Author: ellacottrell1

BIG CITY BEAUTY

Rush hour. Golden hour. Brows on your lunch hour. ​
Streets ahead. First to arrive. Big names in shiny houses. Home of icons and first timers. An experience. A makeover. A surprise at every corner. Chance encounters and fragrance counters. Get your fill – come back for more. Revolving doors. Chaos and contour. Hot spots. The Beauty Spot. Never stops. Transformations, refill stations, the beauty destination. ​

June 2024. Selfridges confirms its status as the beauty destination, the city’s beauty hall, with the completion of a 12-month Beauty renovation in the London store. The launch is celebrated with a campaign shot by acclaimed photographer and filmmaker, Sam Youkilis called Big City Beauty. ​​

Credit: Andrew Meredith

The Beauty Hall​

  • Over 300 Beauty brands with 50 exclusive to Selfridges​
  • Over 200 Beauty services​
  • Over 1000 Beauty experts ​
  • Over 150 Beauty pop ups per year ​
  • Over 2500 refill options from 74 brands, with a pledge for all beauty brands to incorporate refill into their counters by 2025​
  • The new Beauty Spot is the Beauty Hall’s permanent destination for creative and experimental beauty retail concepts – launching with an exclusive residency from REFY​
  • A bespoke lighting system has been created for optimal shade matching and colour consultations ​
  • Wednesday morning inclusive ‘quiet hour’ for customers seeking a calmer, quieter shopping experience (Available in all four stores)​
  • A programme of Beauty events will be held each weekend throughout June in London, Birmingham and Manchester Beauty Halls to celebrate each city’s unique culture as part of Big City Beauty ​

Credit: Andrew Meredith

The First ‘Beauty First’​

The London renovation enhances and futureproofs the interior, which reflects the iconicity of the store’s 1909 Beaux Arts façade, mirroring its classical columns and scale. Selfridges was the very first department store to house beauty on the ground floor. In the years since then, every major global department store has followed suit. Through this innovative approach, teamed with the pioneering idea of bringing products above counter for customers to experiment with, founder Harry Gordon Selfridge created an instant energy and buzz straight across the threshold of the store. This formula has been so successful that the blueprint is used across the world. At Selfridges to this day, the power of beauty culture collides with its founder’s “everyone is welcome” manifesto (with products at every price point – from a bestselling £6 lipstick to rare £2,500 fragrance.)

Fast forward 115 years, the Selfridges Beauty Hall is world-leading yet city-centric, welcoming global brands and local communities – a home for the beauty zeitgeist. It is an essential destination for exclusivity, innovation and newness in colour and an unrivalled skincare edit; with an expansive fragrance offer (last year, Selfridges sold more than 10 million litres of fragrance – or enough to fill 4 Olympic swimming pools).  It is home of haircare legends and the world’s only dedicated haircare and hair accessories space. The Beauty Hall offers over 200 services – from on-counter quick fixes to full colour consultations, engraving and personalisation to clinical residencies with leading experts. ​

A head-to-toe menu of beauty services encompasses consultations for colour, skin and fragrance, on-counter treatments, personalisation and gifting ideas (in addition a suite of expert hair, nail, brow and skin services in the innovation-focused Beauty Workshop). Newness in the main Beauty Hall includes skin diagnostics and decoding from Estée Lauder, Lancôme and Prada; La Mer Treatment Pods, An Armani Glow Bar, virtual “try on” and mini masterclasses at Charlotte Tilbury. With new personalisation and gift services, the opportunities to individualise and play are endless – from bespoke fragrance blending to product customisation through engraving, embossing and UV printing, as well as options to accessorise products with stickers and charms (at MAC and Jo Malone). ​

Game Changing Beauty Experiences​

Within the main hall, sight lines have been prioritised to allow clear views and better navigation and accessibility, with thirty-five 15ft tall decorative columns clearly defining the space. ​

A new state-of-the-art LED lighting scheme ensures that both product and skin tones are perfectly lit and the architecture of the Beauty Hall at the beating heart of the London store is complemented. Here, 37 brands have created a new counter, sustainably made, with dedicated space for large format digital content concepts. New counters include Charlotte Tilbury, Pat McGrath Labs, Hourglass, Dior, Tom Ford, MFK, Prada, Loewe, Jo Malone and Aesop joining exclusive flagships for brands Victoria Beckham Beauty, Rabanne Beauty, Valentino, Dries Van Noten and Burberry.  ​

At the Beauty Concierge, customers can book in for beauty appointments, masterclasses and expert advice across every brand. A playful menu of 10 Beauty services includes a Beauty Bag Makeover and a Selfridges Beauty Tour. A team of 8 dedicated artist-experts – who between them speak over 20 languages – can offer objective advice, passion for product and insider knowledge across Selfridges’ 300 plus beauty brands, with a focus on colour. 

