SS22 briefing

SS22 briefing


Created by Street Feast and The Tramshed Project Founder Dominic Cools-Lartigue, in partnership with Executive Chef Andrew Clarke, Rich Woods as Head of Drinks and Selfridges, The Great Feast at The Old Selfridges Hotel launcheswith a team of the UK’s best Michelin starred and award winning chefs including Tom Sellers, Andrew Wong, Jason Howard, Chantelle Nicholson, Ravinder Bhogal, Selin Kazim and AdeJoké Bakare.

The Great Feast at The Old Selfridges Hotel will kick off the capital’s festive season and promises to be one of London’s most spectacular destinations to visit this Christmas. A multi-sensory immersive festival, The Great Feast will host four imaginative experiences for guests, transporting them to a wonderful joyous world of outstanding food, drinks and music.

From Thursday 11th November to Saturday 18th December, The Great Feast will open at London’s most exclusive destination – The Old Selfridges Hotel – a venue rarely used for public events. With an incredible line up of the UK’s most talented chefs, restaurateurs and artists, The Great Feast will transform the iconic space and ensure Londoners see out 2021 with a bang. 


With menus curated by seven diverse and renowned chefs especially for The Great Feast, The Counter of Joy’s 50m long kitchen & bar counter will serve an eclectic mix of savoury small plates from the best chefs in the country.

Chefs include: Tom Sellers of Restaurant Story, Andrew Wong of A.Wong, ex-Connaught and Masterchef Professionals quarter-finalist Jason Howard, Chantelle Nicholson chef Owner of All’s Well and formerly chef-Patron of Treadwells, Jikoni London’s Ravinder Bhogal, finalist of the BBC Two series Great British Menu and owner of Oklava Selin Kiazim and award-winning AdeJoké Bakare from Brixton’s Chishuru.


Complementing the line-up of incredible acclaimed chefs and adding to the magic, award-winning and globally famous bartender Rich Woods (also known as The Cocktail Guy) will curate an eccentric collection of cocktails exclusively for The Great Feast. His imaginative drinks will be served alongside a showstopping menu of sweet winter treats by Chin Chin Labs, from Christmas tree baked Alaska to a bespoke Christmas cracker with an edible surprise. A unique liquid nitrogen ice cream parlour, Chin Chin Labs will create indulgent, Wonka inspired ice cream and treats.


Joyride offers guests a 45 minute immersive experience where they will receive wireless headphones to explore the tastes, touch and smells of a luxury bento-box, designed exclusively for The Great Feast. In partnership with food artist and anthropologist Caroline Hobkinson, Joyride will explore how the senses interact to elicit joy and pleasure. Guests will enjoy a special menu by chef and restaurateur Andrew Clarke from Brunswick House and The Tramshed Project, with drinks that perfectly pair specially created by Rich Woods.


The Magic Garden Stage will provide a live lounge, presenting live music from some of London’s brightest musical talents. Artists include Joel Culpepper, Yazmin Lacey and Etta Bond. Each week the Magic Garden Stage will be hosted by a different headline act, with support bands and DJs.

The Great Feast at Old Selfridges Hotel will run from Thursday 11th November to Saturday 18th December and will support Dominic Cools-Lartigue’s A Plate For London food charity, with each ticket sold contributing to feeding people in need this Christmas.

Opening times:

6pm to midnight every Thursday, Friday and Saturday

Select days will offer lunchtime tables from 12pm to 3pm, and select Wednesdays will offer 12pm to 3pm, and 6pm to midnight

Ticket prices from £20


Notes to Editors:


Website –

About Dominic Cools-Lartigue

Dominic Cools-Lartigue is the founder of Street Feast, London’s pioneering night market. His renovation of disused buildings around London into vibrant dining spaces has helped revolutionise how we eat out in the capital. From Dalton Yard to Dinerama, and Model Market to Hawker House, his venues helped lay the foundations for today’s trend of food halls and night-markets sweeping the country.

When the first Covid-19 lockdown was imposed in London in March 2020 Dominic turned his attention to helping feed Londoners in need. To date his new organisation, A Plate For London, has fed over 35,000 people across the city. That summer he also launched The Great Feast of London, a digital food and music festival with performances from Groove Armada and Goldie, and meal kits delivered nationwide from Nuno Mendes and Ollie Dabbous.

