PIZZA PILGRIMS’ NEW FUTURE-FACING, SUSTAINABILITY-FOCUSED PIZZERIA OPENS AT SELFRIDGES

The new ‘Pizzeria of the Future’ represents Pizza Pilgrim’s first major step towards what pizzerias should look like by 2030 and beyond  

The 108-cover restaurant aims to unpack every element of running a pizzeria, from how it’s built to how the menu is developed, with a view to making it more sustainable, inspired by Selfridges’ Project Earth initiative. The site brings a taste of authentic Napoli to the central-London luxury department store – even if some of the ingredients might be closer to home.  

Pizza Pilgrims at Selfridges London.

Guests enter through a 3 meter hydroponic basil tunnel, created in partnership with Harvest London, who supply basil to all Pizza Pilgrims pizzerias. As a key ingredient for Neapolitan pizzas, the hydroponic system uses less water and saves over 250,000 air miles for Pizza Pilgrims every year. Meanwhile, all the pizza dough will be made with only regenerative UK wheat in collaboration with Wild Farmed, a technology developed by Andy Cato of Groove Armada fame. By 2030 the Wild Farmed system will be taking as much carbon out of the atmosphere as a 100-year-old rainforest the size of Greater London. Further locally sourced ingredients will include Fior di Latte mozzarella made in the UK using local milk and a traditional Italian process and sustainable British charcuterie from Cobble Lane Cured. 

Pizza Pilgrims worked closely with Selfridges to create the retailer’s most sustainable restaurant fit to date. At the table, the upholstery has been replaced with fully vegan Pinatex (a leather alternative made from pineapples – pineapples on chairs not pizza!), whilst tabletops have been crafted from reclaimed plastic waste in a beautiful terrazzo style. The timber floors are reclaimed and the giant wall mural of the bay of Naples has been created from 2000 recycled glass water bottles. At the open-style craft beer bar, in partnership with London Brewery Gypsy Hill, drinks will be served from fully reusable kegs, with no single use packaging, whilst the newly formulated wine list features a selection of sustainable wines which are all stored in a cave in the Chiltern Hills, to reduce the need for refrigeration. 

Guests can expect new menu exclusive to Selfridges, with newcomers including Wild Mushrooms, Truffled Ricotta and BurrataBritish Wagyu Beef with Mozzarella and Poponcini Peppers and a Smoked Salmon Everything Bagel Pizza featuring a Fior di Latte base and everything bagel seed crust, baked and topped with smoked salmon, mascarpone, red onion, capers, and dill.  

New to the side game is Stuffed Burrata, where guests can choose from three choices of pesto, truffled ricotta or roasted peppers alongside Gnocchi Fritti – deep fried potato Gnocchi with gorgonzola centre topped with red pepper tapenade.  

Meanwhile, desserts include a Pip & Nut Chocolate Almond and Cornish Sea Salt Pizza Ring (free of palm oil, and made with ethically sourced chocolate and almond spread, served with vanilla ice-cream). Also new to the menu is a Honeyed Strawberry Pistachio & Rosewater Sundae (vanilla ice-cream topped with strawberries marinated in sweet rosewater and crushed pistachio hearts). 

Co-founder Thom Elliot from Pizza Pilgrims says: “The Pizza Pilgrims Selfridges project is our first major step in the direction of creating more sustainable pizzerias. From working with forward thinking food producers who are developing amazing innovations like hydroponic basil, regenerative wheat and natural wines to looking at the way we build pizzerias with more sustainable materials and recycled furniture – we are excited to learn and develop the sustainability of what we do – because there is no other option.”  

Co-founder James Elliot from Pizza Pilgrims says: “We wanted to have a complete review of every part of our pizzerias and see what we could do better but without losing creativity and fun. It’s important to stress that this is only the beginning. We want to use our Selfridges pizzeria as a hub for innovation so that we can implement changes in all our other pizzerias!” 

