FRAME, the American fashion brand committed to sustainable and responsible production, takes its next step with the introduction of PURE, a ten-piece collection featuring washes that use virtually no water in their production, marking the latest innovation in sustainability.

Together with SAITEX USA, one of the cleanest denim manufacturers in the world, FRAME achieves denim production in new and exciting ways. The facility significantly reduces carbon footprint, a function of its central location in Los Angeles, while boasting state-of-the-art technology supporting water, waste, and energy processes that reduce overall impact on the environment. PURE employs no water in wash production, using only eco-friendly, liquid-based finishing agents and sophisticated lasers. Traditional denim wastes as many as 80 liters per garment. In contrast, PURE’s unique closed system uses 1.25 liters, of which 98% is recycled and 2% evaporated and repurposed.

Crafted with minimal impact, the collection features styles created with 100% cotton fabric that is biodegradable as well as recycled paper hang tags accompanied by QR codes, with information on the collection’s impact, in a move to ultimately eliminate the need for excessive, disposable tags.

Each garment is responsibly washed following FRAME’s “Four Pillars of Responsible Washing”: no bleach, no potassium permanganate, no stone-washing, while using cutting edge machinery to eliminate traditional production techniques.

“We are proud to introduce a collection as inventive as PURE,” says Erik Torstensson, Co-Founder and Chief Creative Officer at FRAME. “Conserving water, and as result saving energy, is yet another step on this path we are taking to not only produce sustainably and responsibly but also continuously strive to be better global citizens.”

PURE is the newest in a line of launches exemplary of FRAME’s commitment to clever design, research, and sustainable practices, including the (Bio) Degradable Jean and circular denim collection created as part of and in line with the Ellen MacArthur Foundation’s Jean Redesign project, ensuring denim is not only more durable and recyclable but also made employing sustainable and fair methods for the environment and garment workers.

FRAME Spring 2022 denim will be 5% PURE and 9% degradable with 53% of styles sustainable in fabric and wash.


Make it a Mother’s Day to remember with our edit of unforgettable, unique-to-Selfridges gifts and experiences.    

This year, Selfridges is celebrating motherhood in all its forms, with a curated edit to treat all the mother figures we admire most. Whether it be your own mother, a friend and mother you want to send some love, or your favourite ‘dog mum’, there is something for everyone at Selfridges.

It’s time to cement your status as the favourite this Mother’s day with an extra-special gift to treat the Mums in your life. Thanks to our specially curated selection of gifts, presents, flowers and hampers for deserving Mum’s around the globe, it’ll be an easy task…

Make it extraordinary

What’s happening in store?

From a chill-out pamper session to a cocktail masterclass or afternoon tea – we’ve got an experience gift that’s guaranteed to wow her this Mother’s Day.   

The Afternoon (Beau)tea gift experience for one person

Redeemable in London

What to get your beauty buff? We reckon that a one-to-one session with one of our Beauty Concierge experts followed by afternoon tea will splendidly suffice. Lasting two hours, The Afternoon (Beau)tea gift experience involves a make-up bag makeover and a tasty cheese and honey pairing at our Hive restaurant. One thing’s for sure, it’s set to bee (we couldn’t resist) an indulgent afternoon to remember.

Book here

The Floristry Workshop with Moyses Stevens gift experience for one-two people

Redeemable in London

An introduction to flower arranging, from choosing flowers and colour schemes, to stem length and foliage, a step-by-step guide on how to arrange your own bouquet, all flowers and equipment provided; If your experience is in store, this will take place in a dedicated space within the store with tea and coffee; If your experience is virtual, all equipment will be sent to you in an Event Experience Box along with teas and coffees.

Book here

The Ultimate Selfridges London Celebration gift experience for two people

Redeemable in London

What better way to enjoy an unforgettable experience of our store, than with The Ultimate Selfridges London Celebration gift experience? Available for two people, the package includes a visit to Daniel Galvin for an express manicure (only available on Tuesdays), blow-dry and style. Once you’ve been pampered, you’ll be whisked away to enjoy a three-course meal at The Brasserie of Light – complete with a glass of Selfridges Selection Champagne or mocktail of your choice.

