Author: ellacottrell1

SELFRIDGES & DISNEY INVITE YOU TO ‘A MOST MAGICAL CHRISTMAS’

Thursday 6 November 2025. Today, Selfridges and Disney unveil a festive collaboration like no other. Visitors from around the world will be able to step into a wondrous world of magical experiences, bespoke animation, interactive windows and exclusive product collections across stores in London, Birmingham and Manchester, as well as Selfridges.com. The exterior of the Oxford Street store is transformed with a bespoke façade and light show featuring an iconic Disney Castle, inspired by Sleeping Beauty Castle at Disneyland Paris.

AN UNMISSABLE FAÇADE

A focal point of Oxford Street, Selfridges London will present a show-stopping Disney-inspired light and music show every evening. Shoppers and visitors will see the magic of Disney come to life across the store (every 15 minutes from 5-9pm) with Tinker Bell’s pixie dust triggering a dazzling display that travels across more than 100 metres of sparkling lights wrapped around the building featuring 40 stars, the Jolly Roger ship from Disney’s Peter Pan, and Cinderella’s carriage, all set to the Disney Cinderella soundtrack. The spectacle builds to reveal a Disney Castle at the corner of Oxford and Duke Street. This 11-metre-tall, custom-made 3D castle model is the biggest installation to feature on the store for more than half a century.

Selfridges and Disney have a longstanding legacy of collaborations, dating back to the 1950s when Disney’s Alice in Wonderland and the Mad Hatter featured above the main entrance. This was followed by Disney’s Peter Pan in the 1960s and Mickey Mouse and Donald Duck in the 1970s.

INTERACTIVE WINDOW DISPLAYS

Twelve windows on Oxford Street reimagine beloved Disney Classic stories, bringing characters to life within hand-painted sets, many set to music. In addition, Disney Imagineers bring magic to one of the windows, giving shoppers a chance to interact with Tinker Bell as she sprinkles pixie dust in the Darling family’s nursery within the window display inspired by Disney’s Peter Pan.

On Orchard Street, windows celebrate the timeless magic of Disney through the eyes of two original concept artists. Scenes from Disney’s Sleeping Beauty, Alice in Wonderland and Cinderella have been reinterpreted, transforming bold sketches and dreamlike illustrations into sculptural moments that shift between 2D and 3D.

In Birmingham and Manchester, shoppers and fans can enjoy windows inspired by Disney’s Lady and the Tramp, Cinderella and Fantasia.

ENCHANTING EXPERIENCES

Disney has inspired this year’s all-singing, all-dancing Confetti Spectacle, which returns to London, Birmingham and Manchester Exchange Square stores (6–8 November and 5, 6, 8–13 December). Santa is joined by a troupe of dancing Mickey Mouse-inspired baubles alongside special guest, Stardust, a Christmas fashion fairy. Their bespoke costumes have been designed and created by Selfridges’ long-term collaborator, Max Allen.

From 1 December, Santa and his entourage will be in stores alongside a line-up of DJs and singers, with live performances to entertain and enchant shoppers.

Dolly’s Starring Disney in London is transformed by a fantastical night sky scene, with the bookable Disney Classics Afternoon Tea available throughout November and December. Medicine Bakery in Birmingham and Gran Café in Manchester Exchange Square offer Disney inspired treats.

The Cinema at Selfridges will screen a curated programme of classic Disney movies, followed by two upcoming releases, Zootropolis 2 and Avatar: Fire and Ash. Disney Theatrical Group will deliver one-of-a-kind workshops and live performances at Manchester Trafford and special surprise pop-up performances in London.

Finally, the Disney Store at Selfridges has a new collection featuring Disney’s Winnie the Pooh and Mickey Mouse, reimagined in Selfridges’ iconic yellow. On 11 November, the destination will host a special ‘Magic of Disney’ pin trading event, welcoming up to 250 guests to purchase and trade pins.

GIFTS FOR ALL

Selfridges is the destination for the best gifts, partywear and services this season. More than 70 brands are collaborating with Disney across fashion, food, beauty, lifestyle and toys. Up to 80% of this magical line-up has been created especially for this partnership and is exclusive to Selfridges including a stiletto inspired by Disney’s Cinderella by Christian Louboutin, Coach’s Tabby and Kisslock bags inspired by Disney’s Mickey Mouse, and beauty lines from Jo Malone and Bobbi Brown.

There’s dresses for princesses by Huishan Zhang, sneakers from Golden Goose, and GANNI and Disney come together for a limited-edition collaboration celebrating Disney’s Daisy Duck. Across Menswear, find Disney’s Mickey Mouse-adorned pieces from South Korean streetwear brand thisisneverthat and DUKE + DEXTER’s painted motifs capturing the magic of Disney.

In Home, customers can find collaborations from the likes of Bodum featuring classic Disney characters and Anna + Nina’s ceramics inspired by Alice in Wonderland, while in Food, discover a collection of limited-edition Selfridges treats inspired by Disney stories.

SELFRIDGES AND DISNEY PRESENT THE CORNER SHOP

Set beneath the turrets of the castle façade, this magical corner is home to a special edit of Disney-inspired products from brands including Cole Buxton, Nahmias and Chateau Orlando. The space also features special capsule collections curated by Harry Lambert including Steve O Smith, The Skateroom, and Chopova Lowena as well as young British designers Macy Grimshaw and Yuura Asano. The second drop of Harry Lambert for Disney x Zara ‘The Lost Boys’ collection will also be available. 

