey pairing afternoon tea at Hive restaurant.

The Gentlemen Session

Surprise them with a sophisticated day at Selfridges London. First, a traditional hot shave by the team at Acqua Di Parma Barbiere, followed-up by a red wine flight tasting and tapas board at Harry Gordon’s Bar.

The Glow-Up

Gift them an expert one-to-one make-up session, followed by a luxurious manicure at Nails Inc and blow-dry and style at Daniel Galvin.

The Skater Special

Treat them to the coolest one-to-one skate lesson from our skateboarders in the Selfridges Skate Bowl, followed by treats at the KITH ice cream and cereal bar. Then, head to The Brasserie of Light for a seriously tasty family dinner.

The Moyses Stevens floristry workshop

Discover the art of flower arranging with a brilliant floristry workshop with the experts at Moyses Stevens in-store at Selfridges London, or online via Zoom.

The Cinema at Selfridges membership

A brilliant gift for any film buff. A year-long membership to The Cinema at Selfridges includes four complimentary tickets, exclusive access to preview screenings, invitations to insider-only members events – from cocktail masterclasses to inspiring industry talks – and much more.

The Ultimate Selfridges London experience

Discover the very best of Selfridges London with a blow-dry and manicure at Daniel Galvin, and a delicious three-course meal at The Brasserie of Light.

Hershesons Blow Dry Bar subscription

Blow them away with a year-long subscription to the Hershesons Blow Dry Bar at Selfridges London, where they can pop in for a 30 minute blow-dry free-of-charge every month for an entire year.

The pull-out-all-the-stops celebration

Treat them to a seriously unforgettable day with a personalised make-up session or traditional hot shave, a luxurious blow-dry and style and an amazing meal at The Brasserie of Light. Then, the cherry on top: a private viewing of a film of their choice in our glamorous VIP screening room at The Cinema at Selfridges.

Movie night at The Cinema at Selfridges

The perfect gift for every film-lover: make their day by booking in a private screening night at The Cinema at Selfridges. Choose the film (from our huge list of available options: modern, classic, and everything in between), then settle in and enjoy with a bottle of Champagne, snacks and nibbles.

FAO Schwartz: Out of hours

The toy shop is all yours! Enjoy a magical after-hours FAO Schwarz experience where you’ll meet our giant piano-playing Music Maestros, experiment with out Mad Scientist, learn magic tricks with the FAO magicians, and receive a special gift from Selfridges.


Selfridges will launch daily SoulCycle Outside classes on Edward Mews when the Oxford Street store reopens on 12th April.

On Monday 12th April, Selfridges London will welcome visitors back to store and open with a special outdoor SoulCycle studio on Edwards Mews.

Selfridges and SoulCycle are teaming up to bring SoulCycle’s signature 45-minute indoor cycling class outside daily for those who have missed the thrill of exercising in a group with an instructor at the helm. SoulCycle Outside gives fitness enthusiasts the chance to get outside, socialise and ride in a safe environment with bikes spaced 6 feet apart. SoulCycle Outside London at Selfridges is SoulCycle’s first outdoor studio in the U.K. and is a first for Selfridges’ outdoor experiential location, Edwards Mews, which last year saw the launch of a hugely popular Christmas Market.

SoulCycle, the leading lifestyle brand that redefines health and wellness through unique mind-body-soul experiences, kicked off the SoulCycle Outside programme in the U.S. last July and is continuing to expand across the country with over 20 upcoming locations slated to open in the next few weeks.

This year, through its Good Nature theme, Selfridges is committed to brightening the world with positive ideas. The launch of SoulCycle Outside London adds to Selfridges’ roster of in store experiences including its rooftop restaurant, alto by San Carlo which will also reopen on 12th April for walk-in reservations.

“We’re thrilled to be partnering with Selfridges for the opening of our first SoulCycle Outside studio in the UK,” said Evelyn Webster, CEO of SoulCycle. “We’ve expanded our SoulCycle Outside programme in the U.S. and have seen great success, so we’re looking forward to welcoming our London riders back in a safe and comfortable outdoor environment. We know our riders are eager to get back to SoulCycle to ride with us and reconnect with their community.”

