Moët Hennessy, the iconic luxury wine and spirits purveyor, is to open Rosé Lumière – shining a new light on Rosé wines for 2022. Between 7 February to June , guests will step inside a traditional romantic French cinema house, taking over the bar and retail space in Selfridges, to showcase the pioneering roles of some of the world’s most luxurious rosé wines.
The iconic rosé wine portfolios of Veuve Clicquot, Moët & Chandon, Ruinart and Château d’Esclans will be up in lights all under one roof for the first time, offering the opportunity to experience different and unique rosé expressions. Guests will have the opportunity to learn about the varying styles of these much-loved wines from Vintage Rosé, Rosé Impérial and Côtes de Provence Rosé, to Ice Rosé; and the rich histories of the maison where these stories originate from. From champagne tasting experiences, to wine tasting flights, to cocktail masterclasses with mixologists, there will be something to suit all discerning rosé palates starting this Valentine’s season.
On arrival, audiences will be shown to a seat at the glamourous bar or the specially curated 6-seater booth, luxuriously fitted with art deco design, serving pink popcorn, while exploring the stories of the iconic wine brands. Eye-catching neon signs and classic cinema style trailer hoardings presenting the starring roles of each rosé wine as film titles will inspire and guide guests in their choices and Rosé adventures, whether that’s by the glass or flights of rosé.
Within the foyer, guests can meet the ‘leading stars’ including gift boxes, bottles and magnums each presented with film inspired headliner storytelling. The Rosé counter will serve the opportunity to ‘star in your own movie’ with a choice of four limited edition film posters that can be digitally personalised as exclusive art prints to accompany bottle purchases. Each poster representing a different Maison and the region it’s from – the perfect souvenir to gift or enjoy.
10:00am – 9:00pm (Monday to Saturday)
11:30am – 6:00pm (Sunday)