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Let's change the way we shop

Project Earth is our evergreen sustainability strategy with bold, ambitious targets to reinvent retail and meet our commitment to a net zero future

“In creating our store of tomorrow we must commit to a fundamental shift in the way that we do business and use the Selfridges platform for change. Our vision is to reinvent retail and create a more sustainable future, and Project Earth and our new targets underpin this.

“We recognise that we need to challenge ourselves to accelerate change and our ambitious circular and materials targets do just that. We don’t have all the answers, but we are committed to finding solutions, through a continued imaginative approach to retail innovation. The scale of our ambitions cannot be underestimated but we are inspired by what lies ahead and how we bring this to life for our customers.”

– Andrew Keith, Selfridges Managing Director

Our Commitments

2030

2030

Materials

Everything  we  build,  buy  and  sell will meet our environmental and ethical standards by 2030

By 2025 the most environmentally impactful materials will come from certified, sustainable sources

2030

Models

45% of transactions will come from circular[1]  products  and  services by 2030

2030

Mindsets

We will build an inclusive retail culture in which our teams, communities and customers put people  and  planet  first in all our decisions by 2030

2040

Net Zero

We will achieve  net  zero  carbon  emissions across the business by 2040

[1] A circular transaction includes at least one resale, rental, refill, repair or recycled product and excludes home, food and restaurants

Highlights

  • Materials
  • Models
  • Mindsets
  • Net Zero

[2] With the exception of Manchester Exchange Square, which is landlord managed.

Better ways to shop

We’re pioneering a host of new and exciting shopping experiences with circularity at their heart to help customers shop more responsibly.

Project Earth
Report

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Press
Release

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Infographic

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