Selfridges serves up a circular Christmas Corner Shop: RESELFRIDGES Silverwear
Dressing up, gift giving, and merry making for maximum flavour with less environmental impact.
Through its Christmas scheme, Season’s Feastings, Selfridges celebrates the power of food to bring us together this festive season. From 5th December in the Corner Shop, traditional dining silverware is the inspiration for a curation of pre-loved, vintage and upcycled Silverwear, intended to be longed for and looked after once the tree has come down.
Within the Corner Shop, customers will find fashion, accessories, and lifestyle products, from £50 to £9,000 with 100% of the edit within the Reselfridges circular ecosystem. The best silver gift and partywear ideas are curated by Selfridges with Reselfridges partners including vintage jewellery specialists, Jennifer Gibson and Susan Caplan; fashion archivists Dot Comme from Melbourne and OOTO London; beautiful 1950s accessories from D.G. Jennings, streetwear by Trading Desk and partywear from Vout Vintage. This Old Thing provides finishing touches for unmissable dinner parties – silver ice buckets, spirit measures, cocktail shakers and even candelabras. Ultimate gifting suggestions include sustainable diamonds made with atmospheric carbon by Sky Diamonds, and customisable fine jewellery from Hatton Labs.
The Corner Shop itself will be silver lined and wrapped, with floor to ceiling tactile silver textures. British artist, RheaThierstein provides a showstopping centrepiece, inspired by Dali’s Cookbook – Les Dîners de Gala; a chandelier is decorated in knives and forks, serving trays, pineapples and playfully placed lobsters, wrapped in silver foil and dripping crystals, dancing against an array of disco balls.
Circular models are integral to Selfridges, now and in the future, with RESELFRIDGES offering customers new ways to shop and keep products in circulation for longer through rental, repair, resale, refill and recycle. Selfridges’ aim is that by 2030, 45% of transactions will come from circular products and services, to meet its ambitious net zero target by 2040.
The Reselfridges Silverwear Corner Shop will open until the end of the year. Season’s Feastings comes to life throughout store in the festive window displays, featuring surreal and spectacular interpretations of festive ‘foodie’ moments, and the Christmas Shop on the fourth floor, where visitors are invited to spend time savouring the festive experience and choosing ornaments that are special to them. Throughout the festive period, Santa and his Christmas Pudding Disco Dancers will be roaming store daily providing entertainment and moments of magic for customers.