CREATIVE CAMPAIGN

For the first time, Disney and Selfridges have come together to create bespoke animations for fans and customers to experience, available to view on Selfridges and Disney social channels. Fans and customers can follow Tinker Bell as she soars through the night sky, sprinkling pixie dust over London, Birmingham and Manchester – leading her to a magical arrival at each Selfridges store.

The Selfridges and Disney campaign is available to experience both in-store and online until the end of December 2025. For more information visit Selfridges.com.

André Maeder, Selfridges Group Chief Executive Officer, says: “We’re pushing the boundaries of retail with this once-in-a-lifetime collaboration. We’re beyond excited to share the magic with our customers and see the joy on their faces as they enjoy the light show on the façade, dive into the Disney windows and create memories at our spectacular experiences. This is truly set to be a most magical Christmas.”

Claire Terry, Senior Vice President Disney Consumer Products EMEA, says: “A Most Magical Christmas is a true celebration of creativity and innovation. This extraordinary reimagining of classic Disney storytelling, brought to life through Selfridges’ iconic retail spaces, is fun, engaging, and full of festive magic. We’re delighted to be bringing such special, memorable moments to shoppers from all over the world this Holiday.” 

Please find images linked here.

FOR FURTHER INFORMATION AND IMAGES PLEASE CONTACT:

Laura Watt

PR & Influence Lead

laura.watt@selfridges.co.uk​

Jennifer Norris

Senior Communications Manager

jennifer.norris@Disney.com

Notes to Editors:

NOTES TO EDITORS

Selfridges stores in London, Birmingham and Manchester as well as Selfridges.com have been transformed into festive wonderlands sprinkled in stardust. With enchanting Disney windows, over 70 brand collaborations across fashion, home, beauty and beyond (including limited editions of Disney favourites, specially commissioned fashion pieces and unique gift ideas), two bespoke Disney iterations of the iconic Selfridges yellow bag, and a truly unmissable façade bringing the irresistible charm of Disney to the heart of London.

Press releases about the campaign and supporting imagery can be found here: https://selfridgespress.com/

About Disney Consumer Products

Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.

About Selfridges
Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Now, the brand also has stores in Birmingham, Manchester Exchange Square and Manchester Trafford. Selfridges is the only store to have been named Best Department Store in the World four times.

A landmark destination and social centre where everyone is welcome, Selfridges is powered by imagination and filled with creative spirit. From the in-house cinema, restaurants, bars and skate bowl, to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter.

Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, such as The Corner Shop in the Oxford Street store, which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Fenty, Celine, Prada, Telfar and Martine Rose.

Selfridges is committed to imagining and creating a more sustainable future for its customers.  Built on a legacy of retail activism, including banning fur in 2005 and removing all plastic-based cosmetic glitter from its stores in 2021, Reselfridges brings together Selfridges’ ecosystem of circular products, services and activities, with permanent Reselfridges destinations across all four stores and Selfridges.com.

MAGIC IS ON ITS WAY WITH SELFRIDGES AND DISNEY. LOOK OUT FOR STARDUST FROM 6 NOVEMBER 2025.

Tuesday 16 September 2025. As the 100-day countdown to Christmas begins, Selfridges and Disney announce an unprecedented festive collaboration to excite and enchant visitors from around the world.

‘A Most Magical Christmas’ is inspired by timeless Disney stories and characters, bringing a sense of nostalgia and playfulness to a series of extraordinary and unforgettable in-store and online experiences. Visitors are invited to embrace the joys of childhood, immersing themselves in an expression of the timeless Disney adage “You’re never too old to be young”.

Limited edition Selfridges and Disney yellow bags will be available from 6 November

The partnership will see Selfridges London, Manchester and Birmingham stores as well as Selfridges.com transform into festive wonderlands filled with stardust. There will be 18 enchanting Disney windows, over 60 brand collaborations (including limited editions of Disney favourites, specially commissioned fashion pieces and unique gift ideas), two bespoke Disney iterations of the iconic Selfridges yellow bag, and a truly unmissable façade that will bring the irresistible magic of Disney to the heart of London.

Officially launching on 6 November, this Christmas celebration is part of a rich history between the two iconic brands dating back to the 1950s, when Disney Alice in Wonderland and the Mad Hatter featured above the main entrance, followed by Peter Pan and then Mickey Mouse and Donald Duck in the 1960s and 1970s respectively. The forthcoming 2025 Selfridges and Disney partnership, more than two years in the making, is founded in a shared creative dialogue and a mutual appreciation of each brand’s distinct craft and heritage. 

André Maeder, Selfridges Group Chief Executive Officer, says:  “We’re full of excitement for this collaboration, bringing Selfridges and Disney together for a Christmas like no other. With a shared history of imagination and creativity it’s been a joy to dream up something this unique and special, working with some of the world’s best storytellers. We can’t wait to reveal more and share the magic with our customers.”

Tasia Filippatos, Global President Disney Consumer Products, says, “At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection – especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products – all inspired by the stories that have captured hearts for generations.”

For those who can’t wait until the official launch on 6 November, the Selfridges Christmas Shop is now open with an edit of Disney decorations featuring a wealth of celebrated characters – from iridescent and mirrored Mickey Mouse motifs, perennial princesses and the timeless Tinker Bell – all in bauble form. From 22 September, visitors will be able to shop a dedicated Disney Store destination as well as a must-see Harry Lambert for Zara x Disney residency in The Corner Shop. 

Look out for updates and news at @theofficialselfridges, across Disney social channels and at http://www.selfridges.com/inspiration/disney-x-selfridges/

-ENDS –

Notes to Editors:

Press releases about the campaign and supporting imagery can be found here: https://selfridgespress.com/

About Disney Consumer Products

Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.

