INDULGE IN A SPECIAL BANK HOLIDAY TREAT WITH SELFRIDGES’ EXPERIENCE BOXES

Following the sell out success of Selfridges’ Mother’s Day Experience Boxes, Selfridges’ chefs have been busy creating another range of show stopping ‘At Home With Selfridges’ restaurant boxes to enjoy this Easter Bank Holiday weekend.

Easter is usually a time of year we dedicate to spending time with family and loved ones. This Bank Holiday weekend, even though things remain a little different, we can still take time to relax and indulge in good food and of course – chocolate!

Selfridges’ Experience Boxes are the perfect gift to send someone to let them know you’re thinking of them or a special treat to enjoy yourself over the long weekend.

For the perfect start to the weekend, the sumptuous Bank Holiday Breakfast Box includes Selfridges breakfast tea and coffee as well as everything you need to create gram-worthy eggs benedict. There are also freshly baked hot cross buns for toasting and slathering in salted butter. For the kids (or kids at heart) there is also a box of mini Tony’s Chocolonely chocolate eggs and an Easter egg hunt kit, complete with clue cards, sign posts and stickers.

For a real treat, kick off the weekend celebrations with the Indulgent Bank Holiday Feast Box. Curated and prepped by Selfridges in-house chefs, the box includes a delicious three course meal for two. To start, a seasonal dish of English Asparagus and soft boiled Clarence Court Eggs. To follow, a choice of mains; either Duck Confit, Wild Garlic & Truffle Gnocchi or for vegetarians, Gnocchi and Spring Vegetables. To finish, Chocolate Fondant, Crème Fraiche and  Orange. To drink, there is a beautiful bottle of Selfridges organic red wine and for an extra-special touch, the box also includes a menu for the table, bespoke name cards and dinner candles.

Both boxes are available nationwide with delivery included. Pre-order is available from Tuesday 23rd March. All orders must be placed by Wednesday 31st March. All orders will be delivered to the chosen address on Friday 2nd April.

At Home with Selfridges – Bank Holiday Breakfast Box

4 Hot Cross Buns

4 English Muffins

Selfridges Salted Butter

Selfridges Selection Classic Smoked Salmon

6 Eggs

Hollandaise Sauce

Milk

Selfridges Selection Bella Vista Coffee

Selfridges Selection English Breakfast Tea

Selfridges Selection Apricot Jam

Easter Egg Hunt Kit

Tony’s Chocoloney Mini Eggs

Menu for the table

£70, available on Selfridges.com.

At Home with Selfridges – Bank Holiday Feast Box

Three-course meal for two:

Starter: English Asparagus, Clarence Court Egg, Capers, Parsley And Mixed Leaves

Main: Duck Confit, Wild Garlic & Truffle Gnocchi, Spring vegtables

Main (vegetarian): Gnocchi, Spring Vegetables Tossed In Wild Garlic And Truffle Butter, Peas, Cherry Plum Tomatoes, Jersey Royals, Broad Beans, Heritage Carrot, Basil And Ricotta Salata​

Dessert: Chocolate Fondant, Crème Fraiche, Orange ​

Selfridges Selection Terra Alta Red Wine

Name Cards

Menu for the table

Candles

Instructions for food prep

£130, available on Selfridges.com

CELEBRATE EASTER WITH SELFRIDGES

Selfridges’ edit of Easter treats has something for everyone to indulge in this year. From sustainably sourced Easter Eggs and vegan chocolate to the best of British baked Easter favourites. Celebrate at home with deliciously creamy oat milk eggs, moreish ruby chocolate, sweet bunny biscuits and everything needed for the ultimate kids Easter lunch table.

SELFRIDGES SELECTION

This year Selfridges has introduced two new Easter eggs, both with sustainable attributes that are in line with its Project Earth commitments. Selfridges has partnered with Chocolarder who use ethically sourced cacao from the Dominican republic and sugar cane from the green harvest project in Brazil to create delicious 50% milk chocolate Easter eggs. Chocolarder are committed to low carbon solutions, shipping the cacao back to their headquarters in Falmouth, Cornwall via wind powered sail boats. The Almond Nougatine Easter Egg uses almonds wind sailed from Spain and the delightfully crunchy Honeycomb egg uses honey from beekeeper Matt Pitt’s Cornish Black Bees, a breed that he is working hard to conserve and repopulate to the region. Both Easter eggs are presented in 100% plastic free packaging.

