Year: 2023

SELFRIDGES UNLOCKED​

13 July 2023. Selfridges introduces Selfridges Unlocked, its open to all community which unlocks the best product launches, events, news and free shipping for everyone. ​

​Selfridges Unlocked gives full access with special invites to experience Selfridges events, services and product launches first. It also helps customers to give back, with a charity donation every time they shop. Every month, Keyholders will have the chance to win big, with a prize of a day of extraordinary Selfridges experiences. ​

​Selfridges Unlocked is inspired by pioneering founder Harry Gordon Selfridge, who in 1909 on the store’s opening day, offered keys to the first customers with the wish that they would feel “at home” in Selfridges.  Selfridge famously said ‘Everyone is welcome’, and everyone can be a Selfridges Keyholder. Unlocked gives all customers the key to the best of Selfridges, as well as surprising, inclusive perks.​

​Keyholders can use their Selfridges Key (customers “opt-in” to receive their Key, an easy to use QR code which can be added seamlessly to the Wallet App) to unlock and enjoy Selfridges across its physical and digital touchpoints. ​

​Selfridges Unlocked has been carefully curated to help customers live brighter, and makes purchases go further, making a meaningful difference to the local community in partnership with Centrepoint. 

Customers can sign up now for full access to Selfridges summer line-up which includes global exclusive product launches, masterclasses with the biggest names in beauty, Selfridges first swap shop, a kid’s holiday camp, early access to book 2023’s biggest new film releases, first look at Selfridges London Corner Shop residencies, supper clubs and special curated experiences in partnership with the Manchester International Festival. ​

​Find out more and sign up to Selfridges Unlocked at ​

https://www.selfridges.com/GB/en/features/selfridges-unlocked/ ​

Notes to Editors ​

Selfridges Keyholders will have access to the best of Selfridges, which includes;​

​FULL ACCESS​

Keyholders will get a first look at launches, collaborations, events and experiences, and free UK shipping on orders over £150.​

​WIN BIG​

Each time Keyholders shop using their Selfridges Key, they will be entered in a prize draw to win a whole day of extraordinary experiences at Selfridges, with a prize awarded every month.​

​GIVE BACK​

Whenever Keyholders shop using their Selfridges Key, Selfridges will donate to its charity partner Centrepoint on their behalf.​

​

SELFRIDGES OPENS UK’S FIRST IN STORE SWAP SHOP 

For the first time, customers can walk away with designer items from coveted brands such as Ganni, Rixo, Jil Sander, Isabel Marant and Jacquemus without spending any money.

12 July, London. Selfridges is dialling up the fun of shopping secondhand with the launch of A Swap Shop by LOANHOOD, an in store destination where customers can bring in clothes they no longer wear (with a resale value of £50 – £300) to swap for something new to them.  

Offering another way to revive and refresh wardrobes while reducing fashion consumption, customers can exchange pre-worn pieces for stamps to ‘shop’ a curation of secondhand pieces to take home. The brands available include Ganni, Rixo, Jil Sander, Realisation, Isabel Marant, Versace, Jacquemus, Diesel, Roberto Cavalli, Casablanca, 16Arlington, Stand Studio, Moschino, Sandro, Maje, Saint Laurent, Cras, Barbour and Iceberg. 

Hosted in partnership with LOANHOOD, a circular fashion community for rental and swapping, the swap shop aims to prolong the lifespan of clothing by championing creativity and style over buying new and takes place as part of Worn Again, a season of experimental second-hand and circular shopping experiences at Selfridges. 

According to latest figures by Wrap, the average UK adult owns 118 items of clothing but has not worn 26% of them in the last year, calling for new ways to extend the life of unworn pieces that could significantly reduce the environmental cost. The swap shop’s team of expert assistants will help customers to style and exchange items. 

Each customer can bring up to five items of men’s and women’s clothing worth a resale value of £50 – £300. A dedicated team will value items in exchange for stamps based on type, brand, and condition, the stamps can be used to select new-to-them pieces from the swap shop. 

Selfridges and LOANHOOD will host ‘Thursday Lates’; a series of evening swap shop slots including workshops with an Upcycler in Residence, shopping, drinks and a DJ. Tickets are £10 and go live on 16 June. All proceeds go to Oxfam. 

A Swap Shop by LOANHOOD is open now until 30 July at Selfridges London.  

