Selfridges adds new space dedicated to haircare and hair accessories to its Beauty offer

At Selfridges, feelgood fashion and beauty collide in a new space dedicated to contemporary jewellery, hair accessories and haircare. A unique Selfridges experience encompasses styling, personalisation and piercing services, with the best curated products from independent and established brands. The destination is focused on the pleasure of adornment and art of hair styling for everyone.  

Anchored by the world’s first Vivienne Westwood dedicated jewellery space and a UK first concept by M Jeweler, the cult custom brand direct from NYC’s diamond district, the expanded jewellery offer includes over 22 Brands. New and exclusive additions include Midnight Studio from Hong Kong, Oslo-based Pearl Octopussy and former industrial designer, Hugo Kreit.  

This first of its kind 3500 sq ft space has something for all hair types and textures, across haircare products, colour, services, tools and accessories, increasing the scope of the existing offer by 180%. The space has been imagined as a destination for inspiration and education with Selfridges unique mix of counter concepts and experimental pop-up newness to discover.  

New services include Ruka Curl Bar where customers can learn about their hair texture and scalp health via a trichologist and find the perfect textured hair extension match. Aveda will be a offering complimentary scalp diagnostic check and paddle brush engraving. Customers will also be able to have dry hair styling from Jose Eber, Living Proof and GHD, LED scalp treatments from The Light Salon, alongside Hersheson’s essential Blow Dry Bar.  From September, further reasons to visit include the Steam Bar, the exclusive hair service located on the third floor, will offer hydrating scalp services and treatments founded by Judy Koloko in a bid to educate the world of hair on scalp health.


Selfridges is excited to introduce MARINE SERRE at The Selfridges Corner Shop. The pioneering brand’s first pop-up store in London is part of Worn Again, a season of experimental second-hand and circular shopping experiences at Selfridges.  

MARINE SERRE will take residence in Selfridges flagship store in Oxford Street to stage a creative “atelier” experience. The Corner Shop will be decorated with hand-picked regenerated furniture and material objects and surrounded by bespoke window installations. There will be two couture dresses on display; an upcycled t-shirt dress from the SS23 Hardcore Couture collection and an upcycled denim belt dress from the SS23 State of Soul collection. Each dress will be available made-to-order, created in the Marine Serre Atelier with a lead time of 1-2 months.  In addition to the exclusive launch of State of Soul, The Corner Shop will offer a series of workshops dedicated to regenerative design and creation over the month. 

From April 20th to 23rd, customers will be allowed to regenerate t-shirts made from the brand’s core materials. The following weekend, the brand will launch its first sneaker: the MS Rise and offer a screen-printing experience. On the last weekend, guests will be invited to regenerate and transform their own clothes and customize them with the iconic MARINE SERRE Moon logo. 

Visitors can discover the quintessence of MARINE SERRE through an immersive and regenerative installation at the Selfridges Corner Shop from April 17th to May 13th, 2023. 

Quote from Marine  

“In designing The Corner Shop installation, I wanted visitors to have the opportunity to explore how we place the Marine Serre house holistically within the environment. Our goal is to explore new possibilities for the future. To love is to repair.” – Marine Serre


From the outset, Marine Serre’s critically acclaimed collections garnered a cult following. A radically independent brand has emerged with a hybrid mixture of classic French couture shapes, sportswear references and fabrics. The House pioneers the production of new garments based on end-of-life materials, a practice Serre labels as Regenerated, and that has been fundamental to her ethos since her debut collection in 2016. The Regeneration practice marks a revolutionary commitment to circularity in the fashion industry’s global network that encompasses the sourcing of fabrics, production, and the design process as a whole. These values are melded with a combination of cultural and epochal references, that experiment with the idea of inventing new cultures – a new mode, a new way of living


From iconic archive costumes to limited edition gold vinyl and exclusive product collabs – introducing the ultimate (yellow) celebration for Elton John’s ‘Farewell Yellow Brick Road’ UK Tour – a homage to the legacy of an icon

Selfridges is excited to introduce Elton John at The Selfridges Corner Shop, transforming the creative retail space into a glittering reimagining of Elton John’s world where customers can explore the iconic performer’s archive, shop and celebrate.

The bespoke installation will be home to iconic archive costumes ranging from a designer Nudie Cohn rhinestone suit to Annie Reavey and Bob Mackie’s awe-inspiring outfits, framed prints of legendary shows and central to it all, a piano which will host a program of musical performances through the four-week take over.

