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Culture and creativity are at the heart of #Selfridges' DNA. It's what helps drives us forward and infuses everything we do. We can't wait for you to watch our ...

🚨 • The #SelfridgesBeauty Awards are back – and this year is bigger than ever! Head over to the link to see all this year's winners (and don't forget to vote for YOUR favourite launch of the year with our People's Choice Award launching later today https://t.co/711hb0XYBm https://t.co/rDfQ2lNeBj

🎃 • This Halloween, we've got a ghoulishly good line-up of events for both adults & children across all of our Selfridges stores. Hit the link below to explore and book https://t.co/F2FQv6PJe4 . #SelfridgesLondon #SelfridgesBirmingham #SelfridgesManchester #SelfridgesTrafford https://t.co/umVvOKQM3L

Calling all beauty fans! • The #SelfridgesBeauty Awards 2021 are coming (very) soon... Notifications on to be the first to discover our most epic products of 2021 – and get ready to cast your vote in this year's People's Choice Award to pick your favourite launch of the year https://t.co/xNn3WTaZ9q

🐻 • We're taking a leaf out of daisymaybefake's book with a comfort over everything approach. Whether you want to match your comeback juicycoutureuk tracksuit with your interior, or perhaps just in need of something cosy for the months ahead, we've got you covered over at the link in bio

Not enough fingers • New brand la_manso is bringing bright and bold maximalist statement pieces to your hands. Head over to our stories to take a closer look at our top picks or hit the link in bio to explore more from the collection

❄️ • mooseknucklescanada have got you covered when it comes to the temperature drop this season. Coming in hot, we’re taking note from chivirgo sporting new season exclusively for #Selfridges. Hit the link in bio for yours

An eye for design • The Selfridges team are a stylish bunch, whose style extends way past what they wear. From fashion to homeware, our talented team of visual merchandisers show off our new season pieces in the best light. So, we thought we'd reach out to one of them to find out their top picks for homeware right now - so you can make the most of their eye for design. Head over to stories to explore simonfreshwater’s picks

Trophy coats • Now that we have parties, dinners, working from the office and packed weekends back in our lives, it's time to invest in characterful coats and jackets. Whether you're heading into the trenches, pumping it up in a puffer jacket or perhaps looking to take comfort in snuggly shearling, we've got you covered. Over at the link in bio you can discover five ways to level up the silhouettes this winter and beyond, backed by expert advice from our #Selfridges buyers. Head over to our stories to discover our fashion editor's top picks . 📷 styledumonde

Not your usual Oxford Street sighting. Yes that's right, a bobsleigh positioned in the window of our #SelfridgesLondon store. Plan your trip now and discover the @Prada corner shop takeover. https://t.co/RBBCPorTHY

Halloween is on the Horizon. Our Beauty Concierge have got you covered… Hit the link to book your in-store appointment this spooky season. https://t.co/waCtUAJ1zU https://t.co/DiHroBsc2C

Chasing stars • Fusing the unique creativitiy of three creative talents, jimmychoo/erichazenyc curated by poggytheman lands itself at #Selfridges. The limited-edition collection marries jimmychoo's creative director Sandra Choi's modern sophistication, with New York-based artist Eric Haze's gritty aesthetic featuring curated styles by Japanese fashion curator POGGI, from unisex footwear to bags and small accessories. Hit the link in bio to take a closer look at the collection #JIMMYCHOOxERICHAZE

To the après • For those who like to kick back and keep it cosy regardless of whether you’ve hit the ice or not, The #Selfridges Corner Shop is packed with the kind of pieces that will reenergise your winter wardrobe, like this prada logo knit. Plan your trip to store for all things #PradaOnIce or head to the link in bio to read on and explore the collection online

Skincare lovers • There’s a lot to get excited about in beauty right now, so our beauty editor is here to help break down the best of the next-generation skincare you need to know. Head over to our stories to explore and shop or hit the link in bio to read more from our expert's advice #SelfridgesBeauty

All or nothing • Shop asapnast look exclusively for #Selfridges from the msftsrep FW21 collection and Jaden Smiths’ newbalance collab. Hit the link in bio to cop yours