For more information and for complimentary tickets visit:  

https://www.selfridges.com/GB/en/features/info/stores/events/a-swap-shop-by-loanhood-at-selfridges-london/

-ENDS-

Notes to Editors 
 

About Worn Again 

Worn Again is a season of secondhand and circular shopping experiences running until August. It brings new destinations, collaborations, ideas and events to customers through Reselfridges, Selfridges’ ecosystem of circular products and services, to make shopping secondhand and circular as easy, exciting and desirable as shopping new season. 

https://www.selfridges.com/GB/en/features/worn-again/

About LOANHOOD 

Founded by fashion insiders Jade McSorley, Jen Charon, and Lucy Hall, LOANHOOD is a community that swaps, rents, and changes fashion for the better. Committed to reducing waste and promoting sustainability, LOANHOOD is not just a marketplace, but a platform for new talent, fresh styles, and a fresh approach to fashion.

https://www.loanhood.com/

SKIMS SWIM AT THE SELFRIDGES CORNER SHOP

SKIMS LANDS IN LONDON, BRINGING ITS BEST-SELLING SWIM COLLECTION TO EUROPE FOR THE FIRST TIME EVER

DISCOVER SKIMS SWIM EXCLUSIVELY AT THE SELFRIDGES CORNER SHOP 

LONDON, 12th June 2023: Today, SKIMS has announced the opening of its first-ever European pop-up experience at the iconic Corner Shop at Selfridges London. The brand continues to create one of a kind, viral retail activations for its customers and the latest immersive pop-up experience brings SKIMS Swim to Europe for the first time, allowing visitors the chance to shop the best-selling collection exclusively at Selfridges just in time for summer.

The SKIMS residency in The Selfridges Corner Shop  is the most conceptual SKIMS pop-up experience to date, designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger. The space has been transformed into a Summer Los Angeles poolside oasis, featuring spectacular diving boards and eye-catching palm tree structures. Customers will also get to indulge in the viral, custom SKIMS ice cream treats by Chin Chin Labs whilst they shop.

The vibrant shop features the ultimate assortment of must-have SKIMS Swim essentials for the season, including SKIMS Swim signature cuts in multiple coverage levels for all your needs in the water and beyond. Throughout the month-long pop-up, customers will be able to shop new products every week from limited-edition swim collections to the latest seasonal colourways.

The pop-up experience at The Selfridges Corner Shop follows the opening of SKIMS Summer Pop-Up in New York in May where visitors waited in a queue for over 2 hours every day to shop. SKIMS will continue to capitalize on its successful pop-ups experiences and its strong e-commerce and multi-brand business in the UK and Europe, as the brand reveals plans to expand into free standing stores across the UK and EU territories within the next 3 years. 

The SKIMS Corner Shop is part of a continued partnership with SKIMS and the leading luxury British retailer, Selfridges. Off the back of the pop-up, the brand will open a redesigned and expanded permanent SKIMS shop-in-shop space within Selfridges this summer.“I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S,” saidJens Grede, Co-Founder & CEO, SKIMS. “The pop-up experience will set the tone for the future of SKIMS in London, as the cultural and fashion destination is a key market for our global expansion.”

“As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date. The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.” Robert Norton, Chief Commercial Officer, SKIMS. 

“We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand. We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.” Bosse Myhr, Selfridges Director of Womenswear & Menswear.

The SKIMS Corner Shop at Selfridges will run exclusively from Monday 12th June – Saturday 8th July 2023.

Address: Selfridges, 400 Oxford St, London W1A 1AB

Hours: 10.00am -10.00pm Monday – Friday, 10.00am – 9.30pm Saturday and 11.30am – 6.00pm Sunday

For Media Enquiries, please contact skims@goodcultureinc.com

Notes to editors:

ABOUT SKIMS

Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry. SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.

ABOUT SELFRIDGES

Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store was opened on Oxford Street in 1909. Since then, the brand has opened three stores in Manchester and Birmingham.

Selfridges has been a key reinventor of retail with innovation across in-store experiences and brand partnerships with leaders in luxury. This includes Dior at Alto rooftop collaboration, the opening of Selfridges Cinema, and helping to launch industry disruptors and emerging retail innovators including Charlotte Tilbury and Pangaia. 

 Building on over a decade of retail activism, in 2020 Selfridges launched Project Earth, its evergreen sustainability strategy, with bold targets to reinvent retail and meet its commitment to a net zero future. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as resell, repair, refill and rental, and engaging with teams, partners and customers to inspire a shift in mindsets. Selfridges has made ambitious 2030 targets for everything it builds, buys and sells to meet its environmental and ethical standards; for 45% of transactions to come from circular products and services; and to build an inclusive retail culture in which teams, communities and customers put people and planet first in all decision making. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve net-zero carbon across the business by 2040 as a signatory to the Climate Pledge.

SELFRIDGES INVITES CUSTOMERS TO ‘GO LONG’ AT THE STOCK MARKET IN THE CORNER SHOP

Preowned items can be valued, exchanged and repaired in a space playfully inspired by the London Stock Exchange.