LOEWE X ON

LOEWE and On expand into ready-to-wear with a collection of technical activewear, statement outerwear and cushioned footwear for men and women.

Combining Spanish luxury design with Swiss engineering, LOEWE’s idiosyncratic aesthetics with On’s technical innovations, the collection is designed as a top-to-toe wardrobe, geared towards exploring wild landscapes and city streets, and comes with LOEWE x On’s new joint logo, where two Ls from the former’s Anagram nestle between the latter’s distinctive lettering.

There is an emphasis on simplicity and optimisation throughout: flowing colour-blocked performance fabrics engineered in natural tones as well as statement outerwear for all weather conditions. The collection includes insulated parkas, puffers and vests finished with a subtly tie-dyed ‘Storm’ pattern. There are ultra-light jackets and parkas crafted from a two-and-a-half layer ripstop fabric, and triple-layered waterproof capes, with shells and zip pullers
adorned with the new logo in a reflective foil.

Performance tops, T-shirts and tanks are crafted from recycled technical jersey, and fleece hoodies and sweatshirts are engineered in bonded jersey. Technical bottoms such as track pants, training shorts, bicycle shorts and tights offer comfort, while accessories such as neck gaiters, socks, arm sleeves, caps, and briefs further support performance across all weather conditions. The ready-to-wear comes in vibrant orange, pink and blue, to muted neutral monochromes and the ‘Storm’ tie-dye in blue, grey and white.


Building on the comfort and versatility of the co-designed Cloudtilt – sneakers so airy and comfortable they feel like walking on clouds – the new Cloudtilt 2.0 has a multi-layer upper composed of performance mesh and woven textiles, and enhancements such as rubber toe-guards, extra padding on the tongue and shoe collar, and a branded heel loop. It arrives in colours including black, tan, green, blue, pink, and neon yellow. The original Cloudtilt comes in a new monochrome neon yellow, alongside khaki green, wild rose, beet red, navy, sand, all black, and all white.


These are garments for escaping the mundane, and so, to capture the collection in action, LOEWE and On went to the wild Californian landscapes of Indian Canyon, Palm Springs, and Simi Valley where American artist Ryan McGinley photographed On athletes from around the world in action in the collection.

Shot on film and Polaroid, his images follow On athletes such as; top-ranked American No. 1 tennis player Ben Shelton, Japanese running maverick Masato Yokata, and German sprinter and pusher in the two-man bobsleigh Winter Olympian Alexandra Burghardt, and the middle-distance runners Aaliyah Miller, Mario Garcia Romo and Sintayehu Vissa, hailing from the United States, Spain, and Italy respectively, into the open country, and are complemented by a series of short videos by the New York director duo Rubberband.

The fifth LOEWE x On drop will be available for pre-order on loewe.com May 21 only for pre-registered customers ahead of the official launch on May 23, which will be marked by a series of special pop-up stores across the world offering ready-to-wear and shoes in exclusive colourways. The collection will be available on loewe.com, on.com and at selected retailers.

In the UK, the collection will be available in a pop-up at Selfridges from 23 May to 14 June. There will also be a LOEWE x On kiosk serving iced drinks and smoothies at the Duke Street Canopy next to the Selfridges Corner Shop.
For more information on LOEWE x On please visit loewe.com

SELFRIDGES PARTNERS WITH LONDON CRAFT WEEK FOR RESELFRIDGES POP UP

Selfridges has partnered with London Craft Week on a RESELFRIDGES pop up, highlighting makers and innovators using creativity and craftsmanship to repurpose, reuse and repair unwanted items and waste materials.

The pop up will take place 13 – 19 May, hosted in the new permanent RESELFRIDGES destination in the Accessories Hall of the Oxford Street store, where customers will be able to choose from a curated edit of unique pieces and see demonstrations of specialist craft techniques and innovative new ways of making.

The shoppable edit spans fine jewellery and accessories to homeware and cutting-edge contemporary design, all created using unwanted garments or waste materials, and will sit alongside the edit of RESELFRIDGES secondhand accessories.

Highlights include: blankets by Celia Pym, an artist whose work explores damage and repair in textiles, produced in collaboration with Waste Yarn Project; fine jewellery pieces by Anabela Chan, created from lab-grown stones and waste aluminium cans; garments created by graduates of the Chanel and King’s Foundation Metiers d’Art Fellowship, who have applied their specialist training in embroidery and embellishment to create eight unique designs on upcycled Turnbull & Asser shirts; as well as a number of homeware and design pieces including new launches from Blast Studio, who put nature and technology in dialogue to transform cities’ waste into artefact and architecture.