Pizza Pilgrims at Selfridges is the first restaurant to launch as part of a new dining destination on the fourth floor of the Oxford Street store, as Selfridges continues to transform the experience of eating and drinking with curated dining destinations and a commitment to creativity, sustainability, and innovation. The new late-night destination will be open until 11.30pm and accessible via a dedicated express lift. 

Visit Pizza Pilgrims Selfridges from Thursday 9th December at:  
4th Floor, Selfridges 
400 Oxford St 
London, W1C 1JS 

SELFRIDGES OPENS NEW BAKERY DESTINATION WITH EXCLUSIVES FROM CRISS CROSS

7 December 2021 – Selfridges adds a new bakery destination to its London Foodhall with an offer of delicious fresh pastries and bread baked everyday in store, alongside specially selected items from London’s best bakeries. The new bakery is three times bigger than the previous offer and located next to Selfridges Pop Up Kitchen and the Little Moons’ Pic ’n’ Mix counter.

The curated bakery offer will include the very best from St John’s Bakery (The City), Sally Clarke (Notting Hill) and Karaway (Borough Market.) Selfridges will also have exclusive pastries from Insta-hit Criss Cross (Soho) and in January, the space will welcome colourful doughnuts from Urban Legend.

The new bakery will be the perfect spot to pick something up for breakfast with the space open from 8am Monday – Sunday. As well delicious freshly baked pastries, The Bakery will be stacked high with cinnamon sugar pretzels and cardamon buns. For those looking for a pick-me-up, customers will also be able to order freshly roasted coffee from neighbouring coffee destination, The Roasting Plant. For lunch, there will be wedges of golden focaccia, grilled cheese croissants and artisan sausage rolls.

CRISS CROSS

The Soho based Instagram sensation Criss Cross are brainchild of Roberto Guzzi (Novikov) and Boris Kofman (Mnky Hse.) Their elevated sweet and savoury croissants are as delicious as they are photogenic.

Available from Selfridges Bakery: Strawberry Dream, Black Yuzu Meringue, Pecan Vanilla, Peanut Nutter Banoffee, Chocolate Raspberry (vegan), Whisky Salmon, Beef Pastrami, Croque Monsieur.

ST JOHN 

Founded by Fergus Henderson and Trevor Gulliver, St John opened in Smithfield in 1994. Having supplied customers and restaurants across the city with their incomparable sourdough loaves, in 2010 they went onto launch the dedicated St

JOHN Bakery in Bermondsey. 

Available from Selfridges Bakery: St John’s Sourdough, Raisin Loaf, Soda Bread, Doughnuts.

SALLY CLARKE

Cordon Blue alum Sally Clarke launched her wholesale bakery in 1989 to meet the growing demand for their top-quality, hand-shaped artisan breads, Viennoiserie and patisserie, which continue to be served their restaurant and shops in West London today.

Available from Selfridges Bakery: Viennoiserie, All-Butter Brioche, Gruyere. Mushrooms & Spinach Quiche, Sausage Rolls, Bakewell Tart, Chocolate & Salted Caramel Tart.

HOUSE OF CINN

Co-founders David and Itse combined their passion for baking with doing good, to create a bakery brand on a mission to support and employ people most in need. Through their partnership with charity Street Cafe, every bun purchased helps in supporting a rough sleeper in getting back on their feet.

After starting up their bakery mid-lockdown in 2020 with their student savings, the young London based duo launched their delicious cinnamon buns in Selfridges stores in summer 2021, with a range of mouth-watering flavours on offer.

Available from Selfridges Bakery: Very Berry Cinnamon Bun, Classic Cinnamon Bun, Salted Caramel & Pecan Cinnamon Bun, Cookies & Cream Cinnamon Bun, Lotus Biscoff Cinnamon Bun.

KARAWAY
Family-run, award-winning bakery Karaway, have over 150 years of combined baking experience and with origins in Baltic and Russian baking they create a rye bread like not other. Their recipes have been handed down from generation to generation and we only use natural, high quality ingredients and traditional long fermentation methods. 