15 May 2023. Selfridges launches The Stock Market at the Corner Shop, a month-long circular experience where customers can uncover the value of what they already own, exchange items for Selfridges credit and restore or upcycle clothing and accessories.

Drawing inspiration from the towering 360 degree desks and the rotundas of data-filled screens found at the London Stock Exchange, The Corner Shop has been transformed into a ‘trading floor’, an immersive hub for buying, selling, repairing and upcycling.

Reselfridges stockbrokers man the ‘trading desk’, encouraging customers to “go long” and enhance the value of products to keep or resell. The stockbrokers will connect visitors to the very best circular services from SOJO, SneakersER, The Handbag Clinic and Vintage Threads, as well as a series of bookable services from upcyclers in residence curated by Chloe Baines, making signs of wear and tear points of pride and interest, like hand beaded moth holes or bespoke customisations including frills and applique.

The launch takes place as part of Worn Again, a season of secondhand and circular shopping experiences at Selfridges. Running until August, Worn Again explores ideas, collaborations and events to keep products in circulation for longer and dial up the pleasure and reciprocity of shopping secondhand, as Selfridges aims 45% of transactions to come from circular products and services by 2030.

Services available at The Stock Market include:

Resell and shop secondhand

Visitors to The Stock Market can have items from their wardrobes such as shoes and accessories valued by a team of expert authenticators, with the option to sell to Selfridges in exchange for store credit. A curation of secondhand clothing and accessories will also be available from partners including Vintage Threads and The Handbag Clinic.

Repair and restore

Extend the life of worn and treasured items with services include bag repainting and repair, restoration of leather items, upcycling and downcycling of clothing and sneaker and shoe restoration. Services available from The Handbag Clinic, Vintage Threads, SneakersER and SOJO.

Tailoring and alterations

A team of expert tailors from SOJO will be available to make alterations to any clothes, such as hemming clothes, altering waists, re-attaching buttons and adding zips.

Upcyclers in Residence

A series of upcyclers in residence at The Corner Shop will help to revive wardrobes. Through daily sessions, upcycling experts will demonstrate different ways to breathe new life into clothes. Sessions include screen printing, appliqué, tassels and ties and mend and reknit. Tickets will cost £10 for a two-hour slot and profits from ticket sales will go to Oxfam.

The Stock Market at the Corner Shop is open until 10th June

Book services

Book Upcyclers in Residence

– ENDS –

Notes to Editors:

About Worn Again

Worn Again is a season of secondhand and circular shopping experiences running until August. It brings new destinations, collaborations, ideas and events to customers through Reselfridges, Selfridges’ ecosystem of circular products and services, to make shopping secondhand and circular as easy, exciting and desirable as shopping new season. 

Customers can participate in Worn Again via a unique mix of experimental circular destinations, products, services and experiences in Selfridges London, Manchester and Birmingham stores and at Selfridges.com. These include an exclusive Marine Serre atelier concept, secondhand fashion and lifestyle destination The Edit by Reselfridges, a Swap Shop series, Made to Order rethought as Made In Selfridges, a charity Car Boot Sale, an outdoor furniture fair and a reimagined Stock Market in the Corner Shop, where items can be valued, traded, repaired or upcycled. Permanent new Reselfridges additions include Subscription and Rent to Buy services.

About SOJO

SOJO is a London-based fashion-tech platform, founded by Josephine Philips, re-inventing the clothing repair and tailoring industry. Launching in 2021 as the UK’s first clothing repairs and alterations app,  SOJO delivers emissions-free door-to-door repair and alterations services to customers via their London based tailoring studio, while providing an integrated and scalable solution to e-commerce fashion brands to help reduce returns and increase circularity within their businesses.

About Josephine Philips, SOJO

Josephine Philips founded SOJO immediately after graduating from university in June 2020, with the mission of helping to make the fashion industry more circular by revolutionising the clothing repair and tailoring sector. A lover of vintage fashion, Josephine continually found herself falling for secondhand pieces that were not in her size. With no convenient way to get the pieces tailored, she got to work to create a solution, launching the UK’s first app dedicated to alterations and repairs in January 2021.

As one of the UK’s most exciting young tech entrepreneurs, Philips has secured financial backing from key industry players including Simon Beckerman, Founder of Depop, Yael Gairola, Pangaia’s former COO, Peter Hawkings, Creative Director at Tom Ford. In 2022 Josephine featured on Forbes Europe 30 under 30 in the Technology category, selected as one of 40 recipients of Google for Startups Black Founders Fund and spotlighted on the inaugural Vogue Business 100 Innovators list.

About The Handbag Clinic

Founded in 2013, The Handbag Clinic is the longest-established luxury restoration and preowned retailers in the UK operating through stores and concessions across the UK including London, Newcastle, York and Colchester as well as franchises in Europe and the Middle East. 

