SELFRIDGES UNVEILS RESELLFRIDGES: THE WEDDING

Selfridges today introduces RESELLFRIDGES: THE WEDDING, offering one-of-a-kind pre-loved and vintage wedding outfits and accessories for brides, grooms and best-dressed guests as part of its Project Earth sustainability commitments.  

For five weeks from 2nd August, the concept will take centre stage at the Corner Shop destination on Oxford Street, as Selfridges continues to explore circular retail models and experiences through Project Earth. 

The RESELLFRIDGES platform offers new ways to shop alongside a unique fashion experience – giving customers access to a curation of rare, pre-loved products from iconic brands in-store and online.  

Breathing new life into pre-loved items, the edit includes everything needed to complete a wedding wardrobe, from designer dresses, to upcycled menswear suits, to vintage wedding rings and accessories, as well as upcycling services and a rental offering that’s perfect for the entire wedding party.  

Sebastian Manes, Executive Buying & Merchandising Director, said: “This year more than ever, our customers are being more considered in how they live and shop and weddings are no exception. As we continue exploring circular models through Project Earth, we’re excited to bring a unique experience to Selfridges for brides, grooms and guests looking to celebrate weddings in a more earth-conscious way. From vintage bridal dresses, to upcycled suits, to services that help to reimagine special pieces, RESELLFRIDGES: THE WEDDING is the destination for planet-positive weddings this summer.” 

During the next five weeks, the Corner Shop will also be home to upcycling and repairs services for those looking to reimagine treasured outfits. Through The Restory, customers can repair a broken handbag, repaint leather scuffs or re-dye a favourite pair of heels. As part of RESELLFRIDGES, RETURE will launch a physical space for the first time ever and can upcycle, reconstruct or refashion any item into something special – whether it’s grandma’s wedding dress or a vintage suit. 

As well as offering the best of pre-loved, Selfridges Rental provides brides, grooms and guests the opportunity to try something new and help to close the loop on waste by renting the latest season designer womenswear, menswear and accessories, from £20 for four days.  

RESELLFRIDGES: THE WEDDING has been curated by the masters of pre-loved, including Bay Garnett, who brings an incredible line-up of pre-loved fashion exclusively to Selfridges following a collaboration with Oxfam for the Project Earth launch in August last year.  

Visitors to the Corner Shop will find an impressive array of specially curated vintage edits from ReSee, Rokit Vintage and Vout Vintage, alongside a collection from Mon Vintage, featuring iconic pieces from brands such as Alexander McQueen, Yves Saint Laurent and Alaïa – as well as their newly launched bespoke sourcing service, where they will make it their mission to source particular pieces and collections for a special event. Meanwhile Clothsurgeon’s upcycled and repurposed menswear pieces offer an exciting new approach to groom dressing. The accessories edit includes pieces sourced by renowned vintage jewellers Jennifer Gibson, Susan Caplan, as well as contemporary brands Anna + Nina, The Vintage Trap, and Pawnshop London. There will also be  an edit from London institution The Vintage Showroom. 

RESELLFRIDGES: THE WEDDING follows the launch of Weddings at Selfridges, as Selfridges looks to become a destination for all things wedding. Couples looking for a non-traditional wedding ceremony can say ‘I do’ this summer in its iconic Oxford Street building with wedding packages centred around extraordinary experiences – including the Earth Lovers Wedding package, curated for the earth-conscious.  

For more information on RESELLFRIDGES: THE WEDDING, please visit: http://www.selfridges.com/GB/en/features/articles/corner-shop/resellfridges-the-wedding  

– ENDS – 

Notes to Editors:

NOTES TO EDITORS: 

For further information please contact: 

Sophie Kaitcer 

Sophie.Kaitcer@selfridges.co.uk  

+44 (0)7756503597 

Press office: 0203 092 0557 / Press.Office@selfridges.co.uk  

RESELLFRIDGES: THE WEDDING will be at the Corner Shop from 2nd August to 5th September.  