The pop up runs 13 – 19 May in the Accessories Hall, Selfridges London.

Please find an edit of space imagery here and artworks here

– ENDS –

Notes to Editors:

About London Craft Week

In 2024, London Craft Week will mark its tenth anniversary, which it plans to celebrate with its most ambitious programme yet.

Now in its tenth year, LCW welcomes more than 225,000 visitors annually, creating a significant platform to celebrate excellence in craftsmanship, design and creativity. The festival presents a vibrant programme that spotlights elite craftsmanship and locates it in iconic heritage and contemporary galleries and brands as well as independent makers. The event creates an opportunity for consumers to understand the full context in which beautiful and special objects are made, to meet the creators and see their remarkable skills and creativity up close.

Over the last decade there has been an undeniable boom in craftsmanship across art and design sectors. Our milestone festival takes the opportunity to celebrate the pioneers of this renaissance of craft while also looking to the future – championing the makers and innovators shaping the next ten years.

Click here to view the programme online

Click here for the press pack

About the makers

Allday Goods

Allday Goods is a kitchen knife company taking plastic waste destined for landfill and repurposing it into a product that lasts for life. Allday’s mission is to raise awareness and rethink our relationship with waste.

Ciara Bowles

Ciara Bowles, a London native, crafts vibrant, detailed jewellery inspired by the collision of diverse cultures and medieval history in her home town. She blends colour and ancient techniques to create timeless pieces, emphasising ethical production and craftsmanship using reclaimed and recycled materials.

Celia Pym x Waste Yarn Project

WYP PYM, is a collaboration between Siri Johansen co-founder of Waste Yarn Project and textile artist Celia Pym. Friends since studying together, as WYP PYM they explore their core interests in designing and making with playfulness, being resourceful with materials and working with care. They make one of a kind knitted and embroidered blankets, hats and scarves.

Anabela Chan

Anabela Chan is the first fine jewellery brand in the world to champion laboratory-grown and created gemstones with high jewellery design, artisanal craftsmanship and a focus on ethical and sustainable innovations.

Tessa Silva

Tessa Silva is a British-Brazilian artist, with an interest in the impact of materials on society and what they can reveal anthropologically. Her focal body of work is a study into the use of milk proteins as a material for the handcrafted production of fine objects. Tessa’s research and exploration prompts the inspection of our material culture, using craft as a tool to explore the female mammals’ role in a patriarchal social and cultural structure. 

Emily Frances Barrett

Emily Frances Barrett is a multidisciplinary artist and jeweller based in London. Working with found materials she creates sculpture, objects and wearable art by incorporating lost and discarded treasures, whose scars serve as windows into the past.

Blast Studio

Blast Studio is a London based design studio transforming discarded coffee cups into impactful sustainable furniture & interiors thanks to 3d printing technology. In 2022, they were finalists of the Loewe Craft Prize and exhibited their work at the Design Museum and the Musée des Arts Décoratifs of Paris.

The Kings Foundation 

The King’s Foundation at Highgrove deliver a collection of training programmes in heritage and craft skills. These shirts, handmade in England, have been kindly donated by Turnbull and Asser and then embroidered by graduates of The King’s Foundation at Highgrove. Each shirt is customised to reflect the embroiderers design signature and technical skill in embroidery.

Lucie Gledhill 

Lucie uses recycled metals for all her collections and practices a slow and sustainable approach to making. Lucie’s work is rooted in traditional hand skills celebrating material relationships within her practice as a chainmaker.

JACKSON BOXER LAUNCHES BRUNCH AT THE CORNER, SELFRIDGES LONDON

Chef and restauranteur Jackson Boxer introduces his sharing brunch concept to The Corner at Selfridges London.

From Saturday 27 April, for the first time, customers can enjoy a weekend brunch menu with dishes devised and created by Jackson Boxer, intended to be enjoyed sharing style with friends and family.

Available on Saturdays and Sundays from 11.30am to 3pm, highlights include Fried Eggs with Brown Butter and Crispy Sage, Date and Coconut Pancakes with Black Treacle Butter alongside a series of cocktails from a Pickle Martini to Boxer’s twist on a classic Bloody Mary.

Located in Women’s Designer Galleries on the second floor and open since September 2023, the light and elegant dining spot with views over the West End is the perfect retreat for brunch, bringing customers together to dine and socialise as part of the shopping experience.

