It is with deep sorrow that we acknowledge the passing of Her Majesty, Queen Elizabeth II. ​ ​ Queen Elizabeth has been a reassuring constant throughout our lives, ascending to the throne on 6 February 1952, making her the longest-reigning monarch in British history. Over the past 70 years, her Majesty has been dedicated to the service of our country and the Commonwealth, demonstrating an enormous sense of duty and commitment.​ ​ Our thoughts are very much with the Royal Family at this time, as the country comes together to pay tribute and remember Queen Elizabeth II. ​ Photo: Queen Elizabeth II (‘Equanimity’) by Chris Levine (artist), Rob Munday (holographer) © Jersey Heritage Trust​ Please note, our stores will be closing early this evening, on the 8th September at 8pm. Our stores will remain closed all day on Friday 9th September and reopen on Saturday 10th September with our usual opening hours.


Key to the city • As part of the Birmingham 2022 Festival, we're giving access to key holders to choose a song from a curated playlist of Birmingham music legends and iconic artists that will play over our speakers. #SelfridgesBirmingham General Manager, Sam Watson said, “With music and culture central to the city of Birmingham, we can’t wait to give people the opportunity to take over our store speakers and celebrate the vibrancy of the city through music.” 🔈 Brought to life by @FierceFestival, Key to the City invites you to discover 22 intriguing places across Birmingham. Grab your key at the Key Exchange Ceremony site in Birmingham New Street Station until 10 July, giving access to 21 locations until 7 August. . #repost @jrewillis


Dirtea • During their 20s, brothers Simon and Andrew Salter were running a series of start-up businesses. “When we turned 30, we hit a chronic burnout, had insomnia, anxiety and were overworked". Following a chance encounter with a tea master, the brothers were introduced to mushrooms as a form of natural energy and discovered more about the incredible health benefits of the four most researched medicinal mushrooms in the world. These include Chaga with its 3.5 million antioxidants (with one teaspoon the equivalent of eating 600 blueberries), which works wonders for the skin and immunity, to Lion’s Mane for its ability to benefit memory and focus. The rest is history. Tap the link in bio to learn how @dirteaworld and other innovative plant-based businesses was born…


Meet Chevvy 👋 • For the next in our #PeopleofSelfridges series – where our unique community of customers are sharing their stories and style inspirations – we meet photographer Chevvy to talk about skateboarding and how his research is influencing the way he dresses. “Today the look I’m going for is skater-wear meets Regency. I think the way I dress reflects my inspirations at the moment. I’m looking at a lot of Regency-era-inspired artwork and I also have a skateboarding background, between the ages of 10 and 18 I was skating every day. “The best thing that I’m wearing today is this jumper that I got from the women’s section – like, ‘why wasn’t this in the men’s section?!’ I think in the future we’ll be wearing a lot of clothing that’s upcycled or recycled and more scientific bio-based clothing.” – Chevvy