CHOCOLARDER

Chocolarder’s new Easter egg is made using just three ingredients: cocoa beans, unrefined raw sugar and gluten free oats. The cocoa beans used to create this egg were grown under the canopy of Sierra Leone’s Gola Rainforest National Park. Various charities, including RSPB and The Gola Rainforest project have been working with local farmers to grow the cocoa in harmony with the park (home to several endangered species) instead of contributing to deforestation. Chocolarder have added toasted whole oats to the cocoa beans and sugar to replicate the delicious creaminess of milk chocolate without using dairy. All Chocolarder’s Easter Eggs are presented in plastic free packaging.

HAPPI EGGS

Happi launches a range of dairy, gluten and soya-free Easter eggs in an array of delicious flavours. Made with ethically sourced cacao from Colombian farmers, each egg is packed into fully recyclable packaging. Flavours include: Plain M!lk, Salted Caramel and Chocolate Orange.

The range also includes a Cacao Milk Crunch oat m!lk chocolate bar and vegan chocolate buttons. Too good to share!

H!P

Inspired by the founder’s great-great-great-grandfather, John Cadbury, newly launched H!P aims to disrupt the classic milk chocolate market by replacing animal-products with oat milk. HiP’s deliciously creamy chocolate bars use cocoa sourced from family-owned businesses in Columbia, allowing them to support sustainable farming relationships and invest in local community projects. The range launches at Selfridges with a Salted Caramel Oat Milk Easter egg and chocolate bars with flavours from Cookies ‘no’ Cream to Salty Pretzel. 

SELFRIDGES WELCOMES PABELLÓN TO NEW POP UP KITCHEN AT LONDON FOODHALL

Selfridges announces the launch of a new dedicated pop up site in its London Foodhall with a roster of exciting street food and chef collaborations programmed for 2021. The space, ‘The Pop Up Kitchen at Selfridges’ launches with Venezuelan street food brand Pabellón.

Following an extremely popular appearance at Selfridges Christmas Market last year, award-winning purveyors of Venezuelan street food Pabellón will be the first eatery to take over the space with a three month residency from 12 March.

Pabellón’s menu features two classic Venezuelan dishes. Firstly the Arepa; a traditional corn bread prepared freshly by hand and filled with a choice of beef, chicken or beans and topped with cheese, salad, avocado and fried plantains. Secondly, its namesake Pabellon; a Venezuelan rice bowl that is served with meat (or black beans), plantain, pico de gallo, avocado and a half arepa to mop up all the delicious flavours. All dishes are served in sustainable packaging and can be made vegan or vegetarian. Everything on the menu is also gluten free. 

Pabellón is the first in a series of exciting foodie collaborations which will launch at The Pop Up Kitchen at Selfridges, with more details to be announced in the coming months.

Selfridges Head of Food, Andrew Bird comments, ‘We’re very excited to be launching our new dedicated pop up site in the Foodhall. The space has been designed to be a launch pad for new brands as well as a destination for the capital’s best street food and exciting chef collaborations. We look forward to welcoming visitors to discover something new and delicious.’

MENU

PABELLON £11.50

Venezuelan rice bowl

BEEF – Slow cooked shredded Brisket, Black Beans, Plantains, Half Arepa, Pico de Gallo, Avocado.

CHICKEN – Slow cooked shredded Chicken, Black Beans, Plantains, Half Arepa, Pico de Gallo, Avocado.

VEGAN – Black Beans, Plantains, Half Arepa, Pico de Gallo, Avocado.

AREPA & SWEET POTATO TEMPURA £11.50

Handmade grilled corn bread with side of batter sweet potato fries

BEEF – Slow cooked shredded Brisket, Avocado, Cheddar Cheese, Plantains, Pico de Gallo.

CHICKEN – Slow cooked shredded Brisket, Avocado, Cheddar Cheese, Plantains, Pico de Gallo.

VEGGIE/VEGAN – Black Beans, Avocado, Cheddar Cheese (optional), Plantains, Pico de Gallo.

SWEET POTATO TEMPURA £5

Hand cut sweet potatoes dipped in gluten-free batter, twice deep fried for extra crisp texture and season with smoked paprika.

Notes to Editors:

About Pabellón:

Pabellón was founded in 2017 by Karla and Helios, a young Venezuelan couple who decided that they wanted to bring the culinary traditions and flavours of Venezuela to London. Since launching, Pabellón have won several British Street Food Awards in both 2019 and 2020.