Jackson Boxer says: “Ever since I first saw The Corner I’ve been dreaming of welcoming guests for brunch – sun streaming through the stunning floor to ceiling windows, music playing, and a menu of all my favourite delicious things to start the day with – eggs fried in brown butter and sage mopped up with flaky grilled sesame flatbreads; cured trout with green beans and dill; date coconut and treacle pancakes reminiscent of the best sticky toffee pudding, plus much more beside.”

Brunch Menu:

Warm Croissant, Cultured Butter, English Strawberry Preserve (£5)

Sesame Flatbread, Apple & Maple Butter (£5)

French Toast, Sour Cream & Jam (£11)

Date & Coconut Pancake, Black Treacle Butter (£12)

Two Fried Eggs, Brown Butter & Sage (£10)

Add toasted flatbread (£4)

Avocado, Tahini & Yuzu Toast (£11)

add soft boiled egg (£3)

San Daniele Ham, Egg & XO Flatbread (£13)

Cured Chalkstream Trout, Green Beans, Dill (£15)

Grilled Peppers, Fried Egg & Anchovies (£14)

Signature Brunch Cocktails and Mocktails:

Grapefruit Mimosa, Charles Heidsick Brut, Grapefruit Sherbert (£18)
Raspberry Bellini, Charles Heidsick Brut, Raspberry Puree (£18)

Tomatini, Belvedere Vodka, in house clarified Bloody Mary mix, mixed spiced rim (£16)

Pickle Martini, Ketel One Vodka, Gherkins, Kummel, Dill (£16)

Summer Kombucha Fizz, Botivo aperitif, house made strawberry syrup, raspberry puree, soda (£13)

Tea House Spritz, Jasmine tea, elderflower tonic and lemon juice (£10)

Mockarita, Feragaia, chilli and honey syrup and lime juice (£13)

Jackson’s dishes will be served on Serax “La Mère” tableware by Marie Michielssen. Serax is a Belgian design brand, creating contemporary homeware in collaboration with leading international designers and makers.

Customers can access the very best of Selfridges through Selfridges Unlocked. Open to everyone, Selfridges Unlocked gives Keyholders exclusive perks including first look launches, events, prize draws, free shipping, and more. Unlocked Keyholders visiting Jackson Boxer at The Corner for brunch on Saturday or Sunday between 11.30am to 3pm from Saturday 27th April – Sunday 30th June will receive one complimentary Signature Brunch Cocktail or Mocktail when showing their Key. Find out more here.

– Ends –

Notes to Editors:

Images can be downloaded here.

About Jackson Boxer

Boxer opened Brunswick House in his early twenties and has spent the last decade building it up to one of the most interesting and distinctive restaurants in the city. He opened Orasay in 2019, which is now regarded as one of the best seafood restaurants in the capital, as well as directing the kitchen at the newly reopened Cowley Manor in the Cotswolds. Boxer is preparing another new opening in Spring 2024, collaborating with Experimental Group on the launch of Henri at the Henrietta Hotel, featuring his own take on French classics. His cooking is bold, concentrated, thoughtful and delicious, focusing on the simple presentation of ingredients at the peak of their season, prepared with care and attention. 

TALA Debuts First Physical Partnership with Selfridges

3rd May 2024: Athleisure brand TALA has announced its debut physical all-store partnership with luxury retailer Selfridges, starting from 10th May 2024. 

The brand will be available to purchase across all four Selfridges stores, including Selfridges Oxford Street [Body Studio on Level 3], a branded shop in Manchester Trafford [Womenswear on Upper Level] and joining the women’s activewear department at Manchester Exchange Square [Body Studio on Level 3] & Birmingham [Womenswear on Level 3]. 

Launching in Selfridges is an exciting new chapter for TALA, allowing the brand to engage customers in a more immersive, hands-on way than ever before.

Customers can directly interact with TALA’s consciously created products, feel the quality of the fabrics, and gain a deeper understanding of the brand’s thoughtful focus on design and sustainability. 

The TALA spaces will feature bestselling collections, including DayFlex, Sculpt Seamless, Signature Sweats and 365 Sculpting Lounge. 

TALA at Selfridges Trafford

TALA’s Founder Grace Beverley comments, “Anyone who knows TALA knows that we – and I – are completely product-obsessed, so for customers to be able to try on their favourite TALA pieces in person is incredibly exciting, and I couldn’t think of a better place to start than Selfridges, a retailer that holds so much history within its walls.”

TALA Chief Executive Officer Morgan Fowles said, “We’re very excited to be launching TALA at Selfridges. It’s a milestone moment to experience our brand in a physical retail environment for the first time, to feel and experience the quality and unique attributes of our products that set our brand apart.  