The Handbag Clinic’s integrated offering of ‘Buy, Sell, Restore, Authenticate’ uniquely combines restoration with authentication and resale to deliver a seamless service for conscious luxury connoisseurs and collectors. With a mission to preserve the past whilst mindfully reinventing for the future, The Handbag Clinic is a proud gatekeeper of sustainable luxury. It stocks a hand-picked collection of authentic pre-owned luxury handbags, luggage and accessories from the world’s most coveted brands including Chanel, Hermès and Louis Vuitton and restores 700+ bags and shoes, including luxury trainers, each month. 

SELFRIDGES LAUNCHES HAIR AND JEWELLERY DESTINATION

Selfridges adds new space dedicated to haircare and hair accessories to its Beauty offer

At Selfridges, feelgood fashion and beauty collide in a new space dedicated to contemporary jewellery, hair accessories and haircare. A unique Selfridges experience encompasses styling, personalisation and piercing services, with the best curated products from independent and established brands. The destination is focused on the pleasure of adornment and art of hair styling for everyone.  

Anchored by the world’s first Vivienne Westwood dedicated jewellery space and a UK first concept by M Jeweler, the cult custom brand direct from NYC’s diamond district, the expanded jewellery offer includes over 22 Brands. New and exclusive additions include Midnight Studio from Hong Kong, Oslo-based Pearl Octopussy and former industrial designer, Hugo Kreit.  

This first of its kind 3500 sq ft space has something for all hair types and textures, across haircare products, colour, services, tools and accessories, increasing the scope of the existing offer by 180%. The space has been imagined as a destination for inspiration and education with Selfridges unique mix of counter concepts and experimental pop-up newness to discover.  

New services include Ruka Curl Bar where customers can learn about their hair texture and scalp health via a trichologist and find the perfect textured hair extension match. Aveda will be a offering complimentary scalp diagnostic check and paddle brush engraving. Customers will also be able to have dry hair styling from Jose Eber, Living Proof and GHD, LED scalp treatments from The Light Salon, alongside Hersheson’s essential Blow Dry Bar.  From September, further reasons to visit include the Steam Bar, the exclusive hair service located on the third floor, will offer hydrating scalp services and treatments founded by Judy Koloko in a bid to educate the world of hair on scalp health.

SELFRIDGES GETS READY TO BE WORN AGAIN WITH A SEASON OF SECONDHAND AND CIRCULAR SHOPPING

Worn Again is a season of secondhand shopping, swapping, repairing, upcycling and trading with ‘Reselfridges’ products and services. 

20 April 2023. Selfridges’ ambition is that 45% of transactions will come from circular products and services by 2030 through Reselfridges, its Resale, Rental, Repair, Refill and Recycle ecosystem.  As we imagine what the near future of shopping will look like, Selfridges hosts ‘Worn Again’, an invitation to customers to explore Reselfridges at scale, with the most buzz-worthy retail experiences taking place from April to August this year.

Launching on the 20th April, ‘Worn Again’ is a season dedicated to ideas, collaborations and events brought to life through Reselfridges. Instead of typical offerings of “newness”, the creative scheme explores different ways to keep products in circulation for longer. Worn Again will dial up the pleasure, reciprocity and fun of shopping, as well as the desirability of secondhand and circular products.

Customers can participate in Worn Again via a unique mix of experimental circular destinations, products, services and experiences in Selfridges London, Manchester and Birmingham stores and at Selfridges.com. These include an exclusive Marine Serre atelier concept, secondhand fashion and lifestyle destination The Edit by Reselfridges, a new sub brand from Coach focused on circular craft, a Swap Shop series, Made to Order rethought as Made In Selfridges, a charity Car Boot Sale, an outdoor furniture fair and a reimagined Stock Market in the Corner Shop, where items can be valued, traded, repaired or upcycled. Permanent new Reselfridges additions include Subscription and Rent to Buy services.

Worn Again at Selfridges – a season of secondhand and circular shopping experiences:

The Edit by Reselfridges, from 20th April

Fashion and lifestyle destination The Edit by Reselfridges, designed with Liverpool-based architects, Mutt, offers a new way to shop secondhand, with a focus on Selfridges unique curation, environment and expert service. The space will house fashion and lifestyle products chosen by Selfridges buyers and  sourced exclusively by Reselfridges’ vibrant global network of resellers and archivists. The Edit by Reselfridges will also be in store in Birmingham and Manchester.

