Cloudy Bay Haven at Selfridges London

As of Monday 21st June, Cloudy Bay is recreating their majestic home of New Zealand at
Selfridges London. Taking over the bar on the ground floor, guests will be transported to
Marlborough, New Zealand, the home of Cloudy Bay, through an immersive and luxurious

The Cloudy Bay haven at Selfridges is more than just a bar, it emulates the bay in New Zealand –
showcasing its special, awe inspiring, untouched beauty and now Londoners will have the
opportunity to experience this unique place without needing to cross the Pacific Ocean.
A haven is wherever we find a sense of home; anywhere in the world. It is where we find kindness,
company and comfort. Where we can take a moment to relish a simple luxury. And conscientious
wine lovers can now take that opportunity in London at Cloudy Bay’s Selfridges bar. Cloudy Bay
produce wine to be shared and enjoyed amongst friends – capturing special moments to cherish
for years to come.

The bar itself is designed with nature in mind. Guests will enter through an opening in the Cloudy
Bay tent. Earthy tones and sensorial textures will transport you to New Zealand as you approach
the beautiful wooden bar. There are Covid-19 safe social distancing measures in place but they
won’t feel cumbersome or invasive. Charming lanterns and outdoor lights will guide the way and
guests may find themselves lucky enough to be seated in the snug. This is a haven within a haven;
an elegant and rustic corner sofa within the safe confines of the illustrious tent. Having visited you
will feel well versed in the values and sensibilities of Cloudy Bay.

The Cloudy Bay haven bar will be at Selfridges until the start of October. Here you can indulge in
the prestigious and beloved Cloudy Bay Sauvignon Blanc (2020) as well as their 2019 Pinot Noir,
2019 Chardonnay, 2016 Te Koko and 2017 Te Wahi. The menu also boasts exquisite bar snacks
such as picked white crab meat, world famous Black label jamón ibérico de Monatanera or a vegan
friendly summer salad.

Beyond the family of Cloudy Bay wines there is a range of Champagnes on offer such as Veuve
Clicquot, Ruinart and Dom Pérignon. Cloudy Bay cocktails and soft drinks are also served at the

The demonstration of Cloudy Bay’s haven is an invitation to consider your own. We invite you to
create a personalised map in-store to showcase exactly where your haven is or as a memorable
gift for a loved one. The map can be purchased with a bottle of Cloudy Bay both in-store and online.
We trust you will delight in the taste of this haven Cloudy Bay is lucky enough to call home. Let’s
raise a glass in honour of havens, whatever and wherever they may be – cheers, from our haven
to yours.

Opening times:
11:30 – 21:00 (Monday to Saturday)
11:30 – 18:30 (Sunday)
Reservation not required, walk-ins welcome
Menu (by glass and bottle):
Cloudy Bay Sauvignon Blanc 2020
Cloudy Bay Pinot Noir 2019
Cloudy Bay Chardonnay 2019
Cloudy Bay Te Koko 2016
Cloudy Bay Te Wahi 2017
Cloudy Bay Pelorus Brut NV
Cloudy Bay Pelorus Rose NV
Champagnes, cocktails, soft drinks and bar nibbles are also available.
Please enjoy responsibly.

About Cloudy Bay:
Cloudy Bay was established in 1985 by David Hohnen, a pioneer and visionary, who was
convinced of New Zealand wines’ great potential. The winery was among the first five to be
established in Marlborough, the country’s finest wine region, and is now highly regarded for the
superlative quality and consistency of its wines. Thirty years later, Cloudy Bay remains New
Zealand’s most recognized winery. Sauvignon Blanc is the Estate’s flagship grape variety.
Cloudy Bay also produces a Chardonnay, a Pinot Noir and a sparkling wine, Pelorus.

About Selfridges:
Thought-provoking, unconventional and fearlessly creative, Selfridges has always sought to do
things a little differently. More than a shop, Selfridges is a social centre with sustainability at its
heart, powered by imagination, curiosity and creativity. The only store to be named the Best
Department Store in the World four times, Selfridges offers a shopping experience that promises
to surprise, amaze and amuse its customers by delivering extraordinary experiences. The launch
of Project Earth in 2020 marked a new chapter in Selfridges’ history – the start of a challenging
yet vital journey to change the way we shop by 2025. The initiative builds on the industry-leading
steps Selfridges has taken over the last 10 years to place sustainability at the heart of the
business. Selfridges is committed to transforming the way we shop physically and digitally. From
its in-house Cinema, restaurants and bars, skate bowl and extraordinary events calendar, to
celebra ting new and upcoming artists and designers, Selfridges has always been more than the
sum of its products.


