Thursday 13 January – Thursday 31 March

Victor Vasarely, Okta Cor (1973) Acrylic on canvas.

Image credit: Fabrice Lepeltier and Fondation Vasarely

Thursday 13 January 2022 – In partnership with the Fondation Vasarely and Paco Rabanne, Selfridges will present Universe, a celebration of the work of Op Art movement pioneer, Victor Vasarely (b.1906 Pécs, Hungary, d. 1997 Paris) an innovator of 20th-century abstract art, best known for his pioneering geometric designs and perception-shifting imagination. Universe will include an exhibition of 55 works by the artist, none of which have been shown in the UK in over 50 years. 37 will be available for sale, alongside a series of specially commissioned NFTs. Funds raised will go to the Fondation Vasarely Museum, Aix-en-Provence, an ‘Architectonic Centre’ for the artist’s archive and large-scale installations, to support restoration of key artworks. 

Universe is a continuation of Selfridges’ commitment to art which has been an integral part of the brand since it first opened in 1909. Visitors will be able to experience the optical tricks, illusions and kinetic energy of Vasarely’s work across the Oxford Street store, including the storefront where each of the 24 windows will be individually wrapped in Vasarely’s iconic designs. In a progression of Vasarely’s investigation of the fourth dimension, Universe includes a virtual reality environment, a metaverse, in which visitors will be able to interact with Vasarely’s calibrated patterns and hypnotic oscillations.

For more information about the project please visit

The project will also celebrate the launch of Paco Rabanne’s Spring Summer 2022 collection for which Creative Director Julien Dossena has taken the work of Vasarely as his starting point. Dossena worked closely with the Fondation Vasarely to reimagine some of Vasarely’s iconic geometric Op Art patterns into printed, jacquard, chainmail and sequined fabrics. Ready-to-wear and accessories from the new collection will launch throughout the season at Selfridges (available to buy or rent).

This multi-layered creative collaboration between cultural institution, fashion house and retail brand will use Vasarely’s work as a lens through which to explore new ideas. Pre-loved fashion and lifestyle products, using or inspired by Vasarely’s design, including his 1969 screenprint series ‘Hommage à l’hexagone’, have been commissioned and curated by Selfridges’ buying team.

In The Selfridges Corner Shop, Vasarely Op Art will meet surfboards, skateboards, hand-painted watches from Bamford Watch Department and Globetrotter luggage. A Vasarely Gift Shop edit will feature over 50 products – all within a concealed concept space wrapped in aluminium scaffold, the preferred architectural material for both Rabanne & Vasarely.

Sebastian Manes, Selfridges Executive Buying & Merchandising Director, has said: “As Selfridges looks to the future, we continue to find inspiration in the past. In the case of Victor Vasarely and Paco Rabanne, we have more than fifty years of proposals for the future to explore. I love the idea of bringing Vasarely’s art to a social space like Selfridges – alongside the distinct identity of Paco Rabanne – and using their vision as way to bring emotion, connection and accessibility to the experience.”

Pierre Vasarely, President of Fondation Vasarely has said: Fondation Vasarely is delighted to be partnering with Selfridges and Paco Rabanne to celebrate the work of Victor Vasarely and to bring some of his most important works to London for the first time in over 50 years. Coinciding with the 25th anniversary of his death, Universe is a unique opportunity to introduce his work to a new audience and we’re delighted to be able to bring together examples of his iconic designs from across his career, including works on canvas, paper, ceramics, enamelled aluminium and tapestries which showcase the extent of his artistic universe.”


