BY DR. VALI: NEW BREED SKINCARE TECHNOLOGY LAUNCHES EXCLUSIVELY AT SELFRIDGES

Just in time for what will perhaps be the most eagerly awaited party season in decades, By Dr. Vali launches exclusively at Selfridges. Dr. Vali is the world-leading cosmetic dermatologist committed to redefining the science of beauty through medical expertise and future-facing innovation.

A long-term partnership between Selfridges and Dr. Vali begins in November. The global debut of Cutis By Dr. Vali, the ultimate micro-contouring tool [£525], brings patented technology and clinical results to the comfort of users’ homes, without the downtime. The steel and medical grade composite Cutis will be the most powerful sculpting tool available, delivering up to 14,400 oscillations per minute.

In February 2022, Dr. Vali will launch a By Dr. Vali destination at Selfridges, Oxford Street, offering a bespoke menu of treatments to optimise medical wellness and state of mind as well as personalised, advanced skin engineering – from biohacking to functional optimization . An edit of medical grade By Dr. Vali skincare products, developed, tried and tested by Dr. Vali and her team of experts will also be available to purchase for the first time.

Discreet, intuitive service, game-changing tools and advanced skin science meet Dr. Vali’s irrepressible, unmistakeable Superstar attitude:

“With over two decades at the forefront of the medical aesthetic and wellness industry, it was a natural evolution for me to curate an accessible product allowing a global audience to experience my protocols. My adaptive skincare and skin-tech device combines medical science and my own unique approach to the ‘1mm face’.

With arguably the most perceptive and forward-thinking consumer base, this exciting partnership was flawlessly aligned allowing me the opportunity to educate and engage Selfridges uniquely discerning and progressive audience.” she says of the partnership.

“As we continue to explore the future of beauty, Dr. Vali is our partner of choice to help our customers continue to think about beauty differently. The launch of the Cutis By Dr. Vali will be the first opportunity for Selfridges customers to experience the power of intelligent, science-based solutions designed to deliver in-clinic results at home.” says Selfridges Head of Beauty, Melissa McGinnis.

Notes to Editors:

About the Cutis

Offering the industry one of the most advanced devices, Cutis has five settings, custom Trans-Anatomical (T-A) Oscillations™ allowing for a combined power of up to 14,400 oscillations per minute, operating across five game-changing protocols; Depuffing, Radiance, Lifting and Tightening, Tension Relief and Micro-Contouring, Cutis works across the five anatomical planes to deliver a legendary canvas

This superstar skin tool can be used to stimulate lymphatic drainage with the depuffing protocol, improves circulation in the outer layers of the skin with the radiance setting and lifts and tightens from the deep muscle layers. The tension relief setting delivers high powered oscillations penetrating all anatomical layers of the face, working to reduce tension at the muscle insertion points. The principle ‘micro-contouring’ setting delivers Dr . Vali’s coveted technique for tightening, defining and contouring the jawline, cheekbones and brows with a supercharged oscillation and pulsation setting with.

Combining the latest design innovation, Cutis brings in-clinic results to the comfort of your own home. 

About Dr. Vali

Twice medically board certified dermatologist at King’s College London & UCLA Dr. Vali spent two decades diligently researching before even considering a beauty venture this attitude – an uncompromising demand for innovation and performance – extends to everything the By Dr Vali brand does.

The completion of numerous fellowships with global leaders of distinguished clinics – from Los Angeles, South Africa to the Middle East- allowed Dr. Vali to learn and perfect some of the most ground- breaking practices worldwide this gained global recognition of her exceptional talent.

Through this international presence. Dr. Vali swiftly established a culturally diverse, rolodex of clients, seeking a more personalised approach

Her experiential wellness centre was founded as an urban nucleus where cutting-edge treatments and game-changing protocols redefine the conventional understanding of health and beauty.

Authoritative, ethical and charismatic, Dr. Vali is the pioneer of the possible, whose creative vision and brilliant mind make her the true embodiment of the brand

whilst her clinic is the world’s best kept secret. Dr. Vali has earned herself a place in international black books as the artistic genius, who takes men and women of all ages and ethnicities on the ultimate journey to optimal performance & aesthetic

SELFRIDGES IS READY FOR A CHRISTMAS OF DREAMS

With less than 60 days to Christmas Day, Selfridges unveils its Christmas of Dreams theme through iconic window displays and a new campaign. Christmas of Dreams launches across Selfridges stores in London, Birmingham and Manchester, and on selfridges.com, with a digital campaign starring actress Jane Horrocks.

Christmas of Dreams invites visitors to make their dream Christmas come true with Selfridges – from finding perfect gifts for loved ones, to imaginative solution-driven services, dazzling entertainment and over 4,000 experiences to be enjoyed together, both in store and digitally.

