Oxfam x Bay Garnett at Selfridges

An Oxfam charity shop set against the backdrop of a luxury department store, conceived and curated by stylist, editor, author and Queen of Thrift Bay Garnett, will open within Selfridges’ London Designer Galleries as part of the retailer’s Project Earth campaign, and Oxfam’s annual #SecondHandSeptember initiative.

The 4 week pop-up charity shop will be located in the store’s central Atrium space on 2, alongside the world’s most recognisable designer edits and brand boutiques. The regularly updated selection will feature era-spanning fashion pieces and accessories discovered by Bay. 

Unique and one-off highlights will include Ossie Clarke dresses, original leather flying jackets, 90s sportswear and some rocking party clothes to dance the night away in – to be discovered within Selfridges luxury fashion environment, all to buy at charity shop prices. Oxfam and Bay are also collaborating with graphic artist Fergus Purcell to create a first of its kind collection for the project. The Oxfam Donations Centre team have chosen a selection of pre-owned tees on which to print a bespoke Fergadelic graphic – no two tees will be exactly the same, and new life will be given to the simplest second-hand product.

There will also be an Oxfam x Bay edit to buy on Selfridges.com, as well as digital and IRL styling sessions by appointment. All proceeds go direct to Oxfam, supporting its global work to combat poverty. 

Kidswear Collective x Selfridges

The pre-loved baby & kids luxury website opens a 3-month pop-up in Selfridges, Oxford Street

Kidswear Collective, the online store selling pre-loved designer fashion for children from birth to 14 years, is delighted to announce the opening of a 3-month pop-up in Selfridges on Monday 16 March.

The 43 square metre pop-up, curated by Selfridges, will be located on the fourth floor of the department store and will stock items for babies, boys and girls including clothing, footwear and accessories. Stock will be regularly rotated to showcase as much of the range as possible. The website, which launched just over a year ago, is the brainchild of Shoshana Kazab, a veteran in the Kidswear industry who is also the founder of Fuse Communications, which for the past 15 years has been the leading kids PR agency working with luxury fashion brands such as Il Gufo, Marie-Chantal, Mischka Aoki and Rachel Riley.

Helen Attwood, Selfridges Kidswear Buying Manager, says: “We are so excited to launch this first-of-its-kind partnership with Kidswear Collective. It’s a unique concept which allows us to experiment with a new retail model, while extending the lifespan of pre-owned children’s clothing and offering our customers a new way to buy – and sell! The addition of Kidswear Collective to Selfridges brings a bold and engaging new dimension to the Kidswear environment in our Oxford Street store.”

Kidswear Collective stocks pre-loved designer pieces from over 250 brands including Burberry, Gucci, Moncler, Dior, Stella McCartney and Chloe with discounts up to 80% off the original retail price.

Shoshana says: “I’m very fortunate to have worked with the top influencers and some of the best brands and wanted to find a way to create something very special which could address our urgent need to reduce waste in the fashion industry, but also make available designer pieces at affordable prices. The launch of the platform was in response to customers desire to shop in a more sustainable way, particularly when it comes to fashion. Our access to stock is unrivalled, as we are able to source from multiple channels including private sellers, samples and garments used in fashion shoots.”

Shoshana continues: “We are passionate about extending the lifecycle of luxury clothes and offering a first-hand experience to all our customers. We are incredibly excited to partner with Selfridges – who are trailblazers in sustainable initiative to help us translate the online experience into a physical space. We want to change the perception of what pre-loved is in peoples’ minds and demonstrate that buying pre-loved baby and childrenswear is a ‘no-brainer’, particularly when we think about how quickly they grow out of things.”

A popular hash tag (coined by Eco Age) currently trending called #30wears, encourages us to wear our garments at least 30 times. With a designer kids garment, it is estimated that it is worn on average only five times before a child grows out of it. This means that there are at least five more potential owners for this one garment before we reach the minimum threshold in terms of sustainability. There has never been a better – or more important time – to change the way we shop, but without having to compromise on quality.

Another feature of the website is that it works with popular influencers who have their own pages, where customers can shop their collections. “Influencers have a huge fan base, so having them involved means their followers can shop their favourite looks and can also be alerted when new pieces arrive. It’s a real coming together of the industry, which is why we called it a ‘collective’ – it’s a great way for us to all support each other,” continues Shoshana. Influencers on the site include The Fashion Bug Blog, Louise Roe and Juliet Angus.

Sustainability has never played more on our minds as it has now. Of the 80 billion pieces of clothing produced worldwide, it is estimated 75% of these will end up in landfill each year. And in Britain alone, we are expected to throw away 235 million items of clothing this year.

Every garment is cleaned, photographed and carefully stored until it is sold. All items must pass Kidswear Collective’s ‘8-step inspection process’ to ensure only the highest quality pieces are stocked. Kidswear Collective donates up to 5% of all sales to the NSPCC and any unsold items are donated to the family charity, Little Village.

Check out Kidswear Collective at:


Research by One Poll found that:

  • Almost two-thirds (64%)*of people in the UK  do not know that glitter contains single-use micro plastic
  • Upon learning of its harmful contents, 63% of people claimed they would be less likely to purchase a plastic-based cosmetic glitter in the future

Wednesday 29th January 2020. Selfridges has pledged to remove all plastic-based cosmetic glitter from sale in its Beauty Halls by January 2021 as part of its central Buying Better, Inspiring Change strategy. This is the department store’s latest commitment to driving positive change by reducing plastic pollution that is destroying marine life, entering the food chain and ultimately impacting human health.