21 June, Selfridges London Accessories Hall and the store exterior on Duke and Orchard Streets have been transformed into a Garden Centre, a playful and sensory response to a boom in outdoor appreciation, as part of Good Nature, Selfridges’ creative theme for 2021.  

The Garden Centre sells gardening tools, seeds, indoor and outdoor plants and pots, Selfridges own label compost. It also sells a curation of fashion, lifestyle and beauty products, as well as an exclusive collection from Prada, an exclusive Shakedown Garden merch from The Grateful Dead and a bespoke Selfridges merchandise featuring puns such as Herb Your Enthusiasm or Horti-Couture, for gardening and fashion enthusiasts alike.    

The Garden Centre is a social space celebrating the pleasure of growing and green power, and the sense of well-being nature gives. Within the Garden Centre, The Potting Shed is a destination for events and advice, with a resident gardener (plus a virtual “dial-a-gardener” service)  and a program of workshops, experiences and happenings which explore the pleasure and positivity that gardening brings, while promoting practical skills and sustainable methods, across every store (with Green House concepts in Selfridges Manchester and Birmingham) and on Selfridges will also “green up” Oxford Street, with a grow bag installation in front of the store’s historic canopy entrance.  

“A garden centre is evocative but familiar, and has provided rich inspiration for our teams, literally and creatively. We know our customers are more interested in gardening and greening than they have ever been – and so we are playing with the idea by bringing the essentials of a typical garden centre to our stores. We will be retailing plants, compost and garden gnomes alongside special and unexpected Selfridges products with a sense fun and imagination, as we continue to explore pleasure in nature this year.” Explains Selfridges Creative Director, Hannah Emslie 

Notes to Editors:


Grateful Dead Shakedown Garden

Taking inspiration from the band’s tenth studio album ‘Shakedown Street’ and the recent rise in the popularity of gardening amongst consumers, the playfully named ‘Shakedown Garden’ collection gives the classic Grateful Dead aesthetic of tie-dye, skulls, bears and roses a botanical spin. Drawing upon designs from Grateful Dead’s classic imagery archive, and communicating the importance of sustainability to the band, the 16-piece range features apparel that uses organic blanks and vegan inks for any print work, debuting new artwork and exclusive designs for both dedicated Dead Heads and those after their latest fashion fix.


Potting Shed (London) & Green House (Manchester and Birmingham)  

Headline Events Programme: 25 June – 11 July 

In line with the Garden Centre attraction we will create a host of activities to inspire and engage new and existing gardeners. A dedicated program of events, experiences and happenings across stores and online will celebrate Mother Nature and the pleasure that gardening brings. Key themes include practical skills and advice, wellbeing, sustainable garden methods and access to gardening for all.

A headline program will be hosted within the Oxford Street pop up Potting Shed and expanded to a wider customer base through virtual events. The Birmingham and Manchester stores will host a Garden Centre Green House pop up and the Manchester stores will host supplementary community garden projects. 

Events include: •Dial-a-gardener – Selfridges resident gardener, Angela Maynard, will host virtual 1-2-1 sessions from her garden to yours. Show and tell your indoor or outdoor plant problems, ask for help or advice and pick up some green fingered tips •Garden Guests – Angela Maynard’s friends will visit the potting shed for special workshops and events •Garden for Good – Hear from ecological grower and activist Poppy Okotcha as she discusses how we can make gardening and land more accessible to all •Shed takeover and 1-2-1 workshops – Visit the Potting Shed for nature themed workshops exploring mindful garden designs, creating your own botanical beauty products, growing your own herbs and terrarium workshops


Good Nature 

Good Nature is Selfridges creative theme for 2021. Throughout the year, Selfridges will be inspired by nature; making the world brighter through the creative exploration of pleasure. Good Nature is a celebration of the pleasure in nature, offering visitors physical and digital experiences responding to the natural world. Good Nature initiatives include the Pleasure Series Podcast; The Resellfridges pre-loved Outdoor Edit and opening in June, the Selfridges Garden Centre. Good Nature will present seasonal events and experiences throughout the year and Selfridges’ distinct visual identity – including its world-famous windows – will be an ode to pleasure in nature, changing with the seasons.  


Celebrate Father’s Day with Selfridges’ thoughtfully curated edit of gifts and experiences. Whether they’re sharply dressed, enjoy cooking up a storm or have an eye for interiors, Selfridges has the perfect gift to say thank you. For the dads who are hard to buy for, or perhaps first-time dads in need of some R&R, customers can treat them to an extraordinary experience via Selfridges new Experience Concierge.


