MOTHER’S DAY GIFTS 2021

Selfridges’ edit of stylish gifts includes something for everyone this Mother’s Day.

Celebrate together at home with handcrafted bottled cocktails and self-care essentials, or send something special to show you care. From foodie gifts to brilliant bouquets and even embroidery kits for a fun activity on the day. All gifts are available at Selfridges.com.

MAKE MOTHER’S DAY SPECIAL WITH SELFRIDGES’ EXPERIENCE BOXES

Selfridges introduces At Home with Selfridges Experience Boxes for Mother’s Day.

It’s been a year like no other with many of us not being able to see our mum as often as we’d like, which means all the more reason to show her you care this Mother’s Day. Selfridges is launching At Home with Selfridges Experience boxes, the perfect way to spoil her, whether you’re far away or can enjoy something special together.

Treat her to a Selfridges experience at home with two options to choose from. The Breakfast Box is filled with everything to make mum’s morning special including Organic Jersey Milk, Selfridges Classic Smoked Salmon, bagels, coffee, orange juice and freshly baked cookies from Blondie’s Kitchen.

For customers who want to pull out all the stops, The Ultimate Mother’s Day Treat Box includes an indulgent three-course meal, created and prepped by Selfridges’ in-house chefs, a bottle of Selfridges champagne, custom made candles, menus and personalised name cards. The meal includes burrata and marinated tomatoes with seasoned sourdough crumbs to start, a choice of either a meat or vegetarian main, and the pièce de résistance, an elegant raspberry and rose macaroon.

Both boxes are available nationwide with delivery included. Pre-order is available from 23rd February. All orders must be placed by Sunday 7 March. All orders will be delivered to the chosen address on Saturday 13 March.

At Home with Selfridges – Mother’s Day Breakfast Box

Five organic plain bagels

Selfridges Selection British Salted Butter

Selfridges Selection Classic Smoke Salmon

Cream Cheese

Ivy House Farm Milk

Orange Juice

Selfridges Selection Columbian Bella Vista Coffee

Sour Cherry Granola

Fen Farm Redcurrant and Rhubarb Skyr Yoghurt

Assorted box of 6 Blondie Kitchen Cookies, tied with Mother’s Day ribbon

A printed menu for the table and a Mother’s Day poem.

£65, available on Selfridges.com.

At Home with Selfridges – The Ultimate Mother’s Day Treat box

Starter: Burrata, marinated tomatoes and seasoned sourdough crumbs

Main: a choice of either Creedy Carver Chicken, Jerusalem Artichoke, Serrano Ham, Wild Garlic Potatoes OR Strozzapreti a La Norma, Aubergine, Pomodoro, Ricotta Salata (v)

Dessert: Raspberry and Rose Macaroon

Bottle of Selfridges Champagne

Mother’s Day card

Bespoke candles with ‘Happy Mother’s Day’

Personalised name cards

Booklet with instructions for food prep

£165, available on Selfridges.com

CELEBRATE THE JOY OF READING ON WORLD BOOK DAY WITH SELFRIDGES

Celebrate the power of reading and the joy of books this World Book Day. Spark children’s imaginations with fancy dress costumes, plush cuddly friends and books for all ages; from sing-along audiobooks to comforting story books for quiet moments. All available at Selfridges.com.

SELFRIDGES’ HOMEWARE TRENDS

Spring sees a riot of colour enter Selfridges’ home department with Nigerian inspired textiles, speckled Italian Murano glass and throws made from recycled cotton featuring abstract takes on the human form. These colourful interiors trends are sure to elevate and brighten spaces at home.

FRESH PRINTS

Yinka Ilori is a London based multidisciplinary artist of a British-Nigerian heritage who specialises in storytelling by fusing his British and Nigerian heritage to tell new stories in contemporary design. He began his practice in 2011 up-cycling vintage furniture, inspired by the traditional Nigerian parables and West African fabrics that surrounded him as a child. Ilori designed three of Selfridges’ Project Earth window displays in 2020. His homeware range includes cushions and tableware.