🚨 • Beauty lovers, as always we've got you covered for the countdown with our very own #SelfridgesBeauty advent calendar packed with all your beauty favourites and perhaps some new recruits. Get yours first and fast at the link https://t.co/x7ARAl1OXb https://t.co/dnyN3fmBGy

Welcome to ELECTRIC/CITY⚡️ • Have you entered the metaverse yet? Plan your trip to #SelfridgesLondon to escape the city via a portal at the pop-up on 2. Step into a virtual fashion capital of its own inspired by fashion captials around the world. The #Selfridges exclusive collection and immersive digital shopping experience has landed in celebration of 25 years of pokemon. You can explore the city from the link in bio where you can expect to discover both physical and virtual products to shop

Boots season • The best time of year is back. Walk this way to find your perfect styles for whatever autumn, winter and beyond have in store. Hit the link in bio where a whole host of personality-packed pairs are waiting for you. Head over to our stories to discover our fashion editor's top picks

🏔 • @Moncler have landed their new fragrance exclusively at #Selfridges. It's only right that the brands first foray into fragrance represents the great outdoors, from the ingredients to the bottle which mimicks their iconic puffer jackets. Tap here https://t.co/Sz3dYwHCAh https://t.co/0NA6SeJFrL

Hit the slopes prada style • ICYMI, #PradaOnIce has landed at The Corner Shop at #SelfridgesLondon. The space is packed with prada's take on everything from snowboards, to cosy logo knits, personalised bottles, and snug Re-Nylon ski layers from our #ProjectEarth For Nature edit. Plan your trip if you haven't already and be sure to tap the link in bio to read on and discover the world of #PradaOnIce that is waiting for you

The final day • Streetstyle’s swan song was filled with miumiu and chanelofficial for the final day of #PFW. With puffy details, pinks and pearls we say au revoir to Paris, and fashion month. Keep your eyes peeled for our recap and we will see you next season 💞 📸 marc_henri_ngandu

Beauty's secret weapon • jamesmolloymakeupartist creates an exclusive look for #Selfridges using diorbeauty's Backstage collection. Head over to our Reels to get behind the scenes access of these lids being doused with the highly pigmented hues from the Backstage palette. Tap to shop or explore more from diorbeauty at the link in bio #SelfridgesBeauty

One show was enough • Show goers went all out for the only show of #PFW Day 7, pulling out all the stops for head-to-toe standout styles 💃🏼 Check stories for the live coverage of today, the last day of PFW! 📸 marc_henri_ngandu

Green with envy • Take a walk in chivirgo's shoes and step into the new season with #BottegaVeneta. Tap the link in bio to shop chivirgo's look exclusively for #Selfridges

A weekend in Paris • We’ve recapped the best moments from Day 5&6 #PFW, where, despite the wet & cold weather, the streetstyle details were on display to the fullest 💎 📸 marc_henri_ngandu

The #Selfridges Corner Shop: Prada On Ice • Our latest residents are here. Slalom through the world of exclusive snow-sports gear and incredible après-ski style as we transform The Corner Shop at #SelfridgesLondon into #PradaOnIce. Keep an eye out over on stories as we take a closer look and walk you through the space. Plan your trip and hit the link in bio to read on and explore the #PradaOnIce collection at #Selfridges

Get your skates on • #Selfridges Hot Air presents: The Super Culture podcast! We’ll be meeting remarkable people who are inspiring change, joy, and positivity in their artistic fields. Episodes 1 & 2 are now available for you to listen to and enjoy, featuring special guests stormskater, seen here looking effortlessly cool skating past #SelfridgesLondon and lakwena, the artist responsible for *those* colourful Covent Garden bollards that brought joy to the city. Head to the link in bio to listen

Block colour • Take it back to the 90's and prepare for the cold front with weather appropriate, new season ralphlauren. Tap to shop asapnast's look ahead of the season change

*Insert epic performance here • As part of our celebration of culture and the arts under Super Culture, we're hosting 3 nights of breath-taking dance performances this month. Join us in the #SelfridgesLondon loading bay – the beating heart of our iconic flagship store, which will be open to the public for the first time in more than 100 years! Hit the link in bio to secure your tickets to the best undiscovered venue in London

