As the Christmas countdown begins, Selfridges releases its top trending toys, sure to inspire and delight the imaginations of children big and small this Christmas and long after the festivities.
SERVE UP FISH & CHIPS WITH JELLYCAT
Visit the immersive Jellycat Fish and Chip Van experience at The Toy Shop at Selfridges London to discover the cuddly companions the cult-favourite toy brand is serving up this season. The latest exclusive-to-Selfridges Fish and Chip Collection includes Fish Pie, Amuseables Jesse Can of Pop, Leicester Pigeon and the Chip Seagull Bag Charm.
Link to book at Selfridges
CUDDLY COMPANIONS FROM NOODOLL
The latest addition to the plush craze, Noodolls started as a character on the pages of a storybook inspired by the shapes of noodles and rice before they were born into plush form. These whimsical characters include Ricespud and can be collected, taken on adventures, cuddled or added to homes for decoration.
From £23, Noodoll at Selfridges
IGNITE IMAGINATIONS WITH SYLVANIAN FAMILIES
First created in 1985, the loveable animal characters are back, appealing to children and adults alike, with sales +228% on last year. Sylvanian Families invite children to craft their own stories and develop social and emotional skills through imaginative play. In celebration of the brand’s 40th anniversary, a pop up will open at Selfridges London early September, with exclusives including Guardian Bear and River Canal Boat, limited edition sets and the popular keychains and Baby Collectibles starting at £5.
From £5, coming soon to Selfridges
IT’S TIME TO GET WICKED
Fans have another chance to get their hands on the Wicked doll collection at Selfridges after the characters for the box office record-breaking movie musical officially sold out. Fans can look forward to more to come later this year with the release of the highly anticipated Wicked 2.
£35, Wicked at Selfridges
THE CURIOUS WORLD OF SMISKI
SMISKI are curious little creatures that hide in corners of the home and glow in the dark at nighttime. With 6 SMISKI variations in each series, including Yoga, Dressing, Moving, Work, Cheer and Exercising, each character presents a different personality and comes wrapped, making each unboxing a surprise.
From £13, SMISKI at Selfridges
CALLING ALL POP MART FANS
If you’ve managed to avoid hearing the word ‘labubu’ it’s likely you’re living under a rock. The cute, toothy little charm, strung from school backpacks and Birkin bags alike, is now available at Pop Mart Roboshops across Selfridges stores in London, Birmingham and Manchester. Book to find the latest labubu alongside other Pop Mart characters such as Skull Panda and Crybaby. Visit Selfridges.com to book a slot to visit the vending machine.
Pop Mart at Selfridges London, Selfridges Birmingham and Selfridges Exchange Square
INTRODUCING LEGO’S COLLABORATION WITH NETFLIX’S LIVE ACTION SHOW, ONE PIECE
The latest addition to the LEGO family is The Going Merry Pirate Ship play-and-display set, created in collaboration with the Netflix ONE PIECE live action show. Designed for children over 10 years old, the ship features all the internal spaces and external deck along with five LEGO ONE PIECE mini figures reflective of the Netflix show.
£120, available from 1 September
ENTER THE WORLD OF POKÉMON
Popular in the late 90s and early 00s, Pokémon trading cards are being rediscovered and enjoyed by old and new fans who love to build collections, with sales +200%. Players build decks of Pokémon, energy, and trainer cards to battle each other with the goal of knocking out their opponent’s Pokémon, ultimately claiming all six prize cards before they do.
From £5
RACE LIKE AN F1 DRIVER AT HOME WITH HOT WHEELS
Experience high-octane racing at home with the new Hot Wheels race track, in collaboration with F1 racing. The circuit track comes with 3 die-cast Formula 1 cars from fan favourite teams which can be loaded onto the track and an set to two modes, Infinite or Race, for hours of immersive play for budding race car drivers in the making.
£80, available from September