About Selfridges


Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Now, the brand also has stores in Birmingham, Manchester Exchange Square and Manchester Trafford. Selfridges is the only store to have been named Best Department Store in the World four times.

A landmark destination and social centre where everyone is welcome, Selfridges is powered by imagination and filled with creative spirit. From the in-house cinema, restaurants, bars and skate bowl, to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter.

Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, such as The Corner Shop in the Oxford Street store, which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Fenty, Celine, Prada, Telfar and Martine Rose.

Selfridges is committed to imagining and creating a more sustainable future for its customers.  Built on a legacy of retail activism, including banning fur in 2005 and removing all plastic-based cosmetic glitter from its stores in 2021, Reselfridges brings together Selfridges’s ecosystem of circular products, services and activities, with permanent Reselfridges destinations across all four stores and Selfridges.com.

FOR FURTHER INFORMATION AND IMAGES PLEASE CONTACT:

Laura Watt – PR Lead

laura.watt@selfridges.co.uk​

Jennifer Norris – Senior Communications Manager

jennifer.norris@Disney.com

Link to download images here.

BEST SUMMER ON RECORD: THE SUMMER OF SOUND IS COMING TO SELFRIDGES

Summer of Sound is a season of unmissable merch, unexpected experiences and moments made for fans at Selfridges. A blockbuster summer of major comebacks, favourite throwbacks and diverse music events acts as the creative catalyst for a season of experience and community. Throughout July and August 2025, Selfridges becomes a venue for fans, enthusiasts and music lovers. ​

A record shop, live performances, engaging conversation, listening parties and karaoke bring sonic energy to Selfridges London, Manchester and Birmingham. As ever, a zeitgeisty line-up of partners – artists, brands and music experts – helps to shape programming, destinations and exclusive access to talent and products. Confirmed Summer of Sound collaborators include: Bravado, Young Space, Manchester International Festival, Are We On Air?, Elevator Music, Pirate Studio, Not/Applicable, Josh Baker and Nadine Noor.  ​

The way musical tastes and preferences – from Reggae to Rave – shape both individual identities and major trend cycles informs edits and in-store visual merchandising, while Selfridges Oxford Street windows become a “deconstructed gig” capturing the vibe and emotion of live music in its many forms – a tour bus, stage set and lights, a dance floor.  ​

“Selfridges Summer of Sound is a celebration of the culture of music fandom, the influence of music merch and the unmistakeable sound of our cities, throughout July and August. Selfridges stores become places for fans to come together for live performances, workshops and talks, and the best merch. Building on a legacy of music-led collaboration, Selfridges will share its point of view at the intersection of fashion, retail and pop culture.” Says Judd Crane, Selfridges Executive Director, Buying & Brand.  ​

For the Fans ​

The record shop is the heart and soul of any music community and for Summer of Sound, Selfridges has enlisted Rough Trade, renowned independent music retailer founded in London in 1976, as an anchor partner to the project. In the Wonder Room, Rough Trade selects vinyl favourites, old and new at The Record Store, opening on 14th July . The adjacent window situated on the corner of Oxford Street and Orchard Street will host weekly live performances, programmed by Studio Inside Out. ​

In Birmingham, proud home of Heavy Metal, never more so than in anticipation of Black Sabbath’s return to stage, a unique experience has been created for fans of the legendary band. An exclusive BACK TO THE BEGINNING fan experience and windows by local artist, Mr. Murals, act as an immersive extension of the Black Sabbath world, drawing inspiration from the band’s legacy and visual identity. 


In London, ahead of Oasis’s triumphant comeback tour, a fan destination will be home to a 16-piece collection with 3 exclusive styles, including two black t-shirts with the iconic Oasis logo. An exclusive hoodie celebrates key dates in the band’s history, including the release of 2016 documentary Supersonic and songs like Live Forever and Shakermaker. The exclusive tour merchandise will also be available in the Manchester Exchange store. Additional fan moments create intimate access to a range of music talent, from Shorty BBK to Allie X.  ​
​
Unmissable Merch  ​
 ​
Music merch is a Selfridges speciality. A unique partnership with Bravado sees tour merch for some of the biggest live music moments of the summer available exclusively in Selfridges London Designer Street Room on 1, at The Merch Shop. Merch collections drop weekly, aligning with artists’ shows in the city, including Post Malone and Lola Young. ​
 ​
Not/Applicable, long-term Reselfridges partner, curates merch greatest hits, with band and tour tees and memorabilia – expect Oasis, Prince, Nirvana, Smashing Pumpkins, Rolling Stones and more. From 11th August, fans will have the opportunity to explore and shop exclusive apparel from BBC Playback. The nostalgic merch concept celebrates BBC Music’s impact on British music and culture, featuring designs with logos and iconography from BBC TV channels and radio stations from over the years, including Radio 1Xtra, Radio 1, Radio 2, Ibiza, and Top of the Pops. ​
​
Unexpected Experiences  ​
​
A rich mix of talent helps Selfridges to orchestrate unexpected musical experience to reflect the sound of our cities. In London, cultural producer, consultant and nightlife icon Nadine Noor programmes DJs to play uplifting sets, bringing together new, niche and next genres. Chicago-based global performance platform Elevator Music, known for creating intimate, exclusive experiences, come to London this summer to programme an unexpected line-up of performances in the lifts at the Oxford Street store across three days in August. ​
​
The “ARE WE ON AIR ?” KIOSK-O-THÈQUE comes to town — from Sunset Blvd to Oxford Street. What began as the cult podcast Are We On Air? by Arman Naféei  has evolved into a global cultural platform and now lands in London for a four-day takeover of Selfridges’s iconic corner window. Live interviews, DJ sets, live performances, shop and cultural salon the KIOSK-O-THÈQUE blends music, fashion, art, and conversation into a live, immersive experience — where the Sunset Strip energy meets Oxford Street.  ​
​
In a talk series by Young Space, the multidisciplinary studio and incubator founded by music and arts organisation Young (who nurture creative relationships with The xx, John Glacier, Sampha and more), five conversations will connect music lovers with the industry talent they know and talent they need to know, with ticket proceeds supporting Mentoring Matters. ​
​
Selfridges Birmingham takes visitors from Heavy Metal to Jazz and Blues with live performances as part of Birmingham Jazz Festival, a talks programme from legendary SBTV, the music media and creative platform founded by Jamal Edwards MBE, and out of hours events by Pirate, in which recording and production artists are invited to showcase their tracks in front of an in-store audience, with winners receiving credits for time at Pirate Studio to hone their skills. The AUX events take place in both Birmingham and Manchester Exchange stores. ​
 ​
In Manchester Exchange Square store, Selfridges continues its partnership with Manchester International Festival, presenting “Dream Frequencies”, for three days of performance from 11th – 13th July. In store from 7th July, as part of the Music for the Senses Guitar Trail, an Epiphone Riviera donated and signed by Liam and Noel Gallagher is on display. Customers will also have the chance to join an intimate in-store set by Manchester-based DJ and founder of You&Me Records and Hide&Seek Festival, Josh Baker. ​