Selfridges Foodhall Opening Hours:

Selfridges London Foodhall remains open

Monday – Saturday 10am – 8pm

Sunday 11.30am – 6pm

MOTHER’S DAY GIFTS 2021

Selfridges’ edit of stylish gifts includes something for everyone this Mother’s Day.

Celebrate together at home with handcrafted bottled cocktails and self-care essentials, or send something special to show you care. From foodie gifts to brilliant bouquets and even embroidery kits for a fun activity on the day. All gifts are available at Selfridges.com.

MAKE MOTHER’S DAY SPECIAL WITH SELFRIDGES’ EXPERIENCE BOXES

Selfridges introduces At Home with Selfridges Experience Boxes for Mother’s Day.

It’s been a year like no other with many of us not being able to see our mum as often as we’d like, which means all the more reason to show her you care this Mother’s Day. Selfridges is launching At Home with Selfridges Experience boxes, the perfect way to spoil her, whether you’re far away or can enjoy something special together.

Treat her to a Selfridges experience at home with two options to choose from. The Breakfast Box is filled with everything to make mum’s morning special including Organic Jersey Milk, Selfridges Classic Smoked Salmon, bagels, coffee, orange juice and freshly baked cookies from Blondie’s Kitchen.

For customers who want to pull out all the stops, The Ultimate Mother’s Day Treat Box includes an indulgent three-course meal, created and prepped by Selfridges’ in-house chefs, a bottle of Selfridges champagne, custom made candles, menus and personalised name cards. The meal includes burrata and marinated tomatoes with seasoned sourdough crumbs to start, a choice of either a meat or vegetarian main, and the pièce de résistance, an elegant raspberry and rose macaroon.

Both boxes are available nationwide with delivery included. Pre-order is available from 23rd February. All orders must be placed by Sunday 7 March. All orders will be delivered to the chosen address on Saturday 13 March.

At Home with Selfridges – Mother’s Day Breakfast Box

Five organic plain bagels

Selfridges Selection British Salted Butter

Selfridges Selection Classic Smoke Salmon

Cream Cheese

Ivy House Farm Milk

Orange Juice

Selfridges Selection Columbian Bella Vista Coffee

Sour Cherry Granola

Fen Farm Redcurrant and Rhubarb Skyr Yoghurt

Assorted box of 6 Blondie Kitchen Cookies, tied with Mother’s Day ribbon

A printed menu for the table and a Mother’s Day poem.

£65, available on Selfridges.com.

At Home with Selfridges – The Ultimate Mother’s Day Treat box

Starter: Burrata, marinated tomatoes and seasoned sourdough crumbs

Main: a choice of either Creedy Carver Chicken, Jerusalem Artichoke, Serrano Ham, Wild Garlic Potatoes OR Strozzapreti a La Norma, Aubergine, Pomodoro, Ricotta Salata (v)

Dessert: Raspberry and Rose Macaroon

Bottle of Selfridges Champagne

Mother’s Day card

Bespoke candles with ‘Happy Mother’s Day’

Personalised name cards

Booklet with instructions for food prep

£165, available on Selfridges.com

CELEBRATE THE JOY OF READING ON WORLD BOOK DAY WITH SELFRIDGES

Celebrate the power of reading and the joy of books this World Book Day. Spark children’s imaginations with fancy dress costumes, plush cuddly friends and books for all ages; from sing-along audiobooks to comforting story books for quiet moments. All available at Selfridges.com.

SELFRIDGES’ HOMEWARE TRENDS

Spring sees a riot of colour enter Selfridges’ home department with Nigerian inspired textiles, speckled Italian Murano glass and throws made from recycled cotton featuring abstract takes on the human form. These colourful interiors trends are sure to elevate and brighten spaces at home.

FRESH PRINTS

Yinka Ilori is a London based multidisciplinary artist of a British-Nigerian heritage who specialises in storytelling by fusing his British and Nigerian heritage to tell new stories in contemporary design. He began his practice in 2011 up-cycling vintage furniture, inspired by the traditional Nigerian parables and West African fabrics that surrounded him as a child. Ilori designed three of Selfridges’ Project Earth window displays in 2020. His homeware range includes cushions and tableware.

PRIMARY COLOURS

Maison Dada was born out of the wild dream to inject a dose of Dadaism into everyday life. Maison Dada develops furniture, lighting, rugs and accessories with a desire to create the unexpected from ordinary objects and the will to harmonize dreams and reality.