This year, Selfridges’ Christmas theme presents a slightly surreal, enchanted dream world.  It blends creative references, from Busby Berkeley 1930’s golden age Hollywood, classic 1950’s technicolour film musicals and a new imaginary cast of characters who are brought to life not only in the windows but also in stores, and through Selfridges’ new digital campaign starring much loved British actress and singer, Jane Horrocks, and drag artist and sculptor Juno Birch.

The Christmas of Dreams digital campaign can be seen from today on Selfridges.com, @theofficialselfridges, and youtube.com/selfridges. Within a uniquely Selfridges world, Jane Horrocks plays the host of an off-kilter festive variety show for the digital age, where game-show nostalgia meets a disco aesthetic on a surreal set full of sparkles and populated by dreamy characters.

“We are ready to bring magical moments to our customers, however they wish to celebrate this year, with our Christmas of Dreams. Fuelled by imagination Selfridges is here to make Christmas shopping and gift finding special and fun, and this year, a little surreal. We know our customers have been dreaming of being together, so we are looking forward to hosting friends and families at Selfridges to celebrate even more extraordinary experiences this festive season.” Says Andrew Keith, Selfridges Managing Director.

Visit the Selfridges Christmas hub at: www.selfridges.com/Christmas

Notes to Editors:

Christmas of Dreams – theme and windows

Selfridges’ ‘Christmas of Dreams’ theme translate the feeling of a Christmas amplified, with a theatrical, nostalgic and dreamy twist. The tone is big, sparkly, all round joyful and electric fun. The theme brings together iconography of golden age Hollywood, film musicals and theatre combined with the very best of contemporary culture for a camp and dramatic celebration.

The window displays bring the theme to life – across all 29 windows of the London store and the stores windows in Birmingham and Manchester – through a burst of deep-pigmented colours, sparkle and surreal set design. The creative execution makes use of techniques such as trompe-l’oeil, cut-outs, layering, scalloped frames, and drapes with a contemporary Selfridges twist. Some windows will also feature movement from some elements of the sets and music.

Each window tells a story of dream-like glittering party scenes presented through apertures as if observed secretly like unexpected moments of magic.

Artists’ collaboration:

  • Several London windows feature one-off catwalk pieces and specially commissioned creations from designers such as Simone Rocha and 16Arlington
  • On Orchard Street in London, three windows, long dedicated to presenting new work by emerging artists, will feature a new commission in by London-based set designer Paulina Piipponen. Interpreting the ‘Christmas of Dreams’ theme, Piipponen combines texture, colours and tactile elements to craft captivating scenes that each tell a unique, enchanting story through three tableaux: A Candlelit Chorus; The Twinkling Tree, The Enchanted Forest

Christmas of Dreams – the digital campaign

  • Directed by Jocelyn Antequil
  • Photography by Elizaveta Porodina
  • Cast features: Jane Horrocks as The Host; Juno Birch as The Beauty Correspondent; Ehiz Ufuah as The Talking Christmas Tree; Amber Rose Witcomb as The Swan; Fallon Havanna as The Sea Creature; Yara Revlon as The Cowboy; Arrish Wol as The Curve WW Model

The Christmas of Dreams creative campaign can be seen on Selfridges.com and Selfridges’ own social media channels, and through a paid digital campaign across Instagram, Facebook, TikTok, Snapchat and Youtube.

Christmas of Dreams – Experiences, Services & Entertainment

In stores, Selfridges offers perfect-gift-finding services through its Gifting Concierge, whilst the Selfridges digital shop at selfridges.com and Selfridges App offer curated Christmas edits and unique gifts, virtual services that allow customers to shop from Selfridges’ stores via video call, inspiration and ideas for the festive season. An Experience Concierge, available in London and launching in Birmingham and Manchester for the first time, will help customers to discover the gift of unique-to-Selfridges experience packages.

Selfridges Christmas Market on the Mews will open its doors on Friday 5th November, bringing the Selfridges spirit to the unique W1 location behind the Oxford Street store with a curation of gifting, dining and entertainment for families. Some of London’s best food and drink traders will line the Mews alongside gifting stalls, fairground rides and a giant twinkling Christmas tree and visitors will have the opportunity to meet Santa and friends. Complimentary tickets available: https://www.selfridges.com/GB/en/features/info/stores/events/christmas-market-on-the-mews/

Working in partnership with food market pioneer and founder of Street Feast, Dominic Cools-Lartigue alongside chef and restaurateur Andrew Clarke from Brunswick House and The Tramshed Project and award-winning and globally famous bartender Rich Woods, Selfridges introduces The Great Feast at Old Selfridges Hotel, a multi-sensory immersive food festival. From Thursday 11th November to Saturday 18th December, The Great Feast will host four imaginative experiences for guests, transporting them to a wonderful joyous world of outstanding food, drinks and music, with an incredible line up of the UK’s most talented chefs, restaurateurs and artists.