RESELLFRIDGES 

Through Project Earth, Selfridges is committed to reinventing retail with new, circular models that aim to change the way people shop and how it does business. In addition to RESELLFRIDGES and Selfridges Rental, customers can find 30 brands offering refillable options in its beauty hall and a number of repair services are available in-store. Underpinning Selfridges’ commitments is its science-based targets towards a net-zero future. 

PROJECT EARTH 

Project Earth is Selfridges’ transformational sustainability initiative and commitment to change the way we shop by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement.   

WEDDING PACKAGES  

THE JUST-THE-TWO-OF-US WEDDING PACKAGE 

Perfect for those seeking a small and understated ceremony and reception for you and a maximum of four guests, The Just-The-Two-Of-Us Wedding package includes beauty and grooming appointments, a lowkey exchanging of vows in our luxurious Wedding Suite, and a delicious Wedding Breakfast Hamper for you and your guests to enjoy. You’ll end the night with an intimate wedding reception in our VIP screening room at The Cinema at Selfridges, where you can all sit back and watch a film of your choice with plenty of popcorn and Champagne. The perfect wedding day for couples wanting to keep it unfussy yet unforgettable.  

Overview 

Pre-wedding outfit appointments with Selfridges stylists 

Make-up appointment with our Beauty Concierge team 

Hair appointment at Daniel Galvin salon 

Men’s grooming at Acqua Di Palma Barbiere 

Ceremony in our decorated Wedding Suite on 4 with up to four guests 

Three-course Wedding Breakfast Hamper 

Exclusive use of the VIP screening room at The Cinema at Selfridges 

Screening of a film of your choice 

Two bottles of Champagne and popcorn during the screening 

Dedicated wedding coordinator to assist on the day 

THE EARTH-LOVERS WEDDING PACKAGE 

For the couple seeking a wedding that’s more earth-conscious, The Earth-Lovers Wedding package is made for you. We’ll use our expert sustainability knowledge to provide a ceremony and reception for you and a maximum 20 guests that has the planet in mind. Ahead of your big day, you’ll have a one-to-one Resellfridges appointment to find your vintage or rented wedding outfits. You’ll then tie the knot in our beautifully decorated Wedding Suite before enjoying a delicious three-course meal at The Brasserie of Light, with plenty of organic wine and Champagne to toast with. 

Overview 

Pre-wedding RESELLFRIDGES outfit appointment with Selfridges stylists 

Earth-conscious make-up appointment with our Beauty Concierge team 

Hair appointment at Daniel Galvin salon 

Men’s grooming at Acqua Di Palma Barbiere 

Ceremony in our decorated Wedding Suite on 4 with twenty guests 

Wedding breakfast at Brasserie of Light for a three-course meal 

Organic wine and Champagne 

Dedicated wedding coordinator to assist on the day 

THE ALL-OUT EXTRAORDINARY WEDDING PACKAGE 

The All-Out Extraordinary Wedding package is for the glamour-loving revellers looking for a once-in-a-lifetime celebration. You’ll make your vows in our extravagantly-dressed Wedding Suite in front of 20 guests, with your ceremony officiated by drag icon Jonny Woo. Then, you’ll get the party started with an incredible three-course meal in your private dining room at Brasserie of Light, before dancing the night away to a DJ set from your choice of our in-house DJs. 

Overview 

Pre-wedding outfit appointments with Selfridges stylists 

Make-up appointment with our Beauty Concierge team 

Hair appointment at Daniel Galvin salon 

Men’s grooming at Acqua Di Palma Barbiere 

Ceremony in our decorated Wedding Suite on 4 with 20 guests 

Jonny Woo celebrant 

Exclusive use of the private dining room at Brasserie of Light for a three-course meal 

Four-hour DJ set 

Dedicated wedding coordinator to assist on the day 

  

CHANEL FACTORY 5 ARRIVES AT THE SELFRIDGES CORNER SHOP

For a century, N°5 has regularly reinvented itself and continues to surprise us. To celebrate the
centenary of the iconic fragrance, the House of CHANEL has created a new, limited edition
collection, to be discovered in its production site specially recreated for the public.