MARINE SERRE at the Selfridges Corner Shop, 17th April – 14th May 2023 

MARINE SERRE is the natural forerunner to Worn Again with a first of its kind residency in the Corner Shop exploring the brand’s ground-breaking approach to regeneration. The pioneering brand takes residence in Selfridges London to stage a creative ‘atelier’ experience. The Corner Shop is decorated with vintage furniture upholstered with crescent moons and an array of exclusive Marine Serre pieces from her State of Soul SS23 collection. There are two couture dresses on display; an upcycled t-shirt dress from the SS23 Hardcore Couture collection and an upcycled denim belt dress from the SS23 State of Soul collection. Each dress will be available made-to-order, created in the Marine Serre Atelier with a lead time of 1-2 months. In addition, over the month’s residence, The Corner Shop will offer a series of workshops dedicated to regenerative design and creation. 

•21st – 23rd April: Marine Serre’s expert team will be in residence, transforming vintage pieces into custom-made t-shirts. Customers can upcycle their own t-shirts or choose from a selection of vintage options.

•29th – 30th April: the launch of the first Marine Serre sneaker, the ‘MS Rise’. Each person who purchases a pair will be invited to use the soles to print their own custom t-shirt.

•6th – 7th  May: visitors can bring their own clothes to be printed with an iconic signature moon Marine Serre logo.

Vinterior, from 17th April

Pre-owned furniture marketplace Vinterior launches its first physical destination in Selfridges London. From classic mid-century modern furniture to ‘must have’ design icons like the mushroom lamp and togo sofas, the edit will feature one-of-a-kind pieces from throughout the decades including iconic brands such as Ercol, G-Plan and Ligne Roset.

The Stock Market at the Corner Shop 15th May – 4th June 2023

At the Stock Market in the Corner Shop, items can be valued, exchanged and repaired in a space playfully inspired by the City trading floor. Our Reselfridges “Traders” are there to inspire customers to “go long” and help enhance the value of products, to keep or resell. An on-site team of creatives will offer a different perspective on value via the repair experience. A programme of bookable upcycling services will make signs of wear and tear points of pride and interest, like hand beaded moth holes or bespoke customisations including frills, zips, applique and screen printing.

Women for Women Car Boot Sale, 20th May

Hosted by Alex Eagle, the Women for Women International #SheInspiresMe Car Boot Sale returns to Selfridges London for a second year on Saturday 20th May. Selfridges Car Park will host boots filled with past-season and secondhand designer fashion donated by brands, designers and fashion and beauty insiders. All money raised will go directly to Women for Women International, enabling the charity to continue its life-changing work with women living in countries affected by war and conflict. 

Selfridges Rental: ‘Rent to Buy’ and ‘Buy Now’, from April

A new ‘Buy Now’ feature on Selfridges Rental will allow customers to purchase selected rental items ’Rent to Buy’ will give customers the option of purchasing an item that they are renting if they decide they would like to keep it for continued use (with the rental cost deducted from the price).

Reselfridges Rental Subscription, a permanent new service launching in April

A new bag-focused rental service through which customers will receive a different designer bag of their choice delivered to them each month. The hyper-curated edit of more than 200 styles across 40 brands includes iconic new season and archive designs as well as new names to know, with styles to experiment with for everyday, parties and special occasions.

Coachtopia, 20th April – 21st May 2023

Selfridges’ Concept Store welcomes Coachtopia, a new sub-brand from Coach focused on circular craft. Powered by community and harnessing more than 80 years of Coach leather expertise, Coachtopia reimagines the product lifecycle from end to beginning—reducing the creation of new materials by crafting with waste and designing products that can be reimagined, remade and recycled to live multiple lives. A pop up that’s as much a place for meeting and learning as it is for discovering the brand’s vision for the future of fashion and commitment to circularity.  

The pop-up will also showcase eighteen Coachtopia Ergo bags which will only be available in the UK at Selfridges. The Coachtopia Ergo is a shoulder bag that reimagines an iconic 90s silhouette from Coach’s archives. Made from either Upcrafted or Coachtopia leather, the bags are made with at least 48% recycled or repurposed materials – including leftover leather scraps from tanneries that might otherwise have gone to landfill – and are designed to be reused and remade over multiple lives.

WORN AGAIN

More information TBA on the Reselfridges Swap Shop (June & July), “Made in Selfridges” (June & July), and the Edward Mews Furniture Fair (August) 

Notes to Editors:

Reselfridges

Reselfridges is Selfridges’ ecosystem of circular products and services bringing together resale, rental, repair, refill and recycle, with an ambition that 45% of transactions will come from Reselfridges by 2030.

RESELFRIDGES

MARINE SERRE AT THE SELFRIDGES CORNER SHOP

Selfridges is excited to introduce MARINE SERRE at The Selfridges Corner Shop. The pioneering brand’s first pop-up store in London is part of Worn Again, a season of experimental second-hand and circular shopping experiences at Selfridges.  

