Key to the city • As part of the Birmingham 2022 Festival, we're giving access to key holders to choose a song from a curated playlist of Birmingham music legends and iconic artists that will play over our speakers. #SelfridgesBirmingham General Manager, Sam Watson said, “With music and culture central to the city of Birmingham, we can’t wait to give people the opportunity to take over our store speakers and celebrate the vibrancy of the city through music.” 🔈 Brought to life by @FierceFestival, Key to the City invites you to discover 22 intriguing places across Birmingham. Grab your key at the Key Exchange Ceremony site in Birmingham New Street Station until 10 July, giving access to 21 locations until 7 August. . #repost @jrewillis