Selfridges is excited to announce an exclusive partnership with Jacquemus. “Le Bleu” Jacquemus + Selfridges is a fully realised special project, encompassing exclusive product edits and immersive experiences at Selfridges Oxford Street and on Selfridges.com throughout May.
From May 3rd the “Le Bleu” concept will be taking up residence in Selfridges flagship creative retail space, The Corner Shop. The specially designed space, a surrealist reimagining of Jacquemus founder Simon Jacquemus’ very own bathroom, will be home to exclusive colourways of the brands iconic Chiquito and Bambino bags. The space will also stock a selection of exclusive products including hoodies, t-shirts and towels – as well as an edit of the Le Splash ready-to-wear collection, and the brand’s Marseille je t’aime photography book.
For the first time in London, the brand takes over the Selfridges Mews (located directly behind the store with its JACQUEMUS2424 concept. Following on from the huge success in Paris and Milan, the viral vending machine installation will stock the Selfridges exclusive colourway Chiquito & Bambino and will be open to customers 24 hours a day. Meanwhile in The Old Selfridges Hotel, an exclusive concept named “Le Vestiaire” offers an immersive experience, playing on visitors’ sense of discovery and excitement. Dive into a blue Jacquemus world with an experience only Selfridges could deliver.
“Selfridges is thrilled to have worked on “Le Bleu” Jacquemus + Selfridges with the team at Jacquemus. This exciting project combines exclusive product with immersive experiences and continues to position Selfridges as the leading physical and digital platform.” Sebastian Manes, Executive Buying and Merchandising Director.