#hellobaobao by Issey Miyake Launches Exclusively At Selfridges

This exclusive collection and whimsical size offer a unique opportunity to experience the world of BAO BAO ISSEY MIYAKE.

BAO BAOISSEY MIYAKE is a line of bags and pouches with the theme; ‘shapes made by chance’. Using an innovative manufacturing process and a unique concept, the triangular pieces transform the bags from two-dimensional objects to three-dimensional pieces during use, bringing joy and creativity, created by chance. #hellobaobao is a special campaign launched by BAO BAO ISSEY MIYAKE, to give a playful new perspective of the brand.


Original BAO BAO ISSEY MIYAKE products differ in size and arrangement, these new #hellobaobao exclusive mini products are designed to be ¼ of the original size of the basic styles released each season: the LUCENT and ROCK series.
Available in 8 colours: deep red, blue, green and yellow along with the basic coloursof; black, silver, white and beige.
These new limited edition products can be used as a mini bag for your wallet or smartphone to travel light or as an actual charmattached to the straps of your standard BAO BAOISSEY MYAKE tote bag.

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