N°5 has stood the test of time and told the story of the times. Today, the way we consume is
changing, and the value of an object goes beyond its production cost and its use. “There can
be as much value in products that we use regularly as in products that we use for very special
occasions. It’s all about the experience these products give you,” says Thomas du Pré de Saint
Maur, Chanel’s Head of Global Creative Resources Fragrance and Beauty. Body oil in a burette,
bath tablets in a tea tin— by reusing 17 everyday objects in this collection, N°5 has subverted their
functions, demonstrating once again that luxury is in the experience we have of things.

CHANEL FACTORY 5 symbolizes a return to the essence of the approach initiated by Gabrielle
Chanel, her desire to break the codes and free herself from constraints. Through this concept,
CHANEL proposes a return to the first packaging of N°5, which was a simple laboratory bottle, a
functional object that became luxurious and iconic. CHANEL FACTORY 5 celebrates the fact that
through the years, the idea of the first bottle is still present and accompanies N°5.
“By taking popular consumer items out of their context and dressing them up in the aesthetics
of N°5, we return to CHANEL’s first creative gesture: that of transforming a functional object into
a desirable luxury item. That’s what CHANEL FACTORY 5 is all about: offering the experience of
luxury in everyday life.”
The idea behind CHANEL FACTORY 5 is to reconcile worlds, that of the consumer goods factory
and the codes of a Luxury House and its iconic perfume, N°5.
It is also a nod to Pop Art, which transformed everyday objects into works of art. CHANEL takes
the concept to the extreme and presents this unique collection through an immersive experience.
“As N°5 celebrates its 100th anniversary, CHANEL FACTORY 5 also reminds us that youth is above
all a state of mind: daring to take a step to the side, to have the freedom to be oneself in spite of
convention, not to take oneself seriously, to be light without being frivolous. To have the audacity
to prefer the youth of imagination to the oldness of habit. That’s what this collection says to
us,” says Thomas du Pré de Saint Maur. In this production site with ultra-modern design entirely
dedicated to the transformation of N°5 into collector’s items, the products pass from mechanical
conveyor belts into the hands of CHANEL experts who perpetuate a tradition of excellence.

From 29 June, CHANEL will deploy this industrial scenography across the world’s largest cities,
including London. Selfridges will host CHANEL FACTORY 5 in the Corner Shop of their
London store over four weeks from 5 July, 2021.
These pop-ups, imagined as theme parks dedicated to N°5, immerse people in a world
which mixes the black and white identity of N°5 and the bright colours of pop culture.
The experience provided in the 160 square-meter space is intended to be entertaining and
offers a journey around the 17 products in this limited edition collection.
In a factory setting, the public follows the product through the various production
line workstations and ends its journey with a visit to the factory store where they can watch
playful, offbeat demonstrations.
The House of CHANEL also offers a digital version for those who wish to see the CHANEL
FACTORY 5 without going to the pop up.
Wearing N°5 transforms everyday life. By taking the identity of N°5 and putting it into everyday
objects, CHANEL FACTORY 5 affirms the House’s audacity, spirit of freedom, and ability to
reinvent itself.

Thursday, Friday and Saturday evenings will see the CHANEL FACTORY 5 Night Shift come to
life. A distinct mood change where the Factory takes on a new energy complete with a DJ and
FACTORY 5 ink stamp upon entry

More Joy takes over the Atrium Space at Selfridges Oxford Stree

On the 7th of June 2021, More Joy is taking over the Atrium Space 2 at Selfridges Oxford Street.

During the 4-week pop up customers can shop the debut More Joy x Le Specs sunglasses collaboration, the exclusive More Joy Mantra Collection, and an edit of Christopher’s favourite tomes in the Sex Book Store.

Emblazoned with the ‘Be open to the Joy you deserve’ mantra, the space and collection promote the realisation of higher ideals through positive affirmation.