Book here

To find out more information and book a Selfridges experience, click here

Discover our gift services

Still not sure what to get her? Worry not: our gifting experts are on hand in store or via a video call from home to help you shop sure-to-please presents from across our stores.

To find out more information, click here


Selfridges’ creative theme for 2022 is SUPERFUTURES, an exploration of tomorrow in the making and an invitation to co-create the future with us.

SUPERFUTURES begins with SUPERSELF, launching this February. With inner well-being as its starting point, the project will offer an unexpected journey of self-discovery for visitors to both physical and digital stores, from a mindset of personal innovation, self-care, positivity and counter-cliché ways to feel good; as Selfridges’ coins the term “feel-goodness”. 

SUPERSELF activations include Retail Therapy, an IRL and digital coaching experience developed in partnership with Sharmadean Reid’s The Stack World launching in March. ‘A Safe Trip’ sensory pods by Sensiks in each of our physical stores offer a unique solution designed to make people feel good, via a new form of digital self-care and integrated multi-sensory experience. 

Our careful product curation will promote a future-ready mindset, from lifestyle and beauty solutions, throughout 2022 and beyond (because feelgood-ness is not just for January).

Selfridges iconic Oxford Street windows will invite passers-by to: “try a new kind of retail therapy”, “pick up some good vibrations” or “have a safe trip” via QR codes. French artist Juliette Minchin will take residence in the London window at the corner of Orchard Street, creating a ‘work in progress’ installation over 4 days in February.  

“We are excited for customers to experience SUPERSELF, the first part of our creative theme for 2022, SUPERFUTURES.  It is all about exploring ways to help our customers ‘live brighter’ – from feeling good to living more sustainably.  We’re reconsidering retail therapy, connecting our customers with self-development therapy and coaching sessions – from sex therapy to confidence coaching to gut health and nutrition, in partnership with The Stack World.  We’re experimenting with mood-boosting pods, in the form of ‘techno-delic’ head-trips with Sensiks.  And we’re bringing to the fore the myriad ways Selfridges can help you become your SUPERSELF – through fitness, sustainability, beauty, food, creativity and more.” Emma Kidd, Selfridges acting Creative Director. 


Selfridges have collated an exciting roster of exclusive events which focus on bringing a sense of feelgood-ness to every day.

From Monday 31 January – Sunday 6 February our Good Vibration DJs will fill our Oxford Street store with feel good sounds in Beauty on G from 4pm – 8pm weekdays and 12pm – 6pm on weekends. Finally, in March we will be launching a Run Club across all our stores.  Look forward to an upbeat warm up, pre-determined running path, and relaxing cool down at the end.  

Retail Therapy in partnership with the Stack World

A NEW KIND OF RETAIL THERAPY from breath work to confidence coaching and sex therapy, book an enlightening session with an expert practitioner, selected in collaboration with The Stack World community. Get ready to discover tips and tools to help you on your journey in becoming your SUPERSELF. From 60-minute Self-Power Sessions with Anna Woods to Confidence Coaching with Tiwalola Ogunlesi 45-minute session and Sex Life Re-boot sessions with Dr Karen Gurney.  

Live link to book: 

A Good Trip by Sensiks

Sensiks multi-sensory reality pods are equipped with voice activated systems that stimulate the senses to optimise mental wellbeing. Step into the pod for senses to be awakened through temperature, airflow, sound, light and smell combined with VR, creating a hyper realistic simulated reality that activates the brain into ‘participation mode’. The experience can improve mood, reduce stress and in turn benefit physical health – so much so that the system is being used within psychotherapy to relive traumas and alter the connected emotions.


Beauty is more than skin deep, with 15 new ingestible and vitamin brands launching for Super Self, from full omega-3 daily capsules by Bare Biology, to a range of vitamins from JS Health, founded by Nutritionist & Wellness Expert Jessica Sepel, targeting specific concerns from your immune & digestive system to hair and skin. Meanwhile several treatments will be available throughout Super Self that aim to introduce the art of ritual and relaxation to customers, bringing pleasure and purpose to your day with the help of our in-store salons Hersheson’s and Daniel Galvin. The Light Salon will be encouraging us to look to the light with their innovative light therapy that specialises in treating skin conditions and insomnia, as well as resetting our circadian rhythms. 

