At Selfridges, we’re at the forefront of creative collaboration, bringing together friends and family to discover fresh ideas in fashion, and the latest launch is FENDI x SKIMS. Co-designed by Fendi Artistic Director Kim Jones and SKIMS Founder Kim Kardashian West, the colourful collection fuses Fendi’s storied history as a luxury house with SKIMS’ innovative shapewear techniques – and a heavy dose of co-signed logos.
Kim Jones has built a reputation for unexpected fashion collaborations, with an intuitive understanding of who and what is shaping the zeitgeist. Before the Fendace ‘Swap’ with Versace for SS22, he launched arguably fashion’s first high-fashion-streetwear collaboration with his Louis Vuitton x Supreme collection back in 2017, followed by a series of co-signed menswear collections for Dior, and now, FENDI x SKIMS.
The idea for the project began when Jones’ Fendi team fell silent in a meeting because they were all waiting for a SKIMS launch: “it was then that I thought: let’s do something together,” Jones says. Sketches from an archival Fendi collection designed by Karl Lagerfeld in 1979 acted as a starting point for their collection, inspiring the twisted tube tops, bold colours and sculpting sashes. The result is a co-designed collection spanning form-fitting leather dresses, sleek shapewear and swimwear, logo-stamped tights, bright bags and equally colourful Fendi First heels. And, as well as being the latest proof of Kim Jones’ knack for a clever collaboration, FENDI x SKIMS marks both the first time SKIMS has collaborated with another brand and its first complete ready-to-wear collection. “The innovation in fabrics and fit typical to SKIMS paired with the luxury and quality of Fendi may feel unexpected to some people, but the similarities between our creative vision and goals are so closely aligned,” says Kim Kardashian West. “It’s that tension that excites me.”
DISCOVER THE FENDI x SKIMS COLLECTION
Fusing Fendi’s aesthetic codes and Kardashian West’s innovation in shapewear, the collection incorporates SKIMS’ figure-hugging silhouettes, a new co-signed monogram and a mix of bright shades of orange and purple alongside SKIMS’ signature spectrum of inclusive skin-tone shades. The ready-to-wear styles include outsized khaki puffer jackets, right through to sculptural leather dresses; shapewear and underwear are recast in bold hues; hosiery stands out thanks to the new monogram, and there are new takes on the Fendi First mules that caused a stir in Kim Jones’ debut ready-to-wear collection for AW21.
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