VALENTINO BEAUTY LAUNCHES AT THE SELFRIDGES CORNER SHOP

Global exclusive concept and collection launching in store and at Selfridges.com31st May – 3rd July 2021.

Maison Valentino is pleased to announce its first Valentino Beauty Make Up line by launching into the Selfridges Corner Shop.

Pierpaolo Piccioli, Creative Director of Maison Valentino, delivers his vision of beauty according to the time we are living in, by bringing his inclusive aesthetic where emotions, dreams and individuality are essential.

Valentino Beauty at the Selfridges Corner Shop is a wonderland of creativity, featuring huge, over-sized detailed replicas of the new Beauty products with a variety of immersive interactions. The installation will open with an exclusive collection of three Rockstud Spike Valentino Garavani accessories, the Medium Shoulder Bag, Go-Clutch Case and Lipstick Case.

The Rockstud Spike was first introduced in the FW16-17 women collection and promoted through a special street-casted advertising campaign, filmed and shot in New York, London and Tokyo, showing the multifaceted attitude of the Valentino community: inclusive, vibrant and energetic.

When Couture and Beauty open to all individuals, it becomes a celebration of self-expression through formulas that amplify the Couture DNA: uniqueness, extravaganza and experimentation. Versatile multi-use, multi-finish products, that speak to the freedom of expression and individuality lies at the core of the brand, because everyone is beautiful in their own way. A complete range of makeup from day one, from a myriad of 40 foundation shades, 50 lipsticks and numerous eye products. All the formulas are experimental, with a couture approach. All the lipsticks and palettes are refillable to play with different shades and textures.

‘Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion.  It is a connection.’

Creative Director, Pierpaolo Piccioli

“We are thrilled to be launching Valentino Beauty exclusively at the Selfridges Corner Shop. We can’t wait to introduce our customers to the beautiful product, and the totally refillable collection which is in line with our ongoing commitment to sustainability.” Sebastian Manes, Executive Buying & Merchandising Director.

The Valentino Beauty make up collection will be revealed on the 31st of May 2021, at The Corner Shop creative retail space in Selfridges London.

Permanent Valentino Beauty counters will launch across all Selfridges estates from June 15th 2021

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