Tickets available: https://www.greatfeast.com/

Selfridges will have over 4,000 experiences for customers this Christmas in store and online. There’ll be Santa and a host of characters, festive DJ sets, a singing choir of angels, workshops with Mrs Claus and a light show in Exchange Square. Wherever you look: unexpected surprises, some much-needed festive cheer delivered with that unique Selfridges spirit.

JADEN SMITH AND SELFRIDGES PRESENT: THE WORLD OF JADEN SMITH

London, Manchester & Birmingham; and worldwide at Selfridges.com SEPTEMBER 2021.

Selfridges and fashion designer, artist, musician, brand founder, entrepreneur and activist, Jaden Smith will begin a long-term partnership this September.  The project, which will touch product, performance, and new ideas across every Selfridges store, is founded in friendship, shared values of creativity, innovation and sustainability.

Through a relationship that will evolve in real-time, Selfridges builds on a rich heritage of genuine friendships – which have resulted in some of the most electrifying and unexpected moments in modern retail.  From a carpark rave with the master Rick Owens to A$AP Rocky’s NYC Bodega, the Mothership by visionary Dame Pat McGrath, a life drawing class with Kim Kardashian and Michele Lamy’s iconic boxing ring – Selfridges’ friends have helped to define the zeitgeist moments that shift what shopping means to people.

For part one of this unique partnership, Selfridges will share Jaden’s point of view via curated products and experiences in London, Manchester, Birmingham, and at Selfridges.com. Three exclusive shop-in-shop concepts will open – from brands where Jaden holds creative director, brand ambassador and founder roles: at fashion brand MSFTSrep, and New Balance (spotlighting the vegan-friendly New Balance Jaden Smith Vision Racer collection). Each will celebrate creativity and innovation as a means of self-expression and a way to inspire positive change.

“Jaden’s energy and his community-focused way of thinking has inspired new ways for us to connect with visitors to Selfridges. Together, we are exploring creativity through the lens of innovative production processes and new models. I’m so proud to welcome Jaden to the Selfridges family, and to see what can be achieved when friends come together.” says Sebastian Manes, Selfridges Executive Buying Director.

Notes to Editors:

About Jaden Smith:

Jaden Smith is a fashion designer, multi-hyphenate musician, actor, entrepreneur, activist and much more. His third full-length album project, CTV3: Cool Tape Vol. 3, which dropped in August of 2020, is a feel-good, summertime album more rooted in psychedelic sound than the hip hop/rap sounds of his first two albums. The album has since reached over 250 million global streams to date, featuring Jaden’s singles “Cabin Fever” and “Rainbow Bap,” as well as “Falling For You” with Justin Bieber. Jaden also just announced his upcoming CTV3 Day Trippers Edition album which is set to drop later this year. Jaden has spearheaded many initiatives within the past year, which include the I love you restaurant, cofounder of Just Water, and 501CTHREE his award-winning water security project that provides innovative and sustainable water filtration systems for communities that lack access. He has also partnered with New Balance on their limited edition “Vision Racer” sneakers and launched “The Solution Committee,” a Snapchat miniseries spotlighting work by young activists. Jaden is also the creative director of MSFTSrep Fashion Label.

About MSFTSrep:

MSFTSrep is a collective of individuals dedicated to raising the consciousness of humanity through art and science.  MSFTSrep – short for MSFTS republic – could be looked at, in simplest terms, as a creative work force dedicated to supporting and waking up the population of planet earth, through attaining knowledge and personal growth. But even that puts it into a box. Anything that could be put into words puts it in a box, because MSFTSrep is more of an expression rather than an explanation.

The Fall/Winter 21 collection is a symbol of organized rebellion within the youth and designed to evolve consciousness and the way you see clothes. The “Untitled” collection focuses on three distinct core looks including a tailored suit, a hoodie dress, and a snowsuit set. The new collection was designed as a hybrid of tailoring, workwear and streetwear. The clothing references snow, surf, and skateboarding culture, and were made with the intent of being versatile.

About the New Balance Jaden Smith Vision Racer collection:

Global athletic leader New Balance, in collaboration with brand ambassador Jaden Smith conceptualized, designed and developed a new silhouette, the vegan-friendly New Balance Jaden Smith Vision Racer. The New Balance Jaden Smith Vision Racer merges classic New Balance design with Jaden’s unique, bold, fashion-forward aesthetic for a new silhouette that pushes the boundaries for sustainably-led footwear at New Balance.

Taking cues from Jaden’s favourite New Balance models, the sporty X-Racer and classic 1700, the NB for Jaden Smith Vision Racer merges classic New Balance design with Jaden’s contemporary aesthetic. Recycled content materials are used in the synthetic and textiles used in the upper and lining, as well as in the insole and midsole. The Vision Racer is part of New Balance’s larger sustainability initiatives in which the brand is committed to a healthier planet by reaching several sustainability milestones between now and 2030.

The NB for Jaden Smith Vision Racer incorporates:

Midsole with EVA Regrind:  the midsole includes 5% EVA regrind, alleviating a potential waste stream.

