Pangaia At The Selfridges Corner Shop

Pangaia delivers first physical brand experience at the iconic Selfridges department store.

The world of PANGAIA will be brought to life with a temporary installation at the iconic Selfridges Corner Shop that has been developed to offer an immersive experience that is steeped in innovation. Taking cues from the brand’s ethos and commitment to the ‘high-tech naturalism’ materials philosophy, the travelling pop-up will be re-usable and will serve as both a retail destination and a platform for discovery. This first PANGAIA experience will run from April 5 – May 2, 2021 to coincide with Selfridges year-long creative theme Good Nature, which explores the intersection between nature and culture. From April 5, customers will be able to interact with the PANGAIA experience through virtual appointments and following this, from April 12 customers will have the chance to visit the pop-up in line with the government guidelines.

The Experience

With clear focus on continuing the brands work of de-mystifying science, the installation contains an industrial heptagon turntable structure which transports guests on a journey of discovery across the multiple facets of the brand. Customers will enter the structure and move in a circular route around the inner seven chambers while becoming immersed in a beautiful ever-changing giant prism of light. The joy of the brand’s vibrant, colorful visual language is brought to life throughout the space with guests able to learn about the technologies harnessed by PANGAIA, as well as the positive impact created through science and each of its products.
The PANGAIA experience fuses education with entertainment, to deliver an energetic and understandable approach to showcasing the limitless possibilities that can be achieved through materials science and innovation.

The Science

PANGAIA
partners with the world’s leading research institutions, laboratories and scientists to bring to life the latest problem-solving innovations in materials science.
The brand’s ethos of ‘high tech naturalism’ involves taking the abundance of nature in places like agricultural waste and infusing it with high tech yet sustainable processes to augment functionality. This brings out the best in nature, through science, and enables the creation of innovative material solutions that utilize waste in a more effective way while lowering the brand’s environmental impact.
The new concept was developed to shine a light on the brand’s core technological advances, including proprietary technology and trademarks such as C-FIBERTM, FLWRDWNTM, and PPRMINTTM.
-C-FIBERTM – a unique fusion of eucalyptus pulp and seaweed powder, C-FIBERTM harnesses the harmony and natural power of both the Earth and Ocean and offers an alternative to regular cotton.
-FLWRDWNTM – cruelty free alternative to synthetic and animal down made from natural, dried wildflowers. It’s taken over 10 years to develop this breakthrough material which keeps you warm… without harming the animals.
-PPRMINTTM – trademark technology which covers each fabric fiber with natural peppermint oil and helps our customers keep their clothes fresher for longer – saving water, energy, and time without leaving any scent behind.
-GRAPE LEATHER – A vegetal leather alternative using leftovers from winemaking. The concept was devised in a bid to reduce the environmental and ethical damage produced by animal leather production.
-TIPA – TIPA packaging is a bio-based plastic alternative that is fully compostable in 24 weeks. It is designed to be disposed of in home compost – along with food waste or through industrial compost facilities.

The Product
Together with Selfridges, PANGAIA has curated a range of products that speak to the brand’s focus on high-tech naturalism and innovation through science. Discovered throughout the immersive space, each of the products provide a catalyst for conversation and action to become part of the purpose for which the PANGAIA brand was born. Each week, the brand will refresh the space with new product offerings paired with surprise introductions such as PANGAIA chocolate, note books and a special partnership with Ocean Bottle.

The Design
The design of the space is welcoming to all and is rooted by the brand’s focus on the number seven. Throughout the space, the seven colors of the rainbow almost act as paint to create a spectrum which emulates a feeling of hope and joy. Through the use of light, the space becomes instantly transformative creating an immersive effect that defines each area. Miniature prism-like glass houses can be found throughout the space amplifying the brand’s focus on nature and science; while exploring the structures akin to places known for meditative reflection, sharing, and being together. Each of the colorful structures have been consciously created to ensure scalability in size and versatility in future use. Designed to be reusable and built from recyclable materials these freestanding structures are able to come and then go, flat packing down for easy shipping and storage; all conscious design aspects to limit negative impact.

The Materials
All set components including graphics were fabricated in a way to ensure that each element is 100% reusable. The experience was created from FSC timber and using recycled, reusable and sustainable products. Furthermore, all single use plastics were banned from the set, including in packaging for materials.

JOY STORY: EASTER GIFTS THEY’LL LOVE

Everything you need to get little ones ready for Easter, right here.

The Joy of Colour

The healthy veins of lush green leaves, crawling with bright speckled ladybugs. April showers casting a Technicolour rainbow. Bright-yellow daffodils unfolding down each beaten track. As spring returns, so does its inspirational palette of bright and bold colour, urging us to refresh our wardrobes and spaces. The heavy knits and hoodies we’ve lived in for months are now reserved for cooler evenings as we seek out refreshing pops of colour on everything from accessories to outerwear. The past year has also crystalised the importance of the mantra ‘happy home – happy self’, so the mood-boosting gift of bright, bold home design is a sure-fire winner.

