Wonders is opening for a limited run in the Wonder Room at Selfridges London from Saturday 16 September until Sunday 8 October showcasing a collection of gems from renowned Champagne houses Dom Pérignon, Krug, Armand de Brignac, Ruinart and Veuve Clicquot.
In the true spirit of the Renaissance wonder rooms where people gathered to see curated collections of category-defying objects, Wonders invites visitors to gasp in wonder, connect with each other and gain new perspectives about these exceptionally crafted Champagnes.
Distinguished by legend, expertise and terroir, these wondrous Grand and Premier Cru cuvées are all available to explore and enjoy by the glass.
Ruinart Blanc de Blancs £24.95
Ruinart Rosé £24.95
Dom Ruinart Blanc de Blancs 2010 £74.95
La Grande Dame 2015 – £39.95
Dom Pérignon Vintage 2013 £49.95
Dom Pérignon Rosé 2008 £89.95
Krug Grande Cuvée 171ème Édition £59.95
Krug Rosé 27ème Édition £89.95
ARMAND DE BRIGNAC
Armand de Brignac Brut Gold £79.95
Armand de Brignac Rosé £119.95
Also, a series of bookable talks about ‘The Wonders of… Armand de Brignac, Dom Pérignon, Krug, Ruinart and Veuve Clicquot’ will be uniquely available in one place to guide Champagne lovers in their choice of cuvée.
WONDERS: ULTIMATE CHAMPAGNE BAR
Selfridges London, Ground Floor, Watch & High Jewellery Department
400 Oxford Street, London W1A 1AB
10am – 10pm: Monday to Friday
10am – 9pm: Saturday
11.30pm – 6pm: Sunday
NOTES TO EDITORS
About Armand de Brignac
The story of Armand de Brignac begins in 1763, with the Cattier family planting their first vines in Montagne de Reims. The perfect pairing was achieved when an American entrepreneur Shawn “JAY Z” Carter and Maison Cattier founded a brand to reflect the best of their worlds for future generations. Representing a new definition of luxury and luxury consumers, Armand De Brignac is elevating the conversation and creating its own path by redefining prestige champagne. Armand de Brignac is an undisputed definition of success. Armand De Brignac is part of culture; sought after by musicians, athletes, chefs and opinion leaders around the globe. Each bottle is metallized and finished with the hand-application of French pewter labels ensuring every single one of them is unique. armanddebrignac.com
About Dom Pérignon
Dom Pérignon’s creative ambition is a perpetual quest for harmony as a source of emotion. Every creative process faces constraints. For Dom Pérignon, this means always a vintage wine. An unyielding commitment to bear witness to the harvest of a single year, whatever the challenges, even going as far as not declaring a vintage. domperignon.com.
The House of Krug is the only house offering Champagnes of the same level of distinction, each illustrating a particular expression of nature for unforgettable journeys. The House was established in Reims in 1843, by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual climate variations. Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years, allowed Joseph Krug to fulfil his dream. With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the most generous expression of Champagne, every year. Thus, he founded a House in which all Champagnes are of the same level of distinction. Every year, Cellar Master Julie Cavil draws on around 400 individual wines, each of which captures the essence of a single plot. She and her team taste around 250 wines of the year and 150 reserve wines from the House’s vast library to re-create the Founder’s dream to craft the very best Champagne he could offer, every single year, regardless of annual climate variations. Six generations of the Krug family have perpetuated this dream, enriching the founder’s vision and savoir faire. krug.com
Born in the Age of Enlightenment, a time of ideas, connection and culture, Maison Ruinart was founded in 1729 as the first House of Champagne. The Maison’s winemakers are true masters of Chardonnay. Acting in harmony with nature, they cultivate and define the signature House style: elegantly simple, pleasant to drink cuvées of aromatic freshness, reflecting the grapes’ balanced luminosity. Maison Ruinart champions a conscious, elegant art de vivre, curating enlightened experiences around gastronomy. Gastronomy has the power to determine the kind of world we live in, connecting us to authentic culture, to inspiring people; and reconnecting us to the natural world and to a progressive future. By creating meaningful moments around gastronomy, Ruinart brings together humanity and nature. ruinart.com
About Veuve Clicquot
Founded in Reims in 1772, Veuve Clicquot remains faithful to its motto: “Only one quality, the finest.” In 1805, Madame Clicquot took the reins of the House and became one of the first businesswomen of modern times. Profoundly optimistic, she soon acquired the epithet “la grande dame de la Champagne.” Her free spirit, her boldness, and her culture of innovation have continued to inspire the House, and, through its global footprint, to radiate throughout the world. Through challenging times, she looked to the future with confidence, and, against the odds for a woman of her era, she revolutionized the champagne industry. Madame Clicquot created the first riddling table—a technique that is still used today—, the first vintage champagne, and the first blended rosé champagne. The House’s emblematic cuvée, Yellow Label Brut, is synonymous with more than two centuries of know-how at the heart of an exceptional heritage. The yellow color, present on the labels since 1877, evokes the rising sun. An ode to joy and to optimism, it expresses one of the House’s convictions: that each new day offers the promise of new possibilities to build a brighter future. veuveclicquot.com
Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store was opened on Oxford Street in 1909. Since then, the brand has opened three stores in Manchester and Birmingham.
Selfridges has been a key reinventor of retail with innovation across in-store experiences and brand partnerships with leaders in luxury. This includes Dior at Alto rooftop collaboration, the opening of Selfridges Cinema, and helping to launch industry disruptors and emerging retail innovators including Charlotte Tilbury and Pangaia.
Building on over a decade of retail activism, in 2020 Selfridges launched Project Earth, its evergreen sustainability strategy, with bold targets to reinvent retail and meet its commitment to a net zero future. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as resell, repair, refill and rental, and engaging with teams, partners and customers to inspire a shift in mindsets. Selfridges has made ambitious 2030 targets for everything it builds, buys and sells to meet its environmental and ethical standards; for 45% of transactions to come from circular products and services; and to build an inclusive retail culture in which teams, communities and customers put people and planet first in all decision making. Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve net-zero carbon across the business by 2040 as a signatory to the Climate Pledge.
Selfridges has been transformed in line with a long-term vision that harks back to the core principles of Harry Gordon Selfridge himself, whose high standards of style, service and desire to entertain run through each store today. Selfridges was named “Best Retailer” at the Positive Luxury Awards 2020, a “Best 25 Big Company To Work For” 2020 as awarded by The Sunday Times, and voted “Best Department Store in the World” at the Global Department Store Summits 2010, 2012, 2014, 2018. From weddings to the skate bowl, Selfridges continues to generate new ways to surprise and amaze its customers in London, Manchester, Birmingham and at selfridges.com.
Please drink responsibly.