MARINE SERRE will take residence in Selfridges flagship store in Oxford Street to stage a creative “atelier” experience. The Corner Shop will be decorated with hand-picked regenerated furniture and material objects and surrounded by bespoke window installations. There will be two couture dresses on display; an upcycled t-shirt dress from the SS23 Hardcore Couture collection and an upcycled denim belt dress from the SS23 State of Soul collection. Each dress will be available made-to-order, created in the Marine Serre Atelier with a lead time of 1-2 months.  In addition to the exclusive launch of State of Soul, The Corner Shop will offer a series of workshops dedicated to regenerative design and creation over the month. 

From April 20th to 23rd, customers will be allowed to regenerate t-shirts made from the brand’s core materials. The following weekend, the brand will launch its first sneaker: the MS Rise and offer a screen-printing experience. On the last weekend, guests will be invited to regenerate and transform their own clothes and customize them with the iconic MARINE SERRE Moon logo. 

Visitors can discover the quintessence of MARINE SERRE through an immersive and regenerative installation at the Selfridges Corner Shop from April 17th to May 13th, 2023. 

Quote from Marine  

“In designing The Corner Shop installation, I wanted visitors to have the opportunity to explore how we place the Marine Serre house holistically within the environment. Our goal is to explore new possibilities for the future. To love is to repair.” – Marine Serre

ABOUT MARINE SERRE

From the outset, Marine Serre’s critically acclaimed collections garnered a cult following. A radically independent brand has emerged with a hybrid mixture of classic French couture shapes, sportswear references and fabrics. The House pioneers the production of new garments based on end-of-life materials, a practice Serre labels as Regenerated, and that has been fundamental to her ethos since her debut collection in 2016. The Regeneration practice marks a revolutionary commitment to circularity in the fashion industry’s global network that encompasses the sourcing of fabrics, production, and the design process as a whole. These values are melded with a combination of cultural and epochal references, that experiment with the idea of inventing new cultures – a new mode, a new way of living

ELTON JOHN AT THE SELFRIDGES CORNER SHOP

From iconic archive costumes to limited edition gold vinyl and exclusive product collabs – introducing the ultimate (yellow) celebration for Elton John’s ‘Farewell Yellow Brick Road’ UK Tour – a homage to the legacy of an icon

Selfridges is excited to introduce Elton John at The Selfridges Corner Shop, transforming the creative retail space into a glittering reimagining of Elton John’s world where customers can explore the iconic performer’s archive, shop and celebrate.

The bespoke installation will be home to iconic archive costumes ranging from a designer Nudie Cohn rhinestone suit to Annie Reavey and Bob Mackie’s awe-inspiring outfits, framed prints of legendary shows and central to it all, a piano which will host a program of musical performances through the four-week take over.

With Elton’s Farewell Yellow Brick Road UK tour kicking off in Liverpool in a matter of days (in London from 2 April 2023), Selfridges customers can discover limited edition fashion, accessories and lifestyle collaborations in-store and on Selfridges.com. Highlights include Elton x Selfridges tour merch and for the first time, Elton John Eyewear, an exclusive ‘MORE ELTON’ collection by Christopher Kane’s MORE JOY collection and a reissued polka dot suit made for Elton by Richard James.

There will also be exclusive product from KidSuper and FPM Milano, limited edition bottles of Champagne from Moet & Chandon, an Elton-inspired candle by CENT.LDN and playful plates by independent ceramicist Laetitia Rouget, featuring beloved song titles. Dr Martens will also be on-site offering fans personalised versions of their iconic 1460 Boot, inspired by Elton’s famous Pinball Wizard outfit.

To celebrate the forthcoming Honky Château 50th Anniversary Edition (released 24th March via UMR / EMI, Universal Music Group), The Selfridges Corner Shop will also be the only in-store physical retailer stocking the limited-edition gold LP version of the seminal album.

Speaking today, Elton John says “I’m truly excited to see what the Selfridges Corner Shop experience looks like now it’s being brought to life. We’ve been working closely with the teams at Selfridges and Bravado to create a unique experience that allows my fans to take a step into my world. I’m an avid shopper, so the bar has been set high and we’ve come up with something special that celebrates the things I love – fashion, vinyl, live music, food and some beautiful design. I hope my fans love it as much as I do.”

The Cinema at Selfridges will host screenings of Rocket Man, inviting customers to relax into plush velvet chairs, reminisce and celebrate the life and career of Elton John.

Elton John at The Selfridges Corner Shop was brought together in collaboration with Bravado, Universal Music Group’s leading brand management division. Shop in store and at selfridges.com from 20 March 2023 for four weeks.