-Ends- ​
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For more info on Summer of Sound events and to book visit:​
https://www.selfridges.com/GB/en/features/info/stores/events/

SELFRIDGES OBSESSIONS

AT SELFRIDGES THIS SEASON, WE’RE OBSESSED!

Obsession

noun

An, object or idea that Selfridges identifies as the most irresistible of the moment.

See also: Cultural significance

6th March 2025, Selfridges Obsessions, a new biannual celebration of the season’s most irresistible ideas and objects launches today in London, Manchester, Birmingham and on selfridges.com.

A house of obsessions since 1909, Selfridges has long been THE place to find something new, a barometer of culture and fashion. Selfridges Obsessions features a spectrum of Selfridges’s latest obsessions, niche or trending, of the moment or lifelong. 12 Selfridges Obsessions for SS25 include Chess, Long Weekends, Dogs, Hot Sauce, Matchsticks and Martinis.

Selfridges Obsessions can be discovered in Selfridges’s world- famous windows, and through playful product edits, events and experiences in all stores (including a chess club, a film club and a not to be missed opportunity for dog owners to have a portrait taken with their canine obsession). Creatives including @pablo.rochat, @chrismaggio and @jakubgessler (we’re obsessed with them all) have been enlisted as collaborators.

Judd Crane, Selfridges Executive Director, Buying & Brand,
says: “Obsessions have become a social tender; a means of exchange and connection between likeminded people; the start of a friendship or a community. We had great fun coming up with our Selfridges Obsessions list, and in doing so we’re hoping to bring people together and open a light-hearted conversation around the things we love and why we love them. We’re excited to share our unexpected and unifying passions, as well as those of our customers this SS25.”

SS25 SELFRIDGES OBSESSIONS

  1. Chess
    A game of strategy, in which both the rules and board are black and white. Often includes moves as precise as the players’ Comme des Garçons checks.
  2. Martinis
    A gin- (or vodka-) based cocktail. Typically made with dry vermouth, olive brine or lemon peel, and s trong opinions.
  3. Hot Sauce
    A spicy sauce and source of inspiration for chefs, designers and make-up artists alike. Made with chilli peppers.
  4. Going Offline
    The act of deleting apps, going off-grid or simply turning off your phone. Often associated with reading lists, board games and touching grass.
  5. Paper
    An everyday material manipulated for high fashion, home objects or art, often as wrapping.
  6. Matchsticks
    The stem of several SS25 Bottega Veneta looks. May appear on knitwear, dresses, or as decorative housewares.
  7. Long Weekends
    A short holiday created by adding a Friday and/or Monday to your weekend. Typically features French wine, tapas and new sunglasses.
  8. Silver
    The shiny, decorative detail or feature of SS25. Added to cupid bows at Miu Miu by Pat McGrath and one of JW Anderson’s shiny shift dresses.
  9. Power Flowers
    Artistic three-dimensional forms, especially by crochet and appliqué on the season’s sought-after dresses or by casting metal for jewellery and art.
  10. High Gloss
    Refers to Jil Sander trench coats, slick hair at Dries Van Noten, Gaetano Pesce chairs and the glass-like sheen that collectively defines them.
  11. Fashion Comebacks
    1) Notable pieces from past collections in a designer’s archive. Often worn or o wned by iconic characters, models, celebrities.
    2) Styles reissued, often many years after their original fame.
  12. Dogs
    A popular companion and ultimate plus-one, often photogenic. Typically has an acute sense of style.

OBSESSIONS – EVENTS & EXPERIENCES
Everyone is welcome to share in Selfridges Obsessions, to socialise and connect, with chess, film and floristry experiences, plus special dog portraiture by photographer Jakub Gessler.

Jakub began documenting pets with their owners in 2020 and has since amassed a portfolio of over 160 portraits, inspired by traditional Renaissance paintings and family archives from the 80s. Dog owners will have the unique opportunity to be photographed by Jakub in London and Manchester Exchange Square for a special campaign for @theofficialselfridges.

