On the 7th of June 2021, More Joy is taking over the Atrium Space 2 at Selfridges Oxford Street.
During the 4-week pop up customers can shop the debut More Joy x Le Specs sunglasses collaboration, the exclusive More Joy Mantra Collection, and an edit of Christopher’s favourite tomes in the Sex Book Store.
Emblazoned with the ‘Be open to the Joy you deserve’ mantra, the space and collection promote the realisation of higher ideals through positive affirmation.
The More Joy logo first appeared on the Christopher Kane AW19 runway. As the year progressed, the brother and sister duo found the logo took on a deeper, more personal meaning becoming a daily mantra, a talisman for hope and good karma; a message worth sharing.
More Joy by Christopher Kane developed into the brand’s second line with the intent to offer a curation of accessible, well-designed products for the everyday.
The pop up will be replicated at Selfridges Manchester (Exchange & Trafford) and Selfridges Birmingham.