From iconic archive costumes to limited edition gold vinyl and exclusive product collabs – introducing the ultimate (yellow) celebration for Elton John’s ‘Farewell Yellow Brick Road’ UK Tour – a homage to the legacy of an icon
Selfridges is excited to introduce Elton John at The Selfridges Corner Shop, transforming the creative retail space into a glittering reimagining of Elton John’s world where customers can explore the iconic performer’s archive, shop and celebrate.
The bespoke installation will be home to iconic archive costumes ranging from a designer Nudie Cohn rhinestone suit to Annie Reavey and Bob Mackie’s awe-inspiring outfits, framed prints of legendary shows and central to it all, a piano which will host a program of musical performances through the four-week take over.
With Elton’s Farewell Yellow Brick Road UK tour kicking off in Liverpool in a matter of days (in London from 2 April 2023), Selfridges customers can discover limited edition fashion, accessories and lifestyle collaborations in-store and on Selfridges.com. Highlights include Elton x Selfridges tour merch and for the first time, Elton John Eyewear, an exclusive ‘MORE ELTON’ collection by Christopher Kane’s MORE JOY collection and a reissued polka dot suit made for Elton by Richard James.
There will also be exclusive product from KidSuper and FPM Milano, limited edition bottles of Champagne from Moet & Chandon, an Elton-inspired candle by CENT.LDN and playful plates by independent ceramicist Laetitia Rouget, featuring beloved song titles. Dr Martens will also be on-site offering fans personalised versions of their iconic 1460 Boot, inspired by Elton’s famous Pinball Wizard outfit.
To celebrate the forthcoming Honky Château 50th Anniversary Edition (released 24th March via UMR / EMI, Universal Music Group), The Selfridges Corner Shop will also be the only in-store physical retailer stocking the limited-edition gold LP version of the seminal album.
Speaking today, Elton John says “I’m truly excited to see what the Selfridges Corner Shop experience looks like now it’s being brought to life. We’ve been working closely with the teams at Selfridges and Bravado to create a unique experience that allows my fans to take a step into my world. I’m an avid shopper, so the bar has been set high and we’ve come up with something special that celebrates the things I love – fashion, vinyl, live music, food and some beautiful design. I hope my fans love it as much as I do.”
The Cinema at Selfridges will host screenings of Rocket Man, inviting customers to relax into plush velvet chairs, reminisce and celebrate the life and career of Elton John.
Elton John at The Selfridges Corner Shop was brought together in collaboration with Bravado, Universal Music Group’s leading brand management division. Shop in store and at selfridges.com from 20 March 2023 for four weeks.