Red hot • Step out in style with ysl's new season La Mailon bag. Whether you're opting for a monochrome look like daisymaybefake, or prefer to go all out with a pop of colour, we've got you covered. Head to the link in bio to satisfy your needs . Tap to shop the look ysl jacquemus and viviennewestwood

Sunny Smiles • The streets of Paris embraced Day 3 of #PFW and each other with bright prints and quirky details ! Check back tomorrow for more live coverage in stories 🎥 📸 marc_henri_ngandu

Look what we FOUND • The opening look of harris_reed's collection entitled FOUND has taken residency in our #SelfridgesLondon windows on Oxford Street. The whole collection was created in partnership with oxfamgb, made from upcycled wedding styles, allowing Harris to create his fluid Demi-Couture opulence. Head to oxfamgb x baygarnett's pop-up on 3 to enquire for any interest about this look and be sure to check out Bay's curated edit of pre-loved, one-of-a-kind designer pieces . All money from the sale of the opening look will be donated to oxfamgb

Welcome to Electric/City • A #Selfridges exclusive collection and immersive digital shopping experience to celebrate 25 years of pokemon. Together with designer charlicohen, and production house Yahoo thisisryot, we built Electric/City: a virtual city inspired by the fashion capitals of the world. Inside, you’ll find the exclusive Charli Cohen x Pokémon collection of physical garments, alongside Kaleidodrip, an exclusive Charli Cohen collection of digital garments that you can shop and wear via an AR lens or customisable digital avatar. Head to the link in bio to shop or scan the QR code in store to explore the digital world

Let's get digital • Together with designer charlicohen and production house Yahoo RYOT Lab thisisryot, we have built Electric/City: a virtual city inspired by the fashion capitals of the world. The wait is nearly over for the exclusive limited edition collection and immersive digital shopping experience, designed to celebrate 25 years of pokemon. Turn on notifications to be the first to know when it drops

Rain or Shine • Wet weather didn’t stop us, and the sun came out briefly so we could share our top moments from Day 2 #PFW 🌞 All the live coverage of Day 3 happening on stories now! 📸 marc_henri_ngandu

Bags for every mood • It’s official, our handbag hiatus is over. Find yourself a forever bag to match your moods, this season and beyond over at the link in bio. Expect to discover treasures from our #SelfridgesRental offering alongside prada, dragon.diffusion, #BottegaVeneta and more . 📷 annastokland

Welcome to Paris 🇫🇷 Day 1 #PFW and for the first time in years the weather was sunny for a Dior Show! We made the most of it and captured the best details and moments of the day. Keep your eyes on stories for all the live coverage 📸 marc_henri_ngandu

Switch it up • New season gcdswear has landed at #SelfridgesLondon. This label doesn’t do things by the book, so make sure to head into store and check out their new collection and popup for yourself. Funky fabrics, unconventional silhouettes and collaborations with cartoons are all part of the Italian label’s mission to update the identity of Italian fashion. Tap the link in bio to find out more

Shaken not stirred • If you're going to watch the new Bond film, why not watch it in true 007 style? Be one of the first in the UK to see No Time to Die by booking tickets to our exclusive midnight viewing on 30.09 at the Selfridges Cinema at #SelfridgesLondon. Order yourself a classic Bond-inspired Martini (shaken not stirred, of course), lean back into our luxury cinema seating and watch the action unfold. Head to the link in bio to secure your tickets, but be quick - they're going fast

A Selfridges Exclusive • Don't miss c.syresmith's latest Fall/Winter ’21 msftsrep ethically made, streetwear-infused collection. Alongside organic cotton graphic tees and oversized hoodies, shop the exclusive-to-Selfridges capsule & colourway; a tailored suit, a snowsuit set and a hoody dress. Tap the link in bio to browse the full collection and discover 'The World of Jaden Smith'

A lot to get excited about • Our beauty editor has broken down the best of next-generation skincare you need to know. Over at the link in bio, explore and shop the latest innovations and formulas, beauty tools and technology and a whole lot more. Let us know in the comments below what your skincare must-haves are #SelfridgesBeauty

♻️ • Introducing samimirovintage, born out of a passion for second-hand thrifting, founder samimiro started by taking her favourite thrifted garments adding her own twist from a custom patch to a new hem. Explore the limited-run collections made from only up-cycled and vintage fabrics, minimising waste in-store or over at the link in bio