PRIMARY COLOURS

Maison Dada was born out of the wild dream to inject a dose of Dadaism into everyday life. Maison Dada develops furniture, lighting, rugs and accessories with a desire to create the unexpected from ordinary objects and the will to harmonize dreams and reality.

DESIGN CLASSIC(AL)

Dutch design company pols potten reaches thousands of years back in time for its inspiration for these vases. This set of four is inspired by ancient Rome, which, as well as inventing concrete and conquering much of the known world, also made very handsome pottery. pols potten takes those classic silhouettes and distils them into something distinctly modern. Made from powder-coated metal.

MURANO GLASS

Milan-based label StoriesofItaly is known for creating beautiful mouth-blown Murano glass pieces, designed by its own in-house glassmaker who specialises in a traditional ‘macia’ technique. The range of speckled glasses and vases boasts striking colourways achieved through layering pigments into molten glass — each piece requiring four hours at a time to create.

GETTING INTO SHAPE

Slowdown Studio was founded by Australian designer Marc Hendrick in East LA in 2015. Discovering emerging and established artists from across the globe, collaboration is at the heart of Slowdown Studio. These throws, which are made with recycled cotton, are each designed by a different artist and inspired by the human form.

PLISSÉ

Northern Italian architect Michele De Lucchi, who is the nominated Professor at the Design Faculty of the Politecnico di Milano (The Polytechnic University of Milan), designs Alessi’s Plisse range to his usual exacting standards. Crafted from thermoplastic resin, this blender is defined by sculptural lines that show his experimental aesthetic and eye for detail.

Valentine’s 2021

Selfridges thoughtful edit of stylish gifts includes something for everyone this Valentine’s Day.

Celebrate together at home by popping open a bottle or send something special to loved ones who are a little further afield. From cheeky confections to brilliant bouquets and even a deck of dating prompts for that next zoom date! All gifts are available on Selfridges.com. 

SELFRIDGES 2021 FOOD TREND PREDICTIONS

The events of 2020 and the impact of Covid-19 have transformed the food industry, from how food is processed to how it is accessed, consumed and shared. Selfridges Food Product Developer Jessica Abela looks at how the pandemic has and will continue to influence the way we eat and how this will impact food trends for the coming year.

1. Provenance & hyperlocal

“Sustainability, biodiversity and community-driven considerations were driving many consumers’ food and drink choices before the pandemic. This has accelerated and customers are increasingly searching for ways to re-connect with the food system.

“Hydroponic growth systems such as Infarm allow us select herbs and salads to grow within our Foodhall, offering customers hyperlocal, super fresh and naturally flavourful produce. It ticks lots of sustainability boxes, reducing our carbon footprint and using 95% less water.”

2. Imperfect Eating

“Whilst consumers are becoming more savvy about nutrition, the terms ‘guilty pleasures’ and ‘junk food’ are taking on a new form. Consumers are seeking ways to bring back the feel-good factor and shake off the taboo, re-affirming food’s role in routine acts of self-care. New brands are taking the language, flavours and visual cues of “junk foods” and refining them for an adult audience.”

3. Beauty Foods

“Bridging the gap between nutrition and skincare, holistic food and drink brands are now launching science backed beauty foods, drinks and skincare made using their hero ingredients. Some brands are expanding their beauty supplements to include foods and on the flip-side, food brands are foraying into the beauty market through olive oil.”

4. Food-as-Medicine

“Half of UK consumers believe plants and botanicals have medicinal benefits1. The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states. The desire for health and wellbeing post-pandemic is a consistent trend across all markets. Nostalgic narratives overlaid with science are giving way to a new category.”

5. Flexitarians

“14% of Brits now identify as flexitarians2– twice as many as pescatarians, vegetarians and vegans combined. And three quarters of people globally plan to eat and drink more healthy as a result of the pandemic3. Following a largely plant-based diet and choosing alternative protein sources to meat can not only improve health but reduce your carbon footprint.”

6. Mood Foods

“As we better understand the synergy between food and mental health, our diets are changing to reflect both how we feel and how we want to feel. People are looking to foods to address wellness issues such as sleep, anxiety and concentration. Consumers are increasingly linking what they eat and drink to their emotional states.”

