Author: camilleroy29

KHY MAKES DEBUT RETAIL PARTNERSHIP WITH SELFRIDGES

LONDON, ENGLAND (MARCH 25, 2024) – KHY announces its first-ever retail partnership with Selfridges London. The partnership marks a significant milestone for the brand, with a curated selection of KHY best-selling pieces available both in store and online. Following five months of unparalleled success in direct-to-consumer sales, KHY is excited for the opportunity to expand its reach through this partnership with a leading luxury department store, bringing the brand to life in a physical retail space for the very first time.

KHY was founded by Kylie Jenner in November 2023 and aims to redefine the modern wardrobe by offering edited collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles. The partnership with Selfridges represents a significant stride forward for the brand, propelling it into a pivotal market and solidifying its status as a disruptor in the fashion sphere.

The Selfridges capsule will showcase a carefully curated assortment of KHY’s standout pieces from Drops 001, 002, and 003, alongside an exclusive pink colorway of both best-selling and new sweats and tee styles.

“We’re thrilled to announce the arrival of KHY by Kylie Jenner exclusively at Selfridges in London as we continue our relationship with Kylie Jenner,” said Bosse Myhr, Buying Director of Menswear, Womenswear & Childrenswear at Selfridges. “We look forward to our customers exploring the progressive designs and elegantly curated collections.”

KHY’s debut collection, Drop 001, was created in collaboration with Berlin-based label Namilia and featured a diverse array of items, ranging from unique faux leather styles to chic base layers. Released next was Drop 002, a collaborative collection of puffers and base layers designed in partnership with Los Angeles-based designer Entire Studios. Drop 003 showcases Kylie Jenner’s fashion-forward perspective on casualwear with a range of sweatshirts, sweat bottoms, tees, and tanks.

The KHY capsule at Selfridges London will be available for two weeks starting March 25th on the 2nd floor atrium at Selfridges Oxford Street and in all Selfridges stores: Selfridges Birmingham, Selfridges Manchester Trafford and Selfridges Manchester Exchange. Featuring 5 styles from Drop 001, 9 styles from Drop 002, 11 styles from Drop 003, and an exclusive pink colorway of sweats and tees, the collection will cater to sizes XXS-3X (UK 2-38) and will be accessible for purchase both in-store and online at Selfridges.com.

ABOUT KHY

Khy aims to redefine the modern wardrobe by offering edited collections that seamlessly blends luxury with everyday style, spanning a diverse range of categories and styles. By collaborating with iconic brands and global designers, we hope that Khy will be a platform that delivers access to incredible fashion for everyone.

ABOUT SELFRIDGES

Founded in 1909, luxury department store Selfridges is a landmark destination that’s always providing new ways to surprise and amaze its customers in line with its vision to reinvent retail and purpose of imagining and creating a more sustainable future. From in-house cinema, restaurants, bars and skate bowl, to an extraordinary cultural program and ever-evolving roster of collaborators, Selfridges is a creative playground to discover and share new ideas. With 4 stores across 3 major UK cities: London Oxford Street, Manchester Exchange Square, Manchester Trafford, and Birmingham, alongside its digital offer at Selfridges.com, Selfridges is the only department store to be named Best Department Store in the World four times, and was also named ‘Best Retailer’ at the Positive Luxury Awards in 2020.

GYMSHARK LAUNCHES IN SELFRIDGES

SOLIHULL, UK, 4th March 2024: Gymshark, the fitness community and apparel brand, today opens a permanent space in Selfridges. The opening follows the success of Gymshark’s flagship store on Regent Street, which opened its doors in October 2022 and the recent announcement of the Westfield Stratford City set to open this summer. Gymshark fans will be able to shop the brand in Selfridges London (Womenswear Body Studio, Level 3 and Menswear Designer Street Room, Level 1), Trafford & online.