Partially Recycled Insole:  The dual density insert consists of a foam in a heel carrier. The insert foam is made of a combination of 6% castor bean oil, 15% recycled foam, 5% recycled rubber, and 74% virgin PU. The heel carrier is made from 98% post-production leftover foam and rubber.

Recycled Content Upper Synthetics: Synthetic leather is made from PU layered onto a thin polyester base and is an alternative to traditional leather. The thin polyester base in these synthetic leather upper pieces is 60% recycled.

Recycled Polyester: The upper textile, upper lining, and tongue textile are made of 100% recycled polyester. Recycled polyester used on the Vision Racer comes from post-consumer plastic rather than oil.

About New Balance

New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

SELFRIDGES UNVEILS RESELLFRIDGES: THE WEDDING

Selfridges today introduces RESELLFRIDGES: THE WEDDING, offering one-of-a-kind pre-loved and vintage wedding outfits and accessories for brides, grooms and best-dressed guests as part of its Project Earth sustainability commitments.  

For five weeks from 2nd August, the concept will take centre stage at the Corner Shop destination on Oxford Street, as Selfridges continues to explore circular retail models and experiences through Project Earth. 

The RESELLFRIDGES platform offers new ways to shop alongside a unique fashion experience – giving customers access to a curation of rare, pre-loved products from iconic brands in-store and online.  

Breathing new life into pre-loved items, the edit includes everything needed to complete a wedding wardrobe, from designer dresses, to upcycled menswear suits, to vintage wedding rings and accessories, as well as upcycling services and a rental offering that’s perfect for the entire wedding party.  

Sebastian Manes, Executive Buying & Merchandising Director, said: “This year more than ever, our customers are being more considered in how they live and shop and weddings are no exception. As we continue exploring circular models through Project Earth, we’re excited to bring a unique experience to Selfridges for brides, grooms and guests looking to celebrate weddings in a more earth-conscious way. From vintage bridal dresses, to upcycled suits, to services that help to reimagine special pieces, RESELLFRIDGES: THE WEDDING is the destination for planet-positive weddings this summer.” 

During the next five weeks, the Corner Shop will also be home to upcycling and repairs services for those looking to reimagine treasured outfits. Through The Restory, customers can repair a broken handbag, repaint leather scuffs or re-dye a favourite pair of heels. As part of RESELLFRIDGES, RETURE will launch a physical space for the first time ever and can upcycle, reconstruct or refashion any item into something special – whether it’s grandma’s wedding dress or a vintage suit. 

As well as offering the best of pre-loved, Selfridges Rental provides brides, grooms and guests the opportunity to try something new and help to close the loop on waste by renting the latest season designer womenswear, menswear and accessories, from £20 for four days.  

RESELLFRIDGES: THE WEDDING has been curated by the masters of pre-loved, including Bay Garnett, who brings an incredible line-up of pre-loved fashion exclusively to Selfridges following a collaboration with Oxfam for the Project Earth launch in August last year.  

Visitors to the Corner Shop will find an impressive array of specially curated vintage edits from ReSee, Rokit Vintage and Vout Vintage, alongside a collection from Mon Vintage, featuring iconic pieces from brands such as Alexander McQueen, Yves Saint Laurent and Alaïa – as well as their newly launched bespoke sourcing service, where they will make it their mission to source particular pieces and collections for a special event. Meanwhile Clothsurgeon’s upcycled and repurposed menswear pieces offer an exciting new approach to groom dressing. The accessories edit includes pieces sourced by renowned vintage jewellers Jennifer Gibson, Susan Caplan, as well as contemporary brands Anna + Nina, The Vintage Trap, and Pawnshop London. There will also be  an edit from London institution The Vintage Showroom. 

RESELLFRIDGES: THE WEDDING follows the launch of Weddings at Selfridges, as Selfridges looks to become a destination for all things wedding. Couples looking for a non-traditional wedding ceremony can say ‘I do’ this summer in its iconic Oxford Street building with wedding packages centred around extraordinary experiences – including the Earth Lovers Wedding package, curated for the earth-conscious.  

For more information on RESELLFRIDGES: THE WEDDING, please visit: http://www.selfridges.com/GB/en/features/articles/corner-shop/resellfridges-the-wedding  

– ENDS – 

Notes to Editors:

NOTES TO EDITORS: 

For further information please contact: 

Sophie Kaitcer 

Sophie.Kaitcer@selfridges.co.uk  

+44 (0)7756503597 

Press office: 0203 092 0557 / Press.Office@selfridges.co.uk  

RESELLFRIDGES: THE WEDDING will be at the Corner Shop from 2nd August to 5th September.  

RESELLFRIDGES 

Through Project Earth, Selfridges is committed to reinventing retail with new, circular models that aim to change the way people shop and how it does business. In addition to RESELLFRIDGES and Selfridges Rental, customers can find 30 brands offering refillable options in its beauty hall and a number of repair services are available in-store. Underpinning Selfridges’ commitments is its science-based targets towards a net-zero future. 