Building on the growing relationship between fragrance and wellness, fragrance brand Vyrao, which launched with Selfridges in 2020, exclusively launches a collection of incense sticks. Inspired by founder Yasmin Sewell’s training in Reiki and energetic medicine, all three scents use plant and flower remedies believed to have emotional benefits and are inspired by three of the five original fragrances.

Join Selfridges on a feel-good journey of discovery with the future-facing SUPERSELF podcast series, looking at how we move and nourish ourselves, and find our purpose and connect with something bigger. Host Natty Kasambala meets with the best innovators, practitioners and creators to inspire listeners to think about the kind of SUPERFUTURE they can play a part in creating themselves.

In our first installment, wellbeing practitioner and founder of self-awareness and community care platform YSM8 Poonam Dhuffer talks about the importance of movement for our mental health and how she moves to boost her mood.

This SUPERSELF playlist has been created by international DJ and broadcaster Goldierocks (aka Sam Hall), who will be playing in Selfridges London from 31 January – 6 February. She describes it as “a joyous, eclectic mix to fill your cup, put a grin on your face and make your soul feel good! Starting with empowering power-pop anthems to singalong to and dirty electro remixes to run to, it then eases you into some Balearic basslines and psychedelic-cosmic tunes to get wavy, before closing with a soul-soothing 10 minutes of binaural beats, Tibetan singing bowls and chakra cleansing music to centre, calm and revive the nervous system.”

As well as DJing around the world, festival favourite Goldierocks is also the founder of IO Project, which makes sound meditation practices accessible to all. Join her, and other SUPERSELF DJs, in Beauty on G in Selfridges London from 31 January – 6 February, 4pm – 8pm on weekdays and 12pm – 6pm at weekends.

Finally, and Selfridges social channels will play host to exclusive content from AR and 3D animation studio YONK.


Thursday 13 January – Thursday 31 March

Victor Vasarely, Okta Cor (1973) Acrylic on canvas.

Image credit: Fabrice Lepeltier and Fondation Vasarely

Thursday 13 January 2022 – In partnership with the Fondation Vasarely and Paco Rabanne, Selfridges will present Universe, a celebration of the work of Op Art movement pioneer, Victor Vasarely (b.1906 Pécs, Hungary, d. 1997 Paris) an innovator of 20th-century abstract art, best known for his pioneering geometric designs and perception-shifting imagination. Universe will include an exhibition of 55 works by the artist, none of which have been shown in the UK in over 50 years. 37 will be available for sale, alongside a series of specially commissioned NFTs. Funds raised will go to the Fondation Vasarely Museum, Aix-en-Provence, an ‘Architectonic Centre’ for the artist’s archive and large-scale installations, to support restoration of key artworks. 

Universe is a continuation of Selfridges’ commitment to art which has been an integral part of the brand since it first opened in 1909. Visitors will be able to experience the optical tricks, illusions and kinetic energy of Vasarely’s work across the Oxford Street store, including the storefront where each of the 24 windows will be individually wrapped in Vasarely’s iconic designs. In a progression of Vasarely’s investigation of the fourth dimension, Universe includes a virtual reality environment, a metaverse, in which visitors will be able to interact with Vasarely’s calibrated patterns and hypnotic oscillations.

For more information about the project please visit

The project will also celebrate the launch of Paco Rabanne’s Spring Summer 2022 collection for which Creative Director Julien Dossena has taken the work of Vasarely as his starting point. Dossena worked closely with the Fondation Vasarely to reimagine some of Vasarely’s iconic geometric Op Art patterns into printed, jacquard, chainmail and sequined fabrics. Ready-to-wear and accessories from the new collection will launch throughout the season at Selfridges (available to buy or rent).

This multi-layered creative collaboration between cultural institution, fashion house and retail brand will use Vasarely’s work as a lens through which to explore new ideas. Pre-loved fashion and lifestyle products, using or inspired by Vasarely’s design, including his 1969 screenprint series ‘Hommage à l’hexagone’, have been commissioned and curated by Selfridges’ buying team.