DESIGN CLASSIC(AL)

Dutch design company pols potten reaches thousands of years back in time for its inspiration for these vases. This set of four is inspired by ancient Rome, which, as well as inventing concrete and conquering much of the known world, also made very handsome pottery. pols potten takes those classic silhouettes and distils them into something distinctly modern. Made from powder-coated metal.

MURANO GLASS

Milan-based label StoriesofItaly is known for creating beautiful mouth-blown Murano glass pieces, designed by its own in-house glassmaker who specialises in a traditional ‘macia’ technique. The range of speckled glasses and vases boasts striking colourways achieved through layering pigments into molten glass — each piece requiring four hours at a time to create.

GETTING INTO SHAPE

Slowdown Studio was founded by Australian designer Marc Hendrick in East LA in 2015. Discovering emerging and established artists from across the globe, collaboration is at the heart of Slowdown Studio. These throws, which are made with recycled cotton, are each designed by a different artist and inspired by the human form.

PLISSÉ

Northern Italian architect Michele De Lucchi, who is the nominated Professor at the Design Faculty of the Politecnico di Milano (The Polytechnic University of Milan), designs Alessi’s Plisse range to his usual exacting standards. Crafted from thermoplastic resin, this blender is defined by sculptural lines that show his experimental aesthetic and eye for detail.

Valentine’s 2021

Selfridges thoughtful edit of stylish gifts includes something for everyone this Valentine’s Day.

Celebrate together at home by popping open a bottle or send something special to loved ones who are a little further afield. From cheeky confections to brilliant bouquets and even a deck of dating prompts for that next zoom date! All gifts are available on Selfridges.com. 

SELFRIDGES 2021 FOOD TREND PREDICTIONS

The events of 2020 and the impact of Covid-19 have transformed the food industry, from how food is processed to how it is accessed, consumed and shared. Selfridges Food Product Developer Jessica Abela looks at how the pandemic has and will continue to influence the way we eat and how this will impact food trends for the coming year.

1. Provenance & hyperlocal

“Sustainability, biodiversity and community-driven considerations were driving many consumers’ food and drink choices before the pandemic. This has accelerated and customers are increasingly searching for ways to re-connect with the food system.

“Hydroponic growth systems such as Infarm allow us select herbs and salads to grow within our Foodhall, offering customers hyperlocal, super fresh and naturally flavourful produce. It ticks lots of sustainability boxes, reducing our carbon footprint and using 95% less water.”

2. Imperfect Eating

“Whilst consumers are becoming more savvy about nutrition, the terms ‘guilty pleasures’ and ‘junk food’ are taking on a new form. Consumers are seeking ways to bring back the feel-good factor and shake off the taboo, re-affirming food’s role in routine acts of self-care. New brands are taking the language, flavours and visual cues of “junk foods” and refining them for an adult audience.”

3. Beauty Foods

“Bridging the gap between nutrition and skincare, holistic food and drink brands are now launching science backed beauty foods, drinks and skincare made using their hero ingredients. Some brands are expanding their beauty supplements to include foods and on the flip-side, food brands are foraying into the beauty market through olive oil.”

4. Food-as-Medicine

“Half of UK consumers believe plants and botanicals have medicinal benefits1. The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states. The desire for health and wellbeing post-pandemic is a consistent trend across all markets. Nostalgic narratives overlaid with science are giving way to a new category.”

5. Flexitarians

“14% of Brits now identify as flexitarians2– twice as many as pescatarians, vegetarians and vegans combined. And three quarters of people globally plan to eat and drink more healthy as a result of the pandemic3. Following a largely plant-based diet and choosing alternative protein sources to meat can not only improve health but reduce your carbon footprint.”

6. Mood Foods

“As we better understand the synergy between food and mental health, our diets are changing to reflect both how we feel and how we want to feel. People are looking to foods to address wellness issues such as sleep, anxiety and concentration. Consumers are increasingly linking what they eat and drink to their emotional states.”

LAST MINUTE CHRISTMAS GIFTS!

For those who have left the Christmas shopping to the last minute, Selfridges’ edit of last-minute gifts has something for everyone, from foodies to pets, and everyone in between.

Last order dates below for guaranteed Christmas delivery.

UK Standard deliveries: 20 December, 6pm

UK next day deliveries: 22 December, 6pm

Same Day deliveries (London only): 23 December, 12pm