Chess is not a new craze for Selfridges – the store hosted the most games of chess ever played at once, back in 1933. In 2025 in London, The Cinema at Selfridges will host mini chess tournaments with transatlantic Club Chess, a conceptual social club from subculture-obsessed Corinne Ciani and A. L. Bahta.

A fashion film programme in partnership with SHOWStudio offers film screenings, documentaries and panel talks, while Duke Street is in bloom with an immersive floral artwork created by The FLWR Feelings Lab. It promises to celebrate the power of flowers this spring and is set to provide abundant photo opportunities, too.

Customers are invited to join Martini masterclasses in Manchester Trafford, while in Manchester Exchange, the Matchstick obsession plays out with in store personalisation alongside fashion scrapbooking workshops with local sisterhood community The Flâneuse.

OBSESSIONS – THE WINDOWS

Selfridges’s run of Oxford Street windows becomes a celebration of its twelve SS25 obsessions, assembling the world of each with humour and meticulous detail, drawing inspiration
from expert artisanship, extreme hobbies and exhaustive collections. Passers–by can expect playful interpretations including doggy daycare, a to-scale matchstick model of the Eiffel Tower made using more than 1,000 match sticks, and a 1980s inspired bar with “Martini Hatch”.

OBSESSIONS – THE PRODUCT EDIT

Product edits have been created to help each obsession inhabit its fullest universe. Case in point: a Martini edit includes the finest gin, vodka and vermouth; fresh lemons; olives and their brine; a multitude of elegant glassware; cocktail shakers; and cocktail dresses, of course. Also, five in-store bars and restaurants have created bespoke Martini recipes, which are available now.

Selfridges food buyers have doubled the Foodhall Hot Sauce selection. More than 90 options await, including truffle, chilli, chocolate, lime and honey varieties – there’s something for all tastes, from handy handbag size to XXL.

Long Weekends are imagined and planned for with the best suitcase scenarios and city guides. RESELFRIDGES presents the originals making Fashion Comebacks, inspiring SS25 collections, including an exclusive repair and pre-loved concept from Burberry.

The Silver obsession manifests as silverware from Christofle, Georg Jensen and Gohar World, heavy metal make-up, and RTW and Accessories from Bottega Veneta, Khaite, Dries Van Noten and Junya Watanabe.

SS25 launches to obsess over include Khaite’s first physical accessories pop up, Christian Louboutin x Maison Margiela’s shoe collaboration and in late March, just in time for Mother’s Day, the Wonder Room will welcome a new flower and fine jewellery destination in celebration of Power Flowers.

OBSESSIONS – CREATIVE CONTENT

Selfridges has commissioned Atlanta-based creative director Pablo Rochat and NYC-based photographer Chris Maggio to create a social-first campaign: a series of five 15-second videos, each spotlighting an obsessions through playful visual cues and vignettes with a humorous or unexpected twist.

-Ends-

SELFRIDGES UNLOCKED

A WHOLE NEW LEVEL OF MEMBERSHIP​

17 February 2025. For the first time, Selfridges will reward customers for time spent in store as well as their spend, through Selfridges Unlocked – the only membership programme to do so.​

  • The new iteration of Selfridges Unlocked launches today​
  • Customers can join to have the best and first access to products, services and experiences​
  • Members (“Keyholders”) now collect “Keys” not only when they shop, but also when they spend time at Selfridges iconic destinations and events ​
  • The more Keys they collect, the closer they’ll get to reaching the next level of Selfridges Unlocked​
  • Keyholders who collect 200 Keys become a “VSP” – a Very Selfridges Person​

First launched in 2023, Selfridges Unlocked is an open-to-all community; one which gives full access to Selfridges. Selfridges Unlocked is made up of more than 1.3 million active “Keyholders” who enjoy perks, “unlockable” experiences and invites. From today, Keyholders will collect Keys not only for shopping, but also for spending time in store, unlocking a whole new level of Selfridges.​

“We’re thrilled to be launching the new version of Selfridges Unlocked, a globally unique membership proposition that rewards customers the more they shop and spend time with us. It’s a real innovation and a first within the industry. It’s free to join and everyone is welcome to become a Keyholder. I’m really excited about how the recognition of time spent with us will help to bring the ever-expanding Selfridges universe to life for our customers.” says Selfridges Chief Operating Officer Leonie Foster.

Harry Gordon Selfridge welcomed everyone into Selfridges from day one, handing out keys to the store for the first customers in 1909 and inspiring the digital Key that Unlocked members can hold today. ​

Keyholders enjoy perks, “unlockable” experiences and invites. Since its launch, they have met Claudia Schiffer and her cat at a book signing; attended a screening of a Versace catwalk show in The Cinema at Selfridges, met Victoria Beckham in the Beauty Hall, and have been given access to exclusive launches before anybody else, with the opportunity to shop at Selfridges out of hours. Today, Keyholders are part of the Selfridges universe, they spend time not just to shop, but to belong to something special, dynamic and social.  ​

Selfridges Unlocked is a membership programme created with this feeling in mind: it uses experience to give customers more and more reasons to spend time at Selfridges. In this new iteration of Selfridges Unlocked, in addition to collecting “Keys” for shopping in store and on selfridges.com, Keyholders will also collect them for “checking in” to bookable events and services, and for visiting hero Selfridges destinations:​

  • The Cinema at Selfridges​
  • The Bowl ​
  • The Beauty and Experience Concierge ​
  • Brasserie of Light (London)​
  • Alto (London)​
  • The Fount (London)​
  • Din Tai Fung (London)​
  • Fumo (Birmingham)​
  • San Carlo (Manchester Exchange Square)​
  • San Carlo Champagne Bar (Manchester Trafford)

Keyholders will collect a Key when they watch a film, dine in a restaurant, enjoy a cocktail, experience a Selfridges Concierge service or a free skate session and when they participate in many bookable events. Selfridges is synonymous with experience, and bookable Unlocked events this spring include exclusive, first access to The Selfridges Corner Shop, film clubs and run clubs, speed-dating, book signings, beauty and fragrance masterclasses, panel talks, creative workshops and Easter and Mother’s Day celebrations. Additional opportunities to “check-in” and collect Keys will be added as Selfridges Unlocked continues to expand and evolve.