In The Selfridges Corner Shop, Vasarely Op Art will meet surfboards, skateboards, hand-painted watches from Bamford Watch Department and Globetrotter luggage. A Vasarely Gift Shop edit will feature over 50 products – all within a concealed concept space wrapped in aluminium scaffold, the preferred architectural material for both Rabanne & Vasarely.

Sebastian Manes, Selfridges Executive Buying & Merchandising Director, has said: “As Selfridges looks to the future, we continue to find inspiration in the past. In the case of Victor Vasarely and Paco Rabanne, we have more than fifty years of proposals for the future to explore. I love the idea of bringing Vasarely’s art to a social space like Selfridges – alongside the distinct identity of Paco Rabanne – and using their vision as way to bring emotion, connection and accessibility to the experience.”

Pierre Vasarely, President of Fondation Vasarely has said: Fondation Vasarely is delighted to be partnering with Selfridges and Paco Rabanne to celebrate the work of Victor Vasarely and to bring some of his most important works to London for the first time in over 50 years. Coinciding with the 25th anniversary of his death, Universe is a unique opportunity to introduce his work to a new audience and we’re delighted to be able to bring together examples of his iconic designs from across his career, including works on canvas, paper, ceramics, enamelled aluminium and tapestries which showcase the extent of his artistic universe.”


Left to right:

Photo credit (c) Fabrice Lepeltier (c) Fondation Vasarely_Victor Vasarely_ Orion MC_1963_129cm x 122cm

Photo credit (c) Fabrice Lepeltier (c) Fondation Vasarely_Victor Vasarely_Ondonkto JG_1972-73_140cm x 139cm

Photo credit (c) Fabrice Lepeltier (c) Fondation Vasarely_Victor Vasarely_Vega Ockta_1972-74_143cm x 142cm

Notes to Editors:

For further PRESS information and images, please contact:

Bruno Barba

Senior PR Manager (Brand)

Ella Cottrell

PR Assistant (Brand)

Antonio Pignone

Senior PR Manager (Fashion & Beauty)

Hannah Vitos at Rees & Co| | +44 (0)7834593767

About Victor Vasarely

Victor Vasarely (b.1906 Pécs, Hungary, d. 1997 Paris) was a celebrated French artist who rose to prominence in his lifetime as a pioneer of the Op Art movement in the mid 1950s. Vasarely was a great proponent of the idea that art should be accessible to all and used his background in graphic design to create geometric designs which pushed the boundaries of abstract art to produce mesmerising optical illusions. His output was prolific and included paintings, screenprints and large-scale installations. Some of Vasarely’s most famous public-facing commissions included the Renault logo and the cover for David Bowie’s highly influential album Space Oddity (1969). In 2019 the Centre Pompidou, Paris held a major retrospective of his work.

About the Fondation Vasarely

The Fondation Vasarely is an architectonic centre in Aix-en-Provence, built between 1973 and 1976 by the French artist Victor Vasarely. Conceived by Vasarely and built to his design, his works are integrated into the architecture of the entire building, including its façade and internal walls. Fondation Vasarely has been classified as a Historic Monument since 2013 and has an annual attendance of around 100,000 visitors. In 2020 the Fondation was also awarded Musée de France designation. The Fondation was created to popularise art and make it accessible to all, testifying to Victor Vasarely’s avant-garde view of the role of the artist in the 20th century.

About Paco Rabanne

An innovative fashion house as singular today as when it was founded in 1966, Paco Pabanne stands out for unifying an avant-garde vision with modem values. Since the earliest collections through the 60s and 70s, the Paris-based brand has explored ideas of radical craft — from the use of metal mesh as fabric that contours the body, to assemblages of unconventional materials that create kinetic silhouettes. Worn by the likes of Brigitte Bardot, Jane Birkin, Françoise Hardy, and Audrey Hepburn, Paco Rabanne’s daring designs became iconic and identifiable. They signaled an evolving, liberated expression of femininity — one that subverted traditional codes while appearing effortless in attitude. With the arrival of Julien Dossena as artistic director in 2013, the house became infused with a youthful vibrancy reflected in his eclectic references and inspired creation. Through ongoing collaborations with established artistic talents such as Marie-Amelie Sauvó, Marc Ascoli and Peter Saville, Paco Rabanne takes a dynamic view of its archives and an inclusive approach to its community. Beyond its retail network, the brand has developed a strong digital presence — both through the web site and with online vendors — which has allowed a new generation to discover how the heritage of Paco Rabanne remains consistently in step with the times.

