SELFRIDGES INTRODUCES: THE PROJECT EARTH BEAUTY BAG

THE PROJECT EARTH BEAUTY BAG

Selfridges continues to strive to reduce the use of plastics across its beauty departments and tackle the use of plastic packaging. With offers from more than 30 brands in the plastic conscious beauty edit, Selfridges is bringing an ever-growing offer of earth-conscious alternatives to customers to reduce the unnecessary plastic in their beauty routine. A Project Earth Beauty Bag will be available; a carefully curated edit of plastic conscious beauty products chosen by Selfridges team of experts including brands Dame, Face Halo and Farryn Amber. Other pop-ups taking residence in the Oxford Street store during the campaign include Aveda, Ren and Davines, all of which have unique and sustainable concepts. 

The Selfridges Project Earth Beauty Bag Includes: Georganics Peppermint Natural Toothpaste 60ml, REN Jelly Cleanser 100ml, Awake Organics Hydrate & Protect 15g, Dame Organic Tampons pack of 14, Face Halo Original, Farryn Amber Superfruit Face Milk 30ml, FEKKAI Brilliant Gloss Shampoo 60ml, FEKKAI Brilliant Gloss Conditioner 60ml, Indie Lee Essential Body Lotion 30ml, Summer Fridays Overtime Mask 28g, LastSwab Original Swab, The Natural Deodorant Co. Lemon + Geranium Clean Deodorant Balm 10g, FOAMIE Body Bar 80g, Truthbrush bamboo toothbrush

Product and Brand Information:

Awake Organics – Hydrate and Protect 15g

A vitamin-packed blend of 100% natural, certified organic, nourishing food-grade oils. Made with organic frankincense and a pure beeswax barrier. Awake Organics was established in 2017 by Northamptonshire based husband and wife team, Melissa and James Kimbell, Awake Organics is a multi-award-winning, plastic-free personal care brand with sustainability at heart.

Dame – Organic Cotton Tampon

Produced from 100% organic cotton, free from toxins and synthetics, biodegradable, kinder to your body & the planet. Dame is on a mission to make periods positive for people and the planet.  Cleaning up the period industry, focusing on plastic waste, harsh chemicals and period shame. Believes everyone should have access to period products free from toxins, discomfort and negative language. Dame is certified B Corp and Carbon Neutral Plus holding ourselves accountable to the highest environmental and ethical standards.

Face Halo – Reusable makeup remover:

Face Halo, the modern makeup remover is a revolutionary NEW HaloTech fibre face sponge that can reach deep into your pores to remove and trap makeup, without the use of any environmentally harmful products. Face Halo’s award-winning makeup remover is dual-sided and reusable, replacing up to 500 traditional makeup wipes. Founder, Lizzy’s 15-year background in fibre technology inspired her to create a makeup remover that ticked all the boxes: effective, non-toxic, environmentally friendly, and cost-efficient. Face Halo launched in May 2017, changing the way the world removes makeup.

Farryn Amber – Superfruit Face Milk

Hand blended with potent raw botanical plant oils, natural minerals and rose quartz crystals to brighten, detoxify and soothe stressed skin. Honest, Transparent + Clean Skincare. Unlock your best skin with our beautifully effective, fuss free eco-luxury skincare. Hand made, certified cruelty free & vegan.

Fekkai Brilliant Gloss Shampoo & Conditioner

Shampoo – nutrient-rich, gloss-boosting shampoo for dry hair creating shine and moisture replenishment. Conditioner – a nutrient-rich, gloss-boosting conditioner for dry hair. Helps deliver slip & shine without lingering residue. Vegan, cruelty-free & gluten-free. 100% recyclable package / bottles made of 95% recycled plastic

Foamie – 2in1 Body Bar

The ultimate replacement for shower gel bottles. Peppermint oil opens the pores, allowing for deep cleansing while green tea invigorates the skin. FOAMIE is on a mission to “Think Outside the Bottle” and re-invent the way you think about your bathroom routine, with planet-friendly solutions that function as you would expect, smell incredible, and leave a lasting effect on your skin and hair.

Georganics – English Peppermint Toothpaste

Natural toothpaste is blended with organic Peppermint oil. Similar to Spearmint, this formula packs a punch with a much stronger minty flavour. PETA Cruelty-free & Vegan, Gluten-free, Free from Fluoride, SLS & Glycerin, Organic, mineral-rich formula, promoting remineralisation. In a recyclable glass jar, aluminium lid and compostable box.

Indie Lee – Body Lotion

A non-greasy, hydrating body lotion to optimize skin texture. Conditioning Butters and Oils leave skin soft, smooth and beautifully moisturized. Indie Lee skincare is a clean beauty line dedicated to educating and empowering others to live their healthiest life.

Last Object – Last Swab

LastSwab is an alternative to the everyday cotton swab. It’s made in a basic and beauty version. Made from TPE, nylon, and stored in a plant-based carrying case, one LastSwab is meant to replace 1000 single-use cotton swabs. LastSwab is an opportunity to transform our routines for the benefit of the planet while also simplifying and decluttering our lives.

Natural Deodorant – Deodorant balm

Flawlessly effective Lemon and Geranium natural deodorant with a creamy formula providing invisible, fast-absorbing protection to neutralise odour and absorb perspiration. Product is 100% natural, free from preservatives, alcohol, artificial fragrance & palm oil.

REN – Perfect Canvas Clean Jelly Oil Cleanser

The gentle yet effective cleansing treatment that is clinically proven to remove waterproof makeup, pollution and SPF. All housed in a tube made from 50% PCR (Post-Consumer Recycled) plastic, with a 100% PCR cap. Constantly challenging skincare convention, REN Clean Skincare offers high-performance skincare with visible results -while avoiding any ingredients that don’t benefit skin. Since then the vision has evolved to include pioneering clean packaging, researching and creating solutions to reduce our waste impact,  and being the first prestige skincare brand to pledge Zero Waste in all packaging by 2021*.

Skin Sapiens – Lip Balm

A delicate blend of 10 fruit and seed oils forms a light-textured balm for an easy application on your lips. Skin Sapiens aim to put you back in total control of what goes on your skin, and into the planet.

Summer Fridays – Overtime Mask

Perfect for dull or congested skin, this clarifying mask uses vitamin-packed pumpkin and exfoliating apricot seed powder to gently polish away dead skin cells for a luminous effect. Soothing oat kernel proteins and free radical-fighting antioxidants make this brightening mask the ultimate glow-getter. Summer Fridays combine good-for-you ingredients with beautiful packaging to take your beauty regimen on a radiant journey. Summer Fridays products are vegan, cruelty-free, paraben-free and come in recyclable packaging.

Truthbrush – Recycled bamboo toothbrush

Bamboo toothbrush with our new soft or medium plant-based bristles. The soft bristles are transparent and the medium bristles are white. Plant-based bristles are 62% castor oil and 38% nylon. The packaging is fully recyclable and all shipping is carbon neutral.

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PRESS RELEASE – SELFRIDGES PROJECT EARTH BEAUTY BAG

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