The More Joy logo first appeared on the Christopher Kane AW19 runway. As the year progressed, the brother and sister duo found the logo took on a deeper, more personal meaning becoming a daily mantra, a talisman for hope and good karma; a message worth sharing.

More Joy by Christopher Kane developed into the brand’s second line with the intent to offer a curation of accessible, well-designed products for the everyday.

The pop up will be replicated at Selfridges Manchester (Exchange & Trafford) and Selfridges Birmingham.

VALENTINO BEAUTY LAUNCHES AT THE SELFRIDGES CORNER SHOP

Global exclusive concept and collection launching in store and at Selfridges.com31st May – 3rd July 2021.

Maison Valentino is pleased to announce its first Valentino Beauty Make Up line by launching into the Selfridges Corner Shop.

Pierpaolo Piccioli, Creative Director of Maison Valentino, delivers his vision of beauty according to the time we are living in, by bringing his inclusive aesthetic where emotions, dreams and individuality are essential.

Valentino Beauty at the Selfridges Corner Shop is a wonderland of creativity, featuring huge, over-sized detailed replicas of the new Beauty products with a variety of immersive interactions. The installation will open with an exclusive collection of three Rockstud Spike Valentino Garavani accessories, the Medium Shoulder Bag, Go-Clutch Case and Lipstick Case.

The Rockstud Spike was first introduced in the FW16-17 women collection and promoted through a special street-casted advertising campaign, filmed and shot in New York, London and Tokyo, showing the multifaceted attitude of the Valentino community: inclusive, vibrant and energetic.

When Couture and Beauty open to all individuals, it becomes a celebration of self-expression through formulas that amplify the Couture DNA: uniqueness, extravaganza and experimentation. Versatile multi-use, multi-finish products, that speak to the freedom of expression and individuality lies at the core of the brand, because everyone is beautiful in their own way. A complete range of makeup from day one, from a myriad of 40 foundation shades, 50 lipsticks and numerous eye products. All the formulas are experimental, with a couture approach. All the lipsticks and palettes are refillable to play with different shades and textures.

‘Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion.  It is a connection.’

Creative Director, Pierpaolo Piccioli

“We are thrilled to be launching Valentino Beauty exclusively at the Selfridges Corner Shop. We can’t wait to introduce our customers to the beautiful product, and the totally refillable collection which is in line with our ongoing commitment to sustainability.” Sebastian Manes, Executive Buying & Merchandising Director.

The Valentino Beauty make up collection will be revealed on the 31st of May 2021, at The Corner Shop creative retail space in Selfridges London.

Permanent Valentino Beauty counters will launch across all Selfridges estates from June 15th 2021

INTRODUCING: MARTYRE JEWELLERY

To mark the exclusive UK launch of the unisex jewellery brand, we meet its founders, Anwar Hadid and Yoni Laham

Seven years ago, model Anwar Hadid and musician Yoni Laham met through family friends in LA. After treading their own individual paths in fashion and music, the pair decided to join forces, launching Martyre in 2018. “We had known each other for a while and always knew we wanted to create together,” says Laham. “Jewellery felt like the right place to start because of its timelessness, and we fell in love with the industry once we started.” As an artist, Laham (known to the music world as BRIDGE) is no stranger to creative collaborations, while Hadid grew up surrounded by the fashion industry as the brother of two of the world’s most famous supermodels, Gigi and Bella. It’s no surprise that, when the pair began exploring creative avenues together, a shared passion for accessories began to take shape.

To celebrate the exclusive UK launch at Selfridges of the pair’s timeless jewellery designs – worn by the likes of Dua Lipa, Zayn Malik and Kaia Gerber – we caught up with the childhood friends turned business partners to discuss genderless jewellery, their love of London and their support for Centrepoint, the UK’s leading youth homelessness charity.