LAST MINUTE CHRISTMAS GIFTS!

For those who have left the Christmas shopping to the last minute, Selfridges’ edit of last-minute gifts has something for everyone, from foodies to pets, and everyone in between.

Last order dates below for guaranteed Christmas delivery.

UK Standard deliveries: 20 December, 6pm

UK next day deliveries: 22 December, 6pm

Same Day deliveries (London only): 23 December, 12pm

HOME & TECH GIFTING

This Christmas, Selfridges has curated the most unique and extraordinary gifts to help spread the festive cheer. Discover the gifts that friends and family are wishing for with one-of-a-kind homeware and tech, including inspirational earth-conscious options for home-makers, foodies and creatives.

GIFT GIVING MADE EASY WITH ELFRIDGES VIRTUAL GIFTING SERVICE

This Christmas, Selfridges is helping shoppers to avoid the queues and find the perfect presents for everyone on their list from the comfort of home with its personal shopping gift service, Elfridges.

Selfridges gifting gurus are available for one-to-one virtual appointments to help customers to discover extraordinary gifts for friends and family. Simply let them know who the gift is for and any areas of interest, from women’s fashion to tech or toys, and a personal shopper will present gift ideas over video call. With an encyclopaedic knowledge of every item in store, they offer ideas and inspiration for sure-to-please presents.

The service, which is also available in stores by appointment, is complimentary and caters to all budgets and needs, with free UK delivery over £30. In addition to the Elfridges gifting service, Selfridges also offers personal styling, beauty appointments and a hampers concierge service with experts who can help customers to fill a bespoke hamper or give festive menu advice.

Selfridges new Book & Shop service allows customers to book a time slot to access stores through dedicated fast-track entrances and avoid queues for a smooth shopping experience.

Notes to Editors:

The health, safety and wellbeing of customers and team members is our priority, and measures have been taken to help minimise the risk of coronavirus, in line with guidance from Public Health England and the relevant authorities. These include: 

  • We ask customers to follow current government guidelines on gatherings indoors or outside, keeping their group to one household or support bubble
  • 1 customer per 16m2 of retail space
  • A one-way system to enter and exit our stores
  • Face coverings worn by all customers and team members working in our stores 
  • Teams and customers will be asked to follow social distancing guidelines of 2 metres from the next individual
  • Where social distancing cannot be maintained, we will install physical barriers to protect our customers and teams, with screens installed at till points and counters wherever appropriate
  • Floor markings and signage installed across all of our stores and locations to support social distancing, including queue systems to enter Selfridges stores

SELFRIDGES LAUNCHES OPEN AIR CHRISTMAS MARKET

Selfridges has reopened its doors, extending its food and festive offer into Edwards Mews

Selfridges is bringing the magic of Christmas to life on its doorstep with the launch of an extraordinary outdoor Christmas Market. Selfridges first ever Christmas Market, which is now open, includes a foodie feast showcasing London’s best street food traders with a line up curated in partnership with food market pioneer and founder of Street Feast, Dominic Cools-Lartigue.

Families, the local community and seekers of festive fun are invited to visit the Christmas Market on the Mews to discover London’s best street food traders, brought together by Dominic Cools-Lartigue including some of the city’s most exciting chefs such as Andrew Clarke and Daniel Watkins. A total of nine food trucks and stalls line Edward Mews offering seasonal food and drink, from mulled wine and buttered rum to Venezuelan cuisine, North Indian street food and Christmas market staple bratwurst hot dogs.

Ensuring a seasonal atmosphere, family-friendly helter-skelter and carousel fairground rides are set to keep visitors entertained. A host of stalls will help customers to get ready for the holiday season with real Christmas trees, wreaths, decorations and hand-picked gifts and toys to help spread the festive cheer.

Selfridges Store Director, Meave Wall, comments, “We’re very excited to welcome customers back into our London store with the addition of our brilliant new Christmas Market, a destination for visitors to become immersed in the joy of Christmas. With the help of Dominic, we’ve brought together some of the best food traders in London, alongside fairground rides and stalls with gifts from independent British brands for those wishing to do some Christmas shopping. The open-air environment not only means everyone can wrap up and enjoy warming hot chocolates and the festive lights, but it’s a convenient way for Londoners and any visitors to the capital to enjoy the festivities and create magical new memories.”