The Gymshark spaces showcase a selection of best sellers and popular mainline collections such as Women’s Vital Seamless, Elevate and Adapt and Men’s Arrival, Legacy, and Crest. Gymshark fans will also have access to exclusive limited-edition ranges, including the new everywear collection. Selfridges will be the only place to purchase everywear, with exclusivity until early-mid April.

Everywear represents Gymshark’s venture into premium athleisure, offering a dual-gender capsule designed for every day, everywhere. The fusion of lifestyle and sportswear fashion gives rise to the ultimate leisure seekers’ rest day uniform, characterised by luxurious heavy-weight fabric and lifting-inspired technical elements for a classic streetwear aesthetic. The collection features abstract-inspired pieces such as reversible bodysuits and hooded jumpsuits, along with comfort essentials like hoodies and sweatpants, and classic seamless items that effortlessly complement any wardrobe. 

The everywear collection promises beloved ‘reach-for-everyday’ pieces designed to outlast passing trends while ensuring maximum wearability. The colour palette, comprising muted tones such as Ice Grey, Fog Purple, and Dollar Green, is intentionally cohesive, encouraging mixing and matching to make getting ready easy. For those seeking a bolder statement, hues like Sunray Yellow and Fetch Pink provide a vibrant pop of colour.

Noel Mack, Chief Brand Officer at Gymshark said, “When we were in the early stages of planning what will be one of our most exciting launches ever; everywear. We realised we had to launch it somewhere equally exciting. That’s why it’s amazing to reveal that this first line will exclusively launch at the UK’s most prestigious retailer, Selfridges, both online and in-store. Up until this point, Gymshark has quite literally only been available directly from us, whether on Gymshark.com or at our flagship store in Regent Street – so this serves as not only an incredible way to launch our exciting new capsule collection but also marks our first ever foray into the world of wholesale. It’s a huge milestone for us and I can’t wait for our community to be able to properly touch and feel the everywear collection.“

“We are delighted to welcome Gymshark to Selfridges, enhancing our selection of brands and providing our customers with access to cutting-edge activewear. The synergy between Gymshark’s commitment to innovation and Selfridges’ dedication to delivering unique retail experiences makes this collaboration a perfect fit.” Says Bosse Myhr, Selfridges Director of Menswear & Womenswear.

About Gymshark

Gymshark is the fitness and community brand. Creating the tools that help everyone become their personal best, whether it’s the clothing you sweat in, the content you find inspiration in or the community you find belonging in. Our legacy was built in the weight room in Birmingham, UK in 2012, but these days, our family stands at over 20 million people across over 200 countries, driven by our purpose to unite the entire fitness community. Because in a world of faster, stronger, fitter, better, we’re the first to ask, what about together?

About Selfridges

Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Since then, the brand has opened three more stores in Manchester and Birmingham and become the only store to be named Best Department Store in the World four times. 

A landmark destination and social centre where everyone is welcome, Selfridges is powered by imagination and filled with creative spirit. From the in-house cinema, restaurants, bars and skate bowl, to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter. 

Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, including The Oxford Street Corner Shop which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Versace, SKIMS and Louis Vuitton.

LOUIS VUITTON LOVERS AT THE SELFRIDGES CORNER SHOP 

January 2024, London – To celebrate the launch of Pharrell Williams’ first collection since taking the helm as Louis Vuitton’s Men’s Creative Director, Louis Vuitton lands in Selfridges, in each of the façade’s windows and installing LOUIS VUITTON LOVERS at Selfridges within The Corner Shop from 4th January until 7th February 2024.

Over five weeks, the ceremonial joy of the Paris Fashion Week show is transported to the iconic London department store as an amalgamation of the Creative Director’s eclectic vision and Louis Vuitton’s long history of merging creative universes.

What will you do when the sun shines on you?

As an anchor of the Spring-Summer 2024 men’s show, the sun imbues the sartorial soul of the collection, creating optimism and paving the way towards a new direction. Through graphic rays and a warm palette, the sun gives rise to sixteen of Selfridges’ windows, this time spelling out the question “What will you do when the sun shines on you?” against a sunset orange to yellow gradient developed as an exclusive colourway for Selfridges and in synergy with Selfridges signature Pantone 109 shade.