In autumn 2020 Dominic launched the Tramshed Project, a year long pop-up coworking, dining and culture space in Shoreditch, with acclaimed food from Andrew Clarke. 


Complimentary tickets are now available for the Christmas destination
as it returns for a second year, even bigger than before

Selfridges Christmas Market on the Mews will open its doors on Friday 5th November, brimming with festive cheer and fun for the whole family to enjoy.

The Selfridges spirit will be brought to the unique W1 destination behind the Oxford Street store, with a curation of gifting, dining and entertainment, making the Mews a place for friends to socialise and celebrate together this Christmas.

The Christmas Market on the Mews is back for a second year – and it’s bigger and brighter than before, with Edwards Mews taken over by some of London’s best food and drink vendors, magical market stalls and unexpected experiences, and the opportunity to meet Santa and friends. A curation of food and drink trucks, three bars, gifting stalls and fairground rides, including a Helter Skelter, will line Edwards Mews alongside a spectacular giant Christmas Tree twinkling with fairy lights. At the entrance to the Selfridges store on Edwards Mews, customers will be able to browse gifts, advent calendars and stocking fillers as well as visit a new Christmas Concierge; a service for inspiring solutions for every festive need – from Christmas hampers and present advice to ordering sustainably grown Christmas trees and wreaths or discovering the gift of unique-to-Selfridges experiences.

The impressive line-up of food traders has once again been curated in partnership with food market pioneer and founder of Street Feast, Dominic Cools-Lartigue. It includes everything from savoury and sweet waffles from Utter Waffle, gourmet burgers and chips by The Tramshed Project, pie and mash from My Pie and Filipino street food from Bong Bongs to doughnuts by Treats Club and cookies and nitrogen ice cream by Chin Chin. Three on site bars will offer mulled wine, craft beer, cocktails and hot chocolate.

The Christmas Market on the Mews will open daily from 5th November to 24th December:
Monday to Friday 4 – 9pm
Saturday and Sunday 12 – 9pm
Entry will be via Duke Street. Tickets (free of charge) are available at:


Today, Selfridges (alongside the wider Selfridges Group) has committed to significantly accelerating its target to achieve net zero carbon across its business to 2040 by signing The Climate Pledge – a commitment co-founded by Amazon and Global Optimism to act on the climate emergency and meet the Paris Agreement 10 years early.

Following over a decade of retail activism, from banning fur in 2005, to signing the Fashion Pact in 2019, to removing plastic-based cosmetic glitter in 2021, Selfridges launched the next phase of its sustainability strategy Project Earth in 2020. With a vision to reinvent retail, through Project Earth Selfridges pledges to change the way we shop and the way it does business, underpinned by Science-Based Targets (scopes 1, 2 and 3) and a commitment to net-zero carbon.  

Through Project Earth, Selfridges is taking bold action on the climate emergency across three themes; ensuring the most environmentally impactful materials it uses come from certified, sustainable sources by 2025, pioneering new circular business models and experiences across resale, rental, refill, and repair, and using its platform to engage and inspire the mindsets of its partners, customers and teams.

Andrew Keith, Managing Director of Selfridges, said: “Selfridges exists to imagine and create a sustainable future for our customers. This strong sense of purpose is at the heart of everything we do and over the last 16 years, we have taken ground-breaking steps to reinvent retail. However, we know that we need to change the way we shop and the way we do business to urgently address the climate emergency. By coming together with Amazon, Global Optimism and the signatories of the Climate Pledge, we believe we can co-create meaningful change and unite behind positive, solution-led environmentalism.”

Christiana Figueres, Founding Partner of Global Optimism, commented: “The recent report released by the IPCC is the starkest warning yet that the systems supporting human life are reaching tipping points and that the window of time to act decisively is narrowing,” said Christiana Figueres, the UN’s former climate chief and now founding partner of Global Optimism. “This wake up call from science must be faced with courage and conviction. In this light, it’s encouraging that 86 more companies – some of the largest household names in the world – are now joining The Climate Pledge, committing to accelerate their actions to tackle climate change in a timely fashion, and playing their part in building a low-carbon economy. I look forward to the fruits of the leadership we will see from this collective of 200 signatories that are now part of The Climate Pledge.”