This summer, the House is showcasing the Dioriviera capsule in a pop-up boutique with a seaside
atmosphere at Selfridges London’s iconic rooftop restaurant, Alto by San Carlo.

Named Dior at Alto, the space celebrates the art of living dear to the House and is adorned
with toile de Jouy, an emblem revisited by Maria Grazia Chiuri in blue, chartreuse or raspberry
– Pop hues lifted from a radiant summer wardrobe designed by the Creative Director of Dior
women’s collections. The motif adorns chairs and placemats as well as the bar and delicate veils
on the pergola, an ode to la dolce vita. Punctuating the décor are objects by Dior Maison such as
cushions, parasols and deckchairs.

The menu features Italian specialties, Alto’s signature recipes – such as Truffle and Pecorino Ravioli
– as well as dishes selected by the House*, including some of Monsieur Dior’s favorites.
The cocktail list, renamed in tribute to the history of Dior, is made complete by elixirs created
exclusively for this unique spot, such as “J’Adior Selfridges” and “Lady Dior”.

A gourmet and refined interlude, Dior at Alto can be discovered from June 3rd to the end of October 2021 by booking here.

*Guests can choose from Lobster Roll with Pachino Tomatoes, Beetroot Carpaccio served with rocket salad,
Parmesan cheese and pistachios, or Tagliolini with Sicilian Red Prawns and Caviar.



Selfridges theme for 2021 is Good Nature: a celebration of pleasure in nature, conceived with optimism for a future of restoration and growth.

This summer, Selfridges looks to make the world brighter and encourage reconnection with the great outdoors with a specially curated edit of extraordinary outdoor entertainment and homeware. From inflatable hot tubs and paddle boards to portable pizza ovens and planet-friendly picnic essentials, the Garden Centre edit has everything to enhance an outdoor lifestyle.






This May half term, Selfridges has curated an extraordinary line up of activities for children and families to enjoy, with exciting events taking place daily in the Toy Department and a one off special appearance from star of the moment Peter Rabbit. 

Half term activities include (Monday 31st May – Sunday 6th June):

Meet Peter Rabbit

Watch Peter Rabbit on the big screen and then meet the star in the person! Selfridges will continue to screen the long-awaited sequel Peter Rabbit 2: The Runway, at its in store cinema, located on the lower-ground floor. Following a special screening on the 1st of June, fans can head to the Toy Department to meet Peter Rabbit himself. Tickets for all screenings can be booked here. 

FAO Schwarz Soldier sing-a-long performance

See the FAO Schwarz Toy Soldiers come to life at their musical performance everyday at 3pm.

Remember the iconic scene from the movie Big? Get musical and have a go on FAO Schwarz’s giant walk-on piano in the toy department. Piano lessons run everyday 2-5pm, book a complimentary experience here

Braid Bar and Nail Art

Get creative and learn nail art from the pros or head to the new pop up from The Braid Bar for fun braided hairstyles and plaits.

Magic Trick Demos

Learn some magic from the talented Marvin’s Magic team who will be demoing tricks throughout half term.

Lego Exclusives

Be the first to see Lego’s new 2020 Ford Bronco R and 2019 GT ‘Gulf Heritage’ Edition car which launches exclusively at Selfridges, June 1st

Notes to Editors:

Selfridges Toy Department on 4

London, 400 Oxford St, London W1A 1AB

Monday – Saturday: 10am – 9pm

Sunday: 11am – 6pm

Health & Safety:

Customers waiting outside will be asked to maintain social distancing of 2 metres, as will customers and staff inside 

Hand sanitiser stations throughout the space and increased cleaning throughout the day, with deep cleaning each evening 

Protective screens at till points 

Customers will be encouraged to use contactless with mobile device payments, and an increased transaction limit of £45 


Following the viral success of Rudy’s Vegan Butcher, the UK’s first permanent vegan butcher which opened its doors in Islington last year, the team behind the cult plant-based brand are bringing their signature cruelty-free cuts to central London, with a new counter at Selfridges.

On a meat-free mission to provide unbeatable products to vegans and non-vegans alike, the brand-new butcher is now open seven days a week in Selfridges Foodhall. With both a butcher’s counter and a deli menu available, the slab is stocked with plant-based products, mind-blowing mock meats and vegan home cooking staples alongside a range of to-go hot and cold American diner favourites.

New products for Selfridges include charcuterie favourites such as meat-free Mortadella and Merguez, alongside cold cuts such as spiced pastrami and peppered salami, weighed and sliced at the counter. Whip-up a full English brekkie at home with baycon and black puddin’, while a selection of dirty burgers, soysage patties and rack of jack ‘ribs’ have you covered for a perfect summer spread for al fresco BBQs and gatherings.