The more a Keyholder spends and engages with Selfridges, the higher up the levels they move, with levels 1, 2 and 3 each offering richer perks [see Editor’s Notes]. By collecting 200 keys, a Keyholder becomes a “VSP” – a Very Selfridges Person. By recognising both spend and time, a VSP might be a Keyholder who spends £10,000 a year at Selfridges, or one who books in to a free skate session at The Bowl 200 times. ​

VSPs enjoy complimentary car parking and alterations, a suite of personalised experiences created just for them, and have access to a dedicated Selfridges Concierge service and to The Selfridges Lounge  in the London store. At The Selfridges Lounge, VSPs are welcome to feel at home in a vibrant space to relax, eat and drink with friends. ​

Since its opening day, Selfridges has been a social centre: a place to connect, spend time and be inspired. Today, Selfridges Unlocked is the Key to a whole new level.​

​

 -Ends-

EMPORIO ARMANI ARRIVES AT THE SELFRIDGES CORNER SHOP

London, 11th February – When he launched Emporio Armani over 40 years ago, Giorgio Armani brought a strong dynamic and urban quality to the world of fashion with the brand’s emphasis on relaxed denim, innovative designs, and accessible luxury. Today, Emporio Armani unveils its latest immersive experience at the Selfridges Corner Shop, combining contemporary design and Italian elegance in a unique retail environment.

At the heart of this exclusive showcase is an edited selection from the Emporio Armani Spring/Summer 2025 collection for men and women which includes transitional wintery denim, day-to-night essentials, Icon pieces, pre-spring menswear, and accessories that embody modern sophistication. Each piece reflects the effortless style and versatility that Emporio Armani is known for.

The new space is inspired by the Emporio Armani concept store in Milan. A neutral palette of natural materials—glass, mirror, concrete, and chrome—provides a subtle yet impactful touch to the environment. Soft textures, brushed reflections, and transparencies call for exploration, while integrated lighting and video screens add warmth and depth to the design. The layout was conceived to encourage guests to meander, with areas dedicated to each category.

Complementing the fashion section is the Armani/Fiori installation, where sculptural bouquets showcase the brand’s take on the artistry of composing floral arrangements. The Armani/Dolci area is another highlight, serving sweets and hot drinks all day long, as well as offering the Armani/Dolci by Guido Gobino collection, stemming from the ongoing collaboration with Guido Gobino, award-winning Italian artisanal chocolatier. The varied collection includes assorted Giandujottini, pralines and chocolate disks.

Adding to the experience is a curated Armani/Libri selection featuring celebrated works such as Icons of Style and Gio Ponti e Milano. This carefully chosen collection invites to a full immersion into the world of fashion, design and architecture, adding a cultural element to the Corner Shop.

From today, it is now possible to discover the distinct style of the Emporio Armani universe at the Selfridges Corner Shop.

MORE THE MERRIER! CHRISTMAS AT SELFRIDGES

All the fun. All at once. All together. Can’t overdo the decorations. Gifts of all shapes and sizes. Go on: pull up an extra chair, pull the crackers. Christmas pudding, panforte, pot lucks and borrowed traditions. Party tops and tracksuit bottoms. Prized leftovers. Anything goes. Ready for the countdown? Everyone’s made up and all-the-way dressed up. Brighter. Bolder. Glitter. It’s Christmas at Selfridges: More the Merrier!

Monday 4 November 2024. This Christmas at Selfridges, anything goes…

From today Selfridges transports us from reality into the festive season. With a More the Merrier! ethos, Selfridges welcomes visitors to enjoy a patchwork of vibrant tastes and trends; a maximalist celebration of beauty and joy.

Every year, Selfridges assembles a band of makers to create a Christmas like no other. In 2024, these merry mavericks are long-term collaborators Max Allen (costume designer to Santa and the Selfridges Christmas entertainers) and Emily Pugh (window contributor and Christmas tree stylist) joined by artist Andrew Logan, artist and LOVERBOY Creative Director Charles Jeffrey and multi-disciplinary creative Flaminia Veronesi to sprinkle their creative sparkle over Selfridges.

Selfridges Oxford Street windows have been inspired by the sculpture of British artist Andrew Logan and created in collaboration with Logan in the tradition of Christmas grottos. Each becomes a cave of wonder, where textures and patterns blend to create intricately crafted, luminous spaces, showcasing Logan’s smaller artworks, as well as touches of the mosaic mirror, vibrant colour and maximalist style he is known for. An installation of large scale artworks of his including Pegasus – Birth, Life & Death and The Universe of Smiles can also be seen at the Art Block, Selfridges permanent exhibition space in the Accessories Hall.

On Duke Street, Charles Jeffery interprets More the Merrier! with a three-character concept that brings mythical creatures to life, embodying a festive blend of hedonistic chaos and beauty. On Orchard Street, home to the Selfridges Artist Windows, Flaminia Veronesi also explores fantasy, mythologies and archetypes, creating imaginative, magical landscapes.

