Selfridges is excited to introduce MARINE SERRE at The Selfridges Corner Shop. The pioneering brand’s first pop-up store in London is part of Worn Again, a season of experimental second-hand and circular shopping experiences at Selfridges.
MARINE SERRE will take residence in Selfridges flagship store in Oxford Street to stage a creative “atelier” experience. The Corner Shop will be decorated with hand-picked regenerated furniture and material objects and surrounded by bespoke window installations. There will be two couture dresses on display; an upcycled t-shirt dress from the SS23 Hardcore Couture collection and an upcycled denim belt dress from the SS23 State of Soul collection. Each dress will be available made-to-order, created in the Marine Serre Atelier with a lead time of 1-2 months. In addition to the exclusive launch of State of Soul, The Corner Shop will offer a series of workshops dedicated to regenerative design and creation over the month.
From April 20th to 23rd, customers will be allowed to regenerate t-shirts made from the brand’s core materials. The following weekend, the brand will launch its first sneaker: the MS Rise and offer a screen-printing experience. On the last weekend, guests will be invited to regenerate and transform their own clothes and customize them with the iconic MARINE SERRE Moon logo.
Visitors can discover the quintessence of MARINE SERRE through an immersive and regenerative installation at the Selfridges Corner Shop from April 17th to May 13th, 2023.
Quote from Marine
“In designing The Corner Shop installation, I wanted visitors to have the opportunity to explore how we place the Marine Serre house holistically within the environment. Our goal is to explore new possibilities for the future. To love is to repair.” – Marine Serre
ABOUT MARINE SERRE
From the outset, Marine Serre’s critically acclaimed collections garnered a cult following. A radically independent brand has emerged with a hybrid mixture of classic French couture shapes, sportswear references and fabrics. The House pioneers the production of new garments based on end-of-life materials, a practice Serre labels as Regenerated, and that has been fundamental to her ethos since her debut collection in 2016. The Regeneration practice marks a revolutionary commitment to circularity in the fashion industry’s global network that encompasses the sourcing of fabrics, production, and the design process as a whole. These values are melded with a combination of cultural and epochal references, that experiment with the idea of inventing new cultures – a new mode, a new way of living