Sustainability CategoriesProject Earth SELFRIDGES IS READY TO REOPEN AS IT UNVEILS ITS NEW WINDOWS FOUR DAYS EARLY Selfridges unveils its new windows, inspired by the pleasure and optimism found in nature, four days ahead of store reopening. 08 Apr 2021 SELFRIDGES LAUNCHES SUSTAINABLE HOMEWARE COLLECTIONS Kana London and Good Waste join Selfridges cohort of Bright New Things AW20. 15 Oct 2020 SELFRIDGES LAUNCHES SUSTAINABLE DRINKS In line with the launch of Project Earth, Selfridges launches a range of sustainably made and ethically sourced drinks. 25 Aug 2020 SELFRIDGES LAUNCHES ‘THE GRASS RAIL’ The Brass Rail at Selfridges rebrands in line with Selfridges new sustainability initiative, Project Earth. 20 Aug 2020 SELFRIDGES UNVEILS TRANSFORMATIONAL SUNSTAINABILITY INITATIVE 'PROJECT EARTH' Aiming to help customers change the way they shop by addressing the materials used in products, exploring new retail models, and inspiring a shift in mindsets. 17 Aug 2020