London, March 2024: RIXO, the beloved British fashion house renowned for its distinctive prints and timeless silhouettes, proudly announces the grand opening of its largest-ever shop-in-shop at iconic London department store Selfridges London just in time for the spring summer season. Boasting a curated selection of the brand’s latest collections, along with exclusive pieces available only at Selfridges, the space invites customers into a world of elevated style and unparalleled craftsmanship. Opening on Monday 1 April, for ten weeks, it’s the biggest space RIXO has launched outside of its permanent stores.
In addition to the captivating array of apparel, the RIXO shop-in-shop will feature a dedicated space for accessories, including statement jewellery, handbags and footwear, allowing customers to complete their look with effortless ease.
To celebrate the launch, RIXO will be hosting a series of special activations at the Selfridges shop-in-shop throughout its duration, including exclusive styling sessions and more.
The new RIXO enclave promises an immersive shopping experience like no other, with its own distinctive fitting rooms, crafted with sustainable stripped curtains from Colour of Arley. Other design highlights which reflect the atmosphere and aesthetic of popular RIXO stores include a colourful mixture of hand-crafted zellige tiles from Otto Tiles & Design, stripe wallpaper from Salvesen Graham, hand painted murals and preserved palm trees. The design was led by Interior Design studio, Cúpla, founded by Gemma McCloskey, twin sister of RIXO Co-Founder Orlagh McCloskey.
Henrietta Rix, Co-Founder of RIXO commented: “As a student I worked on the shop floor in Selfridges so to open our first official RIXO shop-in-shop here feels extremely personal. Selfridges is such an iconic global department store & we hope this is the first of many similar shop-in-shops that we will open globally over the next few years, bringing the RIXO brand to new customers. We look forward to offering customers an immersive journey into the world of RIXO & another place to try RIXO as we approach our 10th year in business.”
The RIXO x Selfridges shop-in-shop will be open from Monday 1 April until Sunday 9 June and will be located on the Selfridges London third-floor atrium space (400 Oxford St, London W1A 1AB).
-ENDS-