Just the beginning • 3 cities in 3 days for our new Selfridges family member, c.syresmith. Did you catch him along the way? In case you missed it, you can still shop the full msftsrep collection and iconic collaboration with newbalance via the link in bio

Bold and Bright • Day 3 of #MFW and the streetstyle served accessorizing to the max, with fine details and prints-a-plenty 🌈 Follow our final day coverage on stories 📸 marc_henri_ngandu

Sun and streetstyle • It was all smiles for Day 2 of #MFW, the sun was out and the clothes were shining ☀️ Check back in tomorrow for our continued live coverage 🎥 📸 marc_henri_ngandu

We've had a whirlwind few days with the creative visionary that is @jaden and we're not done yet. Today, we head to #SelfridgesManchester Exchange Square for continued @msftsrep celebrations. See you there! https://t.co/LNZ2aNlFhP

The World of Jaden Smith • We've had a whirlwind few days with the creative visionary that is c.syresmith and we're not done yet. Today, we head to #SelfridgesManchester Exchange Square to celebrate the exclusive launch of MSFTSrep Fall/Winter ’21 collection and Jaden's collaboration with NewBalance. It's not one to miss!

Introducing SuperCulture • Culture and creativity are at the heart of Selfridges’ DNA. It’s what helps drives us forward and infuses everything we do. After a hugely challenging year, the importance of culture for the richness it brings to our lives has never been so vital. With this in mind, we’re delighted to launch Super Culture – our ongoing programme of events, films and installations (and much more) celebrating the most exciting ideas in the arts, both here online and in store. Head to the link in bio to find out more

We're not done yet • Fresh from his performance at the Old Selfridges Hotel last night, c.syresmith is heading to #SelfridgesBirmingham today where he'll be hosting an in-depth discussion on his creative interests, spanning music, art and fashion. And that's not all... Tomorrow, Jaden will be at #SelfridgesManchester, to celebrate the exclusive launch of MSFTSrep’s Fall/Winter ’21 collection and collaboration with New Balance. We hope you'll join us in welcoming Jaden to the Selfridges Family. Tap the link in bio to shop both collections

Let's get digital • Together, with designer Charli Cohen and production house RYOT, we have built ElectricCity: a virtual city inspired by the fashion capitals of the world. The wait is nearly over for the exclusive collection and immersive digital shopping experience, designed to celebrate Pokémon’s 25th anniversary. Turn on notifications to be the first to know when it drops

Just a taste • A quick glimpse of the streetstyle moments from our first afternoon at Milan Fashion Week 🇮🇹 Follow stories for all the live #MFW coverage 📸 marc_henri_ngandu

Take a walk on the wild side • Our top moments of embellishment and bling (with a side of print) backstage at roberto_cavalli’s SS22 show on Day 1 of #MFW 🦁 💍 Check stories for all the live moments 📸 marc_henri_ngandu

The ultimate fragrance experience • Join our live event with Founder & Creative Director of @AERIN, Aerin Lauder in conversation with Beauty & Lifestyle Director, @jessicadiner. It's the last chance to book your spot now at the link https://t.co/tVV4z711Ji https://t.co/uBOdl9BQ7J

You thought we were done? • newbalance x Jaden Smith has landed exclusively at #Selfridges. Head to the link in bio to shop the limited-edition collection by c.syresmith, newbalance creative collaborator or plan your trip to one of our #Selfridges stores to get yours IRL

The wait is over • Your one-stop destination for all things @c.syresmith @msftsrep is here. Our latest family member has landed the @msftsrep FW21 UNTITLED collection exclusively at all #Selfridges stores & online. Explore at the link & plan your trip https://t.co/Um4fMrxtE0 https://t.co/CUYK9TmKPE

The countdown begins • In 24 hours we'll have #Selfridges family member c.syresmith in the building. Notifications on to be the first in line to shop the global exclusive launch of msftsrep with a #Selfridges exclusive capsule collection in-store and online . Head to stories to sign up and be the first to shop the collection at #SelfridgesLondon

A celebration of self-expression • ICYMI, @marcjacobs and London based artist, @fayeweiwei's collaboration has landed exclusively at #Selfridges. (Re)discover the Snapshot bag through @fayeweiwei's lens over at the link https://t.co/eNtppWbKkn https://t.co/q8wsH0wjle