Dominic Cools-Lartigue comments: “Just as the lockdown comes to an end the Selfridges Christmas Market is a wonderful opportunity for families to come together, have some fun, and enjoy some of London’s best street food.”

FOOD:

Tramshed Project – Chef Andrew Clarke (Brunswick House, St Leonards, Tram Shed Project) and Chef Daniel Watkins (St Leonards) will be serving an exclusive range of indulgent burgers and BBQ marinated meat.

Fundi Pizza – Brothers Charlie and Rory Nelson built their own wood-fired pizza oven from scratch and have been making Neapolitan style pizzas since 2012.

Cheese Wheel – Fresh pasta made in a giant 40kg wheel of grana Padano

Pop Dogs – British brand Pop Dogs specialise in plant based hot dogs

Pabellon – British-based Venezuelan brand Pabellon will be doing a range of traditional dishes including Arepa filled corn bread with a selection of slow cooked meats. Vegetarian, vegan and GF options also available

Gully – Founded by father and son – Sudhir and Avi, Gully will be serving up delicious North Indian street food from a truck with built-in gaming

Only Jerkin – Only jerkin use traditional family recipes for their fried chicken which is triple dipped in seasoned flour and their signature batters and fried until it’s super crunchy! A selection of homemade sauces also available including famous jerk gravy.

Choco Fruit – A selection of fruit drizzled in chocolate and covered in your choice of toppings

Drinks Cart – The roaming drinks cart will be serving up Mulled wine, hot buttered rums, warm apple ciders, and other winter warming brews

Bar – Fully stocked bar curated by Field Vision.

Ask Mummy Daddy – Traditional and vegan pick and mix sweets.

Sicilian Goods – Traditional Italian Christmas sweet treats served with indulgent sauces and extra toppings.

Selfridges Selection – Confectionery and festive foods from Selfridges’ own label food range and a selection of brands from the Foodhall. Panettones, Christmas pudding, gingerbread, lebkuchen and stolen

GIFTS:

Moyes Stevens – Christmas trees in a range of size all with bio-degradable netting. Home delivery option available

Your London Florist – Christmas wreaths and centre pieces

Winter accessories – from the likes of Acne Studios, Patagonia and Ganni

Christmas Toys – Traditional and interactive toys from brands such as FAO Schwarz, Rubiks Cube and Marvins Magic

Christmas decorations and home fragrances – hand-picked by the Selfridges team

The Christmas Market on the Mews is open daily throughout December: 4 – 9pm on weekdays and 12 – 9pm at weekends. The health and wellbeing of customers and teams remains Selfridges’ priority; the Christmas Market on the Mews will comply with the latest government guidance.

Notes to Editors:

Health and safety

Health and safety measures have been put in place to ensure the safety of both Selfridges teams and customers. These include:

A limit to 96 customers per time in the market

A one-way system with arrows and hosts to direct customers through the market

Contactless payments taken at a designated pay point

Food stalls will feature Perspex screens and team members will wear PPE

Hand sanitiser stations have been installed in several locations throughout the market

Dominic Cools-Lartigue

Dominic Cools-Lartigue spent 15 years in the music industry, putting on events all over the world, from Miami to Ibiza. In 2012 he launched Street Feast, London’s Pioneering night market, that would go on to help revolutionise how we eat and drink in the city. In 2015, just three years after creating Street Feast, and with over 20,000 people a week attending Street Feast sites across London, Dominic sold Street Feast to London Union, which Dominic is a significant shareholder of alongside founder investors like Nigella Lawson, Jamie Oliver and Heston Blumenthal. Since the Covid-19 pandemic Dominic has launched a meals initiative called A Plate For London, which has fed 21,000 vulnerable people in London. He has also opened The Tramshed Project, a new 12,000 sq. ft co-working, dining and wellbeing space in the heart of Shoreditch.