Selfridges and the arts

Selfridges has had a long-standing commitment to supporting the arts since its first store opened in 1909 to the most creative window scheme London had ever seen – an homage to works by French painters Fragonard and Watteau. In the past 15 years alone, Selfridges has given its patronage to an ever-increasing number of initiatives focusing on emerging artists in particular; and supporting and engaging with the creative communities in the cities its stores call home in London, Birmingham and Manchester. Selfridges has on-going relationships with IKON, The Yorkshire Sculpture Park, Frieze, The Whitworth, Manchester International Festival and Bold Tendencies. It has commissioned site-specific work to or has exhibited work by artists as diverse as Yayoi Kusama, Fernando Botero, Tracey Emin, Marc Quinn, Sam Taylor Wood, Spencer Tunick, Banksy, Brian Eno, Conrad Shawcross, David LaChapelle and Joana Vasconcelos, Matthew Darbyshire, Yinka Ilori, Jonathan Scofield, Osman Yousefzada, Sharon Eyal among many others.


NYC-based Telfar is one of the most exciting labels to come from America in recent memory, and the much-hyped collaborations are always a major fashion event on their own. The latest joint effort with UGG comes packed with fluffy pieces just in time for winter, including this bucket hat. A streetwear classic engineered for the cold snaps, it’s rendered in soft fleece trimmed with cosy shearling including a logo patch to earn nods from those in the know. Ranging from fast-food chains to the Liberian Olympic team, Telfar’s collaborations are legendary, and UGG x Telfar is the latest to have the fashion world aflutter.

You can find the UGG x Telfar space at the Accessories Hall on the Ground Floor at Selfridges London.


American luxury fashion label Fear of God debuts its first physical retail location at Selfridges London, marking their first brick and mortar concept globally.

Located within Menswear on 1, the space designed by Jerry Lorenzo, in partnership with Willo Perron of Perron-Roettinger, incorporates the same spirit as Fear of God’s Los Angeles HQ, keeping the distinctive shapes, pieces, warmth, and tone.

The space will be home to Fear of God’s mainline collection, featuring the brand’s Italian-made suiting, hand-knits and accessories, paired with American-made sportswear.

Custom mirror-finished stainless-steel racks and bladed shelving set against matte grey plaster walls and warm grey carpet serve as the foundational canvas of the space, showcasing the Fear of God’s modern vision of menswear rooted in the easy elegance of American luxury.

“We worked closely with Willo Perron’s team who we partnered with on designing and concepting our HQ in LA. We wanted to extend the same spirit of our local environment to our retail space in London, keeping the same shapes and tones and allowing the pieces in the space to remain honest to the materials they are made up of. The goal was to find a way to tie a beautiful thread between all these pieces so that somehow, when they are in the space, they speak the same language.” says Jerry Lorenzo, Founder of Fear of God.

“We wanted to create something custom to the Selfridges’ space that kept the DNA of The Fear of God headquarters. The language is based in pure materials and simple geometric forms, all in natural tones, a nod to the essentialism of the collection.” says Willo Perron, Partner at Perron-Roettinger.

“We are thrilled to open the world’s first permanent Fear of God store at Selfridges, Oxford Street. Jerry Lorenzo’s distinct vision for the brand continues to redefine the meaning of American luxury.” says Bosse Myhr, Director of Womenswear and Menswear at Selfridges.

Notes to Editors:

About Fear of God

Fear of God is an independent American luxury fashion label, founded in 2013 in Los Angeles by Jerry Lorenzo. Crafting timeless, wearable garments, the brand’s distinct interpretation of the American expression has become an emblem of contemporary culture. Converging American archetypes like the varsity athlete, the California skater, and Wall Street businessman; Fear of God pays homage to their unique heritage with a contemplated and sophisticated fusion through high-grade materials and fine craftsmanship.