SoulCycle Outside London at Selfridges will be open 12th April – 4th July 2021. Daily classes will be available to book a week in advance at For more information on things to do and see at Selfridges this spring visit

Notes to Editors:

Health & Safety

SoulCycle and Selfridges are committed to the highest standard of safety. For information on safety measures please visit The SoulCycle Standard of fitness and safety

For information on how Selfridges is looking after the health and wellbeing of teams and customers during this time, please visit the FAQs page. See more information on how Selfridges is making shopping safe and seamless here.


SoulCycle will be offering an exclusive opening promotion of 20% off a 5 pack of classes using code LONDON20. This offer will be available 12th April – 3rd May 2021.

Good Nature

Just ahead of the reopening, Selfridges launched a theme for 2021, Good Nature. Good Nature is a celebration of pleasure in nature, conceived with optimism for a future of restoration and growth, offering visitors physical and digital experiences responding to the natural world. Throughout the year, Selfridges will consider the intersection of nature and culture, through product, destinations and experiences, to be enjoyed within its stores and outside of them. From greenhouses to garden gnomes, green spaces in unexpected places, pre-loved outdoor kit to earth-friendly-only materials, a Selfridges-curated garden centre or picnic baskets for every (outdoor) occasion, all to look forward to.


SoulCycle is the leading lifestyle brand that redefines health and wellness through unique mind-body-soul experiences. It was founded on a few simple ideas: that fitness could be a physical, musical and inspirational experience, and one that you look forward to. With transformative class offerings, strong community, talented instructors and unparalleled hospitality, SoulCycle serves an important purpose: move people to move the world.

SoulCycle transformed boutique fitness with the launch of its signature indoor cycling class in New York City in 2006, and has since continued to innovate and grow for its community. There are currently over 85 studios across the U.S. and internationally in Canada and England.


A Greek-inspired street food company will be launching brand new restaurant Kouzina at Selfridges Birmingham once lockdown restrictions on hospitality are lifted. From Street Kitchen Brothers, a West Midlands-based Greek-Cypriot family run business, Kouzina will be the first eatery to serve authentic Greek food at the iconic department store.

Once Selfridges doors reopen, shoppers will be able to indulge in Greek Mezze cuisine – including the famous moussaka (as seen on The Hairy Bikers show) souvlaki, stifado, and a range of traditional sweet treats from the Greek Bakery such as baklava and kadaifi.

The restaurant will launch with a takeaway offer until government guidelines allow for indoor hospitality, when customers will be welcomed in for all-day dining. The restaurant will seat 50 covers.

The company was founded by brothers Paul Polyviou and Chris Butcher, who are regulars at The NEC, Digbeth Dining Club, BBC Good Food Show, and Lichfield Food Festival, and are keen to get back into the kitchen and feed hungry shoppers in the city centre.

Paul Polyviou and Chris Butcher, owners of Street Kitchen Brothers, stated “We’re incredibly excited to be bringing Kouzina to the Selfridges store. Opening a restaurant in Birmingham is something that we have always aspired to do and this has provided us with the perfect opportunity to take our business to the next level. We are extremely passionate about food and we do everything with our customers in mind. We’re thrilled to finally bring a taste of Greece and Cyprus to the city with our street food and taverna favourites”

Sam Watts, Selfridges Birmingham General Manager, says: “I was first introduced to Street Kitchen Brothers, my local Greek takeaway, by a friend and was hooked immediately, making my way through all the dishes on the menu. I got to know founders Chris and Paul and as testament to my love for their food, have worked with them to launch Kouzina at Selfridges Birmingham.

“We’re excited to welcome customers back to store with the addition of Kouzina and its delicious authentic Greek meze, wraps and specials. With vegan and vegetarian dishes making up half of the menu, it aligns with our sustainability commitments to offer more planet-friendly food.”

Throughout the Covid-19 lockdown, Street Kitchen Brothers were able to keep customers satisfied with their unique ‘Kouzina’ Cook at Home Range and takeaway service.