“Selfridges has selected a beautiful edit of new and best-selling TALA products and will bring them to life in their exciting and unique retail environment.  Known for curating the finest and most innovative brands whilst sharing our commitment to ESG, Selfridges provides the perfect backdrop to connect with a broader audience whilst strengthening our bonds with our community.” 

Bosse Myhr, Buying Director Menswear, Womenswear and Childrenswear at Selfridges adds, “We are thrilled to welcome activewear brand, TALA to Selfridges as their first physical retail partner globally. It’s really important at Selfridges to nurture and platform emerging brands and so we are super excited to be working with talented entrepreneur and Founder, Grace Beverley. TALA really embodies our customers’ desire for key pieces that offer transitional lifestyle solutions, from working out to socialising with friends.”

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Notes to Editors:

Media contact: Amy Van Schalkwyk amy.vanschalkwyk@thisisnovos.com 

Hi-res images for your ease of use are available to download HERE. 

About TALA: When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear. 

Founded in 2019, TALA is a female-led brand on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit. They exist to show the industry that better options are available if and when you choose to shop.

Read all about TALA’s people, purpose and product work here. 

TikTok: @wearetala                        Instagram: @wearetala                  Twitter: @WEARETALA 

About Founder Grace Beverley: 

A serial entrepreneur, changemaker and digital broadcaster, Grace Beverley is an innovator by nature. Founder and CEO of activewear brand TALA, fitness tech brand Shreddy, and personal organisation brand The Productivity Method, Beverley has a global following of over 3 million people. In 2022 TALA raised £4.2 million in funding led by esteemed VC funds Active Partners and Venrex. Beyond this, Grace is an established speaker and podcast host and was named first in Forbes 30 under 30’s retail and e-commerce list at age 23. Grace’s first book ‘Working Hard, Hardly Working’ was an instant Sunday Times No. 1 Bestseller. Her podcast of the same name has a reach of over 20 million people and hasn’t left Spotify’s Top 5 in the Business Charts.

Known for confronting big topics in an informal & accessible way, Grace is a leading voice on female funding, the representation of women in media, sustainable fashion and entry into entrepreneurship, which she has spoken about on BBC Radio 4’s Woman’s Hour, Bloomberg News and Vogue Business. However, despite tackling mammoth topics such as these, she’s always proving that you don’t need to take yourself too seriously to be a revered businesswoman.

About Selfridges:

Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Since then, the brand has opened three more stores in Manchester and Birmingham and become the only store to be named Best Department Store in the World four times.

A landmark destination and social centre where everyone is welcome, Selfridges is powered by imagination and filled with creative spirit. From the in-house cinema, restaurants, bars and skate bowl, to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter.

Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, including The Oxford Street Corner Shop which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Versace, SKIMS and Louis Vuitton.

Selfridges is committed to creating a more sustainable future for people and planet and continues to build on over a decade of retail activism. Since banning fur in 2005 and removing all plastic-based cosmetic glitter from its stores in 2021, Selfridges launched its circular ecosystem ‘Reselfridges’ with products and services across resale, rental, repair, refill and recycle. The business continues to pursue ambitious targets and transition to more sustainable materials, explore new business models, and challenge the mindsets of partners and customers, with a goal of achieving net-zero carbon emissions by 2040.

WOMEN FOR WOMEN INTERNATIONAL CAR BOOT SALE RETURNS TO SELFRIDGES CAR PARK

Discover past-season, new, vintage and pre-owned fashion from luxury brands, designers and stylists at the Women For Women International x Alex Eagle  #SheInspiresMe Car Boot Sale powered by RESELFRIDGES.

The legendary Women For Women International Car Boot Sale, hosted by Alex Eagle and powered by RESELFRIDGES, returns for a seventh year. The annual fashion event will take place at the Selfridges London Car Park on Saturday 18th May.

Guests will be able to explore car boots from luxury brands, designers and stylists, offering past-season, vintage, pre-owned and new designer fashion, together with beauty, with all proceeds including ticket sales going towards Women for Women International’s work supporting women survivors of war.

The Car Boot Sale will be bigger than ever before, taking over both the fifth and sixth floors of the Selfridges Car Park on Oxford Street, and for the first time there will be an edit of Selfridges past-season stock as well as RESELFRIDGES services.