About The 7th Collection

For the Seventh Collection, Fear of God introduces suiting, knits, and accessories for the first time in the brand’s narrative. By re-envisioning formalwear through the lens of American sportswear, traditional tailoring is transformed, adapted, and updated in the form of transitional and trans-seasonal fits, to create an easy and sophisticated wardrobe for the modern man. One of the hero pieces is the California blazer, constructed with a voluminous fit featuring a dropped lapel crotch, balanced with a lightweight feel, redefining the classic sport coat.


Virgil Abloh – the trailblazing designer, architect, DJ, creative collaborator and philanthropist who founded Off-White and was the first Black designer to lead Louis Vuitton as Artistic Director – passed away on Sunday. In celebration of Abloh and the immense impact he had and will continue to have, we asked Selfridges team members to share their memories of Abloh and the ways he influenced them, as well as collecting the tributes from some of our wider Selfridges family in the days since he passed. Here, we share those dedications, from industry leaders through to those who worked on the shop floor with Off-White, on how he made our world a brighter place, and the legacy he leaves.

Virgil was an inspiration and a great part of what menswear fashion is at Selfridges. We opened the first Off-White shop-in-shop what feels like many years ago now. The impact was instant. Customers, staff and fashion industry professionals alike competed to buy the first Off-White collection pieces. Signature ‘pieces’ selling out immediately. But the success was not only commercial in nature. The impact that Virgil’s Off-White had on London fashion and music culture was only beginning to dawn on us later. It was the start of a new guard of designers who we were able to work with from that moment onwards. 

Virgil pushed on so many levels what a fashion designer can be – music, fashion, art, homeware. His creativity reaching far into so many aspects of menswear culture.

I first met Virgil when working at Comme des Garçons, when he came to the store together with Kanye West. And we had some great exchanges about buying, products and brands, and how everything is linked together. It’s easy to see in hindsight now how it all fits together – but at the time, which must have been around 2009/2010, it was not. Social media was in its infancy and fashion did not have the cross-cultural influence it has now. Not least because of Virgil and the visionary he was. He worked and connected many a creative world together.

When Virgil became the first artistic director of Louis Vuitton with an African-American background, it further cemented the influence he had on the entire fashion industry, which I think will be remembered as a real moment of change. 

Besides his work in fashion for Off-White and LV, and with all the collaborators from Evian to Chrome Hearts, Virgil was the most incredible DJ. I do not know how he found the time to do everything. That truly, for me, makes him a huge source of inspiration forever. 

Virgil will be greatly missed. A huge talent that we’ve lost. Rest in power.

  • Bosse Myhr, Selfridges Director of Menswear & Womenswear

“I really can’t believe it. Even though I didn’t get the chance to know you or call you a ‘friend’, you’ve always been a mentor to me one way or another. Virgil taught me a very important lesson – that you can do it too, just as he did. He left us with his influence and legacy, to create and change the world, and even though he’s physically gone, his name and legacy will always live on, inspiring others and paving the way for the next generation. He showed me that taking decisions and knowing all the viable risks is something worth doing, and this is a perfect example of the kind of person and spirit he is, always taking risks and breaking and challenging the norm. 

Thank you for everything, Virgil.

“I’m not made for a podium, but I’ll design a podium that ushers in systemic change.” – Virgil Abloh

  • Benedetta Atti, Selfridges Sales Associate for Off-White

Virgil Abloh’s immeasurable accomplishments across fashion, art and music inspired so many of us and will continue to influence how we see and experience culture. What’s clear from the tributes to his character, his work and his achievements is that we are only beginning to feel the impact he had, and his legacy will continue to empower people young and old for many more years to come.

“Life is so short you can’t waste even a day subscribing to what someone thinks you can do versus knowing what you can do.” – Virgil Abloh


In 2020, Virgil Abloh established a fund to support the next generation of Black fashion talent.

Visit the link below if you wish to donate to the fund and support Virgil Abloh’s legacy.