 The online shop has proved to be a huge success for Street Kitchen Brothers, who wanted to recreate their Grandmother’s Greek feasts from their childhoods in Greece and Cyprus, where the dinner table would be filled with memorable dishes and shared by the whole family. Now these memorable dishes will be shared by family, friends and colleagues in Birmingham’s iconic department store.


Selfridges introduces two new ceramics brands, Hood Ceramics and Valeria Vasi which both feature unique shapes that add character to tablescapes and shelves. Selfridges’ range of coloured glass and marble in pale pink, orange and green hues adds lightness and joy to summer interiors. Meanwhile, Selfridges updates classic monochrome with contemporary lighting and hype-gen rugs.


This namesake brand was founded by potter and interior architect, Libby Hood. Libby makes each piece by hand in her workshop in Leyton, London, meaning no two piece are alike. Her signature ‘leggy’ vessels are made from stoneware clay and have a rustic finish. They can be used either as vases or candle holders or vases and their natural finishes perfectly compliment to dried flower. The range also includes small dishes, mugs and platters. From £15.


Each piece of Valeria Vasi’s collection is made by hand in Barcelona. Founder Valeria takes inspiration from design and art but also seeks to convey the importance of finding the perfect balance of artistic expression, utility and functionality in each of her pieces. From £175.


Following the sell out success of Selfridges’ Mother’s Day Experience Boxes, Selfridges’ chefs have been busy creating another range of show stopping ‘At Home With Selfridges’ restaurant boxes to enjoy this Easter Bank Holiday weekend.

Easter is usually a time of year we dedicate to spending time with family and loved ones. This Bank Holiday weekend, even though things remain a little different, we can still take time to relax and indulge in good food and of course – chocolate!

Selfridges’ Experience Boxes are the perfect gift to send someone to let them know you’re thinking of them or a special treat to enjoy yourself over the long weekend.

For the perfect start to the weekend, the sumptuous Bank Holiday Breakfast Box includes Selfridges breakfast tea and coffee as well as everything you need to create gram-worthy eggs benedict. There are also freshly baked hot cross buns for toasting and slathering in salted butter. For the kids (or kids at heart) there is also a box of mini Tony’s Chocolonely chocolate eggs and an Easter egg hunt kit, complete with clue cards, sign posts and stickers.

For a real treat, kick off the weekend celebrations with the Indulgent Bank Holiday Feast Box. Curated and prepped by Selfridges in-house chefs, the box includes a delicious three course meal for two. To start, a seasonal dish of English Asparagus and soft boiled Clarence Court Eggs. To follow, a choice of mains; either Duck Confit, Wild Garlic & Truffle Gnocchi or for vegetarians, Gnocchi and Spring Vegetables. To finish, Chocolate Fondant, Crème Fraiche and  Orange. To drink, there is a beautiful bottle of Selfridges organic red wine and for an extra-special touch, the box also includes a menu for the table, bespoke name cards and dinner candles.

Both boxes are available nationwide with delivery included. Pre-order is available from Tuesday 23rd March. All orders must be placed by Wednesday 31st March. All orders will be delivered to the chosen address on Friday 2nd April.

At Home with Selfridges – Bank Holiday Breakfast Box

4 Hot Cross Buns

4 English Muffins

Selfridges Salted Butter

Selfridges Selection Classic Smoked Salmon

6 Eggs

Hollandaise Sauce


Selfridges Selection Bella Vista Coffee

Selfridges Selection English Breakfast Tea

Selfridges Selection Apricot Jam

Easter Egg Hunt Kit

Tony’s Chocoloney Mini Eggs

Menu for the table

£70, available on

At Home with Selfridges – Bank Holiday Feast Box

Three-course meal for two:

Starter: English Asparagus, Clarence Court Egg, Capers, Parsley And Mixed Leaves

Main: Duck Confit, Wild Garlic & Truffle Gnocchi, Spring vegtables

Main (vegetarian): Gnocchi, Spring Vegetables Tossed In Wild Garlic And Truffle Butter, Peas, Cherry Plum Tomatoes, Jersey Royals, Broad Beans, Heritage Carrot, Basil And Ricotta Salata​

Dessert: Chocolate Fondant, Crème Fraiche, Orange ​

Selfridges Selection Terra Alta Red Wine

Name Cards

Menu for the table


Instructions for food prep

£130, available on


Selfridges’ edit of Easter treats has something for everyone to indulge in this year. From sustainably sourced Easter Eggs and vegan chocolate to the best of British baked Easter favourites. Celebrate at home with deliciously creamy oat milk eggs, moreish ruby chocolate, sweet bunny biscuits and everything needed for the ultimate kids Easter lunch table.