Confirmed fashion brands include Jimmy Choo, By Rotation, Agolde x Citizens of Humanity, ME+EM, RIXO, FRAME, GANNI and Manolo Blahnik, beauty from 111Skin, Sunday Riley, Rodial, Augustinus Bader and Charlotte Tilbury, and jewellery from Astrid & Miyu, Missoma and Astley Clarke, and many more to be announced soon. In addition, stylists, designers and industry names such as Alex Eagle, Brigitta Spinocchia, Poppy Delevingne, Cara Delevingne, Sukeena Rao, Elizabeth Saltzman, Eugenie Niarchos and Noor Fares are emptying their wardrobes and donating pre-loved pieces.

The event is powered by RESELFRIDGES as Selfridges continues in its commitment to offering both temporary and permanent circular experiences and services.

Right now, more than 600 million women and girls live in areas affected by conflict. In only five years, there’s been a 50% increase. By supporting Women for Women International, and their work across 17 conflict-affected countries, the funds raised through the Car Boot Sale will invest in women’s recovery, power and place in the peacebuilding process which is needed now more than ever.

Last year, the Car Boot Sale hosted 26 car boots, raising more than £280,000 in one day and bringing the total raised to more than £1.2 million to help women survivors of war since its launch in 2016.

Tickets are now on sale:  #SheInspiresMe Car Boot Sale | Women for Women International

– ENDS –

Notes to Editors:

About Women for Women International

Women for Women International invests where inequality is greatest by helping women who are forgotten — the women survivors of war and conflict.

In Afghanistan, Bosnia and Herzegovina, the Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda, and South Sudan, women learn skills to rebuild their families and communities through Women for Women International’s Stronger Women, Stronger Nations Programme. They form support networks, are equipped with the skills to earn an income and save, and gain knowledge and resources about health and their rights. Since 1993, our global community has invested in the power of over 550,000 women across 17 conflict-affected countries, to create a ripple effect that makes the world more equal, peaceful, and prosperous.

To learn more about the power of women, for women, visit womenforwomen.org.uk or follow @WomenforWomenUK on social media. 

UK Charity Registration Number: 1115109

Prada En Plein Air – A new series of Prada pop-up installations debuts at The Selfridges Corner Shop in London, before moving on to various cities worldwide.

The new Prada pop-up store, which debuts at The Selfridges Corner Shop in London on 5 April
2024, creates a captivating atmosphere along with an exclusive offering of men’s and women’s
ready-to-wear and accessories.


Prada has created an imaginative garden on the ground floor of the department store, among the
building’s white columns and other classic architectural features. This suspended, timeless space
defies definition; it is a poetic and intriguing elsewhere that immediately invites visitors to enjoy a
quiet moment of escapism and introspection, a gentle break from everyday life. In the evocative
images of natural landscapes and lush meadows that surround the environment, visitors can
immerse themselves in the peak of springtime, as if joining an imaginary picnic.


The free-spirited nature of this original outdoor setting inspired by English gardens permeates the
wooden furnishings and the special product selection, created for the occasion and unveiled here
for the first time. It offers a reflection on Prada’s past and present identity: eccentric pairings meet
classic patterns, while the fabrics and artisanal techniques evoke the brand’s history.


The collection comprises feminine garments in light materials with a romantic countryside flavor,
accompanying tailored denim and jersey garments, skirts, and knitwear, as well as lingerie – bras,
bodysuits and tights – in ultra-light fabrics, tulle, and organza. These styles are joined by lustrous
silk skirts and tops, as well as dresses and miniskirts in brocade fabrics or with jacquard designs,
either covered with sophisticated floral motifs or boasting various pastel hues and natural colours.
The majority of the bags are made from fabric, including the Re-Edition 1978, enhanced with
Saffiano leather details and available in natural shades or bright colours, while crocheted designs
and wicker bucket bags are also on display. Women’s outfits are punctuated by sandals a rubber
cage style in an array of colourway.


The men’s ready-to-wear selection is characterized by shirts with bright prints and archetypal
striped and floral patterns, to pair with denim, poplin, and canvas garments in natural shades
ranging from khaki to mineral tones, light hues including sky blue and cream, and various brighter
colours. Crocheted bags are available in tote or crossbody styles. Warm tones – from cork beige to
tobacco brown – enrich the colour palette seen on the fabric and leather bags. The footwear
selection includes loafers and cage sandals, plus sneakers in a range of new hues.

RIXO UNVEILS SPECTACULAR SHOP-IN-SHOP EXPERIENCE AT SELFRIDGES FOR SPRING SUMMER 2024

London, March 2024: RIXO, the beloved British fashion house renowned for its distinctive prints and timeless silhouettes, proudly announces the grand opening of its largest-ever shop-in-shop at iconic London department store Selfridges London just in time for the spring summer season. Boasting a curated selection of the brand’s latest collections, along with exclusive pieces available only at Selfridges, the space invites customers into a world of elevated style and unparalleled craftsmanship. Opening on Monday 1 April, for ten weeks, it’s the biggest space RIXO has launched outside of its permanent stores.


