The annual publication returns with its second issue and an exclusive Rihanna cover and interview.
Fashion’s having a face-off. Who’s fashioning the future. One word: Rihanna. Self-expression, bras, Martinis. Back to work! Look at who’s back on the market… FLO’s bags, Corbin Shaw’s flags, Jess Hunt’s brows. What to browse? The footsie index. Fresh scents. Isamaya Ffrench. A fresh coat. Britain’s best bits. London, Birmingham, Manchester. Join the club. Find your people. Tuck in. Turn up the volume. This season, we’re going to town.
2 September 2024. Selfridges launches the second issue of its annual publication, The Yellow Mag: a guide to the best stories in fashion and culture, told through Selfridges’ unique yellow lens.
The 72-page publication returns with a new title, a play on its world-famous yellow bag, and an exclusive interview with Rihanna, who also features on the cover. In this issue, Selfridges looks at how we can bring people together: its pages filled with who to know, where to meet, what to do, wear and eat this season.
The Yellow Mag makes Selfridges the place to navigate the brightest people, products, experiences and destinations, offering a short cut to discovering the ‘good stuff’ in a world of endless choice. The publication features a host of collaborators and contributors; some of the most influential founders and talent of the moment.
Sheffield-born, London-based artist Corbin Shaw, known for his powerful art, chooses his best bits of Britain; meme account @socks_house_meeting breaks down the hyperlocal London types we’ll see this September; and a 10-page editorial shoot styled by British Vogue contributor Julia Sarr-Jamois platforms AW24’s vibrant and unpredictable trends.
Readers can discover exclusive interviews with girl group of the moment FLO, culinary artist Laila Gohar, London jazz band Ezra Collective, founder of Isamaya Beauty Isamaya Ffrench and chef Rahel Stephanie, alongside a feature on the British Fashion Council’s NEWGEN cohort for this year.
The Yellow Mag is now available at Selfridges stores in London, Manchester Exchange Square, Manchester Trafford and Birmingham. Select articles will be published at Selfridges.com and a digital version of the publication is available here.