Available from Selfridges Bakery: Dark Rye with nuts & raisins, Grandmother’s Loaf (light rye with caraway seeds), Cinnamon, walnut & raisin brioche.

SELFRIDGES CHRISTMAS MARKET ON THE MEWS RETURNS FOR FESTIVE FAMILY FUN

Complimentary tickets are now available for the Christmas destination
as it returns for a second year, even bigger than before

Selfridges Christmas Market on the Mews will open its doors on Friday 5th November, brimming with festive cheer and fun for the whole family to enjoy.

The Selfridges spirit will be brought to the unique W1 destination behind the Oxford Street store, with a curation of gifting, dining and entertainment, making the Mews a place for friends to socialise and celebrate together this Christmas.

The Christmas Market on the Mews is back for a second year – and it’s bigger and brighter than before, with Edwards Mews taken over by some of London’s best food and drink vendors, magical market stalls and unexpected experiences, and the opportunity to meet Santa and friends. A curation of food and drink trucks, three bars, gifting stalls and fairground rides, including a Helter Skelter, will line Edwards Mews alongside a spectacular giant Christmas Tree twinkling with fairy lights. At the entrance to the Selfridges store on Edwards Mews, customers will be able to browse gifts, advent calendars and stocking fillers as well as visit a new Christmas Concierge; a service for inspiring solutions for every festive need – from Christmas hampers and present advice to ordering sustainably grown Christmas trees and wreaths or discovering the gift of unique-to-Selfridges experiences.

The impressive line-up of food traders has once again been curated in partnership with food market pioneer and founder of Street Feast, Dominic Cools-Lartigue. It includes everything from savoury and sweet waffles from Utter Waffle, gourmet burgers and chips by The Tramshed Project, pie and mash from My Pie and Filipino street food from Bong Bongs to doughnuts by Treats Club and cookies and nitrogen ice cream by Chin Chin. Three on site bars will offer mulled wine, craft beer, cocktails and hot chocolate.

The Christmas Market on the Mews will open daily from 5th November to 24th December:
Monday to Friday 4 – 9pm
Saturday and Sunday 12 – 9pm
Entry will be via Duke Street. Tickets (free of charge) are available at:
https://www.selfridges.com/GB/en/features/info/stores/events/christmas-market-on-the-mews/

VEUVE CLICQUOT ‘LE TRAM’ IS BACK WITH AN UPDATED PERSONALISED BOTTLE, EXCLUSIVELY AT SELFRIDGES

London, October 2021: This Autumn, Veuve Clicquot, the iconic champagne house is back with its concept store at Selfridges London with Le Tram. Taking over the bar and retail space, across 50 square metres, on the ground floor, guests will be transported in Le Tram to an optimistic and retro installation. The sense of nostalgia is heightened by this year’s iteration of the Veuve Clicquot personalised bottle – Clicquot Tape.

This Christmas season, Veuve Clicquot is not only going retro, it’s going “Retro, Chic!”, a celebration of the House’s prevailing love of beautiful objects. In a world that is virtual and frenetic, we look to appreciate and taking pleasure in reminiscing that take us back to joyful times.

Inspired by the iconic cassette The Veuve Clicquot ‘Le Tram’ will be home to an intimate 10-seated bar offering a unique menu of Veuve Clicquot champagne and curated cocktails including a Pear and Ginger Mule, Belvedere Organic Infusion Blackberry and Lemongrass vodka and Eminente Rum. When seated in the bookable longue area (a specific corner of the instillation) guests can play their own song through retro speakers and be transported back to a festive moment of happiness.

That iconic throwback to the ‘70s and ‘80s has inspired the new Clicquot Tape limited edition, a true homage to the audiocassette tape. Christmas this year will have a new meaning focusing on time for connection, optimism and spending it with loved ones. For those seeking the ultimate personal statement Christmas gift, express yourself by adding a personal message, inspired by iconic song lyrics. Whatever the occasion – a get-together with friends, a gift, an anniversary, a voyage – you can evoke a shared memory, or simply let them know how much you care.  Browse from among 300 gifting messages or type your own on a retro typewriter.