In addition to the captivating array of apparel, the RIXO shop-in-shop will feature a dedicated space for accessories, including statement jewellery, handbags and footwear, allowing customers to complete their look with effortless ease.


To celebrate the launch, RIXO will be hosting a series of special activations at the Selfridges shop-in-shop throughout its duration, including exclusive styling sessions and more.


The new RIXO enclave promises an immersive shopping experience like no other, with its own distinctive fitting rooms, crafted with sustainable stripped curtains from Colour of Arley. Other design highlights which reflect the atmosphere and aesthetic of popular RIXO stores include a colourful mixture of hand-crafted zellige tiles from Otto Tiles & Design, stripe wallpaper from Salvesen Graham, hand painted murals and preserved palm trees. The design was led by Interior Design studio, Cúpla, founded by Gemma McCloskey, twin sister of RIXO Co-Founder Orlagh McCloskey.


Henrietta Rix, Co-Founder of RIXO commented: “As a student I worked on the shop floor in Selfridges so to open our first official RIXO shop-in-shop here feels extremely personal. Selfridges is such an iconic global department store & we hope this is the first of many similar shop-in-shops that we will open globally over the next few years, bringing the RIXO brand to new customers. We look forward to offering customers an immersive journey into the world of RIXO & another place to try RIXO as we approach our 10th year in business.”


The RIXO x Selfridges shop-in-shop will be open from Monday 1 April until Sunday 9 June and will be located on the Selfridges London third-floor atrium space (400 Oxford St, London W1A 1AB).

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SELFRIDGES OPENS PERMANENT RESELFRIDGES ACCESSORIES DESTINATIONS IN EVERY STORE

Reselfridges brings together the most sought-after accessories and rare archive pieces, starting with the original AW96 runway McQueen Dante Mask.

Photo Credit: Tim Charles

At Selfridges, new, second hand and circular continue to coexist as a part of a seamless shopping experience, with the opening of expanded RESELFRIDGES accessories destinations in every store.

At Selfridges London, RESELFRIDGES is positioned at the heart of the Accessories Hall, three times bigger than before (1,000 sq ft) where alongside second hand and archive pieces from some of the industry’s most coveted collections, customers will find repair, resale and customisation services. The opening will be followed by the unveiling of a new permanent 3000 sq ft RESELFRIDGES circular fashion destination on 3, bringing together SOJO repair, HURR rental, Vintage Threads and We Are Cow in one space.

For future-proofed, contemporary vintage, Selfridges continues its long-term partnership with Byronesque, experts in sourcing pieces which will pique the interest of collectors and engaged consumers looking for the rare and exceptional. Each month Byronesque will present an item rich in fashion history, starting with the original runway Alexander McQueen Dante Mask, created by Simon Costin for the AW96 Dante collection.

Another Long-term RESELFRIDGES partner, OOTO (Out of the Ordinary) brings its perspective on the most important luxury archival vintage accessories with bags, belts and jewellery from brands including Gucci by Tom Ford, Versace and Jean Paul Gaultier. Vintage luxury jewellery is chosen by expert curators Susan Caplan and Jennifer Gibson. 

SELFRIDGES RESELFRIDGES Cartier bag

Most-wanted RESELFRIDGES pieces chosen for SS24 include a rare Dior camo Saddle Bag and Rasta belt bag from the John Galliano era, the Dolce and Gabbana SS2003 LOVE choker and a butter soft suede Tom Ford for Gucci bamboo rucksack, among countless others. In addition to these era-defining special items, the Selfridges Buying team have selected accessories that offer functional solutions – so customers can expect pieces for work, play and occasion.

Selfridges continues to encourage customers to love and use what they already own, through the restoration and reworking of pre-owned pieces. The Handbag Clinic is now a permanent concession and, alongside an edit of vintage bags and luggage, offers repair and restoration of leather goods including handbags, luggage, trainers and clothing and will purchase handbags in exchange for Selfridges gift vouchers. Boyarde sits alongside them, applying bespoke artwork to small leather goods, bags and travel accessories – whether they have been purchased in store or brought in for this unique service.

RESELFRIDGES, Selfridges’ ecosystem of circular products and services, is now a key component of its offering, with permanent destinations in all four stores. In Manchester Exchange customers can expect pieces from Loewe, Goyard ,Gucci and Bottega as well as vintage timepieces. In Manchester Trafford the edit includes vintage Burberry and Celine and Dior mini saddle bags, while the Birmingham offer includes Dior, vintage Fendi baguette and V by Laura Vann preowned jewellery.