The North Face x Gucci launches at the Selfridges Corner Shop

Gucci reveals its collaboration with The North Face that celebrates the spirit of exploration.

Whether literal exploration of places and cultures or the more metaphorical adventures encouraged today by Creative Director Alessandro Michele, Gucci has always catered to the curious, presenting its clothes as tools that push the wearer into different territories.

The North Face famously outfits those who seek adventure. But there are also deeper parallels between the stories of Gucci and its new partner. Since their founding in San Francisco in 1966, the brand has committed to pioneering product innovation and enabling all forms of exploration. It is a well acknowledged notion that travel leads to self-discovery, and in this conviction The North Face is aligned with Gucci, which similarly empowers people in their quest to celebrate and express their own characters and personalities, embedding Alessandro Michele’s approach towards fashion as a powerful instrument of freedom.

To promote this new partnership, Alessandro Michele has conceived a campaign shot by Daniel Shea, set in the Alps. In stills and video, as well as through content created for TikTok, we are led through a trip to the great outdoors with a group of Gucci-clad hikers, who camp by the lakes.

The forests and peaks of the region form a vast and breath-taking scenic backdrop to the imagery, which in capturing colourful candid moments of group activity are reminiscent of holiday snaps, effortlessly showcasing the distinctive products. The campaign’s atmosphere evokes the aesthetic of the 70’s, when The North Face was a thriving outdoor retailer based in Berkeley, CA and shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio, whose iconic song “Bad Moon Rising” is featured throughout the video campaign.

This special cross-category collection for men and women comprises ready-to-wear, soft accessories, luggage and shoes, as well as some more unexpected pieces linked to the outdoor world of The North Face, such as tents and sleeping bags.

The North Face x Gucci Collection is in line with the commitments of both the two brands to eco-sustainable activities. Luggage contain ECONYL®— a nylon fabric sourced from regenerated materials (from fish nets, carpets and other scraps) that can be recycled and recreated, aiding in decreasing its ecological footprint. Additionally, the colour palette was inspired by the 70’s and curated from The North Face materials library. Archival fabrics have been partially incorporated into the collection to give them a new life.

Packaging for the pieces come in vibrant pink featuring The North Face X Gucci logo. The garment and carrier bags, boxes and pouches have been strategically designed to reduce the environmental impact at every step of creation. All paper and cardboard come from sustainably managed forest sources and an uncoated paper has been used to ensure it is fully recyclable. To reduce the amount of paper, boxes

are equipped with handles to avoid using shopping bags. Larger items come in shopping bags and cotton covers without boxes.

Debuting in China, the collection will be distributed through distinctly designed stores and ephemeral Gucci Pins, where the special bright floral patterns of the range will be used to dress the spaces and effect façade takeovers. A limited selection of The North Face x Gucci pieces will also be available on gucci.com, with some exciting online exclusives.

Shining a light on the collection’s motifs, Gucci Artwalls will be unveiled in five cities – Hong-Kong, Shanghai, London, New York and Milan – and will feature dedicated imagery with a variety of creative executions. Though all different, these pieces of street art will all incorporate The North Face x Gucci logo.

Credits for the campaign

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographer & Director: Daniel Shea

Make Up: Thomas De Kluyver

Hair stylist: Alex Brownsell

Video – Music credits

“Bad Moon Rising”

Written by John Fogerty

Performed by Creedence Clearwater Revival

Published by Concord Music Group, Inc.

Recording courtesy of Craft Recordings, a division of Concord

Products details

The ready-to-wear collection features not only goose-feather down padded coats, bomber, and vest but also shirts, skirts and jumpsuits. The outerwear silhouettes and equipment are based on original designs from The North Face in the 70’s. Also included in the offer there are quilted jacket, nylon shirts and skirts and windbreakers; refined silk-twill bowling sets, skirts and chemise dresses; T-shirts, sweatshirts and a fleece jacket with the matching. Some pieces come in bright colours and feature several floral prints created in partnership with The North Face especially for the collaboration, some of which have a new The North Face x Gucci logo incorporated into their designs. This combined logo, that features The North Face three curved lines and the famous green-red-green Gucci Web stripe, is also featured on a dedicated label.

For luggage, there are eight new graphic patterns, designed in collaboration with The North Face. All feature bright colours and a variety of either Gucci House motifs or different versions of the new The North Face logo x Gucci print. Two new backpacks and two new belt bags are dressed up in these exclusive prints. A dome-shaped medium backpack (available in five different prints) has contrast leather patches, rope zip pullers and web straps, while a larger size (available in six different prints) recalls hiking backpacks with its multiple pockets and top flap with snaps, and also features the same detailing as its smaller cousin. A small belt bag comes in seven different prints, and a maxi size one with three front flap pockets is offered in two different prints.