LOUIS VUITTON LOVERS at Selfridges

Pharrell Williams’ unique and distinctive vision gives rise to the reimagining of The Selfridges Corner Shop. Taking inspiration from the Maison’s iconic Damier chessboard graphic, the collection’s pixelated Damoflage print creates a contemporary take on Louis Vuitton’s 1888 heritage pattern. A curated edit of Pharrell Williams’ first Louis Vuitton collection can be found at LOUIS VUITTON LOVERS at Selfridges within The Corner Shop. Set against the backdrop of a Parisian landscape, an exclusive offering of Louis Vuitton’s iconic Speedy is reinterpreted by Pharrell Williams in Monogram Leather and Damier Pop.

The LOUIS VUITTON LOVERS at Selfridges experiential space features clusters of cubes to mimicking the pixelated Damoflage & Damier Pop prints of the collection. Through this cubic display, the breath-taking Pont Neuf, the oldest bridge in Paris, is reimagined, transporting you to Pharrell Williams’ first Louis Vuitton show location. Clients are brought to the Parisian spectacle while the show is streamed within the space. Dandy-like mannequins appear as though casually walking the streets of the city, bathed with the show music from under the four arches, including the track “Joy” featuring Pharrell Williams by Voices of Fire, the choir assembled by Pharrell William’s uncle, Bishop Ezekiel Williams.

Throughout the takeover, Louis Vuitton bridges fashion, music and community with thoughtful event programming at LOUIS VUITTON LOVERS at Selfridges, with additional touchpoints taking place across the city.

About Selfridges

Founded in 1909, luxury department store Selfridges is a landmark destination that’s always providing new ways to surprise and amaze its customers in line with its vision to reinvent retail and purpose of imagining and creating a more sustainable future. From in-house cinema, restaurants, bars and skate bowl, to an extraordinary cultural program and ever-evolving roster of collaborators, Selfridges is a creative playground to discover and share new ideas. With 4 stores across 3 major UK cities: London Oxford Street, Manchester Exchange Square, Manchester Trafford, and Birmingham, alongside its digital offer at Selfridges.com, Selfridges is the only department store to be named Best Department Store in the World four times, and was also named ‘Best Retailer’ at the Positive Luxury Awards in 2020.

About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.

SELFRIDGES BEAUTY ADVENT CALENDAR

Selfridges Beauty Advent Calendar returns this year to ensure the festive countdown is filled with cheer in the form of cult-classic favourites and skin nourishing blends.

Priced at £220 and with an overall value of £1,094, this year’s calendar is housed in an impressive case and brimming with best-sellers. Among it’s 32 beauty treasures (4 more than last year), 16 are full-sized products and 18 are Project Earth certified, allowing customers to discover more earth-conscious beauty solutions. Opening the numbered drawers reveals new make-up wonders from brands such as Paco Rabanne, Lisa Eldridge, Augustinus Bader, Gisou and Pleasing.

Launching 21st September 2023.

Selfridges Beauty Advent Calendar 2023 includes:

REFY – Brow Sculpt 8.5ml, Dr. Barbara – Sturm Clarifying serum 30ml, Natasha Denona – Mini bronze eye palette 4g, Fable & Mane – SahaScalp Amina soothing serum 14.4ml, Charlotte Tilbury – setting spray 34ml, Paula’s Choice – Niacinamide Booster 20ml, Lisa Eldridge – Luxuriously Lucent lip colour 3.5g, Sam McKnight – Rich Nourish shampoo 100ml, Sam McKnight – Rich Nourish conditioner 75ml, PHLUR – Missing Person eau de parfum 9.5ml, MALIN+GOETZ – Dark Rum scented candle 67g, Penhaligon’s – Halfeti eau de parfum 10ml, 111SKIN – Rose Quartz liquid mask 30ml, Davines OI – All In One milk 50ml, JVN Hair – Air Dry creme 30ml, Color Wow – Raise the Root spray 50ml, Dries Van Noten – Soie Malaquais eau de parfum 10ml, Costa Brazil – Sunlight body oil 30ml, Anatomē – Bath Salts 168g, Vida Glow – Natural Marine collagen supplement pack of six, Biossance – Squalane + Copper Peptide rapid plumping serum 50ml, Augustinus Bader – Rich Cream 15ml, Paco Rabanne – Colourshot 10ml, Dermalogica – Daily Milkfoliant 13g, True Fiction – Pencil Liner set of three, Gisou – Hair Fragrance 100ml, Kylie Cosmetics by Kylie Jenner – Lip plumping gloss 7ml, Byoma – De-Puff & Brighten eye gel 20ml, Oribe – Gold Lust hair oil 50ml, Byredo – Lipstick 3g, Pleasing – Vine Ripe nail polish 13ml, Pleasing – Pearly Tops nail polish 13ml, Selfridges – Beauty Concierge gift card

STELLA McCARTNEY LAUNCHES STELLABRATION AT THE SELFRIDGES CORNER SHOP 

This Christmas, Selfridges is inviting customers to a theatrical extravaganza – Showtime!  Taking to the stage, Stella McCartney is launching an inaugural installation at the Selfridges Corner Shop, titled ‘Stellabration’. An emotional and energetic exploration of light, joy and nostalgia, with a touch of festive drama and delight – playfully illuminating shared sustainable values, fashion and art, and imaginative takes on British festive tropes. The space harmonises a vintage aesthetic with next-generation innovations, celebrating the magic of the season from 11th to 28th December 2023.

Central to the space is The Lucky Light Show, a curation of neons from past Stella McCartney Christmas celebrations and store displays, given a second life to reduce waste during the holiday season. A conscious capsule of Stella McCartney pieces will be available at The Corner Shop, connected by iconic star details and sustainable materials – spanning ready-to-wear, Stella McCartney Kids and vegan accessories. This will sit alongside an exclusive range of festive-inspired collector’s items from the brand, plus a selection of luxury vegan chocolates by Charbonnel et Walker.

Stellabration also debuts a world-first collection of bags and footwear co-created with Veuve Clicquot, using grape by-products from the Champagne Maison’s harvest as well as recycled cork. These pioneering pieces can be pre-ordered exclusively from Selfridges, including a first-ever fashion Champagne bottle holder. Limited-edition Veuve Clicquot personalised ice jackets with Stellabration messages will also be available.

British artist Andrew Logan will have an edit of wearable art to purchase, crafted from recycled and recyclable glass exclusively for Stellabration. He has known Stella since childhood, and the two collaborated for the Summer 2024 runway show during Paris Fashion Week. Light artist Chris Levine will also have art on display, a new original piece titled ‘InterStella’ – inspired by the installation’s neon and star elements.

The majority of the materials used in the construction of Stellabration and its decorations are recycled, recyclable or biodegradable, shining a light on the importance of minimising waste during the festive season, when Britons create around 30% more waste. Each festive season, Selfridges reuses items from previous years for its windows and in store displays, such as artificial snow and disco balls. In this year’s Showtime! Christmas Windows props that have been given a second life include a giant moon, repainted by prop maker Matilda Greenwood, and Santa’s gold car which has been repurposed after featuring as Barbie’s car during a Corner Shop takeover in July.

Stella McCartney’s Stellabration at the Selfridges Corner Shop is open to the public from 11th to 28th December. Discover more at:
https://www.selfridges.com/GB/en/features/articles/corner-shop/

VERSACE OPENS AT THE SELFRIDGES CORNER SHOP

Versace takes residency of The Selfridges Corner Shop at the luxury department store’s
flagship on Oxford Street, London.


The space is dedicated to Versace Icons, the House’s collection of definitive wardrobe
pieces inspired by Versace’s tailoring know how and decades of experience dressing
courageous women. At the heart of the collection is a boned corset foundation that
creates the iconic Versace hourglass silhouette, whether in sculpted evening dresses,
precision cut tailored jackets, or the bustier proposed as a new tank top.