ANWAR HADID, Co-Founder and Creative Director

“I have always loved jewellery and the value that it holds. When I was growing up, many of my peers were trying their hand in the clothing industry, but no one ventured into jewellery. From a young age, I have always pushed myself to journey through new territories,” says Hadid, who loves how jewellery allows people to express their individuality. “I grew up wearing hoodies for their fit and material, not because they were classified as men’s or women’s – unisex jewellery reflects this new way of thinking and letting people decide for themselves without any judgement.”

From sculpted cherubs to the label’s slogan, ‘Pray for Us’, Martyre plays with motifs centred around faith. The brand’s namesake The Martyre necklace is Hadid’s personal favourite. “To me, the clasped hands represent unity and friendship, which I believe are the building blocks for success and collaboration,” he says. Fifty percent of the proceeds from every purchase via Selfridges of the brand’s The Martyre necklace will be donated to the youth homelessness charity Centrepoint. “With everything I create, I always want to tie it back to helping people. We are in a fortunate position to shine light on some amazing foundations and organisations whose sole purpose is to impact the lives of others. Anytime we can bring an awareness to such important causes, we have the responsibility to do so,” says Hadid.

YONI LAHAM (aka BRIDGE), Co-Founder and CEO

“We’re here to make pieces you feel confident in, and as long as you’re enjoying wearing them, we’re happy. Style is style, it doesn’t need to be broken up by gender,” says musician Laham of the pair’s decision to launch a unisex jewellery brand. How has his career as a musician informed his work in the fashion world? “When you make music, you draw inspiration from a pure place, and I think that transcends into the jewellery. The process of making an album and making a product feels similar, in the sense that you throw paint at the canvas and then keep narrowing it down to what you love. You bring a sketch to life, layer by layer, until it’s out in the world, and it’s the same with an album,” says Laham, who flexes his creative muscles by working on both the design and business sides of the brand. “Our slogan, ‘Pray for Us’, is very significant to me – it embraces praying for the people you love, those that need love, and throwing what matters to you most into the universe.”

THE MARTYRE NECKLACE

In support of youth homelessness charity Centrepoint

Fifty per cent of the proceeds from every order of the brand’s namesake The Martyre necklace purchased in-store or online at Selfridges will be donated to the London-based youth homelessness charity Centrepoint. The design features a lettered Martyre pendant at the front and fastens with two clasped hands.

“The clasped hands represent unity and friendship, which I believe are the building blocks for success and collaboration.” 
– Anwar Hadid

“Our signature clasped hands stand out above all else for me. We are stronger together. We are weaker divided.” – Yoni Laham

BEAUTY IN NATURE

Throughout the centuries beauty has been inspired by the natural world, with its myriad colours, textures and skin-enhancing ingredients. And now, with our appreciation of nature – and awareness of its fragility – at an all-time high, we’re joining forces with leading photographer Markn and make-up artist Ammy Drammeh (whose work can be found in British VogueDazed and Love magazine) to showcase the most incredible nature-inspired looks, innovative earth-conscious formulas and the skin-enhancing power of nature’s riches. An ode to the beauty of nature, and its never-ending inspirations.

EXPLORING NATURE’S RICHES

Ancient Egyptians harnessed the earth’s pigments – quite literally – to create the first-ever cosmetics and although the fundamental principles remain, our products are more sophisticated than ever. From innovative hybrid formulas to unprecedented shade ranges, the most exciting brands in beauty are combining the wide range of benefits that nature can bring to our everyday routines in fresh, creative ways. Here, Ammy plays with texture as she layers Bobbi Brown’s Intensive Skin Serum Foundation – a hybrid foundation that provides coverage while also hydrating the skin thanks to nourishing fruit and plant-based oils – alongside a cream-based bronzer and highlight that’s finished with a Blur + Set Powder from Milk Makeup (a 100 per cent vegan and cruelty-free brand leading the way in sustainable beauty with their high-impact products).