Rudy’s at Selfridges will also be serving up a delicious deli menu, comprising signature American diner dishes with a vegan twist so shoppers can enjoy Rudy’s on-the-go, with dishes from £5.50. Signature dishes will include the unbelievable, oozing Mac & Cheeze and the legendary Rudy’s Ruben’z, a spectacular sandwich stacked high with plant-based pastrami, pickles, crispy onions and Russian dressing. Of course, they’ll also be keeping the menu fresh with never-seen-before items exclusive to Selfridges such as the Veatball sub and a seasonally changing plant-based pie of the day.

Rudy’s Vegan Butcher launch at Selfridges falls in line with Project Earth, the retailer’s on-going sustainability initiative which aims to increase its range of plant based options, as well as committing to providing a 100% organic meat offer across all of Selfridges Foodhalls and restaurants by 2025.

Notes to Editors:

Rudy’s Vegan Butcher

Selfridges Foodhall, 400 Oxford St, Marylebone, London W1A 1AB

206 Upper Street, London, N1 1RQ

Monday – Sunday: 10am – 9pm

About Rudy’s Vegan

Rudy’s Vegan Diner launched in 2018 in Camden Market as London’s first all-vegan diner, serving veganised versions of classic American junk food, pioneering a new style of vegan food and showing Londoners that vegan food can be dirty and delicious. After two successful years, Rudy’s launched DIY restaurant kits for nationwide delivery to allow customers to recreate their four most popular dishes at home. Going from strength to strength, the brand launched the UK’s first permanent vegan butcher on Islington’s Upper Street in November 2020 to much acclaim, selling a range of plant-based products in store and expanding their online shop with a wide range of mock-meats such as baycon, pastrami, burger patties and meatballs, all created from scratch. Rudy’s Vegan has developed a loyal following and looking to spread their sustainable, meat-free message across the UK.


Last year, as part of Project Earth, Selfridges invited you to join the rental revolution. On May 7th we launch Selfridges Rental on Curated by Selfridges buying team from the best new season womenswear, menswear and accessories, pieces are available to rent for 4, 8, 10 and 20-day periods.

The Selfridges Rental edits are comprised of a wide selection of brands from well known names, to cult contemporary icons giving more of our customers the opportunity to experience the very best Selfridges has to offer. “For Selfridges Rental, the goal is to create an edit of the most desirable items to fit today’s ever-evolving lifestyle,” says Head of Womenswear Buying Jeannie Lee.

Through Selfridges Rental customers will be able to have a more flexible shopping experience, the service gives customers the opportunity to get their hands on that standout piece, without being hindered by budget, or even try product with their current wardrobe before making the final purchase decision. Furthermore, by choosing to rent rather than buy new-season, customers can still test out a different kind of style without creating any waste when they want to move on.

To celebrate the launch of Selfridges Rental, Selfridges have tapped an exciting roster of talent including Lara Stone, Bimini Bon-Boulash, and Raven Smith to show off the best of the edit.

“Rental offers me exciting interventions that up the ante on an everyday ensemble. There’s no time to get bored of a garment because back it goes like a library book. Renting feels better for everyone.” – Writer Raven Smith

Selfridges Rental launches on on May 7th, prices start from £20 for a 4-day rental.

Notes to Editors:

Project Earth 

Project Earth is Selfridges transformational sustainability initiative, aiming to change the way we shop and the way it does business by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, exploring circular retail models and experiences such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement. 


[11 May 2021] London. This summer, Selfridges is launching a one-of-a-kind wedding experience for couples looking for a non-traditional ceremony in an iconic location. 

Selfridges is a social space, a place for friends, where everyone is welcome. ​

In 2021 more than ever, Selfridges is committed to making the world brighter. ​With this sense of optimism, Selfridges teams have been thinking about how to bring friends together again, offering new ways to celebrate the special experiences everyone has been missing.

This summer, Selfridges will offer a wedding experience for couples looking for a non-traditional ceremony in a venue like no other. 

Over the last year, restrictions around ceremonies and receptions have halted or postponed over 150,000 couples’ plans – that’s over 60% of the number of weddings scheduled to happen in 2020 [1]. Newly engaged couples are struggling to find wedding venues, booked up far in advance.​ Emerging from this is a trend for alternative, more intimate celebrations. Not only will Selfridges offer a solution that responds to an unprecedented demand for wedding venues, it will also consider alternatives for couples seeking non-traditional ways to celebrate their love.​

A newly acquired wedding licence will allow ceremonies to be hosted in the grade II listed building on Oxford Street for a limited time this year, with three curated micro-wedding packages available: Just-The-Two-Of-Us, Earth Lovers and All-Out Extraordinary [See Editors Notes]. All packages will be centred around extraordinary Selfridges experiences that are special and inspiring, such as a wedding breakfast in Brasserie of Light, a private screening of a favourite film in The Selfridges Cinema or DJ set with Sink The Pink, and can be tailored to meet individual couples’ needs. The ceremonies will take place in a dedicated Wedding Suite on the fourth floor of Selfridges London, which will be made over for each wedding depending on the chosen package.