A selection of pieces from the Women’s Fall-Winter 2023 maintains the signature
silhouette in more seasonal styles. The collection, that debuted on the runway in Los
Angeles earlier this year, references the energy, glamour and power of Hollywood, and
clashes these with contemporary Versace attitude.

Key pieces from the Versace Icons and Fall-Winter 2023 collections available within the
pop-up include:

  • Bags and accessories in the Greca Goddess line, including the new top handle
    and tote bags, each defined by the House code Greca hardware and exquisite
    Italian craftsmanship
  • Versace Icons—soft leather tailoring, perfectly cut evening dresses, and the
    “DV” pant suit, the go to uniform of the House’s Chief Creative Director,
    Donatella Versace
  • A selection of dresses and coats from the Fall-Winter 2023 collection available
    exclusively in the UK at The Selfridges Corner Shop, including the cloquet dress
    worn by Kendall Jenner for the finale of the fashion show in Los Angeles, and a
    Greca Goddess mini bag in golden quilted satin
  • Denim styles which elevate the material into tailored pieces including a blouson
    coat and jacket with rounded couture shoulders, and straight leg tailored pants
  • Signature tailoring in deep black grain de poudre wool, including jackets and
    dresses with straight shoulder lines which create the Versace hourglass
    silhouette
  • Coats, evening dresses, shirts, and leather skirts featuring a crocodile motif,
    whether as embossed leather, intricately quilted satin, or semi-transparent silk
    devoré
  • Selection of sunglasses, belts, shoes, jewelry, and other accessories

The space is designed in the Versace color palette of black, pure white, and golden metal
and features bespoke display pieces and immersive features including:

  • A Versace Icons photo stand, inviting visitors to photograph their iconic selves
    and show that an icon remains an icon wherever they go; from day to night,
    street to school-run, office to opera. Photos can be printed as a keepsake
  • The structural shape and artistry of the new Greca Goddess top handle bag is
    emphasized through an exaggerated sculpture display within the central
    window
  • A diamond pattern across walls and display plinths is inspired by that on the
    floor of the Versace Palazzo at Via Gesù 12 in Milan
  • For the opening two weeks of the space, visitors will receive a complimentary
    white and black germini flower stem wrapped in paper featuring the House’s
    Barocco motif. Complimentary posters of the Fall-Winter 2023 campaign
    starring Gigi Hadid, and chocolate coins wrapped in Medusa-embossed golden
    foil, will be gifted upon entry throughout the residency
    Versace at The Selfridges Corner Shop is now open.

DISNEY100 X CHARLOTTE TILBURY LAUNCHES AT SELFRIDGES CORNER SHOP

A MAGICAL COLLABORATION WRITTEN IN THE STARS!

TWO OF THE MOST MAGICAL BRANDS IN THE UNIVERSE UNITE IN THEIR FIRST-EVER COLLABORATION! CHARLOTTE AND DISNEY ARE SPREADING LOVE, JOY, AND MAGIC FAR AND WIDE NEW! LIMITED EDITION COLLECTABLES TO CELEBRATE 100 YEARS OF DISNEY AND 10 MAGICAL YEARS OF CHARLOTTE TILBURY BEAUTY!

DARLINGS, IT’S TIME TO CELEBRATE THE MAGIC!

In a partnership like no other, Charlotte Tilbury Beauty becomes the global beauty partner for DISNEY100, celebrating their 100 YEAR ANNIVERSARY with more

MAGIC + WONDER THAN EVER BEFORE! Be first to see the magical fusion of TWO ICONIC DREAM WORLDS in a collaboration that was WRITTEN IN THE STARS!

To commemorate this unique collaboration, each of Charlotte’s iconic makeup and skincare collectables has been adorned with a LIMITED-EDITION TINKER BELL DESIGN.

Glide on the world-famous Beauty Light Wands for cheekbones that glow forever and discover the secret to immediate skin revival with the icon that started it all – Charlotte’s award-winning, best-selling Magic Cream moisturiser, loved by experts and stars!