Left to right:

Photo credit (c) Fabrice Lepeltier (c) Fondation Vasarely_Victor Vasarely_ Orion MC_1963_129cm x 122cm

Photo credit (c) Fabrice Lepeltier (c) Fondation Vasarely_Victor Vasarely_Ondonkto JG_1972-73_140cm x 139cm

Photo credit (c) Fabrice Lepeltier (c) Fondation Vasarely_Victor Vasarely_Vega Ockta_1972-74_143cm x 142cm

Notes to Editors:

For further PRESS information and images, please contact:

Bruno Barba

Senior PR Manager (Brand)

Ella Cottrell

PR Assistant (Brand)

Antonio Pignone

Senior PR Manager (Fashion & Beauty)

Hannah Vitos at Rees & Co| | +44 (0)7834593767

About Victor Vasarely

Victor Vasarely (b.1906 Pécs, Hungary, d. 1997 Paris) was a celebrated French artist who rose to prominence in his lifetime as a pioneer of the Op Art movement in the mid 1950s. Vasarely was a great proponent of the idea that art should be accessible to all and used his background in graphic design to create geometric designs which pushed the boundaries of abstract art to produce mesmerising optical illusions. His output was prolific and included paintings, screenprints and large-scale installations. Some of Vasarely’s most famous public-facing commissions included the Renault logo and the cover for David Bowie’s highly influential album Space Oddity (1969). In 2019 the Centre Pompidou, Paris held a major retrospective of his work.

About the Fondation Vasarely

The Fondation Vasarely is an architectonic centre in Aix-en-Provence, built between 1973 and 1976 by the French artist Victor Vasarely. Conceived by Vasarely and built to his design, his works are integrated into the architecture of the entire building, including its façade and internal walls. Fondation Vasarely has been classified as a Historic Monument since 2013 and has an annual attendance of around 100,000 visitors. In 2020 the Fondation was also awarded Musée de France designation. The Fondation was created to popularise art and make it accessible to all, testifying to Victor Vasarely’s avant-garde view of the role of the artist in the 20th century.

About Paco Rabanne

An innovative fashion house as singular today as when it was founded in 1966, Paco Pabanne stands out for unifying an avant-garde vision with modem values. Since the earliest collections through the 60s and 70s, the Paris-based brand has explored ideas of radical craft — from the use of metal mesh as fabric that contours the body, to assemblages of unconventional materials that create kinetic silhouettes. Worn by the likes of Brigitte Bardot, Jane Birkin, Françoise Hardy, and Audrey Hepburn, Paco Rabanne’s daring designs became iconic and identifiable. They signaled an evolving, liberated expression of femininity — one that subverted traditional codes while appearing effortless in attitude. With the arrival of Julien Dossena as artistic director in 2013, the house became infused with a youthful vibrancy reflected in his eclectic references and inspired creation. Through ongoing collaborations with established artistic talents such as Marie-Amelie Sauvó, Marc Ascoli and Peter Saville, Paco Rabanne takes a dynamic view of its archives and an inclusive approach to its community. Beyond its retail network, the brand has developed a strong digital presence — both through the web site and with online vendors — which has allowed a new generation to discover how the heritage of Paco Rabanne remains consistently in step with the times.

Selfridges and the arts

Selfridges has had a long-standing commitment to supporting the arts since its first store opened in 1909 to the most creative window scheme London had ever seen – an homage to works by French painters Fragonard and Watteau. In the past 15 years alone, Selfridges has given its patronage to an ever-increasing number of initiatives focusing on emerging artists in particular; and supporting and engaging with the creative communities in the cities its stores call home in London, Birmingham and Manchester. Selfridges has on-going relationships with IKON, The Yorkshire Sculpture Park, Frieze, The Whitworth, Manchester International Festival and Bold Tendencies. It has commissioned site-specific work to or has exhibited work by artists as diverse as Yayoi Kusama, Fernando Botero, Tracey Emin, Marc Quinn, Sam Taylor Wood, Spencer Tunick, Banksy, Brian Eno, Conrad Shawcross, David LaChapelle and Joana Vasconcelos, Matthew Darbyshire, Yinka Ilori, Jonathan Scofield, Osman Yousefzada, Sharon Eyal among many others.

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