The personalised label is in the shape of authentic mixtape labels and the personalised design allowing you to keep the box at home to display long after the bottle is enjoyed!

Le Tram offers a break from the busy Christmas shopping crowds to enjoy a glass of champagne whilst you wait for your personalised gifting service. Here customers will be able to pre-book exclusive tastings, one to one experiences with top bartenders, cocktails masterclasses and food pairing events. We trust you will delight in the taste of this Veuve Clicquot retro chic journey of joyful emotions.

Veuve Clicquot Le Tram at Selfridges London opens for 4 months from 4th October 2021 until end of January 2022

Veuve Clicquot Yellow Label cuvée bottle at Le Tram bar, £90

The Clicquot Personalised Tape, £59.99

Opening times:

10:00am – 09:00pm (Monday to Saturday)

11:30am – 06:00pm (Sunday)

Reservations available; walk-ins welcome

Clicquot Tape limited edition features 100% recyclable packaging, personalised bottles can also be ordered online at www.selfridges.com.

About Veuve Clicquot:

Founded in 1772 in Reims, France, champagne house Veuve Clicquot colors life with audacity. More than champagne, Veuve Clicquot is an attitude that sparkles with joie de vivre, embodied by the House’s signature sunburst-yellow color. Madame Clicquot, the audaciously innovative woman known as la grande dame of Champagne, took the reins of the House in 1805, and became one of the first businesswomen of modern times. She cultivated a culture of excellence, and adopted “only one quality, the finest” as her motto. Her passion, vision, and innate sense of French art de vivre live on today in the House that bears her name. Veuve Clicquot spreads delight through its remarkable champagne range, including the iconic Yellow Label, and its joyful experiences around the world.

SELFRIDGES 2021 FOOD TREND PREDICTIONS

The events of 2020 and the impact of Covid-19 have transformed the food industry, from how food is processed to how it is accessed, consumed and shared. Selfridges Food Product Developer Jessica Abela looks at how the pandemic has and will continue to influence the way we eat and how this will impact food trends for the coming year.

1. Provenance & hyperlocal

“Sustainability, biodiversity and community-driven considerations were driving many consumers’ food and drink choices before the pandemic. This has accelerated and customers are increasingly searching for ways to re-connect with the food system.

“Hydroponic growth systems such as Infarm allow us select herbs and salads to grow within our Foodhall, offering customers hyperlocal, super fresh and naturally flavourful produce. It ticks lots of sustainability boxes, reducing our carbon footprint and using 95% less water.”

2. Imperfect Eating

“Whilst consumers are becoming more savvy about nutrition, the terms ‘guilty pleasures’ and ‘junk food’ are taking on a new form. Consumers are seeking ways to bring back the feel-good factor and shake off the taboo, re-affirming food’s role in routine acts of self-care. New brands are taking the language, flavours and visual cues of “junk foods” and refining them for an adult audience.”

3. Beauty Foods

“Bridging the gap between nutrition and skincare, holistic food and drink brands are now launching science backed beauty foods, drinks and skincare made using their hero ingredients. Some brands are expanding their beauty supplements to include foods and on the flip-side, food brands are foraying into the beauty market through olive oil.”

4. Food-as-Medicine

“Half of UK consumers believe plants and botanicals have medicinal benefits1. The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states. The desire for health and wellbeing post-pandemic is a consistent trend across all markets. Nostalgic narratives overlaid with science are giving way to a new category.”

5. Flexitarians

“14% of Brits now identify as flexitarians2– twice as many as pescatarians, vegetarians and vegans combined. And three quarters of people globally plan to eat and drink more healthy as a result of the pandemic3. Following a largely plant-based diet and choosing alternative protein sources to meat can not only improve health but reduce your carbon footprint.”

6. Mood Foods

“As we better understand the synergy between food and mental health, our diets are changing to reflect both how we feel and how we want to feel. People are looking to foods to address wellness issues such as sleep, anxiety and concentration. Consumers are increasingly linking what they eat and drink to their emotional states.”