Pangaia delivers first physical brand experience at the iconic Selfridges department store.
The world of PANGAIA will be brought to life with a temporary installation at the iconic Selfridges Corner Shop that has been developed to offer an immersive experience that is steeped in innovation. Taking cues from the brand’s ethos and commitment to the ‘high-tech naturalism’ materials philosophy, the travelling pop-up will be re-usable and will serve as both a retail destination and a platform for discovery. This first PANGAIA experience will run from April 5 – May 2, 2021 to coincide with Selfridges year-long creative theme Good Nature, which explores the intersection between nature and culture. From April 5, customers will be able to interact with the PANGAIA experience through virtual appointments and following this, from April 12 customers will have the chance to visit the pop-up in line with the government guidelines.
The Experience
With clear focus on continuing the brands work of de-mystifying science, the installation contains an industrial heptagon turntable structure which transports guests on a journey of discovery across the multiple facets of the brand. Customers will enter the structure and move in a circular route around the inner seven chambers while becoming immersed in a beautiful ever-changing giant prism of light. The joy of the brand’s vibrant, colorful visual language is brought to life throughout the space with guests able to learn about the technologies harnessed by PANGAIA, as well as the positive impact created through science and each of its products.
The PANGAIA experience fuses education with entertainment, to deliver an energetic and understandable approach to showcasing the limitless possibilities that can be achieved through materials science and innovation.
The Science
PANGAIA partners with the world’s leading research institutions, laboratories and scientists to bring to life the latest problem-solving innovations in materials science.
The brand’s ethos of ‘high tech naturalism’ involves taking the abundance of nature in places like agricultural waste and infusing it with high tech yet sustainable processes to augment functionality. This brings out the best in nature, through science, and enables the creation of innovative material solutions that utilize waste in a more effective way while lowering the brand’s environmental impact.
The new concept was developed to shine a light on the brand’s core technological advances, including proprietary technology and trademarks such as C-FIBERTM, FLWRDWNTM, and PPRMINTTM.
-C-FIBERTM – a unique fusion of eucalyptus pulp and seaweed powder, C-FIBERTM harnesses the harmony and natural power of both the Earth and Ocean and offers an alternative to regular cotton.
-FLWRDWNTM – cruelty free alternative to synthetic and animal down made from natural, dried wildflowers. It’s taken over 10 years to develop this breakthrough material which keeps you warm… without harming the animals.
-PPRMINTTM – trademark technology which covers each fabric fiber with natural peppermint oil and helps our customers keep their clothes fresher for longer – saving water, energy, and time without leaving any scent behind.
-GRAPE LEATHER – A vegetal leather alternative using leftovers from winemaking. The concept was devised in a bid to reduce the environmental and ethical damage produced by animal leather production.
-TIPA – TIPA packaging is a bio-based plastic alternative that is fully compostable in 24 weeks. It is designed to be disposed of in home compost – along with food waste or through industrial compost facilities.
The Product
Together with Selfridges, PANGAIA has curated a range of products that speak to the brand’s focus on high-tech naturalism and innovation through science. Discovered throughout the immersive space, each of the products provide a catalyst for conversation and action to become part of the purpose for which the PANGAIA brand was born. Each week, the brand will refresh the space with new product offerings paired with surprise introductions such as PANGAIA chocolate, note books and a special partnership with Ocean Bottle.
The Design
The design of the space is welcoming to all and is rooted by the brand’s focus on the number seven. Throughout the space, the seven colors of the rainbow almost act as paint to create a spectrum which emulates a feeling of hope and joy. Through the use of light, the space becomes instantly transformative creating an immersive effect that defines each area. Miniature prism-like glass houses can be found throughout the space amplifying the brand’s focus on nature and science; while exploring the structures akin to places known for meditative reflection, sharing, and being together. Each of the colorful structures have been consciously created to ensure scalability in size and versatility in future use. Designed to be reusable and built from recyclable materials these freestanding structures are able to come and then go, flat packing down for easy shipping and storage; all conscious design aspects to limit negative impact.
The Materials
All set components including graphics were fabricated in a way to ensure that each element is 100% reusable. The experience was created from FSC timber and using recycled, reusable and sustainable products. Furthermore, all single use plastics were banned from the set, including in packaging for materials.