Joining the creative line up are photographer and artist Marcin Kempski and stylist Nathan Klein, who Selfridges has worked with to shoot the More The Merrier! campaign. Staged within a surreal model of the Oxford Street store façade dripping in festive décor, the campaign consists of three vignettes and features a cast of merry, maximalist passers-by and a Selfridges doorman in a pearly-king-inspired outfit.

With less than eight weeks to go, Selfridges is the destination for the best gifts, partywear, services and experiences for 2024. The brightest and boldest products – new, pre-loved, to rent and refill – have been carefully curated across all categories. Santa and his Christmas Crackers are in store from Friday 29 November to entertain customers. A supercharged line-up of DJs, singers and live performances ensure the atmosphere is electric, with bookable experiences and unmissable spectacle moments happening in London, Manchester and Birmingham.
Link to bookings.

Laura Weir, Selfridges Chief Creative says: “We couldn’t be more excited to unveil Christmas at Selfridges and celebrate the year of More The Merrier! The festive season at Selfridges is an antidote to the mundane; it’s our vibrant crescendo to 2024 as we transform our stores into high-octane wonderlands. We’ve collaborated with an incredible host of artists and creatives, bringing together different tastes and trends in an ode ​to imagination and a celebration of maximalism. We want our customers to share in this joy and to help them live brighter this Christmas.”

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Images of the windows can be found here.

Lifestyle images with Santa and the artists can be found here.

WITH 100 DAYS TO GO, SELFRIDGES OPENS ITS BIGGEST CHRISTMAS SHOP

The Christmas Shop is now open with a choice of more than 900 decorations, personalisation, tinsel trolleys and a model village snowscape.

Monday 16 September 2024. A must-visit destination for lovers of the festive season year after year, Selfridges’ Christmas Shop is now open and bigger than ever for 2024.

With the choice of over 900 decorations, the Christmas Shop is wall to wall with avant-garde tree baubles, personalisable gifts, cards and wrap and more advent calendars available than anywhere else.

Customers can expect strings of coloured fairy lights and glittering tinsel as the space on the lower ground of the Oxford Street store (+22% bigger than 2023) is transformed into a high-octane wonderland with spinning trees, toy trains running on tracks, cuckoo clocks and a Lemax model village fairground snowscape sitting front and centre.

The Christmas Shop is a celebration of maximalism; a destination where customers can immerse themselves in the festive spirit. Christmas scent fills the space and trolleys and baskets have been given a tinsel makeover for customers to fill with their favourite decorations to adorn the tree this year and beyond. Choices range from traditional baubles to the kitsch and cutesy, as well as yellow Selfridges icons, annual customer favourites.

At the personalisation grotto customers can create bespoke baubles, stockings and wrapping paper from Thie Workshop and Abigail Warner. There’s a choice of more than 280 hand-picked Christmas cards and more advent calendars than any other shop ranging across food, beauty and toys, as well as almost 50 cracker options including British-made Colours of Arley creating reusable crackers and stockings with their signature bold striped designs.

Selfridges has identified key Christmas decoration themes this year, available at the Christmas Shop, with 60% exclusive to Selfridges and not found anywhere else in the UK. 

Link to images: DOWNLOAD HERE

SELFRIDGES PUBLISHES THE YELLOW MAG

The annual publication returns with its second issue and an exclusive Rihanna cover and interview.

Fashion’s having a face-off. Who’s fashioning the future. One word: Rihanna. Self-expression, bras, Martinis. Back to work! Look at who’s back on the market… FLO’s bags, Corbin Shaw’s flags, Jess Hunt’s brows. What to browse? The footsie index. Fresh scents. Isamaya Ffrench. A fresh coat. Britain’s best bits. London, Birmingham, Manchester. Join the club. Find your people. Tuck in. Turn up the volume. This season, we’re going to town.

2 September 2024. Selfridges launches the second issue of its annual publication, The Yellow Mag: a guide to the best stories in fashion and culture, told through Selfridges’ unique yellow lens.

The 72-page publication returns with a new title, a play on its world-famous yellow bag, and an exclusive interview with Rihanna, who also features on the cover. In this issue, Selfridges looks at how we can bring people together: its pages filled with who to know, where to meet, what to do, wear and eat this season.

The Yellow Mag makes Selfridges the place to navigate the brightest people, products, experiences and destinations, offering a short cut to discovering the ‘good stuff’ in a world of endless choice. The publication features a host of collaborators and contributors; some of the most influential founders and talent of the moment.

Sheffield-born, London-based artist Corbin Shaw, known for his powerful art, chooses his best bits of Britain; meme account @socks_house_meeting breaks down the hyperlocal London types we’ll see this September; and a 10-page editorial shoot styled by British Vogue contributor Julia Sarr-Jamois platforms AW24’s vibrant and unpredictable trends.

Readers can discover exclusive interviews with girl group of the moment FLO, culinary artist Laila Gohar, London jazz band Ezra Collective, founder of Isamaya Beauty Isamaya Ffrench and chef Rahel Stephanie, alongside a feature on the British Fashion Council’s NEWGEN cohort for this year.

The Yellow Mag is now available at Selfridges stores in London, Manchester Exchange Square, Manchester Trafford and Birmingham. Select articles will be published at Selfridges.com and a digital version of the publication is available here.