Find out more


6th December 2021. Inspired by Selfridges’ dream destinations – from sunshine to Alpine – the Oxford Street Corner Shop will host an array of partners and products direct from Los Angeles and St Moritz throughout December, welcoming visitors to A Dream Getaway.

From the unforgettable glamour of West Hollywood’s Sunset Tower Hotel, to the luxurious comfort of a Swiss ski chalet, Selfridges will look at festive traditions of gifting and celebration through the distinctive hallmarks of L.A.’s unmistakeable cityscape and the archetypal ski resort, St Moritz.

Sunset Tower merchandise, including pyjamas, robes, baubles and even a hipflask, will be available outside of the landmark hotel for first the first time, and a special Sunset Tower collaborative collection by Emily Oberg’s Sporty & Rich label will launch exclusively as part of the project.

Selfridges has invited St Moritz concept store Super Mountain Market (SMM) to bring a new perspective on Alpine life, focussed on sustainability and craftsmanship, and with it, a selection of the founders’ favourite brands – including colourful knitwear by Italian label Leorosa, and Reir’s signature biodegradable tree bark fleeces, made in Austria.

The Corner Shop will present local icons, cult and insider finds, alongside festive pick-up products – from the best natural Californian wine to gingerbread houses; as well as pre-loved and new fashion & accessories to be worn from the Hollywood Hills to the St Moritz slopes – all curated by Selfridges for A Dream Getaway. 

“We developed the concept for A Dream Getaway in the Corner Shop when travel still felt like a faraway dream. So, we wanted to bring the unique magic and culture of two of our favourite international destinations to Selfridges, for unusual gifts – found by us in places to dream of – to discover and enjoy this Christmas.” says Sebastian Manes, Selfridges Executive Buying Director.


Notes to Editors:

Los Angeles – curated by Selfridges

Merch by favourite LA Matcha specialist, Cha Cha Matcha

Merch by local Fairfax Italian joint, Jon & Vinny’s

Paul Smith exclusive blazer, in signature Melrose Avenue pink

LA gift shop – pick up merch and gifting products including mini Oscars and Lakers caps

A selection of Slim Aarons prints

St Moritz – curated by Selfridges

Exclusive gifts from Tom Ford Soleil Neige

New, Pre-loved & vintage ski-wear from brands including Prada, Fusalp and The Vintage Trap

The best selection of mulled wines, stollen, fondue-sets, board games and blankets for Chalet-inspired nights in

Relax at the intimate 4-seater Champagne Bar

About St. Moritz

St. Moritz is a resort where glamour, lifestyle, sports and untamed nature blend to form an exclusive cocktail. International events and culinary delights are the norm here, and the town has an unrivalled concentration of premium-class restaurants. St. Moritz also sets the standard for accommodation, with no fewer than six luxury hotels. As the cradle of winter tourism, St. Moritz has demonstrated its pioneering spirit through the ages. The alpine town is a stage for artists and trendsetters and home to an impressive number of international galleries. St. Moritz boasts Europe’s highest luxury shopping street – a paradise for shoppers and in a class of its own. And there is no shortage of culture to enjoy as St. Moritz has numerous museums, libraries and places of interest to visit. The cosmopolitan Alpine village can be reached by road, rail or air.

Christmas of Dreams

Selfridges’ ‘Christmas of Dreams’ theme translate the feeling of a Christmas amplified, with a theatrical, nostalgic and dreamy twist. The tone is big, sparkly, all round joyful and electric fun. The theme brings together iconography of golden age Hollywood, film musicals and theatre combined with the very best of contemporary culture for a camp and dramatic celebration.

The window displays bring the theme to life – across all 29 windows of the London store and the stores windows in Birmingham and Manchester – through a burst of deep-pigmented colours, sparkle and surreal set design. The creative execution makes use of techniques such as trompe-l’oeil, cut-outs, layering, scalloped frames, and drapes with a contemporary Selfridges twist. Some windows will also feature movement from some elements of the sets and music.

Each window tells a story of dream-like glittering party scenes presented through apertures as if observed secretly like unexpected moments of magic.


