Vogue and Selfridges have collaborated to co-create an exclusive nine-piece VOGUE WORLD: LONDON merchandise collection. This has been designed especially for cast, crew and creative directors to wear during VOGUE WORLD: LONDON dress rehearsals, in the lead up to the one night only performance at Theatre Royal Drury Lane on Thursday 14 September.

Merchandise includes tees, hoodies, caps and hats and a reusable coffee cup, all made from organic cotton or recycled materials. The collection features playful theatre language – “QUIET PLEASE! The show is about to begin” and “PERFORMANCE IN PROGRESS” – to commemorate Vogue’s multi-act celebration of the British performing arts.

The limited-edition VOGUE WORLD merchandise is available to buy exclusively at Selfridges London and Selfridges.com from today, Tuesday 12 September, as well as a selected range Vogue Collection pieces from classic logo tees to tote bags. 

Visitors to Selfridges will find a VOGUE WORLD: LONDON Newsstand in the London store’s Accessories Hall, created as part of the store-wide creative scheme Yellow Pages, which reimagines Selfridges as a directory of now and showcases the latest in fashion, design and culture. Alongside the merch, British Vogue’s super September issue will be available.

“Vogue World: London will be an unforgettable show lighting up the West End and kicking off LFW, we’re so excited to partner with Selfridges on this collection for the cast and crew to commemorate an occasion like this. It’s a joy to invite shoppers to get even closer to the Vogue World: London action, and take a piece of the show home with them” – Naomi Smart, Commerce Director

“Vogue is thrilled to launch exclusive Vogue World merchandise for the first time with Selfridges in celebration of Vogue World: London. We hope this collection of night at the theatre inspired t-shirts, sweatshirts, hats, and mugs can bring the excitement of Vogue World to those attending the show in person as well as joining us via livestream. Our newsstand pop up at Selfridges shows the continuation of the Vogue World: New York to Vogue World: London.” – Willow Lindley, Market and Collaborations Director 


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