This year Selfridges has introduced two new Easter eggs, both with sustainable attributes that are in line with its Project Earth commitments. Selfridges has partnered with Chocolarder who use ethically sourced cacao from the Dominican republic and sugar cane from the green harvest project in Brazil to create delicious 50% milk chocolate Easter eggs. Chocolarder are committed to low carbon solutions, shipping the cacao back to their headquarters in Falmouth, Cornwall via wind powered sail boats. The Almond Nougatine Easter Egg uses almonds wind sailed from Spain and the delightfully crunchy Honeycomb egg uses honey from beekeeper Matt Pitt’s Cornish Black Bees, a breed that he is working hard to conserve and repopulate to the region. Both Easter eggs are presented in 100% plastic free packaging.


Chocolarder’s new Easter egg is made using just three ingredients: cocoa beans, unrefined raw sugar and gluten free oats. The cocoa beans used to create this egg were grown under the canopy of Sierra Leone’s Gola Rainforest National Park. Various charities, including RSPB and The Gola Rainforest project have been working with local farmers to grow the cocoa in harmony with the park (home to several endangered species) instead of contributing to deforestation. Chocolarder have added toasted whole oats to the cocoa beans and sugar to replicate the delicious creaminess of milk chocolate without using dairy. All Chocolarder’s Easter Eggs are presented in plastic free packaging.


Happi launches a range of dairy, gluten and soya-free Easter eggs in an array of delicious flavours. Made with ethically sourced cacao from Colombian farmers, each egg is packed into fully recyclable packaging. Flavours include: Plain M!lk, Salted Caramel and Chocolate Orange.

The range also includes a Cacao Milk Crunch oat m!lk chocolate bar and vegan chocolate buttons. Too good to share!


Inspired by the founder’s great-great-great-grandfather, John Cadbury, newly launched H!P aims to disrupt the classic milk chocolate market by replacing animal-products with oat milk. HiP’s deliciously creamy chocolate bars use cocoa sourced from family-owned businesses in Columbia, allowing them to support sustainable farming relationships and invest in local community projects. The range launches at Selfridges with a Salted Caramel Oat Milk Easter egg and chocolate bars with flavours from Cookies ‘no’ Cream to Salty Pretzel. 


Selfridges announces the launch of a new dedicated pop up site in its London Foodhall with a roster of exciting street food and chef collaborations programmed for 2021. The space, ‘The Pop Up Kitchen at Selfridges’ launches with Venezuelan street food brand Pabellón.

Following an extremely popular appearance at Selfridges Christmas Market last year, award-winning purveyors of Venezuelan street food Pabellón will be the first eatery to take over the space with a three month residency from 12 March.

Pabellón’s menu features two classic Venezuelan dishes. Firstly the Arepa; a traditional corn bread prepared freshly by hand and filled with a choice of beef, chicken or beans and topped with cheese, salad, avocado and fried plantains. Secondly, its namesake Pabellon; a Venezuelan rice bowl that is served with meat (or black beans), plantain, pico de gallo, avocado and a half arepa to mop up all the delicious flavours. All dishes are served in sustainable packaging and can be made vegan or vegetarian. Everything on the menu is also gluten free. 

Pabellón is the first in a series of exciting foodie collaborations which will launch at The Pop Up Kitchen at Selfridges, with more details to be announced in the coming months.

Selfridges Head of Food, Andrew Bird comments, ‘We’re very excited to be launching our new dedicated pop up site in the Foodhall. The space has been designed to be a launch pad for new brands as well as a destination for the capital’s best street food and exciting chef collaborations. We look forward to welcoming visitors to discover something new and delicious.’