LOEWE X HOWL´S MOVING CASTLE AT SELFRIDGES

The collaboration is boldly brought to life with Selfridges, where LOEWE takes residence from February 1 with an exclusive pre-launch of the capsule collection in the Corner Shop, a unique culinary experience and Studio Ghilbli exhibition space.

Visitors to Oxford Street will discover giant 2D Sophie and Calcifer characters and the Moving Castle on glowing clouds across Selfridges iconic façade at the Corner of Oxford and Duke Street, just above the Corner Shop, where the collaboration will take residence until February 25. A playful, multi-dimensional LOEWE x Howl’s Moving Castle experience, only at Selfridges, includes Calcifer’s Kitchen, a culinary experience inspired by the movie and created by Balbosté at Dolly’s, cinema screenings of the film at The Selfridges Cinema, a pop-up by LOEWE Perfumes and a window on Oxford Street. Selfridges’ exhibition space located on Edward Mews will also be transformed into The Cloud Room, where visitors will be able to discover a selection of the film’s original sketches by Studio Ghibli, go behind-the-scenes of the campaign, explore the making of the collection’s exquisite Moving Castle bag, and find themselves amongst the clouds with an immersive installation. 

LOEWE x Howl’s Moving Castle opens at Selfridges London from February 1–25.

For more information on LOEWE x Howl´s Moving Castle at Selfridges please go to https://www.selfridges.com/GB/en/features/articles/corner-shop/

LOEWE X HOWL´S MOVING CASTLE

“The world we are living in needs a counteract: not as an escape, but as a different outlook. This, to me, is what Hayao Miyazaki’s animated films for Studio Ghibli are about: a commentary on the moment and an alternative to it, always heartfelt, fulfilling, full of fantasy and sentiment. This is also the reason why the final installment of our collaboration with Studio Ghibli feels more timely than ever.

One of my favorite Miyazaki creations is the 2004 fantasy epic Howl’s Moving Castle, which is one of the most commercially successful Japanese films in history. Loosely based on a 1986 novel of the same title by Diana Wynne Jones, it tells a story of loyalty and compassion against a backdrop of magic, imposing technology and the destructive effects of war, which makes it incredibly resonating. Set in a fictional kingdom at war, Sophie is the story’s protagonist, a quiet young milliner who is turned into an elderly woman after being cursed by a witch who enters her shop. The metamorphosis transforms Sophie into a heroic central figure, who encounters a wizard named Howl and gets caught up in his resistance to fighting for the king.

Blending hand-drawn and digital animation, Howl’s Moving Castle is technically innovative, exemplifying the power of craft as a bridge between the old and new—a creative approach that LOEWE is proud to share. In the collection, we pushed creativity with bold, intricately crafted pieces designed to bring the world of the film, literally, to life. Key pieces embody the beloved characters and backdrops, giving wearers the chance to identify with the film on a deep level and escape into its rich layers. It’s almost like handcrafted virtual reality in wearable form.

The LOEWE x Howl’s Moving Castle collection features the film’s key characters—Sophie, Howl, fire demon Calcifer, as well as Markl, Heen, Turnip Head, and the Witch of the Waste—animating clothing and accessories: drawn as leather or shearling intarsia, turned into embroidery on leather or textile, decorated with crystal and stud inlays on leather. The characters appear on bags including the Puzzle, Flamenco, Hammock, Amazona, Luna, and Bracelet pouch, on small leather goods, on jumpers, jackets, and shirts, with details such as appliqué, raffia or feathers making them stand out as if they were alive. Scenes of the film are printed in the lining of tweed jackets, or all over shirts and shorts. Feathers on a cardigan create a magical fluttering and silhouettes allow the characters to be the real protagonists on each piece. The castle itself is featured too, as a collage of bits and remnants from our signature bags such as the Puzzle, Flamenco, Amazona, and Hammock, assembled to create a distinctive shape. The film’s mischievous fire demon Calcifer also inspires a new scented candle in the LOEWE Home Scents range, a smoky fragrance with notes of incense, immortelle, patchouli, vetiver, roasted hazelnut, cardamom and elemi.

The images we have created with Juergen Teller to promote the collection feature Taylor Russell, Rianne Van Rompaey, Oliver O’Sullivan, Hyunji Shin, and a sheep, photographed against a white backdrop. Smiling broadly and interacting with the pieces, ultimately they project a heartfelt sense of wonder and amusement.

The message is one of uplifting connection. Crafting fantasies to create alternative realities and see the world in a different way.”

Jonathan Anderson

The LOEWE x Howl’s Moving Castle collection launches in selected stores worldwide on February 2, alongside pop-ups in key locations around the world. A pre-sale on loewe.com opens on February 1, allowing registered clients exclusive access to the collection ahead of the launch. Selected Calcifer items will be exclusively sold online.