Discover NEW! 10 ICONIC MAKEUP LOOKS inspired by the spirit of 10 BELOVED DISNEY CHARACTERS! It’s Charlotte’s 10 Iconic Looks, reimagined!

TOGETHER, DISNEY100 AND CHARLOTTE TILBURY BEAUTY ARE BOTTLING AND SHARING DREAMS WITH EVERYONE, EVERYWHERE!

CHARLOTTE QUOTE:

“DARLINGS, YOU DON’T HAVE TO SLEEP TO DREAM!

It’s always been my mission to share the MAGIC OF CONFIDENCE and inspire EVERYONE, EVERYWHERE to believe in themselves, follow their dreams, break boundaries and think limitlessly – just like I did!

I am so excited to be working with the ICONIC, incredible Walt Disney Animation Studios to spread love, joy and magic far and wide for OUR FIRST COLLABORATION EVER!

Darlings, it was WRITTEN IN THE STARS!

I have always been obsessed with number synergy and not only are we celebrating 100 YEARS OF DISNEY, but also 10 MAGICAL YEARS of Charlotte Tilbury Beauty!

Expect more BEAUTY MAGIC than ever before as my iconic makeup and skincare icons are reimagined as LIMITED EDITION COLLECTABLES, adorned with a Tinker Bell design to

MAKE YOUR BEAUTY DREAMS COME TRUE!

GET READY TO SEE, FEEL AND BELIEVE THE MAGIC!”

– CHARLOTTE TILBURY MBE

CHARLOTTE SHORT QUOTES:

“DARLINGS, YOU DON’T HAVE TO SLEEP TO DREAM!”

– CHARLOTTE TILBURY MBE


“DARLINGS, DISCOVER MY NEW! LIMITED EDITION COLLECTABLES TO MAKE ALL YOUR BEAUTY DREAMS COME TRUE!”    

– CHARLOTTE TILBURY MBE

MEMBERS OF THE RAGE BY KID CUDI LAUNCHES AT SELFRIDGES 

On 27th July, Selfridges welcomes Members of the Rage by artistic Director, Kid Cudi. The brand’s first retail pop-up will take a 6-week residency in the London Designer Street Room. Customers can explore and shop the debut collection in a space inspired by Cudi’s own LA dressing room. The collection is also available at Selfridges Manchester and Birmingham stores and on Selfridges.com. 

“Ever since my first time in London, Selfridges has been one of my main destinations in town to shop. I remember coming into Selfridges several years ago and seeing Virgil’s Off White, around the time it was getting started thinking how cool it would be to have my own brand in Selfridges one day. This is truly an honor and dream come true and I hope l the presence of Members of the Rage brings a level of freshness that has never been seen in the store before,” says Mescudi. 

Designed by Scott Ramon Mescudi, also known as Kid Cudi, Members Of The Rage is a Ready-To-Wear collection for outsiders everywhere, designed in Los Angeles and Made In Italy. 

“Members of the Rage started off as this idea for a movie that I want to write, and I’m probably still going to write it at some point. It’s about a band of survivors that get together to stop an alien invasion. The survivors are like rebels – they’re all outcasts from society,” says Mescudi.  

The Selfridges retail space is designed by Alaska Alaska in collaboration with PlayLab, from an original concept by Scott Mescudi. A psychedelic landscape of astroturf and checkerboard pink walls is an irreverent homage to the designer’s dressing room – a personal playground for fashion that affirms the joy of dressing-up, from morning to night. 

“We are thrilled that Scott chose Selfridges as the retail launch partner for Members of the Rage, a brand that captures the spirit of the outsider, intersecting fashion, music and sub culture. The ethos of self expression and dress up makes for a distinct addition to our offer.” says Bosse Myhr, Selfridges Director of Menswear & Womenswear. 

