Selfridges AW23 Point of View

AW23 SELFRIDGES POINT OF VIEW

INTRODUCING SELFRIDGES UNLOCKED

Introducing Selfridges Unlocked. The concept takes
inspiration from Harry Gordon Selfridge and the keys
he issued to the first customers who came through
the door on Selfridges’ opening day. In 2023, this
Key is now a digital QR code (which is seamlessly
added to the Wallet App) that gives customers
exclusive perks and full access to amplified in-store
moments in London, Manchester and Birmingham.
It’s now easier than ever for customers to discover
the very best of what we have to offer, whether that’s
curated events or solution-focused services, free
delivery or exclusive product launches, alongside
monthly chances to win big with a prize of a day of
Selfridges experiences.

Selfridges Unlocked

SELFRIDGES AW23

Meet an edit of our AW23 highlights bringing a sense of the new in at Selfridges.

Barbie / Mattel
Barbie at the Corner Shop
Join us at Barbie at the Corner Shop, the ultimate experiential retail space dedicated to the world’s most famous doll. Coinciding with the release of the much-anticipated Barbie film on 21st July, The Corner Shop turns pink from 17th July for two weeks with an exclusive Barbie-inspired residency, imagining where Barbie would shop and hang out in London.
Karu Research
Reselfridges
The concept of pre-owned at Selfridges has become a central element of our proposition. Industry and consumers have aligned in understanding the importance and significance of buying into the circular economy, making for a richer, more responsible and resourceful way to shop and sell. This is set to grow further as we head into the next season, and closer to our target of 45% of transactions coming from circular products and services by 2030.
The Stock Market Corner Shop
Worn Again
Worn Again — a season of secondhand shopping, swapping, repairing, and upcycling — continues to headline throughout July and August, following its arrival at Selfridges earlier this year. The Stock Market at the Corner Shop welcomed unprecedented interest from customers repairing and restoring items.
Ester Manas
Womenswear
Womenswear continues to move into new territories. The autumn/winter 2023 Selfridges buy brings together the past with the present, and with a constant eye on the future too. Even in a season that saw trends focus on the every day — with wearable clothes a reassuring takeaway — there still remains excitement to be uncovered. You’ll find talking points across all sections of our buy, from international behemoths to rising stars.
Justine Clenquet
Accessories
Leave it to the newly arrived accessories brightening up our all-encompassing offering to make sartorial propositions sing. This season a cohort of brilliant names — some familiar, some new — are arriving at Selfridges with bags full of excitement and a focus on pieces that are at once shaping the zeitgeist but will also prove enduring.
Represent
Menswear
Menswear at Selfridges continues to evolve into exciting new spaces, bringing in new brands and labels to expand the offering and encourage the customer to explore new sartorial horizons, while still creating space for enduring classics and wardrobe staples.
Bread
Beauty
At Selfridges, our latest offerings bring the values of Project Earth into the home. Our Reselfridges platform now adds Christofle Vintage to its line-up. Discover handcrafted silverware and tableware items from the 193-year-old French company. Handpicked pieces arriving at Selfridges will include Louis XV-style candelabras to illuminate any corner of the home with signature flair, or napkin rings and champagne buckets for hosting decadent dinner parties.
Christofle Vintage
Lifestyle
At Selfridges, our latest offerings bring the values of Project Earth into the home. Our Reselfridges platform now adds Christofle Vintage to its line-up. Discover handcrafted silverware and tableware items from the 193-year-old French company. Handpicked pieces arriving at Selfridges will include Louis XV-style candelabras to illuminate any corner of the home with signature flair, or napkin rings and champagne buckets for hosting decadent dinner parties.
Proof Bakery
Food/Fresh
We’re putting fresh at the forefront in the London Foodhall, calling upon the city’s finest independent product purveyors to provide a stellar selection.