Selfridges SS23
Point of View

SS23 SELFRIDGES POINT OF VIEW

INTRODUCING SELFRIDGES CELEBRATES (2D ARTISTRY)

Welcome to 2023, where the celebrations are continuing. As we enter the new year, our focus will continue to prioritise making the everyday extraordinary, manifesting for the next 365 as Selfridges Celebrates. This is our take on how to shop, plan and jubilate in those moments in life that call and demand for joyful celebrations, but it’s also our effort to ensure that life’s little wins feel special and exciting. It’s a response to present times and represents a point of view on how we want to see the next 12 months play out. If we can make it more inspiring for our customers, then we’re going to make that happen.

  • Angela Kirkwood

  • Brindha Kumar

  • Lena Yokoyama

New Season Starter for 10

Meet an edit of our SS23 highlights bringing a sense of the new in at Selfridges.

  • Ruka

    1. Ruka

    British-made but with an African heritage and global
    outlook, Ruka has set the standard for Black hair
    care since its inception in 2020. Co-founders Tendai
    Moyo and Ugo Agbai, unsatisfied with the market,
    set about changing the landscape with a haircare
    range that works and is designed specifically for
    Black hair.

  • Shang Xia

    2. Shang Xia

    Selfridges has an established
    relationship with Central Saint
    Martins-trained designer Yang
    Li, so it feels natural that we
    become a key stockist for his
    vision at Shang Xia. The 12-year old label that translates to “as
    above, so below” had its Paris
    Fashion Week debut just a
    season ago and now expect
    to see Li’s light, bright vision
    and second collection arrive at
    Selfridges.

  • Ozwald Boateng

    3. Ozwald Boateng

    The new menswear season at
    Selfridges celebrates a fresh
    approach to tailoring with our
    buy increasing our offering
    by 75 percent across brands. Taking centre stage in this shift is Ozwald Boateng, who is currently in situ with a pop-up shop at Selfridges, entitled “Sakubona.”

  • Moon Juice

    4. Moon Juice

    Amanda Chantal Bacon founded Moon Juice after searching for answers and remedies for her
    own health’s benefit after being diagnosed with an autoimmune condition over a decade ago. Now these results are arriving at Selfridges.

  • Coperni

    5. Coperni

    Whether semi-mesh, luminous
    yellow or a merging of blush and beige tones, Mugler leggings are a must-have for the season ahead. At Selfridges, Mugler has become one of our increasingly popular brands with sales growth of 215% versus last year as we all fall for Casey Cadwallader’s contemporary vision for feminity.

  • Nouveau Wines

    6. Nouveau Wines

    Line your cellar with Selfridges. Each of our own label wines have been given a vibrant redo to truly illustrate the range’s impressive provenance and environmental credentials. At Selfridges, there’s more to wine than meets the taste buds as growing to grape to packaging is considered acutely for each buy. It’s why we’re excited to see Nouveau Wines arriving this season at Selfridges.

  • Isamaya Wildstar


    7. Isamaya Wildstar

    Our beauty hall has long been the go-to for direct-to-consumer brands looking to launch In-Store. The latest to join is revered make-up artist Isamaya Ffrench’s Wildstar collection from her eponymous line.

  • Clio Peppiatt


    8. Clio Peppiatt

    Since 2015, Clio Peppiatt has been on a mission to prove that traditional techniques and beautiful craftsmanship have a place in contemporary design, quickly developing a signature of hand-embellished dresses. Now, Peppiatt brings these fantastical styles to Selfridges with an exclusive 18-piece collection of dresses, separates and accessories.

  • Little Omo


    9. Little Omo

    Change is happening in our toy department. Spearheaded by the introduction of a fresh slew of independent brands and lines, we’re seeing toys and learning tools increase in diversity and inclusivity. Take Little Omo for instance. It is the educational toy brand ensuring representation that invites all children to be seen and heard.

  • Miyelle

    10. Miyelle

    Since 2017, self-taught ceramicist Miyelle has been
    creating functional homewares to elevate the
    experience of the everyday. Now, her playful, tactile
    pieces arrive at Selfridges and will ensure that home decor enters a surprising and
    delightful new era.

Reselfridges & Project Earth

“Following a period of experimentation and exploration, we are excited to move into a new phase of embedding and accelerating. This is particularly evident in the rapid evolution of Reselfridges, our flagship circular initiative which brings together resale, rental, repair, refill and recycle. We are so confident in the opportunity Reselfridges presents that we have made a bold commitment to 45% of our transactions coming from these circular products and services by 2030. The scale of our ambition cannot be underestimated. Our commitment to imagine and create a sustainable future for our customers and teams is real.”

— Andrew Keith, Managing Director.

Reselfridges and Project Earth