Venezuelan rice bowl

BEEF – Slow cooked shredded Brisket, Black Beans, Plantains, Half Arepa, Pico de Gallo, Avocado.

CHICKEN – Slow cooked shredded Chicken, Black Beans, Plantains, Half Arepa, Pico de Gallo, Avocado.

VEGAN – Black Beans, Plantains, Half Arepa, Pico de Gallo, Avocado.


Handmade grilled corn bread with side of batter sweet potato fries

BEEF – Slow cooked shredded Brisket, Avocado, Cheddar Cheese, Plantains, Pico de Gallo.

CHICKEN – Slow cooked shredded Brisket, Avocado, Cheddar Cheese, Plantains, Pico de Gallo.

VEGGIE/VEGAN – Black Beans, Avocado, Cheddar Cheese (optional), Plantains, Pico de Gallo.


Hand cut sweet potatoes dipped in gluten-free batter, twice deep fried for extra crisp texture and season with smoked paprika.

Notes to Editors:

About Pabellón:

Pabellón was founded in 2017 by Karla and Helios, a young Venezuelan couple who decided that they wanted to bring the culinary traditions and flavours of Venezuela to London. Since launching, Pabellón have won several British Street Food Awards in both 2019 and 2020.

Selfridges Foodhall Opening Hours:

Selfridges London Foodhall remains open

Monday – Saturday 10am – 8pm

Sunday 11.30am – 6pm


Selfridges’ edit of stylish gifts includes something for everyone this Mother’s Day.

Celebrate together at home with handcrafted bottled cocktails and self-care essentials, or send something special to show you care. From foodie gifts to brilliant bouquets and even embroidery kits for a fun activity on the day. All gifts are available at


Selfridges introduces At Home with Selfridges Experience Boxes for Mother’s Day.

It’s been a year like no other with many of us not being able to see our mum as often as we’d like, which means all the more reason to show her you care this Mother’s Day. Selfridges is launching At Home with Selfridges Experience boxes, the perfect way to spoil her, whether you’re far away or can enjoy something special together.

Treat her to a Selfridges experience at home with two options to choose from. The Breakfast Box is filled with everything to make mum’s morning special including Organic Jersey Milk, Selfridges Classic Smoked Salmon, bagels, coffee, orange juice and freshly baked cookies from Blondie’s Kitchen.

For customers who want to pull out all the stops, The Ultimate Mother’s Day Treat Box includes an indulgent three-course meal, created and prepped by Selfridges’ in-house chefs, a bottle of Selfridges champagne, custom made candles, menus and personalised name cards. The meal includes burrata and marinated tomatoes with seasoned sourdough crumbs to start, a choice of either a meat or vegetarian main, and the pièce de résistance, an elegant raspberry and rose macaroon.

Both boxes are available nationwide with delivery included. Pre-order is available from 23rd February. All orders must be placed by Sunday 7 March. All orders will be delivered to the chosen address on Saturday 13 March.

At Home with Selfridges – Mother’s Day Breakfast Box

Five organic plain bagels

Selfridges Selection British Salted Butter

Selfridges Selection Classic Smoke Salmon

Cream Cheese

Ivy House Farm Milk

Orange Juice

Selfridges Selection Columbian Bella Vista Coffee

Sour Cherry Granola

Fen Farm Redcurrant and Rhubarb Skyr Yoghurt

Assorted box of 6 Blondie Kitchen Cookies, tied with Mother’s Day ribbon

A printed menu for the table and a Mother’s Day poem.

£65, available on

At Home with Selfridges – The Ultimate Mother’s Day Treat box

Starter: Burrata, marinated tomatoes and seasoned sourdough crumbs

Main: a choice of either Creedy Carver Chicken, Jerusalem Artichoke, Serrano Ham, Wild Garlic Potatoes OR Strozzapreti a La Norma, Aubergine, Pomodoro, Ricotta Salata (v)

Dessert: Raspberry and Rose Macaroon

Bottle of Selfridges Champagne

Mother’s Day card

Bespoke candles with ‘Happy Mother’s Day’

Personalised name cards

Booklet with instructions for food prep

£165, available on