3rd May 2024: Athleisure brand TALA has announced its debut physical all-store partnership with luxury retailer Selfridges, starting from 10th May 2024.
The brand will be available to purchase across all four Selfridges stores, including Selfridges Oxford Street [Body Studio on Level 3], a branded shop in Manchester Trafford [Womenswear on Upper Level] and joining the women’s activewear department at Manchester Exchange Square [Body Studio on Level 3] & Birmingham [Womenswear on Level 3].
Launching in Selfridges is an exciting new chapter for TALA, allowing the brand to engage customers in a more immersive, hands-on way than ever before.
Customers can directly interact with TALA’s consciously created products, feel the quality of the fabrics, and gain a deeper understanding of the brand’s thoughtful focus on design and sustainability.
The TALA spaces will feature bestselling collections, including DayFlex, Sculpt Seamless, Signature Sweats and 365 Sculpting Lounge.
TALA at Selfridges Trafford
TALA’s Founder Grace Beverley comments, “Anyone who knows TALA knows that we – and I – are completely product-obsessed, so for customers to be able to try on their favourite TALA pieces in person is incredibly exciting, and I couldn’t think of a better place to start than Selfridges, a retailer that holds so much history within its walls.”
TALA Chief Executive Officer Morgan Fowles said, “We’re very excited to be launching TALA at Selfridges. It’s a milestone moment to experience our brand in a physical retail environment for the first time, to feel and experience the quality and unique attributes of our products that set our brand apart.
“Selfridges has selected a beautiful edit of new and best-selling TALA products and will bring them to life in their exciting and unique retail environment. Known for curating the finest and most innovative brands whilst sharing our commitment to ESG, Selfridges provides the perfect backdrop to connect with a broader audience whilst strengthening our bonds with our community.”
Bosse Myhr, Buying Director Menswear, Womenswear and Childrenswear at Selfridges adds, “We are thrilled to welcome activewear brand, TALA to Selfridges as their first physical retail partner globally. It’s really important at Selfridges to nurture and platform emerging brands and so we are super excited to be working with talented entrepreneur and Founder, Grace Beverley. TALA really embodies our customers’ desire for key pieces that offer transitional lifestyle solutions, from working out to socialising with friends.”
-ENDS-
Notes to Editors:
Media contact: Amy Van Schalkwyk amy.vanschalkwyk@thisisnovos.com
Hi-res images for your ease of use are available to download HERE.
About TALA: When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear.
Founded in 2019, TALA is a female-led brand on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit. They exist to show the industry that better options are available if and when you choose to shop.
Read all about TALA’s people, purpose and product work here.
TikTok: @wearetala Instagram: @wearetala Twitter: @WEARETALA
About Founder Grace Beverley:
A serial entrepreneur, changemaker and digital broadcaster, Grace Beverley is an innovator by nature. Founder and CEO of activewear brand TALA, fitness tech brand Shreddy, and personal organisation brand The Productivity Method, Beverley has a global following of over 3 million people. In 2022 TALA raised £4.2 million in funding led by esteemed VC funds Active Partners and Venrex. Beyond this, Grace is an established speaker and podcast host and was named first in Forbes 30 under 30’s retail and e-commerce list at age 23. Grace’s first book ‘Working Hard, Hardly Working’ was an instant Sunday Times No. 1 Bestseller. Her podcast of the same name has a reach of over 20 million people and hasn’t left Spotify’s Top 5 in the Business Charts.
Known for confronting big topics in an informal & accessible way, Grace is a leading voice on female funding, the representation of women in media, sustainable fashion and entry into entrepreneurship, which she has spoken about on BBC Radio 4’s Woman’s Hour, Bloomberg News and Vogue Business. However, despite tackling mammoth topics such as these, she’s always proving that you don’t need to take yourself too seriously to be a revered businesswoman.
About Selfridges:
Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Since then, the brand has opened three more stores in Manchester and Birmingham and become the only store to be named Best Department Store in the World four times.
A landmark destination and social centre where everyone is welcome, Selfridges is powered by imagination and filled with creative spirit. From the in-house cinema, restaurants, bars and skate bowl, to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter.
Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, including The Oxford Street Corner Shop which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Versace, SKIMS and Louis Vuitton.
Selfridges is committed to creating a more sustainable future for people and planet and continues to build on over a decade of retail activism. Since banning fur in 2005 and removing all plastic-based cosmetic glitter from its stores in 2021, Selfridges launched its circular ecosystem ‘Reselfridges’ with products and services across resale, rental, repair, refill and recycle. The business continues to pursue ambitious targets and transition to more sustainable materials, explore new business models, and challenge the mindsets of partners and customers, with a goal of achieving net-zero carbon emissions by 2040.