PROJECT EARTH 

Project Earth is Selfridges’ transformational sustainability initiative and commitment to change the way we shop by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement.   

WEDDING PACKAGES  

THE JUST-THE-TWO-OF-US WEDDING PACKAGE 

Perfect for those seeking a small and understated ceremony and reception for you and a maximum of four guests, The Just-The-Two-Of-Us Wedding package includes beauty and grooming appointments, a lowkey exchanging of vows in our luxurious Wedding Suite, and a delicious Wedding Breakfast Hamper for you and your guests to enjoy. You’ll end the night with an intimate wedding reception in our VIP screening room at The Cinema at Selfridges, where you can all sit back and watch a film of your choice with plenty of popcorn and Champagne. The perfect wedding day for couples wanting to keep it unfussy yet unforgettable.  

Overview 

Pre-wedding outfit appointments with Selfridges stylists 

Make-up appointment with our Beauty Concierge team 

Hair appointment at Daniel Galvin salon 

Men’s grooming at Acqua Di Palma Barbiere 

Ceremony in our decorated Wedding Suite on 4 with up to four guests 

Three-course Wedding Breakfast Hamper 

Exclusive use of the VIP screening room at The Cinema at Selfridges 

Screening of a film of your choice 

Two bottles of Champagne and popcorn during the screening 

Dedicated wedding coordinator to assist on the day 

THE EARTH-LOVERS WEDDING PACKAGE 

For the couple seeking a wedding that’s more earth-conscious, The Earth-Lovers Wedding package is made for you. We’ll use our expert sustainability knowledge to provide a ceremony and reception for you and a maximum 20 guests that has the planet in mind. Ahead of your big day, you’ll have a one-to-one Resellfridges appointment to find your vintage or rented wedding outfits. You’ll then tie the knot in our beautifully decorated Wedding Suite before enjoying a delicious three-course meal at The Brasserie of Light, with plenty of organic wine and Champagne to toast with. 

Overview 

Pre-wedding RESELLFRIDGES outfit appointment with Selfridges stylists 

Earth-conscious make-up appointment with our Beauty Concierge team 

Hair appointment at Daniel Galvin salon 

Men’s grooming at Acqua Di Palma Barbiere 

Ceremony in our decorated Wedding Suite on 4 with twenty guests 

Wedding breakfast at Brasserie of Light for a three-course meal 

Organic wine and Champagne 

Dedicated wedding coordinator to assist on the day 

THE ALL-OUT EXTRAORDINARY WEDDING PACKAGE 

The All-Out Extraordinary Wedding package is for the glamour-loving revellers looking for a once-in-a-lifetime celebration. You’ll make your vows in our extravagantly-dressed Wedding Suite in front of 20 guests, with your ceremony officiated by drag icon Jonny Woo. Then, you’ll get the party started with an incredible three-course meal in your private dining room at Brasserie of Light, before dancing the night away to a DJ set from your choice of our in-house DJs. 

Overview 

Pre-wedding outfit appointments with Selfridges stylists 

Make-up appointment with our Beauty Concierge team 

Hair appointment at Daniel Galvin salon 

Men’s grooming at Acqua Di Palma Barbiere 

Ceremony in our decorated Wedding Suite on 4 with 20 guests 

Jonny Woo celebrant 

Exclusive use of the private dining room at Brasserie of Light for a three-course meal 

Four-hour DJ set 

Dedicated wedding coordinator to assist on the day 

  

CHANEL FACTORY 5 ARRIVES AT THE SELFRIDGES CORNER SHOP

For a century, N°5 has regularly reinvented itself and continues to surprise us. To celebrate the
centenary of the iconic fragrance, the House of CHANEL has created a new, limited edition
collection, to be discovered in its production site specially recreated for the public.

N°5 has stood the test of time and told the story of the times. Today, the way we consume is
changing, and the value of an object goes beyond its production cost and its use. “There can
be as much value in products that we use regularly as in products that we use for very special
occasions. It’s all about the experience these products give you,” says Thomas du Pré de Saint
Maur, Chanel’s Head of Global Creative Resources Fragrance and Beauty. Body oil in a burette,
bath tablets in a tea tin— by reusing 17 everyday objects in this collection, N°5 has subverted their
functions, demonstrating once again that luxury is in the experience we have of things.

