Project Earth is our evergreen sustainability strategy with bold, ambitious targets to reinvent retail and meet our commitment to a net zero future
“In creating our store of tomorrow we must commit to a fundamental shift in the way that we do business and use the Selfridges platform for change. Our vision is to reinvent retail and create a more sustainable future, and Project Earth and our new targets underpin this.
“We recognise that we need to challenge ourselves to accelerate change and our ambitious circular and materials targets do just that. We don’t have all the answers, but we are committed to finding solutions, through a continued imaginative approach to retail innovation. The scale of our ambitions cannot be underestimated but we are inspired by what lies ahead and how we bring this to life for our customers.”
– Andrew Keith, Selfridges Managing Director
Our Commitments
2030
2030
Materials
Everything we build, buy and sell will meet our environmental and ethical standards by 2030
By 2025 the most environmentally impactful materials will come from certified, sustainable sources
2030
Models
45% of transactions will come from circular[1]products and services by 2030
2030
Mindsets
We will build an inclusive retail culture in which our teams, communities and customers put people and planet first in all our decisions by 2030
2040
Net Zero
We will achieve net zero carbon emissions across the business by 2040
[1] A circular transaction includes at least one resale, rental,
refill, repair or recycled product and excludes home, food and
restaurants
Highlights
Materials
Models
Mindsets
Net Zero
[2] With the exception of Manchester Exchange Square, which is landlord managed.
Better ways to shop
We’re pioneering a host of new and exciting shopping experiences with circularity at their heart to help customers shop more responsibly.
Pictured, botanical artist Carly Rogers at Selfridges, London, UK.
Today, 21 June, Selfridges launches its Garden Centre, a playful response to a boom in outdoor appreciation, as part of Good Nature, SelfridgesÕ creative theme for 2021. Figures from the Horticultural Trades Association show that over 3 million people started gardening in 2020 as a result of more time spent at home since the first lockdown. The Selfridges Garden Centre sells gardening tools, seeds, indoor and outdoor plants, pots, Selfridges own label compost, its own label yellow gnome. It also sells a curation of fashion, lifestyle and beauty products, as well as an exclusive collection from Prada and a bespoke Selfridges own label merchandise featuring puns such as Herb Your Enthusiasm and Horti-Couture, for gardening and fashion enthusiasts alike.
The Selfridges Garden Centre was launched this morning by horticultural consultant and resident gardener Angela Maynard who has advised Selfridges in the development of the concept and the botanical artist Carly Rogers who created a new piece to grace the front of the garden centre celebrating the beauty of the overgrown garden.
Within the Garden Centre, The Potting Shed will be a destination for events and advice, with a resident gardener (plus a virtual Òdial-a-gardenerÓ service) and a program of workshops, experiences and happenings which will explore the pleasure and positivity that gardening brings, while promoting practical skills and sustainable methods.
Although Selfridges London has the largest offer, every Selfridges store in Birmingham and Manchester will have their own Green House concept and customers are able to shop the range and find gardening information and advice via Selfridges.com.
Selfridges has also Ògreened upÓ Oxford Street, with a grow bag installation in front of the storeÕs historic canopy entrance.
Photographer: Jason Alden
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mail@jasonalden.com
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SELFRIDGES CELEBRATES A CIRCULAR CHRISTMAS WITH PRE-LOVED TOY POP-UP
This Christmas, Selfridges will become the first department store to offer a pre-loved toy pop-up in collaboration with London-based charity The TOY Project as part of its Project Earth RESELLFRIDGES resale platform.
Opening from 18th October until 23rd December, the pop-up will take residence in the Selfridges Toy Department on four, Selfridges London, and will feature a curation of pre-loved and unique toys, from collectable figures, to antique teddies, to classic family-favourite games.
As part of Selfridges’ Project Earth commitment to exploring circular retail models, The TOY Project pop-up will be the latest initiative to join its permanent resale platform RESELLFRIDGES. Customers will be able to shop pre-loved Christmas gifts for the family, as well as help the charity to provide toys to the children and families that need them most.
Selfridges customers will be invited to donate toys at the pop-up in the run up to Christmas, to prevent waste over the festive period. Donations can be made every weekend from 23rd October to 18th December.
These toys will either be sold back through the Selfridges pop up or the TOY Project’s north London store or given a second life and donated to children through the charity. Profits raised from The TOY Project are used to fund workshops and projects such as toy and book libraries and community events.
Jane Garfield, Founder of The TOY Project, said: “Parents spend hundreds of millions of pounds on new toys for their children in the UK each year, many of which get little use. Recycling toys helps fund the TOY Project’s work but importantly it also reduces the number of unwanted toys that end up in landfill and in our oceans. We are so excited to be partnering with Selfridges and to be bringing the much-loved TOY Project shopping experience to Oxford Street.”
Martyn Stroud, Selfridges Director of Home, Technology & Kidswear, commented: "RESEL
