For the first time, customers can walk away with designer items from coveted brands such as Ganni, Rixo, Jil Sander, Isabel Marant and Jacquemus without spending any money.

12 July, London. Selfridges is dialling up the fun of shopping secondhand with the launch of A Swap Shop by LOANHOOD, an in store destination where customers can bring in clothes they no longer wear (with a resale value of £50 – £300) to swap for something new to them.  

Offering another way to revive and refresh wardrobes while reducing fashion consumption, customers can exchange pre-worn pieces for stamps to ‘shop’ a curation of secondhand pieces to take home. The brands available include Ganni, Rixo, Jil Sander, Realisation, Isabel Marant, Versace, Jacquemus, Diesel, Roberto Cavalli, Casablanca, 16Arlington, Stand Studio, Moschino, Sandro, Maje, Saint Laurent, Cras, Barbour and Iceberg. 

Hosted in partnership with LOANHOOD, a circular fashion community for rental and swapping, the swap shop aims to prolong the lifespan of clothing by championing creativity and style over buying new and takes place as part of Worn Again, a season of experimental second-hand and circular shopping experiences at Selfridges. 

According to latest figures by Wrap, the average UK adult owns 118 items of clothing but has not worn 26% of them in the last year, calling for new ways to extend the life of unworn pieces that could significantly reduce the environmental cost. The swap shop’s team of expert assistants will help customers to style and exchange items. 

Each customer can bring up to five items of men’s and women’s clothing worth a resale value of £50 – £300. A dedicated team will value items in exchange for stamps based on type, brand, and condition, the stamps can be used to select new-to-them pieces from the swap shop. 

Selfridges and LOANHOOD will host ‘Thursday Lates’; a series of evening swap shop slots including workshops with an Upcycler in Residence, shopping, drinks and a DJ. Tickets are £10 and go live on 16 June. All proceeds go to Oxfam. 

A Swap Shop by LOANHOOD is open now until 30 July at Selfridges London.  

For more information and for complimentary tickets visit:


Notes to Editors 

About Worn Again 

Worn Again is a season of secondhand and circular shopping experiences running until August. It brings new destinations, collaborations, ideas and events to customers through Reselfridges, Selfridges’ ecosystem of circular products and services, to make shopping secondhand and circular as easy, exciting and desirable as shopping new season.


Founded by fashion insiders Jade McSorley, Jen Charon, and Lucy Hall, LOANHOOD is a community that swaps, rents, and changes fashion for the better. Committed to reducing waste and promoting sustainability, LOANHOOD is not just a marketplace, but a platform for new talent, fresh styles, and a fresh approach to fashion.

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