CHANEL FACTORY 5 symbolizes a return to the essence of the approach initiated by Gabrielle
Chanel, her desire to break the codes and free herself from constraints. Through this concept,
CHANEL proposes a return to the first packaging of N°5, which was a simple laboratory bottle, a
functional object that became luxurious and iconic. CHANEL FACTORY 5 celebrates the fact that
through the years, the idea of the first bottle is still present and accompanies N°5.
“By taking popular consumer items out of their context and dressing them up in the aesthetics
of N°5, we return to CHANEL’s first creative gesture: that of transforming a functional object into
a desirable luxury item. That’s what CHANEL FACTORY 5 is all about: offering the experience of
luxury in everyday life.”
The idea behind CHANEL FACTORY 5 is to reconcile worlds, that of the consumer goods factory
and the codes of a Luxury House and its iconic perfume, N°5.
It is also a nod to Pop Art, which transformed everyday objects into works of art. CHANEL takes
the concept to the extreme and presents this unique collection through an immersive experience.
“As N°5 celebrates its 100th anniversary, CHANEL FACTORY 5 also reminds us that youth is above
all a state of mind: daring to take a step to the side, to have the freedom to be oneself in spite of
convention, not to take oneself seriously, to be light without being frivolous. To have the audacity
to prefer the youth of imagination to the oldness of habit. That’s what this collection says to
us,” says Thomas du Pré de Saint Maur. In this production site with ultra-modern design entirely
dedicated to the transformation of N°5 into collector’s items, the products pass from mechanical
conveyor belts into the hands of CHANEL experts who perpetuate a tradition of excellence.

From 29 June, CHANEL will deploy this industrial scenography across the world’s largest cities,
including London. Selfridges will host CHANEL FACTORY 5 in the Corner Shop of their
London store over four weeks from 5 July, 2021.
These pop-ups, imagined as theme parks dedicated to N°5, immerse people in a world
which mixes the black and white identity of N°5 and the bright colours of pop culture.
The experience provided in the 160 square-meter space is intended to be entertaining and
offers a journey around the 17 products in this limited edition collection.
In a factory setting, the public follows the product through the various production
line workstations and ends its journey with a visit to the factory store where they can watch
playful, offbeat demonstrations.
The House of CHANEL also offers a digital version for those who wish to see the CHANEL
FACTORY 5 without going to the pop up.
Wearing N°5 transforms everyday life. By taking the identity of N°5 and putting it into everyday
objects, CHANEL FACTORY 5 affirms the House’s audacity, spirit of freedom, and ability to
reinvent itself.

Thursday, Friday and Saturday evenings will see the CHANEL FACTORY 5 Night Shift come to
life. A distinct mood change where the Factory takes on a new energy complete with a DJ and
FACTORY 5 ink stamp upon entry

More Joy takes over the Atrium Space at Selfridges Oxford Stree

On the 7th of June 2021, More Joy is taking over the Atrium Space 2 at Selfridges Oxford Street.

During the 4-week pop up customers can shop the debut More Joy x Le Specs sunglasses collaboration, the exclusive More Joy Mantra Collection, and an edit of Christopher’s favourite tomes in the Sex Book Store.

Emblazoned with the ‘Be open to the Joy you deserve’ mantra, the space and collection promote the realisation of higher ideals through positive affirmation.

The More Joy logo first appeared on the Christopher Kane AW19 runway. As the year progressed, the brother and sister duo found the logo took on a deeper, more personal meaning becoming a daily mantra, a talisman for hope and good karma; a message worth sharing.

More Joy by Christopher Kane developed into the brand’s second line with the intent to offer a curation of accessible, well-designed products for the everyday.

The pop up will be replicated at Selfridges Manchester (Exchange & Trafford) and Selfridges Birmingham.

VALENTINO BEAUTY LAUNCHES AT THE SELFRIDGES CORNER SHOP

Global exclusive concept and collection launching in store and at Selfridges.com31st May – 3rd July 2021.

Maison Valentino is pleased to announce its first Valentino Beauty Make Up line by launching into the Selfridges Corner Shop.

Pierpaolo Piccioli, Creative Director of Maison Valentino, delivers his vision of beauty according to the time we are living in, by bringing his inclusive aesthetic where emotions, dreams and individuality are essential.

Valentino Beauty at the Selfridges Corner Shop is a wonderland of creativity, featuring huge, over-sized detailed replicas of the new Beauty products with a variety of immersive interactions. The installation will open with an exclusive collection of three Rockstud Spike Valentino Garavani accessories, the Medium Shoulder Bag, Go-Clutch Case and Lipstick Case.

The Rockstud Spike was first introduced in the FW16-17 women collection and promoted through a special street-casted advertising campaign, filmed and shot in New York, London and Tokyo, showing the multifaceted attitude of the Valentino community: inclusive, vibrant and energetic.

When Couture and Beauty open to all individuals, it becomes a celebration of self-expression through formulas that amplify the Couture DNA: uniqueness, extravaganza and experimentation. Versatile multi-use, multi-finish products, that speak to the freedom of expression and individuality lies at the core of the brand, because everyone is beautiful in their own way. A complete range of makeup from day one, from a myriad of 40 foundation shades, 50 lipsticks and numerous eye products. All the formulas are experimental, with a couture approach. All the lipsticks and palettes are refillable to play with different shades and textures.

‘Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion.  It is a connection.’

