Selfridges today introduces RESELLFRIDGES: THE WEDDING, offering one-of-a-kind pre-loved and vintage wedding outfits and accessories for brides, grooms and best-dressed guests as part of its Project Earth sustainability commitments.
For five weeks from 2nd August, the concept will take centre stage at the Corner Shop destination on Oxford Street, as Selfridges continues to explore circular retail models and experiences through Project Earth.
The RESELLFRIDGES platform offers new ways to shop alongside a unique fashion experience – giving customers access to a curation of rare, pre-loved products from iconic brands in-store and online.
Breathing new life into pre-loved items, the edit includes everything needed to complete a wedding wardrobe, from designer dresses, to upcycled menswear suits, to vintage wedding rings and accessories, as well as upcycling services and a rental offering that’s perfect for the entire wedding party.
Sebastian Manes, Executive Buying & Merchandising Director, said: “This year more than ever, our customers are being more considered in how they live and shop and weddings are no exception. As we continue exploring circular models through Project Earth, we’re excited to bring a unique experience to Selfridges for brides, grooms and guests looking to celebrate weddings in a more earth-conscious way. From vintage bridal dresses, to upcycled suits, to services that help to reimagine special pieces, RESELLFRIDGES: THE WEDDING is the destination for planet-positive weddings this summer.”
During the next five weeks, the Corner Shop will also be home to upcycling and repairs services for those looking to reimagine treasured outfits. Through The Restory, customers can repair a broken handbag, repaint leather scuffs or re-dye a favourite pair of heels. As part of RESELLFRIDGES, RETURE will launch a physical space for the first time ever and can upcycle, reconstruct or refashion any item into something special – whether it’s grandma’s wedding dress or a vintage suit.
As well as offering the best of pre-loved, Selfridges Rental provides brides, grooms and guests the opportunity to try something new and help to close the loop on waste by renting the latest season designer womenswear, menswear and accessories, from £20 for four days.
RESELLFRIDGES: THE WEDDING has been curated by the masters of pre-loved, including Bay Garnett, who brings an incredible line-up of pre-loved fashion exclusively to Selfridges following a collaboration with Oxfam for the Project Earth launch in August last year.
Visitors to the Corner Shop will find an impressive array of specially curated vintage edits from ReSee, Rokit Vintage and Vout Vintage, alongside a collection from Mon Vintage, featuring iconic pieces from brands such as Alexander McQueen, Yves Saint Laurent and Alaïa – as well as their newly launched bespoke sourcing service, where they will make it their mission to source particular pieces and collections for a special event. Meanwhile Clothsurgeon’s upcycled and repurposed menswear pieces offer an exciting new approach to groom dressing. The accessories edit includes pieces sourced by renowned vintage jewellers Jennifer Gibson, Susan Caplan, as well as contemporary brands Anna + Nina, The Vintage Trap, and Pawnshop London. There will also be an edit from London institution The Vintage Showroom.
RESELLFRIDGES: THE WEDDING follows the launch of Weddings at Selfridges, as Selfridges looks to become a destination for all things wedding. Couples looking for a non-traditional wedding ceremony can say ‘I do’ this summer in its iconic Oxford Street building with wedding packages centred around extraordinary experiences – including the Earth Lovers Wedding package, curated for the earth-conscious.
For more information on RESELLFRIDGES: THE WEDDING, please visit: http://www.selfridges.com/GB/en/features/articles/corner-shop/resellfridges-the-wedding
– ENDS –
Notes to Editors:
NOTES TO EDITORS:
For further information please contact:
Sophie Kaitcer
Sophie.Kaitcer@selfridges.co.uk
+44 (0)7756503597
Press office: 0203 092 0557 / Press.Office@selfridges.co.uk
RESELLFRIDGES: THE WEDDING will be at the Corner Shop from 2nd August to 5th September.
RESELLFRIDGES
Through Project Earth, Selfridges is committed to reinventing retail with new, circular models that aim to change the way people shop and how it does business. In addition to RESELLFRIDGES and Selfridges Rental, customers can find 30 brands offering refillable options in its beauty hall and a number of repair services are available in-store. Underpinning Selfridges’ commitments is its science-based targets towards a net-zero future.
PROJECT EARTH
Project Earth is Selfridges’ transformational sustainability initiative and commitment to change the way we shop by 2025. The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement.
WEDDING PACKAGES
THE JUST-THE-TWO-OF-US WEDDING PACKAGE
Perfect for those seeking a small and understated ceremony and reception for you and a maximum of four guests, The Just-The-Two-Of-Us Wedding package includes beauty and grooming appointments, a lowkey exchanging of vows in our luxurious Wedding Suite, and a delicious Wedding Breakfast Hamper for you and your guests to enjoy. You’ll end the night with an intimate wedding reception in our VIP screening room at The Cinema at Selfridges, where you can all sit back and watch a film of your choice with plenty of popcorn and Champagne. The perfect wedding day for couples wanting to keep it unfussy yet unforgettable.
Overview
Pre-wedding outfit appointments with Selfridges stylists
Make-up appointment with our Beauty Concierge team
Hair appointment at Daniel Galvin salon
Men’s grooming at Acqua Di Palma Barbiere
Ceremony in our decorated Wedding Suite on 4 with up to four guests
Three-course Wedding Breakfast Hamper
Exclusive use of the VIP screening room at The Cinema at Selfridges
Screening of a film of your choice
Two bottles of Champagne and popcorn during the screening
Dedicated wedding coordinator to assist on the day
THE EARTH-LOVERS WEDDING PACKAGE
For the couple seeking a wedding that’s more earth-conscious, The Earth-Lovers Wedding package is made for you. We’ll use our expert sustainability knowledge to provide a ceremony and reception for you and a maximum 20 guests that has the planet in mind. Ahead of your big day, you’ll have a one-to-one Resellfridges appointment to find your vintage or rented wedding outfits. You’ll then tie the knot in our beautifully decorated Wedding Suite before enjoying a delicious three-course meal at The Brasserie of Light, with plenty of organic wine and Champagne to toast with.
Overview
Pre-wedding RESELLFRIDGES outfit appointment with Selfridges stylists
Earth-conscious make-up appointment with our Beauty Concierge team
Hair appointment at Daniel Galvin salon
Men’s grooming at Acqua Di Palma Barbiere
Ceremony in our decorated Wedding Suite on 4 with twenty guests
Wedding breakfast at Brasserie of Light for a three-course meal
Organic wine and Champagne
Dedicated wedding coordinator to assist on the day
THE ALL-OUT EXTRAORDINARY WEDDING PACKAGE
The All-Out Extraordinary Wedding package is for the glamour-loving revellers looking for a once-in-a-lifetime celebration. You’ll make your vows in our extravagantly-dressed Wedding Suite in front of 20 guests, with your ceremony officiated by drag icon Jonny Woo. Then, you’ll get the party started with an incredible three-course meal in your private dining room at Brasserie of Light, before dancing the night away to a DJ set from your choice of our in-house DJs.
Overview
Pre-wedding outfit appointments with Selfridges stylists
Make-up appointment with our Beauty Concierge team
Hair appointment at Daniel Galvin salon
Men’s grooming at Acqua Di Palma Barbiere
Ceremony in our decorated Wedding Suite on 4 with 20 guests
Jonny Woo celebrant
Exclusive use of the private dining room at Brasserie of Light for a three-course meal
Four-hour DJ set
Dedicated wedding coordinator to assist on the day