As part of Selfridges journey to rethink the use of plastics, the retailer has banned all plastic carrier bags, single-use plastic water and carbonated drinks bottles and plastic straws. In 2016, Selfridges removed products containing plastic microbeads, two years ahead of a national manufacturing ban. Last year, all single-use, plastic-based cosmetic wet wipes were removed from stores, both for purchase and use at counter [see all Selfridges sustainability milestones in Notes to Editors]. 

As with microbeads and other micro-plastics within cosmetics, single-use glitter is easily washed away, leading to it entering water-systems with ease, going on to pollute oceans and endanger marine life.

The World Health Organisation has called for a further assessment of microplastics in the environment and their potential impact on human health following research related to microplastics in drinking-water. The Organization also called for a reduction in plastic pollution to benefit the environment.

 “As we continue to see the devastating and irreversible impact of single-use plastics on our environment and on marine life in particular, we are committed to reducing Selfridges’ plastic footprint, a key milestone in our ongoing Buying Better, Inspiring Change business strategy.” Daniella Vega, Director of Sustainability at Selfridges, comments.

“By removing all micro-plastic glitter products from our beauty offer, we hope to inspire our customers, suppliers and fellow retailers to act responsibly, seek alternatives and make positive change through transparent and meaningful action.”

The commitment represents a significant collaboration with Selfridges 300 plus beauty partners, who over the next 12 months will be working to reformulate or remove glitter products from their collections available to purchase through Selfridges. Many brands, including Lancôme, IT Cosmetics, Benefit and Christian Louboutin Beauty are already plastic glitter free at Selfridges.

  “We are proud to be working with our partners to remove beauty products containing plastic glitter from Selfridges”

“Beauty is a feel-good industry, so it is important to us that by being transparent, taking steps towards reducing unnecessary plastics and offering alternatives, our customers can also feel good by making informed and responsible buying decisions.” says Melissa McGinnis, Selfridges Head of Beauty.

Since launching Project Ocean in 2011, Selfridges has been committed to driving awareness and change through creative retail activism. The ban of the sale of all exotic skins, announced in January 2019, takes effect on 1st February. 2020 will welcome the next phase of Buying Better, Inspiring Change, with further sustainability commitments for the next decade to be announced soon.


One Poll Survey Results:

All figures, unless otherwise stated, are from One Poll. Total sample size was 2000 UK adults. Fieldwork was undertaken between 7th – 9th January 2020.  The survey was carried out online.

The figures have been weighted and are representative of all UK adults (aged 18+)

Research found that almost two-thirds (64%)* of people in the UK are unaware that glitter contains single-use plastic, earning it the reputation as the hidden microplastic

However, upon learning about its harmful contents, 63% of people claimed they would be less likely to purchase a plastic-based cosmetic glitter in the future

Over half of consumers believe that micro-plastic containing cosmetic glitter should be banned (52%) or products containing it should be reformulated (57%)

When purchasing cosmetics, the research showed that plastic-free (62%) and cruelty-free (63%) are the most important sustainable features to shoppers

Buying Better, Inspiring Change:

Through Buying Better, Inspiring Change, Selfridges is committed to raising the ethical standards of at least 50% of the products it sells across all its departments by 2022. “Buying Better Inspiring Change” is at the heart of the Selfridges business strategy.

Based on Goal 12 of the UN Global Goals – Responsible Consumption and Production – we look at the impact of our operation and how we buy, sell, build, work and ship.

We focus on our brand partners because we know that by working as one we can co-create a step change in ethical trade across fashion, food and beauty. Selfridges is continuing to seek new ways to challenge retail norms and offer its customers sustainable options to ensure their buying decisions are better for people and for the planet. Its latest commitments are part of a wider evolving plan to challenge the retail industry to take decisive action and changes in the face of the climate crisis. In September 2019 Selfridges was one of the original signatories of the Fashion Pact, a coalition of influential fashion brands and businesses with the joint goal of ensuring the fashion industry be better for people and planet.



  • Selfridges becomes exotic skin free


  • Removed all wet wipes from Selfridges stores
  • Launched six new labelling categories as part of the Buying Better labelling scheme
  • Committed to removing all exotic skins by 2020
  • Removed all Palm Oil from its own label products


  • Removed all single-use plastic carbonated drinks


  • Removed all plastic straws from Food Halls, concessions and restaurants
  • Converted to green electricity
  • Launched a partnership with Positive Luxury
  • Launched CupCycling initiative (coffee cups are recycled and turned into Selfridges shopping bags)
  • Launch of Buying Better labelling (cotton, denim, British makers)
  • Won National CSR award and Better Society Award for our Project Ocean partnership with ZSL, and TVE award for Material World film


  • Removed microbeads from all beauty products
  • With ZSL and partners, launched #OneLess campaign
  • Second Carbon Trust triple standard
  • Won IGDS award for best sustainable department store
  • Launched sustainable talent initiative Bright New Things


  • Removed all single-use plastic water bottles
  • Removed all plastic carrier bags


  • First department store to be awarded and retain The Carbon Trust Triple Standard for reduction in energy, water and improved waste management


  • Selfridges banned squalene, derived from shark oil, from all beauty products in the Beauty Hall


  • Selfridges co-founded the Marine Reserves Coalition, which has now evolved into the Great British Oceans coalition (including the Zoological Society of London, Greenpeace UK, Marine Conservation Society, Pew Charitable Trusts, RSPB and Blue Marine Foundation


  • Selfridges launched Project Ocean 


  • Selfridges banned the sale of Foie Gras


  • Selfridges became fur free