Creative Director, Pierpaolo Piccioli

“We are thrilled to be launching Valentino Beauty exclusively at the Selfridges Corner Shop. We can’t wait to introduce our customers to the beautiful product, and the totally refillable collection which is in line with our ongoing commitment to sustainability.” Sebastian Manes, Executive Buying & Merchandising Director.

The Valentino Beauty make up collection will be revealed on the 31st of May 2021, at The Corner Shop creative retail space in Selfridges London.

Permanent Valentino Beauty counters will launch across all Selfridges estates from June 15th 2021

INTRODUCING: MARTYRE JEWELLERY

To mark the exclusive UK launch of the unisex jewellery brand, we meet its founders, Anwar Hadid and Yoni Laham

Seven years ago, model Anwar Hadid and musician Yoni Laham met through family friends in LA. After treading their own individual paths in fashion and music, the pair decided to join forces, launching Martyre in 2018. “We had known each other for a while and always knew we wanted to create together,” says Laham. “Jewellery felt like the right place to start because of its timelessness, and we fell in love with the industry once we started.” As an artist, Laham (known to the music world as BRIDGE) is no stranger to creative collaborations, while Hadid grew up surrounded by the fashion industry as the brother of two of the world’s most famous supermodels, Gigi and Bella. It’s no surprise that, when the pair began exploring creative avenues together, a shared passion for accessories began to take shape.

To celebrate the exclusive UK launch at Selfridges of the pair’s timeless jewellery designs – worn by the likes of Dua Lipa, Zayn Malik and Kaia Gerber – we caught up with the childhood friends turned business partners to discuss genderless jewellery, their love of London and their support for Centrepoint, the UK’s leading youth homelessness charity.

ANWAR HADID, Co-Founder and Creative Director

“I have always loved jewellery and the value that it holds. When I was growing up, many of my peers were trying their hand in the clothing industry, but no one ventured into jewellery. From a young age, I have always pushed myself to journey through new territories,” says Hadid, who loves how jewellery allows people to express their individuality. “I grew up wearing hoodies for their fit and material, not because they were classified as men’s or women’s – unisex jewellery reflects this new way of thinking and letting people decide for themselves without any judgement.”

From sculpted cherubs to the label’s slogan, ‘Pray for Us’, Martyre plays with motifs centred around faith. The brand’s namesake The Martyre necklace is Hadid’s personal favourite. “To me, the clasped hands represent unity and friendship, which I believe are the building blocks for success and collaboration,” he says. Fifty percent of the proceeds from every purchase via Selfridges of the brand’s The Martyre necklace will be donated to the youth homelessness charity Centrepoint. “With everything I create, I always want to tie it back to helping people. We are in a fortunate position to shine light on some amazing foundations and organisations whose sole purpose is to impact the lives of others. Anytime we can bring an awareness to such important causes, we have the responsibility to do so,” says Hadid.

YONI LAHAM (aka BRIDGE), Co-Founder and CEO

“We’re here to make pieces you feel confident in, and as long as you’re enjoying wearing them, we’re happy. Style is style, it doesn’t need to be broken up by gender,” says musician Laham of the pair’s decision to launch a unisex jewellery brand. How has his career as a musician informed his work in the fashion world? “When you make music, you draw inspiration from a pure place, and I think that transcends into the jewellery. The process of making an album and making a product feels similar, in the sense that you throw paint at the canvas and then keep narrowing it down to what you love. You bring a sketch to life, layer by layer, until it’s out in the world, and it’s the same with an album,” says Laham, who flexes his creative muscles by working on both the design and business sides of the brand. “Our slogan, ‘Pray for Us’, is very significant to me – it embraces praying for the people you love, those that need love, and throwing what matters to you most into the universe.”

THE MARTYRE NECKLACE

In support of youth homelessness charity Centrepoint

Fifty per cent of the proceeds from every order of the brand’s namesake The Martyre necklace purchased in-store or online at Selfridges will be donated to the London-based youth homelessness charity Centrepoint. The design features a lettered Martyre pendant at the front and fastens with two clasped hands.

“The clasped hands represent unity and friendship, which I believe are the building blocks for success and collaboration.” 
– Anwar Hadid

“Our signature clasped hands stand out above all else for me. We are stronger together. We are weaker divided.” – Yoni Laham

BEAUTY IN NATURE

Throughout the centuries beauty has been inspired by the natural world, with its myriad colours, textures and skin-enhancing ingredients. And now, with our appreciation of nature – and awareness of its fragility – at an all-time high, we’re joining forces with leading photographer Markn and make-up artist Ammy Drammeh (whose work can be found in British VogueDazed and Love magazine) to showcase the most incredible nature-inspired looks, innovative earth-conscious formulas and the skin-enhancing power of nature’s riches. An ode to the beauty of nature, and its never-ending inspirations.