ABOUT THE COLLECTION

The debut collection for Fall Winter 2023-24 is an exercise in character-building through freedom of expression. “It’s a fusion of 90s grunge, hip-hop, and a futuristic style. I’m inspired by the misfits – individuals that go against the grain. It’s my DNA – it’s very personal, and the pieces reflect me in every way from how I dress everyday to my hair colors or the nail polish I wear,” says Mescudi. 

Embracing a vibrant color card of vermillion and cobalt, candy pink, sky blue, black, sand and safety orange, the collection is an unprecedented exploration of decades and destinations – from the casual to the theatrical. Classics like biker pants, perfectos and varsity jackets emblazoned with custom Boy Scout-inspired MOTR patches, and carpenter pants or puffer gilts awash with digital print waves and forest landscapes. Tailoring and denim are canvases for dégradé crystals or astronaut quilted sleeves and collars, whilst theatrical expressions appear in bursts of tulle and sequined skirts with print satin pleats.

In homage to Kurt Cobain, an identical replica of a destroyed stripe sweater appears alongside a floral tea dress, establishing key motifs that return throughout the collection in knit and jersey and overprinted rib cotton tops. Created in collaboration with the Japanese designer Nigo, the Members Of The Rage logo is an unapologetic ode to ‘gamer’ culture, featuring a stylized UFO beaming extra-terrestrial waves down to Earth. The storytelling unfolds from head to toe, from Davy Crockett trapper caps in raver faux furs to freaked-out, souped-up slipper kicks with ripstop nylon paneling and fleece or elastic lacing.

DESTINATION BARBIE LANDS AT SELFRIDGES

The Corner Shop is imagined as a destination where Barbie would
shop and hang out in London featuring official Barbie The Movie costumes in Selfridges windows

Ahead of the most anticipated movie of the year opening 21 July starring Margot Robbie and Ryan Gosling, Selfridges London turns pink with exclusive Barbie-inspired activations, from Barbie at The Corner Shop, windows along the store’s famous frontage displaying official movie costumes, Barbie pop-up in The Toy Shop, to The Cinema at Selfridges presenting back-to-back Barbie the movie screenings.

From 17 July, Barbie is taking over The Corner Shop at Selfridges, imagining where Barbie would shop and hang out in London. Customers can enjoy the first ever Barbie Dream Wardrobe Rental by Selfridges Rental, curated by stylist and art director Theo White, featuring looks from the doll’s 64-year history, with era-defining outfits from the 70s, 80s, and 90s. Fans can also pay tribute to Barbie’s 250+ careers with looks inspired by ‘Dream CEO Barbie,’ ‘Dream Fairytale Barbie, ‘Barbiecore’ edits and more, inspired by what Barbie would wear today and presented against a spectacular backdrop providing a fully immersive joyride into the world of Barbie.

Theo White says: “The ultimate styling job – mining the treasure trove of Barbie’s fashion doll archive to curate an edit of modern and vintage pieces so that fans can pay homage to icon Barbie careers and eras from power dressing CEO looks to dream 70s California pieces by renting ‘Barbie’s Dream Wardrobe!’“

Barbie at The Corner Shop will also host beauty looks by Lisa Eldridge who created the makeup for Dua Lipa’s Barbie the movie soundtrack ‘Dance the Night’ music video, bookable Barbie inspired hair and nail services, plus photo moments and a host of shoppable items that Barbie (and Ken!) might select for their own Dreamhouse and wardrobe. Official Barbie the movie merchandise includes the Barbie the movie toy line, Impala x Barbie Roller Skates and more.

Two Selfridges Windows adjacent to the main store entrance will also turn pink with two iconic Barbie the movie scenes re-created in London. A Barbie disco scene features the official disco costumes with the sequin jumpsuit worn by Margot Robbie and the white and gold jumpsuit worn by Ryan Gosling, making Selfridges the only place in the UK to see the real-life movie costumes. Barbie’s dressing room scene has also been re-created, featuring the pink and white gingham dress and two-piece skirt suit as worn by Margot Robbie in Barbie the movie. 