As part of resale initiative Resellfridges and Selfridges’ Project Earth commitment to explore circular retail models, The Corner Shop will see a wedding takeover this August, with a specially curated collection of vintage and pre-loved womenswear, menswear and accessories for the wedding party and guests as well as those getting married. The Wedding Shop will offer bespoke gift lists and through dedicated services, customers will be able to make appointments for everything from wedding day makeovers and styling appointments to custom-made floral arrangements and canapé consultations.

Rebecca Warburton, Selfridges Director of Events & Customer Experiences, says: “We’re driven by making our customers’ worlds brighter through unforgettable experiences. For those looking for a truly unique way to get married this summer, we’re excited to launch weddings at Selfridges. Bringing together some of our amazing experiences, we can’t wait to create custom packages in celebration of people’s love for each other.”

Enquiries and bookings for Weddings at Selfridges can be made from Tuesday 11 May. Contact or visit the Experience Concierge at Selfridges London. 

– ENDS – –

[1] ONS published number of weddings for 2017 is 249,774 in England and Wales. 

[1] Guides For Brides estimates that up to 153,000 postponed weddings need to be rescheduled in 2021 and beyond

Notes to Editors:

Weddings Packages


Perfect for those seeking a small and understated ceremony and reception for you and a maximum of four guests, The Just-The-Two-Of-Us Wedding package includes beauty and grooming appointments, a lowkey exchanging of vows in our luxurious Wedding Suite, and a delicious Wedding Breakfast Hamper for you and your guests to enjoy. You’ll end the night with an intimate wedding reception in our VIP screening room at The Cinema at Selfridges, where you can all sit back and watch a film of your choice with plenty of popcorn and Champagne. The perfect wedding day for couples wanting to keep it unfussy yet unforgettable. 


Pre-wedding outfit appointments with Selfridges stylists

Make-up appointment with our Beauty Concierge team

Hair appointment at Daniel Galvin salon

Men’s grooming at Acqua Di Palma Barbiere

Ceremony in our decorated Wedding Suite on 4 with up to four guests

Three-course Wedding Breakfast Hamper

Exclusive use of the VIP screening room at The Cinema at Selfridges

Screening of a film of your choice

Two bottles of Champagne and popcorn during the screening

Dedicated wedding coordinator to assist on the day


For the couple seeking a wedding that’s more earth-conscious, The Earth-Lovers Wedding package is made for you. We’ll use our expert sustainability knowledge to provide a ceremony and reception for you and a maximum 20 guests that has the planet in mind. Ahead of your big day, you’ll have a one-to-one Resellfridges appointment to find your vintage or rented wedding outfits. You’ll then tie the knot in our beautifully decorated Wedding Suite before enjoying a delicious three-course meal at The Brasserie of Light, with plenty of organic wine and Champagne to toast with.


Pre-wedding RESELLFRIDGES outfit appointment with Selfridges stylists

Earth-conscious make-up appointment with our Beauty Concierge team

Hair appointment at Daniel Galvin salon

Men’s grooming at Acqua Di Palma Barbiere

Ceremony in our decorated Wedding Suite on 4 with twenty guests

Wedding breakfast at Brasserie of Light for a three-course meal

Organic wine and Champagne

Dedicated wedding coordinator to assist on the day


The All-Out Extraordinary Wedding package is for the glamour-loving revellers looking for a once-in-a-lifetime celebration. You’ll make your vows in our extravagantly-dressed Wedding Suite in front of 20 guests, with your ceremony officiated by drag icon Jonny Woo. Then, you’ll get the party started with an incredible three-course meal in your private dining room at Brasserie of Light, before dancing the night away to a DJ set from your choice of our in-house DJs.


Pre-wedding outfit appointments with Selfridges stylists

Make-up appointment with our Beauty Concierge team

Hair appointment at Daniel Galvin salon

Men’s grooming at Acqua Di Palma Barbiere

Ceremony in our decorated Wedding Suite on 4 with 20 guests

Jonny Woo celebrant

Exclusive use of the private dining room at Brasserie of Light for a three-course meal

Four-hour DJ set

Dedicated wedding coordinator to assist on the day