EXPLORING NATURE’S RICHES

Ancient Egyptians harnessed the earth’s pigments – quite literally – to create the first-ever cosmetics and although the fundamental principles remain, our products are more sophisticated than ever. From innovative hybrid formulas to unprecedented shade ranges, the most exciting brands in beauty are combining the wide range of benefits that nature can bring to our everyday routines in fresh, creative ways. Here, Ammy plays with texture as she layers Bobbi Brown’s Intensive Skin Serum Foundation – a hybrid foundation that provides coverage while also hydrating the skin thanks to nourishing fruit and plant-based oils – alongside a cream-based bronzer and highlight that’s finished with a Blur + Set Powder from Milk Makeup (a 100 per cent vegan and cruelty-free brand leading the way in sustainable beauty with their high-impact products).

RAY OF LIGHT

No matter the time of year, or specific trends doing the rounds at any given time, our appetite to look our most healthy and radiant is always the goal. Inspired by the life-giving properties of the sun, this look is all about golden skin and warm-toned hues. To achieve a ‘lit from within’ effect, Ammy used Westman Atelier’s Super Loaded Tinted Highlight alongside Nudestix’s Sunkissed cream bronzer with a gilded tint from Byredo’s Colour Stick in La Scene on the eyes. The fiery-red lipstick from Hourglass is their limited-edition Red 0 Confession Lipstick; a patent-pending replacement for the industry’s go-to carmine formula (traditionally made from crushed female insects) making it the first ever vegan red lipstick. Bravo!

OUR QUEST FOR HYDRATION

When it comes to our skin, there’s no denying the beauty world’s long-standing love affair with hydration. From nourishing formulas packed with hyaluronic acid and glycerine (both of which are naturally produced by our skin) to light-reflecting make-up designed to give a fresh, dewy appearance. For this fresh-faced make-up look, Ammy uses a cream-based highlighter and tinted lip oil alongside Gucci’s Éclat De Beauté Effet Lumière – a pot of colourless gel gloss that delivers a high-impact luminous sheen anywhere it hits.

NATURE’S COLOUR CHART

There is no better reflection of nature’s connection to beauty than through the spectrum of shades that inspire its boldest looks – from flowers to plants, animals to the weather, there is no richer palette to draw from. For this look, Ammy distilled the beauty of spring’s cheery display of blooms through a mix of pastel pigments, using the aptly named Flower Play Colour Stick from Byredo as a base over eyes, lips and cheeks followed by the beautiful shades from the Syren eyeshadow palette. The joy of this look is that there are no rules – simply pick your favourite colour(s), pack on the pigment and blend together for a beautiful watercolour effect.

BETHANY WILLIAM’S PRESENTS CAPSULE COAT COLLECTION – LFW 2021

This London Fashion Week, Bethany Williams will present her gender-neutral capsule coat collection, exclusively for Selfridges.

As with every collection and project Bethany works on, the social and environmental issues go hand in hand.

“This particular project was inspired by our ongoing work with The Magpie Project, a charity that supports women and children under five in temporary, unsuitable or no accommodation. The Women’s Institute community creates a personal blanket for every baby born into the Magpie Family. A blanket is so much more than a piece of fabric, it is a feeling of comfort and shelter and I wanted that feeling to be at the heart of this capsule collection.”Bethany Williams

Drawing on her inspiration, the collection saw Bethany dive into the historical heritage of vintage and antique wool blankets from across the UK. All the blankets are carefully sourced from vintage sellers, whether that’s Antiques Markets or car boot sales. Steeped in history, each blanket sourced tells a story from the textile and weaving techniques to the county, town
or village it was made in. One of her favourite pieces sourced for the collection was found on a pitch-black frosty morning at Sunbury Antiques Market at Kempton Racecourse. With her phone touch as her only source of light, she came across a rare and usually very expensive Welsh, patterned wool blanket with brightly coloured pink and orange patches.

With this collection, the story continues, as each blanket is given a new lease of life through Bethany’s artistic vision and mastering of design-led upcycling techniques, which created this capsule collection. Shapes for the details on each garment come from historical research into childrenswear that she explored with the V&A Museum of Childhood. The complimentary
colour palettes, slightly oversized fit and skilful patchwork techniques all create a unique, bespoke-feel to each garment.

Handcrafted in London, the nine upcycled blanket coats are available in three different jacket styles. Each garment is conceptualised by allocating a specific blanket to each style of jacket based on its weight, thickness and colour. The outer material is the blanket wool for optimal insulation with a 100% organic cotton lining, sourced from Wales.

This collection is part of Selfridges sustainability initiative, Project Earth, committed to putting sustainability in the heart of the business and reinventing the way we shop.


“We are so thrilled to be continuing our partnership with Bethany Williams. Bethany joined the Selfridges menswear edit as part of our Bright New Things programme, and we are so excited to now be launching this collection straight from her LFW presentation. She was a clear choice
to be included as one of our key Project Earth partners due to her innovative approach to sustainable and socially conscious work
Jack Cassidy, Head of Menswear at Selfridges.