The shoe is a gender-neutral hiking boot with a chunky and sturdy Goodyear-welted sole. The boot comes in three colors of leather (brown, black and cream), features eyelets and rope-like striped laces, as well as The North Face x Gucci logo prominently displayed on the side.

About Gucci

Founded in Florence in 1921, Gucci – under the Creative Direction of Alessandro Michele – is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry and watches. For further information about Gucci visit www.gucci.com

About The North Face®

The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and is headquartered in Denver, Colorado. For more information, please visit www.thenorthface.com.

Find a treasure and love it forever with the help of our designer sale, filled with the greatest clothing, home, beauty and more, all now available for a little less.

Yasmin Sewell brings RECHARGEX7 to Selfridges

Recharge by Yasmin Sewell explores fashion through regeneration, circularity, creativity and consciousness.

For the first release, RECHARGEX7, Yasmin has mentored seven up-and-coming University of Westminster fashion students by inviting them to give new life to iconic designer pieces from her wardrobe. The brief? Update the pieces, whether it be a Celine coat or a Comme des Garcons blouse, by dicing, splicing and reconfiguring, or by changing surface texture.

This project invites us to acknowledge the unworn clothing in our closets and get it back into circulation. By extending the life-cycle of luxury fashion, we can look at our previously loved and worn clothes as items with infinite potential – fashion recharged.

The collaboration stems from Yasmin and the students interest in using energy healing techniques rarely associated with fashion, such as mantras, crystals, moon cycles and breath. The resulting works set out a bold new path for recharging the energy of vintage pieces and feeding them back into the fashion system.

Collaborating with Selfridges to exhibit and retail the finished works is a natural fit based on the store’s commitment to addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets.

The students featured in RECHARGEX7 are:  WESLEY STUART HARTWEL, Catherine Hudson, SANKIM, Guangyu Li, Georgia Wilson, ZOLI, YUNN.

RECHARGEX7 launches on Selfridges.com and at Selfridges Oxford Street from 11th December. All sales from the pieces will go directly to the design students involved.

 “This project is about sustainability and creativity yes, but ultimately it’s about energy. My love for newness was not because I wanted to keep buying or acquiring more stuff but because unworn, stagnant things in your wardrobe bring about just that, stagnant energy.” says Yasmin Sewell.

 “Through Rechargex7, Yasmin has combined a unique and engaging approach to circularity with her love for nurturing talent. It was a concept we couldn’t resist as we continue to experiment with new models that have the potential to change the way we shop.” says Jeannie Lee, Selfridges Head of Womenswear.

“It has been a privilege to work on this collaboration with Yasmin. She brings all her expertise and industry knowledge, but from an educational point of view, it has provided a vital learning opportunity for students to work with this innovative framework.” Says Liliana Sanguino, University of Westminster.

Notes to Editors:

YASMIN SEWELL is a world-renowned retail and brand consultant, fashion visionary and wellness advocate. Lebanese Australian-born and London-based, Yasmin has advised brands such as Chloé, Condé Nast International, Mulberry and Shinsegae, South Korea on their creative and retail strategies. She has occupied senior positions in the industry for the past decade, including Buying Director for London fashion institution Browns, Chief Creative Consultant for Liberty department store, and most recently served as Vice President of Style and Creative for global e-commerce platform Farfetch.

As a meditator for over 20 years, Yasmin has staged sold-out retreats in London, collaborating with Vedic meditation expert Gary Gorrow and the Hemsley sisters. She has studied IQM (integrative quantum medicine), and trained as a Reiki master, psychic and medium. Yasmin has also advocated spiritual well-being through think pieces for publications like Elle and Vogue.

The Face x Fragment Design

“Youth culture is a pretty hot topic for Hiroshi Fujiwara, that’s why the designer agreed to our exclusive The Face x Fragment Design collaboration.

A streetwear capsule inspired by the British music and fashion magazine (and Japanese street style, too, of course), it features this cotton-jersey drawstring hoody – which is branded with a graphic print at the chest. Ready to awaken generations of youth culture, it’s stamped with a graphic at the back, to boot.”

KIDSWEAR GIFTING

We’ve gathered up the perfect gifts for kids – from construction sets and creative kits to snuggly soft toys and dress-up dolls.

WOMEN’S ACCESSORIES GIFTING

See a selection of our top Women’s accessories at Selfridges this week, perfect for Christmas gifting or even just treating yourself!

WOMENSWEAR GIFTING

See a selection of our top gifts for Women at Selfridges this week, perfect for Christmas gifting or even just treating yourself!