SPORTOPIA: AT SELFRIDGES THIS SUMMER, IT’S ALL TO PLAY FOR

Monday 1st July. Welcome to Sportopia, Selfridges season ticket to summer. Throughout July and August, Selfridges becomes a sports venue like no other, with major-league brand collaborations that create immersive destinations in-store, fun and games on every floor and different ways to connect with sporting heroes and grassroots communities. Sportopia welcomes everyone to support, socialise and play.  

Action highlights include a sports bar, tennis and Olympic swimming pool experiences and an unmissable 40ft climbing wall. An all-star line-up of launches and destinations includes Lacoste, Champion, Nike, OMEGA, Lewis Hamilton, David Beckham and Ellie Simmonds.

Sportopia windows explore the artistry and energy of the world’s best loved sports, as well as the niche and new. Expect a vibrant and inclusive spectrum: from underwater rugby to fashion archery, pub darts to parkour. Both windows and the Sportopia events program platform some of Selfridges favourite clubs: Bugeisha Club, Gorp Girls, The Grove DIY, Tempo and Whippets FC.

Artists Corbin Shaw and Anna Lomax have been commissioned to create site-specific, sports-inspired works for Orchard and Duke Street windows. Sheffield-born Shaw explores analternative side to sports and the emotional connection it brings and Lomax has created three sculptures, responding to the brief of celebration. Selfridges has also worked with visual artist Emily Pugh on windows and to create bespoke Sportopia flags for the central atrium in the London store.

“We are ready for a huge celebration of sport at Selfridges this summer. Sportopia presents a universe of leisure and recreation, inspired in turn by major international sporting events, by local, grassroots sporting communities and by the fascinating culture of brand fandom.” Says Selfridges Chief Creative, Laura Weir.  “Selfridges’ unique approach to delivering special and unexpected retail experiences will inject some positive, active energy into our London, Manchester and Birmingham stores.” 

Sportopia Destinations 

Selfridges favourite destinations across the Oxford Street store have been reimagined as sporting venues in collaboration with the world’s biggest brands. Watch Wimbledon on the Selfridges rooftop and enjoy a tennis-inspired menu at Le Club Lacoste. In the Selfridges Corner Shop, keep time with official Olympic timekeeper OMEGA from mid-July with an immersive swimming concept. On the Lower Ground Floor, Harry Gordon’s Bar is transformed into an all-American Champion Sports Bar, with live sport and classic Champion memorabilia. Digitally try on Selfridges sports merch as well as its favourite football kits at Snapchat’s Augmented Reality (AR) Locker Room at the atrium on 3. Across the store, unexpected spaces to participate, featuring chess boards, table football and arcade sports games, as well as a permanent skate bowl, offer entertainment for players and spectators alike.  

Sportopia Social Climbers: The Climbing Column, London and The Climbing Wall Birmingham 

For six weeks, visitors to Selfridges can even scale the walls at Selfridges in London on Edwards Mews (from 18 July) and at the atrium in the Birmingham store (from 25 July). Inspired by Selfridges’ 100-year legacy of sporting spectacle, the climbing wall will be an unmissable experience: radical in design and made to bring people together. Los Angeles-based multi-discipline creative studio – and frequent collaborators of Virgil Abloh – PLAYLAB have taken the 1909 Beaux Arts façade of Selfridges London store as reference, creating a bespoke 40 ft ‘climbing column’ on Edwards Mews, bookable for groups of up to six at a time. In Birmingham, a 30 ft climbing wall will be installed in the atrium space in the centre of store. 

Sportopia Events Program 

In the Selfridges cinema, watch the Euros in style or catch a screening of undisputed sporting classics like Rocky, A League of their Own and Bend it like Beckham.  In London, run, dance and learn to DJ with Tempo, the DJ-led running community, or join Better The Next Day for 3k run at a pace to suit around Birmingham city centre. Get ready for yoga on the roof with Alo, Sportswear Upcycling Services with Reselfridges resident stylist and designer, CHLOE BAINES, skate sessions in The Bowl with Off/White and join the Gorp Girls community for climbing sessions on the wall.

Sportopia Product 

As ever, Selfridges summer series of product launches and services inspire and offer solutions, rooted in the world of sport. Vintage kit, merch mania, the most-wanted collaborations and collections founded and backed by the biggest names in sport offer Selfridges take on the best sportswear obsessions now. Only at Selfridges launches include +44’s ‘Home Turf’ collection from founder Lewis Hamilton, Eyewear by David Beckham and a new boutique space for LA lifestyle brand Sporty & Rich.  Also introducing the first athleisure collection by DEWEY Clothing, the innovative height-inclusive brand for individuals under 5ft, endorsed by five-time Paralympic champion, BAFTA winner, and youngest MBE recipient, Ellie Simmonds OBE. A limited edition, commemorative SPORTOPIA merch collection includes home and away kits, recycled frisbees and accessory of the season – the foam finger. 

100 years of Sporting Spectacle at Selfridges 

Selfridges shoppers have been entertained by sporting experiences since the 1920s, when a swimming pool, ice rink and even a shooting range appeared on the roof. In 1929, the Golden Arrow, a record-breaking car which broke the land speed record in Daytona travelled from the USA to be exhibited at Selfridges. The store hosted an annual “Sports Meeting”, which in 1943 included an egg and spoon race and an “ankle-judging competition”. More recently, in 2017 a roof-top Crazy Golf Course created with Bompas & Parr featured Seven Wonders of London (Selfridges first hosted Crazy Golf on the roof in the thirties). In 2018, creative and muse Michele Lamy opened a boxing club in Selfridges and in the same year, the world’s first in-store skate bowl opened in menswear on 1, at the corner of Oxford and Duke Street, with views over the city. 

Images are available to download here.

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