Customers in Manchester can visit a Barbie pop up at Selfridges Trafford, open now, with dolls from the movie and other Barbie merchandise and launching on 17 July Selfridges Birmingham will host a Barbie destination including a selfie moment and the Barbie movie merchandise.

Judd Crane, Selfridges Executive Buying Director, comments: “Barbie is such an interesting pop culture icon. We fell in love with the idea of Barbie shopping and spending time at Selfridges. We’ve been following the creative trajectory of the “World of Barbie” over the last decade, embracing inclusive attitudes and positivity. The Barbie brand today and new movie inspired us to take action and bring Barbie to life for this conceptual take on Barbie’s dream world.”

Customers can access the very best of Selfridges through Selfridges Unlocked. Open to everyone, Selfridges Unlocked gives Keyholders exclusive perks including first look launches, events, prize draws, free shipping, regular donations and more. Unlocked Keyholders visiting The Cinema at Selfridges 17 – 30 July to watch Barbie will receive complimentary candyfloss when showing their Key and ticket. Find out more here.

-ENDS –

Notes to editors

Theo White

Theo White is a London-based art director and stylist, who regularly contributes to publications such as Dazed and ELLE US, working with models who include Shygirl, Adhel Bol, and Kai-Isaiah Jamal.

Barbie at The Corner Shop

Barbie at The Corner Shop will feature Barbie and Ken inspired shoppable items from brands such as Rodarte, Ganni, Avavav, Marine Serre, House of Sunny and Endless Joy. The accessories edit includes a collection of preowned Reselfridges bags alongside the likes of Alaia, Versace, and Judith Leiber’s novelty clutches. For the first time, customers can rent Barbie looks from Selfridges Rental, inspired by her wardrobe from across the decades.

Visitors to The Corner Shop can also shop homeware to add a touch of Barbie to their interior, from Assied Toii’s mushroom stools made from deadstock fabric to Helle Mardahl’s signature candy coloured glassware. There’s even Barbie inspired doggy looks with outfits from Little Beast.

Bookable beauty services include makeup by Lisa Eldridge with looks inspired by different Barbies, manicures and nail art in Barbie colours from Manicurist and a Gisou Dry Styling Bar. A curation of summer hair accessories from Emi Jay will also be available with complimentary personalisation available on the opening weekend with a purchase.

SELFRIDGES LAUNCHES HAIR AND JEWELLERY DESTINATION

Selfridges adds new space dedicated to haircare and hair accessories to its Beauty offer

At Selfridges, feelgood fashion and beauty collide in a new space dedicated to contemporary jewellery, hair accessories and haircare. A unique Selfridges experience encompasses styling, personalisation and piercing services, with the best curated products from independent and established brands. The destination is focused on the pleasure of adornment and art of hair styling for everyone.  

Anchored by the world’s first Vivienne Westwood dedicated jewellery space and a UK first concept by M Jeweler, the cult custom brand direct from NYC’s diamond district, the expanded jewellery offer includes over 22 Brands. New and exclusive additions include Midnight Studio from Hong Kong, Oslo-based Pearl Octopussy and former industrial designer, Hugo Kreit.  

This first of its kind 3500 sq ft space has something for all hair types and textures, across haircare products, colour, services, tools and accessories, increasing the scope of the existing offer by 180%. The space has been imagined as a destination for inspiration and education with Selfridges unique mix of counter concepts and experimental pop-up newness to discover.  

New services include Ruka Curl Bar where customers can learn about their hair texture and scalp health via a trichologist and find the perfect textured hair extension match. Aveda will be a offering complimentary scalp diagnostic check and paddle brush engraving. Customers will also be able to have dry hair styling from Jose Eber, Living Proof and GHD, LED scalp treatments from The Light Salon, alongside Hersheson’s essential Blow Dry Bar.  From September, further reasons to visit include the Steam Bar, the exclusive hair service located on the third floor, will offer hydrating scalp services and treatments founded by Judy Koloko in a bid to educate the world of hair on scalp health.