At Selfridges, we’re at the forefront of creative collaboration, bringing together friends and family to discover fresh ideas in fashion, and the latest launch is FENDI x SKIMS. Co-designed by Fendi Artistic Director Kim Jones and SKIMS Founder Kim Kardashian West, the colourful collection fuses Fendi’s storied history as a luxury house with SKIMS’ innovative shapewear techniques – and a heavy dose of co-signed logos. 

Kim Jones has built a reputation for unexpected fashion collaborations, with an intuitive understanding of who and what is shaping the zeitgeist. Before the Fendace ‘Swap’ with Versace for SS22, he launched arguably fashion’s first high-fashion-streetwear collaboration with his Louis Vuitton x Supreme collection back in 2017, followed by a series of co-signed menswear collections for Dior, and now, FENDI x SKIMS.

The idea for the project began when Jones’ Fendi team fell silent in a meeting because they were all waiting for a SKIMS launch: “it was then that I thought: let’s do something together,” Jones says. Sketches from an archival Fendi collection designed by Karl Lagerfeld in 1979 acted as a starting point for their collection, inspiring the twisted tube tops, bold colours and sculpting sashes. The result is a co-designed collection spanning form-fitting leather dresses, sleek shapewear and swimwear, logo-stamped tights, bright bags and equally colourful Fendi First heels. And, as well as being the latest proof of Kim Jones’ knack for a clever collaboration, FENDI x SKIMS marks both the first time SKIMS has collaborated with another brand and its first complete ready-to-wear collection. “The innovation in fabrics and fit typical to SKIMS paired with the luxury and quality of Fendi may feel unexpected to some people, but the similarities between our creative vision and goals are so closely aligned,” says Kim Kardashian West. “It’s that tension that excites me.”


Fusing Fendi’s aesthetic codes and Kardashian West’s innovation in shapewear, the collection incorporates SKIMS’ figure-hugging silhouettes, a new co-signed monogram and a mix of bright shades of orange and purple alongside SKIMS’ signature spectrum of inclusive skin-tone shades. The ready-to-wear styles include outsized khaki puffer jackets, right through to sculptural leather dresses; shapewear and underwear are recast in bold hues; hosiery stands out thanks to the new monogram, and there are new takes on the Fendi First mules that caused a stir in Kim Jones’ debut ready-to-wear collection for AW21.

The pop-up stores in Selfridges London on G and 2 have now ended.


A South London Makers Market is hosting a revolutionary pop-up Christmas market inside
Selfridges on Oxford Street. It launches on Wednesday 1st December and will run for five days
through to Sunday 5th December. It will be situated in the Accessories Hall, by the Duke Street

The market will include 16 of London’s most exciting small brands covering jewellery, sleepwear,
skincare, candles, homeware and more. From intricate stained glass decorations to colourful
hand tufted rugs and hand crafted pyjama sets made using repurposed fabric the pop-up market
will include innovative sell-out brands with a focus on luxurious handmade products and
traditional crafts, perfect for Christmas gifting.

Excitingly, each brand will also be launching one brand new product for the pop-up, which are all
exclusive to Selfridges and will be sold online at

A South London Makers Market – Laylo

The pop-up is part of Selfridges’ Good Nature project, and so all items for sale during the
market will have been handmade in the UK with the exception of one brand, Laylo.

A South London Makers Market – Bloh

A South London Makers Market was created by twin sisters Olivia and Daisy Tinker in
December 2019. After hosting two incredibly successful real life markets in Crystal Palace, they
pivoted online just one week after lockdown hit and hosted 26 online markets online. They have
since returned to real life markets including their first pop-up at Selfridges in June. They have
worked with 600+ small brands since launching.

A South London Makers Market – Kit.a Collective

Olivia Tinker, co-founder of A South London Makers Market said: “To be hosting a Christmas market pop-up inside Selfridges, which has been voted best department store in the world four times, feels like an important recognition of our mission to help more people shop small more often, and illustrates the shift in what consumers now perceive as luxury. More than ever, people want to shop unique, handmade, sustainable, beautiful and original items, and we feel proud to be working with 16 of London’s most exciting brands to bring them a Christmas market full of just that!”

A South London Makers Market – Harriet Says Hi