Every colour of the rainbow • The streets of London were bright with streetstyle stars for the final day of #LFW 🌈 Next up..Milan! 📸 marc_henri_ngandu

Today we’ve committed to accelerating our net zero target to 2040 by signing @ClimatePledge. We’re taking bold action on the climate emergency through Project Earth, to help change the way we shop and do business. Read more: https://t.co/xWYu5kdzHF https://t.co/tN2m7v9oz6

The finer things • Cut outs and sheer details perfection backstage at lvmhprize winner nensidojaka’s SS22 show at our Old Selfridges Hotel, the home of all BFC X NEWGEN during #LFW check stories for all the real time updates 📸 marc_henri_ngandu

Print on print, and pops of colour • Day 2 of #LFW served us 10 fun feeling images from the streets of London 🤩 Watch stories for the all the moments in real time 🤞🏼 📸 marc_henri_ngandu

Expert advice • There's a lot to get excited about in beauty right now, so our beauty editor is here to help break down the best of the next-generation skincare you need to know. From the latest innovations and formulas coming out of the labs, to the tools and trends transforming the way we see our skin. Read on at the link in bio, and discover your new skincare must-haves

#LFW Day One • Our top moments from outside our BFC X Newgen show space at The Old #Selfridges Hotel💛🚶‍♀️Featuring this seasons key accessories you can shop in-store or at link in bio 🛍 🛒 . 📸 marc_henri_ngandu

Immerse yourself • Have you visited the diptyque 60th anniversary Le Grand Tour takeover at The Corner Shop in #SelfridgesLondon yet? Preapre to be transported to an immersive cityscape complete with exclusive and limited-edition homeware and artpieces as well as five new fragrances inspired by five cities from around the world. Tap to shop Milies scented oval or discover more at the link in bio . tdm.space studioxa

👀 • #Selfridges welcome Jaden @c.syresmith to the family. Notifications on to be the first in line for the global exclusive launch of @msftsrep FW21 on 22.09. Expect to discover a #Selfridges exclusive capsule, and more https://t.co/5MoXtww6SR

Back in the spotlight • With nights out back on the agenda & fashion week fast approaching, it's time to embrace this season with a carefree approach when it comes to personal style. Read on at the link to discover more personality-packed pieces for you https://t.co/7Irb7WG8B3 https://t.co/uxtHS3V8J5

The ultimate fragrance experience • Join our live event with Founder & Creative Director of @AERIN, Aerin Lauder in conversation with Beauty & Lifestyle Director, Jessica Diner. Book your spot now at the link and discover how to fill your life with scent https://t.co/tVV4z6JqRK https://t.co/MO0L4QWOAS

We've got it covered • Get way ahead of the game this year and fulfil their wildest foodie dreams, with our pick of gourmet gifts to suit all tastes. Browse our selection of foodhall products to create a bespoke hamper or leave it up to our food experts, who have curated a dazzling array of gourmet hamper gifts, each one bursting with exclusive products. Head to the link in bio to explore and shop for you or them

🍐 • Experience a new English Pear & Freesia collection at @JoMaloneLondon 's pop-up in our beauty hall on G at #SelfridgesLondon. Plan your trip today for the last chance to see your favourite in full bloom. Pop-up landing at #SelfridgesBirmingham 20/09 https://t.co/LAKPlRpE9e https://t.co/lfDYJDmikn

The future of lenses • @ray_ban & @facebook have collided worlds to create a new lens, the same iconic design we all love, only these frames can also capture photos and videos, with built-in speakers to play music and take calls. Step into the future here https://t.co/ayTDLz4onM https://t.co/xrFuugcowU

Step into Venise • Opted out of travelling to dreamier climates this month? Allow us to bring a handful of dreamy destinations to you, in celebration of diptyques 60th anniversary. Join us at Le Grand Tour in The Corner Shop #SelfridgesLondon, where you can expect to discover an immersive takeover designed to take you on an imaginary trip around the world. Hit the link in bio to read on and shop the exclusive collection . Tap to shop Venise

