SOLIHULL, UK, 4th March 2024: Gymshark, the fitness community and apparel brand, today opens a permanent space in Selfridges. The opening follows the success of Gymshark’s flagship store on Regent Street, which opened its doors in October 2022 and the recent announcement of the Westfield Stratford City set to open this summer. Gymshark fans will be able to shop the brand in Selfridges London (Womenswear Body Studio, Level 3 and Menswear Designer Street Room, Level 1), Trafford & online.
The Gymshark spaces showcase a selection of best sellers and popular mainline collections such as Women’s Vital Seamless, Elevate and Adapt and Men’s Arrival, Legacy, and Crest. Gymshark fans will also have access to exclusive limited-edition ranges, including the new everywear collection. Selfridges will be the only place to purchase everywear, with exclusivity until early-mid April.
Everywear represents Gymshark’s venture into premium athleisure, offering a dual-gender capsule designed for every day, everywhere. The fusion of lifestyle and sportswear fashion gives rise to the ultimate leisure seekers’ rest day uniform, characterised by luxurious heavy-weight fabric and lifting-inspired technical elements for a classic streetwear aesthetic. The collection features abstract-inspired pieces such as reversible bodysuits and hooded jumpsuits, along with comfort essentials like hoodies and sweatpants, and classic seamless items that effortlessly complement any wardrobe.
The everywear collection promises beloved ‘reach-for-everyday’ pieces designed to outlast passing trends while ensuring maximum wearability. The colour palette, comprising muted tones such as Ice Grey, Fog Purple, and Dollar Green, is intentionally cohesive, encouraging mixing and matching to make getting ready easy. For those seeking a bolder statement, hues like Sunray Yellow and Fetch Pink provide a vibrant pop of colour.
Noel Mack, Chief Brand Officer at Gymshark said, “When we were in the early stages of planning what will be one of our most exciting launches ever; everywear. We realised we had to launch it somewhere equally exciting. That’s why it’s amazing to reveal that this first line will exclusively launch at the UK’s most prestigious retailer, Selfridges, both online and in-store. Up until this point, Gymshark has quite literally only been available directly from us, whether on Gymshark.com or at our flagship store in Regent Street – so this serves as not only an incredible way to launch our exciting new capsule collection but also marks our first ever foray into the world of wholesale. It’s a huge milestone for us and I can’t wait for our community to be able to properly touch and feel the everywear collection.“
“We are delighted to welcome Gymshark to Selfridges, enhancing our selection of brands and providing our customers with access to cutting-edge activewear. The synergy between Gymshark’s commitment to innovation and Selfridges’ dedication to delivering unique retail experiences makes this collaboration a perfect fit.” Says Bosse Myhr, Selfridges Director of Menswear & Womenswear.
About Gymshark
Gymshark is the fitness and community brand. Creating the tools that help everyone become their personal best, whether it’s the clothing you sweat in, the content you find inspiration in or the community you find belonging in. Our legacy was built in the weight room in Birmingham, UK in 2012, but these days, our family stands at over 20 million people across over 200 countries, driven by our purpose to unite the entire fitness community. Because in a world of faster, stronger, fitter, better, we’re the first to ask, what about together?
About Selfridges
Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Since then, the brand has opened three more stores in Manchester and Birmingham and become the only store to be named Best Department Store in the World four times.
A landmark destination and social centre where everyone is welcome, Selfridges is powered by imagination and filled with creative spirit. From the in-house cinema, restaurants, bars and skate bowl, to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter.
Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, including The Oxford Street Corner Shop which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Versace, SKIMS and Louis Vuitton.