With permanent destinations at each of its four stores, Selfridges aims to put RESELFRIDGES at the very forefront of circular innovation as well as making it easier than ever for customers to access and enjoy shopping an expertly curated edit of iconic designs and timeless pre-owned pieces.

– ENDS –

Notes to Editors:

About Byronesque

We’re not for beginners and we’re not here to spoonfeed.

We tell stories and sell clothes for people who don’t want to be figured out.

We start at punk, with the irreverence to re-issue the overlooked and longed for.

We believe that just because it’s old doesn’t mean it’s good and our edit is ruthless.

We thought the future would be cooler. But we are against outdated nostalgia.

Our connection to the past is obscure. Our present more polarizing and more lasting than the landfills of imitations.

Contemporary vintage is future-proofed by Byronesque.

LINK TO IMAGES: https://we.tl/t-kdhfcJA0ys

SELFRIDGES RESELFRIDGES Dior saddle bag

WHY DID THE CHICKEN CROSS THE ROAD? TO GET TO THE JOKE SHOP AT SELFRIDGES LONDON

From slapstick to lipstick, good gags and even better bags, practical jokes and impractical fashions, Selfridges explores the surreal, the silly, the odd and the absurd this season.​

This spring, Selfridges is aiming to make customers’ days brighter with laughter and mischief-making front of mind and store.​

Laughter is a proven remedy and Selfridges intends to raise a smile with a tongue-in-chic curation of art, products, ideas and entertainment kicking off a season of silly across the Corner Shop, Oxford Street windows and the Duke Street Art Block.​

Open until 1st April, The Corner Shop has been transformed into The Joke Shop: a shoppable comedy store, complete with classic joke-shop tricks and curated products from Selfridges funniest designer friends including Adam Jones, Corrina Goutas, Judith Leiber, Puppets and Puppets, Aaron Esh, Anya Hindmarch and Cowboys of Habit. It has been conceived to appeal to the whole family and be accessible to all, with price points working for a pocket money purchase starting at 99p and extending to special pieces that life-long pranksters will find hard not to fall for.​

Limited edition Selfridges merch is available at The Joke Shop; Canned Air From Selfridges and I went to Selfridges and all I got was this Lousy T-shirt, alongside products in custom-made Joke Shop packaging.

In The Joke Shop, nothing is quite as it seems, and customers can expect surprises and pranks as they explore the space. At weekends, a Joke Shop Manager dressed in a custom-made uniform by artist Max Allen will entertain visitors at various times, and an immersive Manager’s Office with giant jumping beans will be accessible to Selfridges Unlocked Keyholders.

To accompany The Joke Shop, on 7th March Selfridges will unveil window displays by multi-disciplinary artist Max Seidentopf and new work by British visual artist Mel Brimfield. The Oxford Street run of windows will celebrate some of Britain’s oldest jokes such as Custard Pie, Knock Knock, Whoopee Cushion and Rubber Chicken.

Atop the Art Block at the Duke Street entrance Brimfield’s ‘Slapstick Generator’ sculpture draws on the physical comedy of cartoons, vaudeville cinema, and rickety contraptions derivative of the work of eccentric 20th Century illustrator W. Heath Robinson. A staged moment of imminent peril sees a giant boulder at the centre of this sculpture that appears to be poised to flatten the Selfridges Concierge desk.

Laura Weir, Selfridges Executive Creative Director, says: “Creativity and fun are part of our brand DNA, brought to life through destinations and experiences that make the world brighter. The Joke Shop at Selfridges draws inspiration from local joke shops across the country, as well as the tongue in cheek aesthetics we’ve seen and loved this season. We’re transforming our Corner Shop into a shoppable comedy store, with windows celebrating the best British jokes and larger than life art commissions. We want to raise a smile and make mischief in a way that can be enjoyed by everyone who visits us.”

For The Joke Shop, Selfridges has drawn inspiration from the unique creativity of the British Joke Shop. It will platform independent joke shops Dinsdale’s Famous Joke and Trick Shop (Hull), The Scarborough Joke and Magic Shop, Joke Shop (Cardiff), Tam Shepherds Trick Shop (Glasgow) and Joke Shop (Southport), sharing their stories across Selfridges social channels.

www.selfridges.com

Notes to Editors:

Selfridges Unlocked

Customers can access the very best of Selfridges through Selfridges Unlocked. Open to everyone, Selfridges Unlocked gives Keyholders exclusive perks including first look launches, events, prize draws, free shipping, regular donations and more. Unlocked Keyholders visiting The Joke Shop will be able to access the Manager’s Office.