Just married • Congratulations to Mr & Mrs Sains, the first to tie the knot at our iconic #SelfridgesLondon store on 4. Show the newlyweds some love & be sure to tag your other half below, maybe you could be next 👀 Explore Weddings at #Selfridges here https://t.co/ipSknJdokD https://t.co/OUlvn0f0T0

From the outside in • Join us at The Corner Shop as we embark on this unique journey through diptyque’s sought-after new collections as part of Le Grand Tour in celebration of their 60th anniversary. Plan your trip to store to explore and shop or read on and discover the collection at the link in bio

Rental alert • Not ready to turn your back on summer? Dressing for the last bit of the Sun couldn't be easier with our #SelfridgesRental platform. We've got you covered with our expertly curated collection to rent for 4, 8, 10 or 20 days. Hit the link in bio to browse the full selection . #Repost liv_romeo wearing cultgaia

Sustainability is always in style • Visit our oxfamgb x baygarnett #SecondhandSeptember pop up at #SelfridgesLondon. Discover a curated edit of one-of-a-kind designer gems approved by the 'queen of thrift' herself baygarnett. Give pre-loved pieces a new lease of life whilst supporting oxfamgb on their mission to eradicate poverty around the world . New styles added daily ♻️

Menswear takes centre stage • Trends are no longer trending. Instead, style that expresses what we each love and value is continuing to influence our sartorial choices for AW21. Head to our stories to channel your main character energy this season or read on and shop at the link in bio

Champions of self-expression • The harris_reed x missomalondon collection is coming to #Selfridges. You can expect opulence and glamour from the genderless jewellery collaboration; a spectacular first step into the jewellery space from the designer & celebrity stylist, harris_reed. Notifications on to be the first to shop on 16.09 #HarrisReedxMissoma

Take a trip • ICYMI, diptyque has landed at The Corner Shop transforming it into an immersive cityscape inspired by five cities from around the world. Expect to discover stories behind each of the five limited-edition captivating scents, before exploring a few of the exclusive new homeware pieces. Tap to shop Venice, the second stopover on the Le Grand Tour, a scent designed to capture the fragrance of a windswept Venetian botanical garden . Head over to stories to discover the specially curated diptyque events that we have lined up

Welcome to the house of play • Step inside our new one-stop gaming destination at #SelfridgesLondon with @theplayhouseworld. Plan your trip to explore the gaming-meets-playground experience & discover AR play booths, luxury arcades, coding workshops, exclusive must-haves & more https://t.co/cgAmjwPdVx

#SecondhandSeptember • @oxfamgb x @baygarnett pop-up has landed on 3 at #SelfridgesLondon. Expect to discover Bay's exclusive curated edit alongside a limited run of exclusive to #Selfridges designs in collaboration with @pointless_illustrations_james https://t.co/A9YjmGDwCg https://t.co/XlJinhv0Di

Welcome to the family • Jaden Smith @c.syresmith is coming to #Selfridges, and you’re invited. All will soon be revealed as to how you can catch the founders of @MSFTSrep and creative collaborator at @newbalance, Jaden, at the Yellow Shop! #Selfridges https://t.co/8uf8rLorns

Le Grand Tour • The #Selfridges Corner Shop has been transformed into an immersive cityscape, complete with exclusive @diptyque décor homeware & art pieces, as well as the limited-edition collection of five new fragrances. Read on and plan your trip https://t.co/vKr2DEdRmB https://t.co/tdocO5ivaf

Diptyque: Le Grand Tour • To mark their milestone anniversary, The #Selfridges Corner Shop has been transformed into an immersive cityscape, complete with exclusive and limited-edition diptyque décor homeware and art pieces, as well as the limited-edition collection of five new fragrances, inspired by five cities from around the world. Join us on a journey of discovery over on stories, as we take a closer look and be sure to plan your trip to explore this unique journey through diptyque’s sought-after new collections. Hit the link in bio to read on and shop online

Say yes to secondhand • The oxfamgb x baygarnett #SecondhandSeptember pop up has landed at #SelfridgesLondon. Explore a selection of pre-loved, one-of-a-kind designer pieces, curated by stylist and ‘queen of thrift’ baygarnett. Located on 3, all proceeds will support oxfamgb’s essential work helping to eradicate poverty around the world. Head to our stories to take a closer look and plan your visit to store

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