RAY OF LIGHT

No matter the time of year, or specific trends doing the rounds at any given time, our appetite to look our most healthy and radiant is always the goal. Inspired by the life-giving properties of the sun, this look is all about golden skin and warm-toned hues. To achieve a ‘lit from within’ effect, Ammy used Westman Atelier’s Super Loaded Tinted Highlight alongside Nudestix’s Sunkissed cream bronzer with a gilded tint from Byredo’s Colour Stick in La Scene on the eyes. The fiery-red lipstick from Hourglass is their limited-edition Red 0 Confession Lipstick; a patent-pending replacement for the industry’s go-to carmine formula (traditionally made from crushed female insects) making it the first ever vegan red lipstick. Bravo!

OUR QUEST FOR HYDRATION

When it comes to our skin, there’s no denying the beauty world’s long-standing love affair with hydration. From nourishing formulas packed with hyaluronic acid and glycerine (both of which are naturally produced by our skin) to light-reflecting make-up designed to give a fresh, dewy appearance. For this fresh-faced make-up look, Ammy uses a cream-based highlighter and tinted lip oil alongside Gucci’s Éclat De Beauté Effet Lumière – a pot of colourless gel gloss that delivers a high-impact luminous sheen anywhere it hits.

NATURE’S COLOUR CHART

There is no better reflection of nature’s connection to beauty than through the spectrum of shades that inspire its boldest looks – from flowers to plants, animals to the weather, there is no richer palette to draw from. For this look, Ammy distilled the beauty of spring’s cheery display of blooms through a mix of pastel pigments, using the aptly named Flower Play Colour Stick from Byredo as a base over eyes, lips and cheeks followed by the beautiful shades from the Syren eyeshadow palette. The joy of this look is that there are no rules – simply pick your favourite colour(s), pack on the pigment and blend together for a beautiful watercolour effect.

BETHANY WILLIAM’S PRESENTS CAPSULE COAT COLLECTION – LFW 2021

This London Fashion Week, Bethany Williams will present her gender-neutral capsule coat collection, exclusively for Selfridges.

As with every collection and project Bethany works on, the social and environmental issues go hand in hand.

“This particular project was inspired by our ongoing work with The Magpie Project, a charity that supports women and children under five in temporary, unsuitable or no accommodation. The Women’s Institute community creates a personal blanket for every baby born into the Magpie Family. A blanket is so much more than a piece of fabric, it is a feeling of comfort and shelter and I wanted that feeling to be at the heart of this capsule collection.”Bethany Williams

Drawing on her inspiration, the collection saw Bethany dive into the historical heritage of vintage and antique wool blankets from across the UK. All the blankets are carefully sourced from vintage sellers, whether that’s Antiques Markets or car boot sales. Steeped in history, each blanket sourced tells a story from the textile and weaving techniques to the county, town
or village it was made in. One of her favourite pieces sourced for the collection was found on a pitch-black frosty morning at Sunbury Antiques Market at Kempton Racecourse. With her phone touch as her only source of light, she came across a rare and usually very expensive Welsh, patterned wool blanket with brightly coloured pink and orange patches.

With this collection, the story continues, as each blanket is given a new lease of life through Bethany’s artistic vision and mastering of design-led upcycling techniques, which created this capsule collection. Shapes for the details on each garment come from historical research into childrenswear that she explored with the V&A Museum of Childhood. The complimentary
colour palettes, slightly oversized fit and skilful patchwork techniques all create a unique, bespoke-feel to each garment.

Handcrafted in London, the nine upcycled blanket coats are available in three different jacket styles. Each garment is conceptualised by allocating a specific blanket to each style of jacket based on its weight, thickness and colour. The outer material is the blanket wool for optimal insulation with a 100% organic cotton lining, sourced from Wales.

This collection is part of Selfridges sustainability initiative, Project Earth, committed to putting sustainability in the heart of the business and reinventing the way we shop.


“We are so thrilled to be continuing our partnership with Bethany Williams. Bethany joined the Selfridges menswear edit as part of our Bright New Things programme, and we are so excited to now be launching this collection straight from her LFW presentation. She was a clear choice
to be included as one of our key Project Earth partners due to her innovative approach to sustainable and socially conscious work
Jack Cassidy, Head of Menswear at Selfridges.