Last month, Selfridges marked the first anniversary of Project Earth by publishing a Progress Update that sets out its highlights and hurdles throughout the last 12 months. In early 2022, Selfridges will publish its first full Sustainability Report.

For more information on Project Earth, please visit:

Notes to Editors:

As a signatory of the Climate Pledge, Selfridges will:

  • Measure and report greenhouse gas emissions on a regular basis.
  • Implement decarbonization strategies in line with the Paris Agreement through real business change and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies.
  • Take actions to neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially beneficial offsets to achieve net zero annual carbon emissions by 2040.

About Selfridges’ carbon reduction targets

Selfridges set Science Based Targets (scopes 1,2 and 3) in 2020, which have been validated by the Science Based Targets Initiative[1]. Selfridges is committed to achieving net-zero carbon across its business by 2040.

Selfridges’ stores are powered by 100% green energy (electricity and gas) and it is focussing on driving down waste and energy consumption year on year.

Selfridges has retained the Carbon Trust triple standard for carbon, water and waste since 2014.

[1] We will reduce our greenhouse gas emissions from our stores and offices by 64% (from a 2018/19 baseline) by 2030. This target has been approved by the Science-Based Targets Initiative as consistent with what the latest climate science has told us is needed to prevent the most damaging effects of climate change (to keep warming to 1.5°c.).

We also commit to reducing absolute scope 3 GHG emissions from purchased goods and services 30% by 2030 from a 2018 base year, and that 10% of our suppliers by emissions covering logistics and capital goods will have science-based targets by 2024.

Selfridges launches Summer Awakening – its most earth conscious window displays ever

Selfridges launches its new window displays: Summer Awakening, inspired by the almighty power of the sun, and the next chapter of its year-long Good Nature creative theme. The project, staged in full across the London store’s 27 large-scale windows and adapted for the windows in Selfridges’ stores in Birmingham and Manchester, reminds onlookers that the sun can be a power for good, sharing a sense of hope, wonder and escapism.

Summer Awakening is Selfridges most-earth conscious display ever, created in large parts from recycled materials, repurposed props from previous schemes, eco-friendly paints, furnishings, arts supplies, and mostly recyclable materials. The range of planet-conscious materials is wide – from reclaimed bamboo, timber and glass; jute, rush, willow, and deadstock fabric. The display also features – for the first time on such a scale in such a creative framework – a wall installation in a polystyrene alternative, made entirely from Mycelium, more commonly known as mushroom protein.

Each window represents a typical and often joyful simple summery scene: a picnic, the summer sun rising on a beach, a day at the Lido, a field of sunflowers or an afternoon barbeque. Selfridges has commissioned bespoke art installations and objects by a line-up of creative talents, including art director and set designer Ibby Njoya, designer and weaver Anne Marie O’Sullivan, designer and maker James Shaw, and artist-maker Amy Bairstow, amongst others.

At the London store, Summer Awakening is completed by a special commission by architecture and design practice, Sam Jacobs Studio, across three windows on Orchard Street, featuring sculptures inspired by summer rituals.

Summer Awakening embodies Selfridges’ Project Earth sustainability commitments. Launched nearly a year ago, Project Earth is a five-year transformational sustainability initiative through which Selfridges pledges to change the way we shop by 2025. One of Project Earth’s three major commitments focuses on ensuring that the most environmentally friendly materials used throughout the business come from certified, sustainable sources by 2025.

Selfridges’ year-long theme, Good Nature, launched in January and is designed as a celebration of pleasure in nature, conceived with optimism for a future of restauration and growth, offering visitors physical and digital experiences responding to the natural world.

Selfridges Creative Director, Hannah Emslie comments: “Our new window displays celebrate the sun’s almighty power for good. We are proud to say that it is the most earth conscious display we’ve ever created, in line with our Project Earth commitments. We’re also excited about sharing new works from talented British creatives produced with mainly natural materials. We hope visitors to our stores in London, Manchester and Birmingham will find plenty to make their worlds’ brighter – even when the sun’s not shining!”


Selfridges introduces two new brands, Schneid Studio ceramics and Elephant & Bamboo home fragrance. For summer, Selfridges edit of outdoor homeware is perfect for creating the Inside Out trend adding bohemian, beachy vibes to any balcony or garden. Whilst fringe lighting and home accessories in vivid pink and orange lay the foundations for a chic 70’s pad.

AW21 briefing

AW21 briefing