This Christmas, Selfridges is inviting customers to a theatrical extravaganza – Showtime! Taking to the stage, Stella McCartney is launching an inaugural installation at the Selfridges Corner Shop, titled ‘Stellabration’. An emotional and energetic exploration of light, joy and nostalgia, with a touch of festive drama and delight – playfully illuminating shared sustainable values, fashion and art, and imaginative takes on British festive tropes. The space harmonises a vintage aesthetic with next-generation innovations, celebrating the magic of the season from 11th to 28th December 2023.
Central to the space is The Lucky Light Show, a curation of neons from past Stella McCartney Christmas celebrations and store displays, given a second life to reduce waste during the holiday season. A conscious capsule of Stella McCartney pieces will be available at The Corner Shop, connected by iconic star details and sustainable materials – spanning ready-to-wear, Stella McCartney Kids and vegan accessories. This will sit alongside an exclusive range of festive-inspired collector’s items from the brand, plus a selection of luxury vegan chocolates by Charbonnel et Walker.
Stellabration also debuts a world-first collection of bags and footwear co-created with Veuve Clicquot, using grape by-products from the Champagne Maison’s harvest as well as recycled cork. These pioneering pieces can be pre-ordered exclusively from Selfridges, including a first-ever fashion Champagne bottle holder. Limited-edition Veuve Clicquot personalised ice jackets with Stellabration messages will also be available.
British artist Andrew Logan will have an edit of wearable art to purchase, crafted from recycled and recyclable glass exclusively for Stellabration. He has known Stella since childhood, and the two collaborated for the Summer 2024 runway show during Paris Fashion Week. Light artist Chris Levine will also have art on display, a new original piece titled ‘InterStella’ – inspired by the installation’s neon and star elements.
The majority of the materials used in the construction of Stellabration and its decorations are recycled, recyclable or biodegradable, shining a light on the importance of minimising waste during the festive season, when Britons create around 30% more waste. Each festive season, Selfridges reuses items from previous years for its windows and in store displays, such as artificial snow and disco balls. In this year’s Showtime! Christmas Windows props that have been given a second life include a giant moon, repainted by prop maker Matilda Greenwood, and Santa’s gold car which has been repurposed after featuring as Barbie’s car during a Corner Shop takeover in July.
Stella McCartney’s Stellabration at the Selfridges Corner Shop is open to the public from 11th to 28th December. Discover more at:
https://www.selfridges.com/GB/en/features/articles/corner-shop/