CHRISTIAN LOUBOUTIN: THE UPCYCLED COLLECTION

Today, Christian Louboutin launches a dedicated capsule collection as part of the Selfridges Project Earth initiative.

Supporting Project Earth’s pillar on waste reduction. Christian Louboutin unveils an exclusive capsule collection crafted from upcycled denim sourced by global charity Caritas International. The six-piece collection inspired by archival pieces will include men’s trainers, women’s pumps, boots and handbags all reimagined in upcycled denim. Each pair of shoes or bag is unique reflecting the past life of the denim- original denim pocket seams and stitching are integrated on each piece.

Notes to Editors:

About Christian Louboutin
Christian Louboutin established his business in the heart of Paris in 1991, first with a collection for Women followed by a Men’s collection a few years later, both recognizable by the signature red lacquered sole. 2014 welcomed the launch of Christian Louboutin Beauté. With a prolific collection of women’s and men’s shoes, handbags and small leather goods, Christian Louboutin now counts 164 boutiques around the world.

SS21 menswear: New age of self-expression

Thanks to these strange times, the old style rules are out and boundaries are blurred. We’ve been wearing tracksuits for the 9–5, bringing out tailoring for virtual celebrations and wearing our usual going-out-to-the-bar outfits for our going-out-to-get-some-milk trips. And yet, it has also given us time to reflect on our tastes and question: what dowe really want to wear when all bets are off? Who are the brands we truly identify with, and why? And with spring just around the corner, how do we want to emerge back into the world?

Freed up from trends and the usual fashion rules, self-discovery is key. With that in mind, Daniel Sannwald’s surreal photographs capture the many sides of your character you can explore this spring and beyond. A distillation of true, individual style.

FIND NEW FASHION FRONTIERS

Many of us have, understandably, lost all momentum when it comes to getting dressed. But perhaps that makes for the perfect opportunity to discover something new and explore a braver side of ourselves. For starters, donning bold colour is an easy win to boost your mood – JW Anderson, Bottega Veneta and Marni have that in spades this season, brightening up any rainy day. Delving deeper, earth-conscious designers such as Bethany Williams, who champions upcycling, and community-orientated brands like Labrum London, whose collections showcase untold stories of West Africa, make for design with a strong message – a (stylish) way to express yourself and your values, without saying a word.

MIX AND (MIS)MATCH

Have you found yourself wearing some, shall we say, unorthodox outfits over the past year? Thought so – but we bet a few have opened doors to clothing combinations you may not previously have considered. A designer who’s forever freeing up room for new ideas, Virgil Abloh said of his latest Off-White collection, “I thought of this muse, sort of half businessman, half youthful teenager – and how they can crash together.” Channel that childhood playfulness and newfound experimental side of yourself. How about a hiking vest with a collared jacket? Wellies with tailored trousers? Clashing prints? Patchwork denim? Why not!

RECONSIDER THE CLASSICS

Trench coats. Ties. Adidas’s Tristripe. All mainstays in men’s wardrobes for as long as we can remember. How can we shake things up a bit? Alexander McQueen’s answer is a spliced, reversible version of a belted trench – part of a collection created during lockdown that drew on archive styles and deadstock fabrics for inspiration. Ties – as much neglected as the office water cooler right now – showed up as belts at Versace and in shirt fabrics at Craig Green. Grace Wales Bonner, meanwhile, said of her collaboration with adidas Originals, “I was interested in elevating the familiar, and bringing an eveningwear and tailored sensibility to this essential collection.” Across these designers’ collections, the evolution of traditional menswear ‘uniforms’ grants you free rein – when you find what works for you, go for it.

WHY WE WANT, NEED AND LOVE: MORE JOY

With the capsule label created by Christopher and Tammy Kane landing at Selfridges – including exclusive pieces you won’t find anywhere else – we dive into the world of More Joy. It’s minimal designs and honest, pleasure-seeking ethos are the breath of fresh air we all need right now.