With Elton’s Farewell Yellow Brick Road UK tour kicking off in Liverpool in a matter of days (in London from 2 April 2023), Selfridges customers can discover limited edition fashion, accessories and lifestyle collaborations in-store and on Highlights include Elton x Selfridges tour merch and for the first time, Elton John Eyewear, an exclusive ‘MORE ELTON’ collection by Christopher Kane’s MORE JOY collection and a reissued polka dot suit made for Elton by Richard James.

There will also be exclusive product from KidSuper and FPM Milano, limited edition bottles of Champagne from Moet & Chandon, an Elton-inspired candle by CENT.LDN and playful plates by independent ceramicist Laetitia Rouget, featuring beloved song titles. Dr Martens will also be on-site offering fans personalised versions of their iconic 1460 Boot, inspired by Elton’s famous Pinball Wizard outfit.

To celebrate the forthcoming Honky Château 50th Anniversary Edition (released 24th March via UMR / EMI, Universal Music Group), The Selfridges Corner Shop will also be the only in-store physical retailer stocking the limited-edition gold LP version of the seminal album.

Speaking today, Elton John says “I’m truly excited to see what the Selfridges Corner Shop experience looks like now it’s being brought to life. We’ve been working closely with the teams at Selfridges and Bravado to create a unique experience that allows my fans to take a step into my world. I’m an avid shopper, so the bar has been set high and we’ve come up with something special that celebrates the things I love – fashion, vinyl, live music, food and some beautiful design. I hope my fans love it as much as I do.

The Cinema at Selfridges will host screenings of Rocket Man, inviting customers to relax into plush velvet chairs, reminisce and celebrate the life and career of Elton John.

Elton John at The Selfridges Corner Shop was brought together in collaboration with Bravado, Universal Music Group’s leading brand management division. Shop in store and at from 20 March 2023 for four weeks.


Selfridges serves up a circular Christmas Corner Shop: RESELFRIDGES Silverwear

Dressing up, gift giving, and merry making for maximum flavour with less environmental impact.

Through its Christmas scheme, Season’s Feastings, Selfridges celebrates the power of food to bring us together this festive season. From 5th December in the Corner Shop, traditional dining silverware is the inspiration for a curation of pre-loved, vintage and upcycled Silverwear, intended to be longed for and looked after once the tree has come down.

Within the Corner Shop, customers will find fashion, accessories, and lifestyle products, from £50 to £9,000 with 100% of the edit within the Reselfridges circular ecosystem. The best silver gift and partywear ideas are curated by Selfridges with Reselfridges partners including vintage jewellery specialists, Jennifer Gibson and Susan Caplan; fashion archivists Dot Comme from Melbourne and OOTO London; beautiful 1950s accessories from D.G. Jennings, streetwear by Trading Desk and partywear from Vout Vintage. This Old Thing provides finishing touches for unmissable dinner parties – silver ice buckets, spirit measures, cocktail shakers and even candelabras. Ultimate gifting suggestions include sustainable diamonds made with atmospheric carbon by Sky Diamonds, and customisable fine jewellery from Hatton Labs.

The Corner Shop itself will be silver lined and wrapped, with floor to ceiling tactile silver textures. British artist, RheaThierstein provides a showstopping centrepiece, inspired by Dali’s Cookbook – Les Dîners de Gala; a chandelier is decorated in knives and forks, serving trays, pineapples and playfully placed lobsters, wrapped in silver foil and dripping crystals, dancing against an array of disco balls.

Circular models are integral to Selfridges, now and in the future, with RESELFRIDGES offering customers new ways to shop and keep products in circulation for longer through rental, repair, resale, refill and recycle. Selfridges’ aim is that by 2030, 45% of transactions will come from circular products and services, to meet its ambitious net zero target by 2040.

The Reselfridges Silverwear Corner Shop will open until the end of the year. Season’s Feastings comes to life throughout store in the festive window displays, featuring surreal and spectacular interpretations of festive ‘foodie’ moments, and the Christmas Shop on the fourth floor, where visitors are invited to spend time savouring the festive experience and choosing ornaments that are special to them. Throughout the festive period, Santa and his Christmas Pudding Disco Dancers will be roaming store daily providing entertainment and moments of magic for customers.