Prada, in collaboration with Selfridges, presents the new ‘Prada Holiday’ pop-up store, a magical space dedicated to exclusive gifts for men and women during the Holiday period.
The installation concept is characterized by a modern reinterpretation of the typical festive motifs. Large multi-level silhouettes create three-dimensional compositions on which the products are displayed. White and red, evocative colours of the festivity, are the protagonists of the space and decorate both the columns and the iconic chequered floor. The triangular Prada logo also stands out in white and red.